Chapter 633

Sina just got better recently. Through their active promotion outside, the traffic that was blocked by Muye technology began to be gradually recovered from other channels. Chen Tong did not dare to relax at this time. He always thought that Muye technology would be a portal network, but he did not know when to start, but this Jimuye technology warms up the mainland travel of three stars, which shows him some clues.

Chen Tong went to Sina executives and expressed his concerns. During this time, Chen Tong has been thinking about a question: once Muye technology is launched into the portal, what should Sina use to compete with it? But facing Muye technology, a giant with a strong ecosystem as its core, he really can't think of any effective way. Sina can't compete with Muye technology in any way On the other hand, the only content advantage is established before Muye technology starts to do content. Once Muye technology starts to do content, Chen Tong feels that with Li Mu's ability to do things, his portal is not necessarily inferior to Sina in content level.

In the face of Chen Tong's concerns, Sina executives did not immediately realize the hidden danger and crisis. The CEO asked Chen Tong: "from the current situation revealed by Muye technology, it seems that this time it is mainly the charity cooperation between Zhang Guorong and Mo Lingwei and 3321, right? You also know that both 3321 and Muye technology are Li Mu's industries. He will definitely want Muye technology to take advantage of this opportunity, but not necessarily to be a portal. "

"There should always be a proper carrier for tracking reports," Chen said. "Muye technology does not have a carrier suitable for this kind of information dissemination now, and the possibility of portal sites is the greatest!"

The CEO asked him, "is it a post? Recently, Li Mu has been very popular in the star paste bar. Now the traffic and user viscosity of the paste bar have been greatly improved. If he takes this opportunity to do a series of activities in the paste bar, the traffic of the paste bar will definitely reach a new high. "

Chen Tong said: "he has already put hundreds of stars in the post bar to stay. At this time, if he still uses the post bar as the carrier for tracking reports, it doesn't mean much. I don't think he will be so simple."

As he said, Chen Tong worried about the CEO's mistake of belittling the enemy again, and couldn't help but remind: "you don't forget that before, everyone thought Li Mu would not and couldn't revenge us because of UC, but we were still caught by him and let him pit us severely."

The CEO nodded awkwardly and said, "if Li Mu really wants to be a portal, what do you think we should do?" As he said, he didn't wait for Chen Tong to answer. He said, "actually, I've worried about this problem. Maybe the whole Internet industry has worried about this problem. If one day Muye technology has done the same business as itself, how should I deal with it? I've thought for a long time, but I don't have any clue. I think if Muye technology has really done the portal, we can only hope At two points, one is the differentiation between Sina and Muye technology users, and the other is Sina's loyal users. Relying on these two points, at least half of sina can be defended. "

Chen Tong nodded and said: "at present, we really don't have a good way to deal with the threat of Muye technology. Moreover, Li Mu has too many resources, even if the user level is very large, and now he has a good relationship with so many stars."

Speaking of this, Chen Tong suddenly has a flash of inspiration in his mind. Inspired by the action of Makino technology, he has come up with a new content mode.

After combing his mind for a moment, Chen Tong suggested to his leaders, "can we do an online star interview program on Sina?"

"Star interview?" The CEO frowned and asked him, "do you mean follow-up report by imitating Muye technology?"

"No." "I think we'd better be able to make a special channel and a special column. For example, we can invite a star to Sina every once in a while, visit Sina company, interact with sina employees, accept interviews with sina, and finally release the text, pictures and video news to Sina online by Xinlang, so that we can make use of the star's Influence continues to attract users' attention and maintain traffic. "

The CEO asked in surprise, "isn't this what Li Mu is good at? He has such a powerful star resource in his hand. If he imitates you, you have no way to live! "

Chen Tong hurriedly said: "no mode can stop copying, but we can think of ways in the content of the mode itself. On the one hand, we can develop strengths and avoid weaknesses, and on the other hand, we can make our own unique content."

