Chapter 657

After Li Mu promised to push the movie for Chen Kaige at the dinner table, Li Mu gradually became the core of the topic at the dinner table. Gong Li also took the opportunity of chatting and said to Li Mu, "President Li, my new play will be released next month. I wonder if you can also help promote my new movie?"

Li Mu didn't know much about the film market before 2005. Except for some famous big films, he didn't know at what stage there were any films to be released. So he asked her curiously, "what's the name of Sister Li's new play?"

"Zhou Yu's train." Gong Li said: "the play will be released on the 1st of next month. It was played by sun Honglei and Liang Jiahui."

Li Mu nodded. When he was young, he saw the movie. I can't remember the specific plot. Gong Li was charming in the movie. Sun Honglei was not very angry at this time. The influence of the movie seemed to be even. However, Li Mu adopted the strategy just now. He accepted it with an uncertain attitude and said: "I'll go back to communicate with the company Next, take a look at the latest content scheduling. If you can see the stitches, please help me. "

Gong Li smiled and nodded, "no matter what, I'll thank Mr. Li first."

Ge you laughed and joked at this time and said, "you all have new plays this year, but I don't have them. It's hard to get to know Mr. Li, who has great abilities, but I still can't ask for help. I'm not lost in general."

Gong Li said with a smile, "less poverty. You have made remarkable box office achievements in several new year's movies in recent years. Last year, there were more than 40 million big names. Apart from Pearl Harbor, you are the highest. We don't know how much we envy you."

"Hey." Ge you said seriously: "that's the past, OK? I'm not talking about this year. You all have new plays this year, but I don't. am I right? You can all ask Mr. Li for help in pushing new plays. I also want to open my mouth, but this year there is no new play. You say I'm in a panic. "

Gong Li joked: "don't you have two plays to play next year? One of them is a new year's movie by Feng Dao. In my opinion, the box office will definitely surpass 50 million! "

Ge you laughed and said to Li Mu, "President Li, if I ask you for help next year, you must remember me."

Li Mu nodded and said, "don't worry. If you have a new play to play next year, you can tell me in advance." After a pause, Li Mu said: "I think there are many places for us to cooperate. Now, Muye image wants to participate in more film and television production. At the same time, under the framework of the whole Muye technology, we also hope to get involved in the theater market. However, we have no foundation in the film and television industry, and many things are not very well understood. In the future, we need you to specialize in this field Help from business people. "

Director Chen asked curiously, "President Li, does Muye technology want to get involved in the cinema?"

Li Mu nodded, "I've always been interested in the cinema, but I haven't had the chance to get involved in this industry."

Chen said: "with the strength of Muye technology, it will be very easy for you to build the cinema. Now is a good time for the reform of the cinema. Many new theatres are also busy expanding their territory. In my personal opinion, the cinema market will become more and more popular in the future. When China joined the world trade organization, it promised to open the cinema with Hong Kong and foreign capital into our mainland In the field of transformation, the market will be gradually hot

Li Mu asked him, "does Chen Dao know about Yanjing's cinema at present?"

Director Chen nodded: "Yanjing is now a few old movie theaters, among which Huaying and Xinying are relatively large-scale, but they also have big problems at present. The construction standard of new movie theaters is high, and the cost of old movie theaters is high. At present, it needs at least 20 million yuan to build a new multi hall movie theater, and at least 10 million yuan to transform one. It's very difficult for the movie theaters. Now it's everywhere When I was looking for financing, I heard that the most profitable Joint Theater lines in the Shanghai stock market are also shouldering the cost of transformation of non inpatient lines. Their annual revenue is only tens of millions. If the spring of film box office hasn't arrived and there's no capital to participate in it, they simply can't realize the transformation quickly. If Mr. Li is interested in the theater lines, he can talk with them about investing in the existing theater lines It's faster to build a hospital line. "

Li Mu was surprised that although Chen Dao failed in the later stage of the movie box office, he didn't expect that he had a very deep understanding of the movie market. What he said made Li Mu feel a little itchy. According to the situation in his last life, at present, the movie box office began to enter a slow rising stage, but this stage came to SARS in the first half of next year It will fall to the freezing point all of a sudden. If I want to close the hospital line, in fact, the SARS period next year is the best stage. But Li Muyi doesn't want to wait so long, and he doesn't want to lose a reputation of making a fortune. If I can buy shares or even buy several hospital lines now, it's just too timely.

