Accompanied by Li Mu, the three stars visited 3321's headquarters in the people's Congress, met with 3321's staff and members of the student union of the people's Congress, and delivered speeches. The whole process of YY network has been continuously rolling reports. The manuscript uses two ways of graphic and video to cross. Among them, graphic consultation has the highest efficiency, basically reducing the lag to about 10 minutes. In this wireless mutual Internet communication is still very primitive. This efficiency is unprecedented.

Such intensive reporting naturally makes the netizens who are interested in this special news enjoy it. Compared with the rough and crude quick reports on current events, YY net, a trinity of words, pictures and videos, is definitely a pioneer.

This kind of fast, comprehensive and wonderful special report gives users who need information an unprecedented amazing feeling, which is a new height never reached in the field of Internet information. In addition to the fast and efficient release rhythm, the real winning point is the application of video streaming media transmission technology.

Now, there are several common bottom protocols of streaming media technology in the Internet field, each of which has its own advantages and disadvantages, but the biggest problem is the lack of transmission efficiency and quality. In this era, portal is a window for users to understand the world and the network, so the traffic is huge. If there is no efficient streaming media transmission technology, there is no Strong bandwidth support, which portal network dare to mount online video service at will, otherwise the huge bandwidth demand will drag down the entire server, even if the video service is separated from the entire portal network, it will also drag down the entire video service server completely.

But for Muye technology, they already have the foundation of making online video on a small scale. As long as they don't have a lot of video content, they can easily cope with the current level of software and hardware of Muye technology. What's more, Li Mu has started to build its own data processing center, which is absolutely the leading place in the domestic Internet companies Bit.

Not only Sina, the whole Internet industry has begun to reexamine the strength of Muye technology. The technology team of hundreds of people is indeed a very large scale, and it is also the first productivity of Muye technology at present.

Sina executives are in a fog of gloom at the moment. The product model they just prepared for R & D has been made and applied by Muye technology before they can start. What's worse is not the problem of hierarchy. It's totally in a different era. The direction and hope they just found are shattered in a flash.

At this emergency meeting, Chen Tong can clearly feel that the senior leaders of sina are no longer as angry and melancholy as they used to be. Each of them has a blank face and seems to have undergone a great psychological change.

The CEO was the first to speak at the meeting. He could not hear any waves in his voice. He said expressionless, "everyone should know, right?"

Others nodded softly, no one was willing to say even one more word.

The CEO looks at Chen Tong and asks him, "what do you think, old Chen?"

Chen Tong took a sip of his mouth and hesitated for a moment. "I don't know yet. It seems that the previous thinking has no significance for further development. I think I have to think about it and see if we can find other solutions."

The CEO nodded and said nothing to him. Instead, he asked him, "as a senior content operator, can you objectively evaluate the quality of this topic that YY has done today? Let's put aside their technical means and just say their quality in terms of content. "

"The quality of the theme of YY is very high, and their requirements for manuscripts and pictures are very high. No matter the content itself or the typesetting effect, they are far superior to other portal websites, including us. Their refined polishing of the content is unprecedented in portal websites," Chen said

The CEO nodded and said: "content is our advantage, but now we have been overtaken by each other in content. Look at YY. First, we have surpassed us in page design, UI design and user experience. Second, they have surpassed us in page technology. Then they have surpassed us in content. Finally, they have supported other products The advantage is more than us. Can we catch up with them in an all-round way by relying on Sina website alone? "

When Chen Tong heard this, he fell into silence. Not only did the CEO feel this way, but also he thought that sina had no chance to surpass YY.

The CEO said his decision when he saw that he didn't speak any more: "stop the project of streaming media research and development directly. From today, sina will no longer regard Muye technology as a competitor. We will transform our positioning and divide the current portal into three sequences. The first sequence is YY, the second sequence is Sohu, Yahoo, Netease, and the third sequence is other small and medium-sized enterprises Portal network, we only compete with Sohu Netease platforms of the same level. "

Chen Tong looks up at the CEO in surprise and desperation.