As he said, Chen Tong continued to explain: "I think if we do this program, the star category we choose is not limited to the entertainment circle composed of singers and movie stars. We can make different themes according to the current hot spots of the society. For example, this year's world cup is very hot, we can invite some football stars to come here; after a period of time, gymnastics and swimming There are also table tennis world championships. We can also invite famous athletes to accept interviews. Even we can invite famous directors, screenwriters and writers. In a word, we need to make a lot of efforts according to the hot spots. Muye technology has a good relationship with the singer group now, but there are too many singers. If we only become a singer, the homogeneity is serious, and users will be tired of aesthetic appreciation. "

Sina executives are quite interested in this proposal. According to Chen Tong's idea, his plan belongs to an internet light variety program, which is not as large and complicated as TV variety programs, nor as formal as TV variety programs. However, because of its simple operation, it is much more flexible.Chen Tongtong has divergent thinking on this point. He thinks that the interaction between stars and audiences can be done synchronously in this characteristic channel. The current technology can not support the live video, and he has not planned for the live video. What he thinks of is to let the stars interact with fans in words first. The mode is basically the same as the micro interview of the posterity micro blog. The users ask questions in words and the hosts screen questions The stars answer the questions according to the questions, and then release the produced video to the users. If you can invite a star to come here every week, it should be very gimmicky.

Sina CEO didn't have any specific opinions, after all, Chen tongs portal content field is expert level, he knows what kind of content can attract users' attention, so he approved Chen tongs ideas orally, let him prepare a specific implementation plan.

Chen Tong then enthusiastically called his staff and key personnel from several other departments to have a meeting. After the meeting, he realized how difficult it was to push forward this matter.

The first is technology development. At present, all the page technologies developed by sina.com do not include the protocols supporting online video. That is to say, if we want to broadcast star interviews online now, we need to redevelop the page.

Although there are some online flash, MV and movie and TV play watching websites, the experience of these websites is very poor, especially in the current movie and TV play watching. For those websites with low traffic, online movie and TV play watching is also difficult to ensure the smooth viewing of users. On the one hand, it is due to the limitation of its own server bandwidth, on the other hand, it is also the streaming media technology level Insufficient.

Sina has a large amount of traffic. Although it has been greatly affected by Muye technology, it is still one of the top 10 domestic traffic. With such a huge traffic base, the requirement of server bandwidth is too high to support them to watch video online. At least, it needs to double the existing base, which costs a lot.

In addition, Sina has no talent to deal with streaming media. If it wants to do this, it needs to set up a small and vertical development team to develop streaming media. In this way, the cost will undoubtedly increase.

However, Chen thinks that if we can solve the problems of bandwidth and technology, and provide online viewing of the video content interviewed by stars, then it must be a very advanced and unique product in the portal website. Relying on this product, Sina can leave all the portal websites in the market behind. If they want to catch up with each other head-on, they must also go through Through the same process as Sina, they can solve bandwidth, team and technology. In this way, they will be surpassed by Sina for one era. As long as Sina keeps developing at a high speed, it is difficult for its rivals to catch up.

Therefore, Chen Tong planned a detailed implementation plan and estimated cost input on the same day, but what he didn't expect was that the CEO who was very interested in the plan suddenly exploded when he saw the budget of at least ten million levels in a year.

"Your cost is just the cost of solving bandwidth and technical problems. I ask you, how about the cost of stars? How about the cost of content planning and video production team? You need to do one program a week, which is more than 50 episodes a year. If the cost of each episode is controlled at 200000 yuan, it will be another ten million level expenditure! "

Chen Tong explained: "we can talk about cooperation with stars. They come here to record programs, and we can help them to promote them for free. Everyone is mutually beneficial. At first, if we want to tighten our budget, we don't invite too many famous stars. I don't think it's too big a problem to use the budget of tens of millions. And if we do this program well, we invite stars The cost of cash will keep falling.

Moreover, once our program popularity reaches a certain height, we can also sell titles, advertisements and sponsors. It's not impossible to make a good profit! The key is that we now need a new product that others will not be able to imitate for a while and a half. Just like Makino technology's happy farm, the initiators will always keep the technology leading and the imitators will not be able to surpass at all. As long as we keep the position of the first portal website providing online video viewing, we will be able to succeed! "

(to be continued. )