Chapter 612

Hearing that Li Mu thought of a very good business model for the Miao fund, Xiao Fangfang was immediately surprised and asked: "ah? is that true? Mr. Li, can you tell me first? "

Li Mu said with a smile, "President Xiao, I think so. Don't you want to do charity auctions? In ordinary auctions, there are only a few hundred people who can participate in the auctions at most. If you don't say that the scale is small, many things are easy to fail to produce good prices, or even flow auctions. If you do the free auctions for a long time, the effect will only get worse and worse, don't you think?"

Xiao Fangfang said: "you are right. That's it. Apart from today's exceptions, Yipai is more and more difficult to do as a whole..."

Li Mu went on to say: "in fact, for those stars, I think you should also be aware that they are not willing to participate in charity frequently most of the time. Today, they are looking for you on their own initiative, because today's events have a great influence. Moreover, you and the four ambassadors of HMF are on TV together, and the video of that day also happens at the HMF dinner party. HMF The reputation of the Miao fund will also be greatly improved, so I feel that they are all seeking for influence. What do you think? "

Xiao Fangfang sighed and said, "I don't know why I used to ask the stars to donate something by brushing their faces. Even if they promised, they were more and more reluctant to invest. Now they are actively contacting each other. It must be because the heat of this matter is too high today. I'm afraid it's impossible to find them again when the next free shoot."

Said, Xiao Fangfang smiled, and said: "but this is good. At least this time, they actively participate in it. Yipai can make more money."

Li Mu said with a smile, "actually, it's not that these stars are the only ones who haven't found a win-win cooperation point between the fund and them."

Xiao Fangfang asked, "Mr. Li, do you think you have a solution? If you have any, please tell me quickly. I really want to know... "

Li Mu said, "President Xiao, I mean, the charity auction of the seedling protection fund should not be done in Hong Kong."

Xiao Fangfang couldn't help asking, "do you mean to go to the mainland to do it?"

Li Mu hum, said: "is to get the mainland to do, but specifically, to get the mainland network to do."

"Network? Do free photos on the Internet? "

"That's right." Li Mu said, "you should have heard that I made a website called Taobao, right?"

"Of course!" Xiao Fangfang exclaimed, "it seems that there are 500000 copies of Karen's albums on Taobao. People in the Hong Kong pop music circle are talking about your Taobao. It's really amazing!"

Li Mu said with a smile, "I'm not brave enough. When it comes to the Yipai of Miao protection fund, I can set up a Yipai page for Miao protection fund on taobao.com. Then I will put all the items donated by stars on taobao.com for online auction. Then I will use YY to push the online auction. To be honest, there are more than one billion people in the mainland and the number of star chasers Many times higher than Hong Kong.

And online auction will not be like real auction. Each item has only a few minutes of bidding time. I can set the bidding time for all items to three days. If the bidding time is long, the possibility of bidding will be more. So in a word, I believe that if star items are auctioned on Taobao, the final price space will be better than fragrance Hong Kong is a lot higher, and the total amount of money that the seedling protection fund can ultimately get will also have a lot of room for improvement. "

"Raising the total amount of Yipai is just one of them. What's more, we need to let stars volunteer and take the initiative to invest in Yipai activities for a long time. How can we let them volunteer and invest in Yipai activities for a long time? In fact, it's very simple for them to have corresponding gains when they pay for their goods. What they want most is fame and exposure. Just as it happens, the flow of the combination of YY and Taobao in my hand is very high. At that time, I will push the free auction activity, not only push the activity itself, but also have a great promotion effect on the stars who have donated the goods themselves. But In order to greatly increase their exposure on the Internet in the mainland, in this way, I think those stars themselves will be very happy to participate, and we can achieve a win-win relationship with stars. Only a win-win model can be considered healthy and lasting! "

Li Mu still hasn't said that if Taobao can take the charity photo of the seedling protection fund and attract a large number of stars to participate in it, it will greatly improve Taobao's brand awareness.

Since Taobao got the authorization from almost all record companies and video ads recorded by hundreds of singers, the number of sellers, the number of goods on the shelf, the number of new registered users, the number of orders and other key data on Taobao have been greatly improved, which can be said to be a level of improvement. This is the fan effect of stars, The fans effect of hundreds of singers gathered together. This energy is too big, almost a small universe.