With a sigh, the CEO said: "I don't want to step into the step of Tengxun and be dragged to death by a powerful enemy. Portal network is never the only product. No matter how the technology of Muye develops, it's impossible to steal all the traffic of the second series of these websites. So next, on the existing basis, we Keep the flow steady, and make ecological development as soon as possible. "As he said, the CEO cleared his voice and explained: "the Internet companies in Silicon Valley have recently put forward a new concept, that is, the concept of ecological development, which is still very vague, but in general, it is to let the Internet enterprises become an ecological chain. For example, a company can not only have a piece of soil, but also grow various plants on the soil, some plants Animals are used to ensure that the soil will not run off. Some plants are used to provide nourishment for animals, and then animals are raised on their own soil. Animals can not only slaughter and sell meat, but also shave and sell hair, milk and sell money, and reproduce. Finally, these animals that breed on their own soil can bring more nourishment to this soil. Thus, the animals planted on the soil are interdependent and mutually dependent Mutual support can form a complete ecological chain. "

A deputy general manager exclaimed, "isn't this the way of Makino technology?"

"Yes." The CEO nodded and said: "when I saw this new concept, the first thing I thought of was Muye technology. The product lines of Muye technology are very rich, and they perform their duties at different levels, and they can support each other perfectly, so that any company that wants to compete with any product of Muye technology is actually living with the whole Muye technology State chain competition, such as portal, seems that our Sina has nothing to do with their YY network, but behind our Sina, there are products such as YY, post bar and game. How can we be their competitors? "

All the people nodded their heads. The CEO was right. Muye technology is a group war, like the aircraft carrier formation of the United States. No matter which ship the opponent wants to attack, it needs to face the strong firepower of the whole fleet. Sina is just a destroyer, even the destroyers in Muye technology fleet can't do it, how can they fight against the whole fleet.

The CEO then said: "I think what we need to do now is to avoid the edge of Muye technology, not compete with him, nor respond to his attack in any form. What we need to do now is to concentrate on building our own ecological chain and increase the product line as soon as possible, otherwise, once our portal is lost, we will be destroyed."

Chen Tong couldn't help asking, "which direction do you want to go?"

The CEO said lightly: "play games. When you look at Netease, they are very smart. They never actively participate in the competition of opinions from different families. Instead, they use the portal to support their game business. Their big talk, westward travel online, went online at the end of last year. Now their revenue has been very considerable. Although it can't be compared with miracle Mu and legend, it is enough to bring a lot of imagination space to NetEase. They are big If online2 of the western tour has started the public beta now, it will be officially launched in August. There is a lot of room for development in the future game market. If we cut in at this time, it's not too late. "

Chen Tong's rival Xu Jinzhong suddenly came to the spirit and said: "the direction of the game is good! The rapid development of the game business in the past two years is obvious to all. Chen Tianqiao's Shanda network and Li Mu's storm entertainment all rely on one game to generate tens of millions or even hundreds of millions of revenue a month. Moreover, the agency cost of these two games is very low, which is just a huge profit! "

Xu Jinzhong is eager to win the new business of game at the moment. He wanted to make some big moves with UC before, but he didn't expect to be attacked by Makino technology, so he was forced to give up. He has always been unhappy with Chen Tong. He didn't dare to take Chen Tong's knife for a while ago, because the website Chen Tong is in charge of has become the company's biggest hope after UC's yellow. Now, Chen Tong's business He was basically abandoned by Muye technology, so he realized that his real opportunity came.

Before UC, CEO still attached great importance to portal website, so when portal website was threatened, his UC would give up martial arts to make way for portal, but now it's different. CEO just said that portal website now completely gives up resistance, completely avoids the vanguard of wild science and technology, and focuses on developing other products to build its own ecology. At this time If you get the game business, basically you don't have to worry about anything. You can let go of it completely. As for Chen Tong, if the website is half dead, he hasn't had a few days to live. It's estimated that he can't even hold the position of the deputy general manager now.

(to be continued. )