Chapter 689

In Li Mu's eyes, the supporting star hotels in the commercial center are essential. The importance of the hotel is basically the same as that of the cinema, not only to make money, but also to enhance the overall influence of the commercial real estate project brand.

For commercial real estate, Li Mu's biggest advantage is to understand the mature commercial real estate operation mode after more than ten years. Wanda Plaza, Vanke Plaza, taiguli, Joy City, Vientiane City, Kaide mall and other commercial centers emerge in endlessly. In Li Mu's eyes, their attributes are basically the same, which are the integration of leisure, entertainment, catering, consumption, shopping, fashion and other key elements As long as we grasp this core point, we have succeeded in more than half of the cases.

At present, domestic commercial real estate is far from professional after more than ten years. At this time, if we can use the advanced models of later generations, we must be able to make a name in Yanjing, make one, and have a chance to make one.

Song Liang and Chen Ze are both laymen of commercial real estate. Hearing Li Mu's plan at this time, they feel a little whimsical, but when they think about it carefully, they feel that this mode is advanced enough and should have enough success genes.

Li Mu continued to paint pancakes for two people with his own thinking mode of more than ten years ahead of others by virtue of the advantages of reborn people: "in the future, once our business center becomes famous, we should immediately start signing binding cooperation terms with a large number of brands, such as Wal mart or Carrefour, such as LV or Chanel, such as KFC or McDonald's, and a large number of them Other brands. "

"What kind of binding cooperation terms are signed? As long as our commercial real estate projects are launched, the brands of strategic cooperation must follow in. Therefore, we can give them sufficient preferential conditions in terms of store rent or sales share. The more bundling, the more abundant our own business circle, the more users we attract, the stronger the user attraction, the more enthusiasm other shops will have to settle in, and the more The threshold of residence will be raised accordingly. "

They nodded and even song Liang sighed, "I don't know enough about commercial real estate. It's far worse than you."

Li Mu smiled and said, "I hope we can establish in-depth cooperation with some well-known brands in the future. Where WANYING Plaza goes, they can follow. In this way, WANYING Plaza will save the trouble of repeated investment in the future."

Li Mu said: "I hope that in the future, every WANYING square in China will be able to realize homogeneous service. Consumers are used to WANYING's business model and are used to WANYING's business model in their own city. In the future, no matter whether consumers are from Yanjing to Shanghai or from Shanghai to Jinling, it doesn't matter if they are not familiar with this place. As long as there are WANYING square As long as he gets to WANYING square, he can always find the feeling that makes him familiar, and find the kind of intimacy, which is the same as the nature of McDonald's and KFC. No matter where you go, as long as you enter one of the two, or the familiar decoration, familiar menu, familiar formula, familiar taste. "

"I've convinced you..." Chen Ze shook his head and exclaimed, "how do you come up with these routines?"

Li Mu said with a smile, "naturally, I think of it with my brain. This is the same as the development of Muye science and technology. I try my best to make use of all the available resources. I try to weave them into a net, link them up, and form my own set of ecology. As long as this is done, things will be more than half."

After that, Li Mu pretended to be proud and said, "I haven't finished yet. You will be more convinced when I finish."

Chen Ze nodded, "brother mu, please tell me. I'm all ears."

Li Mu said: "in addition to what I just said, the first-line brand is also the key to the introduction of nature. Although the first-line brand is not affordable for most consumers, it is absolutely familiar to most consumers. With their shopping malls, the consumers will feel more high-end."

Li Mu once heard that many stores of international first-line luxury brands in China do not need to pay a cent of rent. In order to improve their consumer recognition and influence, some shopping malls and big malls actively hope to introduce first-line luxury brands to settle in, and they will provide high-quality shops to first-line luxury brands in the form of zero rent, while first-line luxury brands only need to The shop can be opened after finishing the decoration.

Although this mode has lost part of the rent for the shopping mall, it has raised the rank of the whole shopping mall. Naturally, the advantages outweigh the disadvantages. For the first-line luxury brands, the extremely low cost can open a shop, which is also hard to get, so the two sides belong to win-win cooperation.

After talking for a long time, Li Mu drank a mouthful of water and continued: "in addition to introducing strategic cooperative brands and making our own brands bigger and stronger, in the future, we need to grasp the development rhythm of the second and third tier cities, even the fourth and fifth tier cities. If WANYING Plaza can become the first choice of leisure, entertainment and consumer shopping in the minds of consumers in the future, we will have The strength to become a regional or even a city commercial center.