With the record company, it is to sell the star's albums. Albums are very common or not. But what if the star's personal belongings can also be auctioned on Taobao? It's much more special and much rarer than an album.For example, when Liu Dehua donates a wallet that he loves, he will ask Liu Dehua to record a 10 second VCR for the wallet and put it on the product page. When users see it, they will never doubt the authenticity of the product. It must come from Liu Dehua himself, and it's actually used by him. Whether fans buy it or not, they won't say. For Taobao, its gold content is And brand awareness will be greatly improved.

Li Mu's plan is to make a complete online photo plan in advance, and clearly tell the mainland and Hong Kong and Taiwan stars that they will use the resources promoted through all channels to promote this photo activity, while Taobao will specially design a secondary page of photo activity, on which several prominent banner recommendation positions, pictures and text recommendation positions of various sizes will be set, and notice will be given Tell all stars, as long as they participate in this free shoot, they will have the opportunity to get exposure of different recommended positions in turn in the next activity time, which will improve their popularity to a certain extent.

In this way, as long as a star takes out a personal item to participate in the charity sale, it can not only improve his reputation and fishing reputation, but also improve his visibility by Li Mu's hand. It is almost beneficial without any harm. Li Mu believes that most of them will participate in it without hesitation.

If you make another auction list and tell them clearly that the high price of the auction items will make them stay in the prominent position of the list, it will affect some stars and make them donate as much as possible, because as long as they can occupy a place in the list, their exposure will increase accordingly Add a lot.

In this way, Taobao is really going to be a bull again. In the Internet after 2010, stars like dogs will run everywhere, and all platforms will find stars to settle in to improve traffic and popularity. Stars will also take the initiative to find platforms with high traffic to settle in and manage and sell themselves on the Internet. But now, no one can attract them except Li Mu Got a lot of stars.

The combination of the post bar and Taobao has attracted a large number of singers with the mode of "help promote + sell album". If you make the charity sale yourself, in addition to the singers, those movie stars will also actively participate in it. By then, Taobao will be able to gather almost all Chinese stars, not only the mainland and Hong Kong and Taiwan, but also Southeast Asian Chinese stars will be wiped out 。

Xiao Fangfang was silent at the other end of the phone for a moment, thinking carefully about the scheme Li Mu said, and thinking more and more excitedly.

She has long realized that Yipai has entered a dead end of chicken ribs. The star's willingness to participate in the charity sale is getting lower and lower. The fundamental reason is that what Li Mu said failed to achieve a win-win situation. I always let those stars pay, but in the end I can't give them anything except a thank you.

But Li Mu is different. Li Mu has a strong promotion ability in the mainland, which has been confirmed by Mo Wenwei. If Li Mu is really allowed to do a charity sale on Taobao, I believe those stars will be very interested in it. As long as they find that they can get benefits from participating in it, they will take the initiative and continue to participate in it. In this way, it will really take shape Has become a virtuous circle business model!

Thinking of this, Xiao Fangfang was already excited, and her voice was shaking: "Mr. Li, are you really willing to help Miao fund do Yipai?"

Li Mu said without hesitation, "of course, I am absolutely willing and fully obligated to help. All the money from the auction will be donated to the seedling protection fund."

Said, Li Mu added: "President Xiao, if you do this, I believe that the money raised may be higher than you think. At that time, it will not only solve the fund problem once and for all, but also bring huge fund redundancy to the fund."

Although the economy of the mainland on average can't compare with that of Hong Kong, if the absolute number of local tyrants is bigger than that of Hong Kong, Hong Kong is not enough. If a large number of stars put things on the mainland's Internet for auction, Li Mu believes that the final price of the deal will be very optimistic. More importantly, if he takes resources to push online auction, the stars will actively participate in the auction There will be a huge increase in the number of auctions, so that the final auction turnover is likely to increase exponentially on the original basis.

Xiao Fangfang is also convinced of this. She asked Li Mu excitedly, "Mr. Li, when can you promote this online photo?"

Li Mu thought for a moment and said, "well, President Xiao, I'll come up with a complete plan as soon as possible in these two days. At that time, Taobao and the seedling protection fund will launch it together, and then we can start to accept the donations from the stars. All the stars will donate the items to the seedling protection fund, and then the seedling protection fund will make statistics and connect the relevant information to Taobao."

Xiao Fangfang immediately promised: "OK! I will cooperate with you unconditionally! "

(to be continued. )