Chapter 674

When Li Mu started his business from easygoing.com, he took every step very steadily. Every step was steady and steady, with few rashness and ambition. Before today, he had never seriously considered how to push YY to the world. But today, he suddenly thought of the importance of innovation, and suddenly realized that to be an Internet, it is not only in the product book With innovation, we need to make breakthroughs in operation and layout.

China has a large population and the largest homogeneous user group in the world, so many Chinese Internet companies have been guarding a huge golden mountain at the beginning of their business. Most Internet entrepreneurs feel that as long as they can stand firm in the Chinese market, even if they succeed in their business, they will not have to worry about everything in the future. It is this characteristic that doomed to be extremely Few Chinese Internet companies can make their own products into a global product.

In the era of mobile Internet, there is only one global app in China. This app is wechat, but wechat has not really achieved globalization.

In Li Mu's view, globalization is an ambition and a strategy. Both ICQ and MSN are global products, but later they were crushed and a QQ with a market value of more than 200 billion US dollars was created. However, it failed to become a global product. The root cause is that throughout the development of QQ, efforts have been made around the Chinese market I didn't think about how to build my products into global super products.

Although the development speed of wechat has attracted the attention of the whole world, wechat has not really opened the global market in the field of instant messaging. Its competitors are Facebook and WhatsApp, and the latter two are global products in the field of Internet. Users cover nearly 200 countries around the world, and the influence is far from wechat.

Just because the Chinese Internet in the last life has not produced a global product, Li Mu suddenly has a strong impulse in his heart. He wants to build YY into a truly global instant messaging software!

Kong Lingyu had not considered this question in the global dimension before, so when Li Mu asked this question, he felt a little blind in his own mind, a person frowned for a long time, and did not think how to answer Li Mu's question.

Seeing Kong Lingyu's sad face, Li Mu opened his mouth and said, "there is no standard answer to this question, so you don't have to worry about it or worry about it. It doesn't matter if you think slowly and can't come up with it."

Kong Lingyu listened to this and relaxed a little bit, thought about it carefully for a moment, and said: "Mr. Li, I think first of all, we have never paid attention to the overseas market, and second, we have never studied the real needs of overseas users for instant messaging software."

Li Mu nodded and said, "I just thought about it. I agree with you on both points. I just thought about how our YY competes with overseas instant messaging software, such as MSN and ICQ."

"So if we want to globalize QQ, we should first understand the needs of users from overseas countries," Kong said

Li Mu said: "it's too difficult to study the needs of users from overseas. The more you know about the needs, the easier it is to lose your original intention in product development. In my opinion, if we want to globalize now, we should first identify the competitors, and then make targeted product adjustments according to the current situation of the competitors, just like we beat QQ , QQ is very powerful. Everyone thinks its products are both internal and external, and solid. But as long as we study it thoroughly, it's not a problem to break through its defense line. For example, at the beginning, we thought that the biggest advantage of QQ was the user's network relationship, so we used Kaixin farm to copy and enhance the user's network first, and then push our new products To users, let them directly get more powerful and perfect contact relationship than in QQ, let users completely realize smooth transition, which is the fundamental to our success. "

Said Li Mu: "in the international market, there are two direct competitors, namely MSN and ICQ. There are also two indirect competitors, namely email and telephone. The first two are instant messaging software. Their core services are the same as ours, but the latter two are the common communication methods between people. What are the advantages and disadvantages of MSN and ICQ

Kong Lingyu thought for a moment and said: "the advantage should be our products themselves, our various functions and user experience should be far more than these two software, as for the disadvantage, it should be the basis of human relations, overseas users are used to these two software, if we replace them with our products, the user cost is too high."

"That's right." Li Mu said: "our happy farm has been continuously upgraded and updated, and now it is a business game with a very large world structure, many elements and strong playability. If we develop the game into a multi-national language version, and then push the game to the overseas market, do you think it has the effect of gathering people?"

Kong Lingyu said firmly: "there must be effect!"

“OK。” Li mudian nodded, "let's start from this step to test the water, develop a multi-national language version of Kaixin farm, and then put advertisements on major international portals to see how users in overseas markets respond."Kong Lingyu immediately said, "I will arrange this work today."

"On the one hand, on the other hand, our own core products also need to be further improved. As I just said, we can't develop products for each different group, but we can develop and design product functions according to the common characteristics of users. As instant messaging software, MSN and ICQ only meet the needs of users and users The information interaction between them, but they haven't realized the group chat function, but YY group proves that: people are social animals, even on the Internet, people also need group social communication, not just one-to-one single social communication, so this is our product advantage. "

" in addition, our team is also developing more advanced streaming media technology. Immediately, our YY can support group video and group voice calls on the basis of existing bandwidth. This technology will be a leading streaming media solution in the industry, and will be another huge advantage in the user's essential needs, which not only surpasses the two direct competitors, It has even surpassed the potential competitor's telephone. At present, it is difficult for the telephone to realize multi person call, let alone multi person video call. "

"In addition, our competitors still have email. At present, our YY hasn't launched its own email. I think it's time to develop the email and integrate it into YY. In this way, we will be further away from our competitors."

Kong Lingyu said: "and the breakpoint continuation function you just mentioned, which must be very useful for business people."

"You're right," Li Mu said. "Breakpoint continuous transmission optimizes the file transfer experience between users. Post bar and YY game may not touch the essential needs of overseas users, but the file transfer function must be one of the inevitable needs of all users. If this function is developed, it is also a major advantage of our products."

After dun dun, Li Mu said, "it's what I really want to improve and arm myself according to the essential needs of users. Americans have special habits and needs of Americans, Japanese have special habits and needs of Japanese, Germany has German, France has French The Americans are enthusiastic, the Japanese are low-key and restrained, the Germans are strict and rigid, and the French are wanton and romantic. These different groups have different characteristics and needs. These different needs are actually deep customization needs. We can't provide solutions for them one by one according to their deep customization needs, but as long as we grasp them As the common needs of users, we can attract them all and make our YY a real world software. "

Kong Lingyu said, "I understand what you mean, Mr. Li. From the perspective of user needs, we need to see what users essentially have in common."

Li Mu asked him again, "can you sort out a general process now? Which step to take first and then. "

Kong Lingyu nodded and said: "the first step is to develop the multi-national language version of Kaixin farm. At the same time, I will send people to build servers in the United States, Canada, Japan, Britain, France and Germany, which have a large number of Internet users. Once the multi-national language version is developed, it will be launched in these countries immediately. I will contact the promotion resources in advance, and then it will be launched Promote at the same time. "

"While promoting the line of happy farm, I will urge the technical department to develop and test the new product functions of YY itself, especially the three aspects you just mentioned: group video and group voice, e-mail and file transmission."

Li Mu nodded: "it's very difficult to be a global product, but the influence of globalization is incomparable with that of local Internet enterprises. Look at Yahoo now and Sina again. These two platforms are not on the same level in terms of strength or influence. YY is the only product that is likely to be global at present. If it can be realized With this goal, the influence of Makino technology in the world will be improved unprecedentedly. "

Li Mu looked at Kong Lingyu and said, "this task will be given to you for the time being. We have a three-month deadline. I hope you can finish the points and two lines you just sorted out in three months. If your progress is satisfactory to me after three months, you will continue to be responsible for this project. If I am not satisfied, I will change other people or relatives Take over. "

Kong Lingyu immediately said, "don't worry, Mr. Li. I will try my best."

Li Mu said, "it's a matter of great importance. We must go all out!"

(to be continued. )