After the brand awareness is established, the third and fourth tier cities in the future will take us as the object of investment attraction and provide us with a large number of preferential policies to seek our past development, because as long as we go, there will be a large number of bundled brands of businesses following the past, which can rapidly promote the local business development and the consumption of citizens, and even drive the average price of nearby houses At that time, with the support of local governments, our development speed will be further improved, which is called "using force to fight"Li Mu talked about yidatong. Chen Ze and song Liang have basically understood his huge plan for the future. It's not a shopping mall or several shopping malls, but a commercial empire throughout the country! Chen Ze listens to the heart startle, but song Liang, listens to the eye all green! Like the wolf, the commercial real estate projects described by Li Mu are all in his mind. If WANYING can achieve the step described by Li Mu, it is certain that WANYING will become the top real estate company in China in the future. No, it is the real estate kingdom!

Chen Ze is also a smart man. Combining with the big mall he has seen abroad, and with Li Mu's description, he immediately looks forward to the future.

In this way, the development space of commercial real estate is much larger than that of residential real estate. The most important thing is that the concept of commercial real estate given by Li Mu, if it is made, its sense of achievement is incomparable.

The two finally understood why Li Mu only wanted to earn the first barrel of gold in the real estate industry, but he was not willing to continue to seek development in the field of residential real estate. What he wanted to do was really a commercial real estate brand that could affect the national urban development and change the life of urban residents.

The name Sanlitun reappeared in their minds. Now, Sanlitun has another attribute in their mind - the place where the commercial real estate dream begins.

After talking about the future planning, the three people talked about other topics, and then the topic went back to the matter of going home. Chen Ze asked the two people to take this opportunity to go home and have a good rest. These days, he implemented the money in Yanjing, and then studied the commercial land situation in Sanlitun, and prepared his homework before putting it forward.

Li Mu is not worried. It seems that the development of taiguli in Sanlitun was after 2005. The gap is long enough for three people to find a way to operate.

But when it comes to going home, besides Li Mu, song Liang is also impatient. She hasn't seen her wife and children for a while, and she is very worried. She has been busy and waiting for the announcement of Metro Line 10. Now, the announcement of Metro Line 10 has finally come out, and he can finally take a complete breath of relief, and then seize the time to have a good rest.

Li Mu also said that he would like to have a good rest at home for a few days and then take his parents over for a while.

They are talking about going home to have a rest. Chen Ze kindly reminds them, but he also throws cold water: "are you not going to attend this Saturday's summit?"

Li Mu and song Liang look at each other. Song Liang says, "fuck, forget the ball."

Chen Ze asked song Liang, "brother Liang, are you ready to participate?"

Song Liang straightened his shirt collar and said with a forced face, "sure to attend, WANYING is now a new star in the real estate industry, and WANYING will be the most concerned object at the industry summit. How can I miss such a good chance of forced dress!"

Li Mu said with a smile, "it's also a good chance for us to come on stage. We must make good use of it." Said, Li Mu asked him again: "but if you go back the day after tomorrow, you must come back at the latest on Friday night. It's only a few days to go home, isn't it shorter?"

Song Liang waved his hand: "it doesn't matter. I'll take my wife and children together. Anyway, I'm the only one who tosses back and forth. I didn't let them come because of the pressure of things in the past. Now, let them come to accompany me for a while."

Chen Ze asked with a smile, "can you take care of my sister-in-law children when they come here? Shall I find you some experienced servants? "

Song Liang said with a smile, "take my father-in-law and mother-in-law with you. They are taking care of my wife when I am not at home."

Li Mu said, "if we will come back on Friday, let's go back earlier. Let's leave tomorrow."

Song Liang said, "if you don't join me, take a good rest at home for a few days. Among the three of us, you are the most tired."

Li Mu said with a smile, "you have said that it's a pity not to go for such a good chance to pretend to force."

"Come on." Song Liang said: "if you really want to pretend to be forced, only Muye technology and Taobao are enough for you. Do you need to go to the real estate summit to pretend to be forced?"? Li Mu said with a smile, "it's OK. I'll go too. Anyway, it's me. My parents came with me earlier and could stay in Yanjing for a few more days."

Song Liang narrowed his eyes: "Why are you so interested in this summit? Is there anything I and Ozawa don't know? "

Li Mu pretended to be indifferent and waved without saying a word more.

(to be continued. )