The history of economic development in many countries shows a striking similarity, that is, when the per capita GDP of a country breaks through 6000 US dollars, the sports and entertainment market of this country will surely usher in a blowout development, which will be perfectly confirmed in the future of China. China has gradually developed from a market with a total box office less than one billion yuan per year to a market with a total box office less than one billion yuan per year The world's largest market has taken more than ten years. In the era of booming box office, it is the cinema that really has the most interest and voice in the film industry.Li Mu has long wanted to lay out the lines in advance. On the one hand, he wants to develop his own lines, and on the other hand, he wants to develop his own online ticket business.

His idea is that if, at the latest this year and next year, Muye image can have a theater line of its own holding, then he will let Fang Xudong take the lead to develop a set of online seat selection and ticket sales system, or online ticket system for short.

After the development of this system, it will be embedded in taobao.com directly online, and it will be popularized to every cinema in its own cinema line offline. In addition, it will find a hardware enterprise to customize the self-service ticket machine, and embed this system into the enterprising ticket machine. In a word, this system will complete the user's computer, the cinema's computer and the ticket machine through the system itself and the Internet All in real time.

It is not difficult to arrange the logic of this system. First of all, the terminal of the theater line should have certain custom permission. In this way, the theater line can define the information and seat map of each theater according to the actual situation of its own theater, then upload the information and projection arrangement of the theater to the server, and at the same time, sell this system to its own theater The system is combined to share the sales situation of both sides in real time. In this way, users can know the seat sales situation of each stage in each theater in real time through Taobao. Com and purchase the tickets according to their own needs.

Every time a user locks a seat, the seat is reserved for the user for a certain period of time in the whole system, and the user can purchase it directly. If the user does not purchase it within a specified period of time, the system will automatically release the reserved seat and provide it to the Internet users of the whole network for selection again. Finally, the user who has successfully purchased the ticket can arrive at the cinema directly before the beginning of the movie. By taking the ticket It's easy to pick up the ticket and watch the movie directly, which not only saves the time of waiting in line to buy the ticket, but also avoids the risk of finding no number of times and no seat after arriving at the cinema.

The software and hardware of the online ticket system are not big products, and there is no technical difficulty. At present, it can be easily realized, but the real online ticket system was born at the end of 2005, which was first launched by the online ticket network. The main reason is that the film market is still in the ice breaking period, so the market enthusiasm is insufficient, and the Internet people have not yet put their goal in this field.

If Li Mu wants to make a system like this now, there is no difficulty in software. It can be realized in one or two months. Moreover, the hardware involved in this system is very simple. The so-called ticket machine is actually a networked computer, with a simple input key plate and a thermal paper printer. When users take tickets, they enter their own ticket on the machine Code: the system will send the ticket code to the server for verification. After verification, the system will automatically call the corresponding field number and seat information of the user, and then print out the ticket on the spot using the thermal paper, which can realize ticket collection. Moreover, the machine basically does not need any maintenance. It is enough to fill the thermal paper regularly, which has no technical content.

as long as there is a perfect online ticketing and ticketing system, online booking and buying tickets will become a reality. Li Mu has a complete online payment ecosystem. Users can choose seats and tickets in Taobao cinema to choose movie theaters and venues. Tickets can be paid directly by Alipay, and then take tickets to the offline cinema to pick up tickets.

Compared with the traditional way of buying tickets, online ticket selection will bring a qualitative leap to the user's experience of watching movies, have a great positive effect on the promotion of the box office, and have a strong flow of my own YY. At that time, if you want to push a movie, you can directly go to Taobao to choose a seat to buy tickets after the user is interested in a movie through YY publicity The movie theater watched, this kind of way is much more effective than the traditional propaganda way.

Once the system is successful, and the cinema box office using the system is effectively improved, then I can popularize the system to all theaters nationwide, and make Taobao become their ticket selling channel. Once Taobao becomes the main channel for users to buy tickets, it helps all theaters nationwide to make money while helping them make money This income should not be underestimated.

So, Li Mu said to Chen Dao, "Chen Dao, please contact several courtyard lines in Yanjing to ask if they are interested in capital cooperation with Muye technology. If you are interested, you can make an appointment to meet and talk."

(to be continued. )