Chapter 738

No matter in the Internet industry or in other industries, those who know Li Mu know that the Internet is Li Mu's job, and everything else is just Li Mu's ticket playing and trying, such as real estate. Although Li Mu has dominated the real estate industry in recent days and occupied almost all topics of discussion, we can see from Li Mu's share of WANYING This is not the real point of herding.

Zhao Xianliang, reminded by his wife, is also very clear in his mind that no matter how much money Li Mu has made through Juncheng real estate today, or how many billions, Juncheng real estate can only be regarded as a very fruitful victory, and the brand day of Taobao is a key battle that Li Mu is brewing. After this war, Li Mu will make a breakthrough in the Internet field at home and even in the world.

Zhao Xianliang began to guess in his heart, how much miracle can Li Mu's taobao.com create today? How many billion or two billion yuan can be sold in one day? If that's the case, is this kid really going to be a God?

Zhao Ziqiu can't understand why. She doesn't know much about Li Mu's troubles. She only knows that Li Mu is starting a business and making money, but what she's doing is not clear to Zhao Ziqiu. It seems to be very interesting to see her parents talking. Zhao Ziqiu can't help asking: "dad and mom, can you stop talking so obscure? I can't understand what you're talking about."

Xie Yun smiled and said to Zhao Ziqiu, "Li Mu is your boyfriend. What does he usually do you don't know or ask? That's not good. You have to pay close attention to a boy like him. Otherwise, I'm afraid some girls will come in soon. "

Zhao Ziqiu suddenly feels guilty. His parents always think that he and Li Mu are boyfriend and girlfriend, but they don't know that Li Mu always has a girlfriend. In other words, he is the third one who takes the initiative to step in, and he is the one who can't see the light. Is he taking advantage of the emptiness? I'm taking advantage of Li Mu and Su Yingxue's failure to break through the last layer of relationship and offer my life when he still has a good feeling for me. If my parents know it, I'm afraid they will be disappointed with me, right?

Seeing Zhao Ziqiu's stupidity, Xie Yun couldn't help asking her, "why don't you talk?"

Zhao Ziqiu reluctantly smiled and replied, "no, just miss him..."

When Zhao Xianliang heard this, he was embarrassed and at a loss. Xie Yun smiled quietly and said, "if you miss him, call him and invite him to visit Hangzhou. He is now in Shanghai, very close to Hangzhou."

Zhao Ziqiu thought and said, "no, he must have taken the Shanghai stock market for business. Maybe he will go back tomorrow."

Zhao Xianliang cleared his throat and said seriously: "yes, in the future, Taobao will really become the focus of the whole society, and Li Mu will be very busy."

A tiny meal, Zhao Xianliang said: "unlike real estate, Juncheng real estate is just three real estate projects in Shanghai New Area. Taobao is a macro platform that can connect national commodities, businesses and consumers. The former is only profit, while the latter can affect the development of national retail industry, which can not be compared with the past."

Zhao Ziqiu understood this time. He was stunned and asked, "Dad, do you mean that Taobao was made by Li Mu?"

……

Two things happened on the same day, which made Li Mu a super hot spot in the whole Chinese financial circle.

The God's hand to rescue Juncheng real estate is just one of them, and Taobao sells more than two billion yuan a day.

No matter which one of the two events is taken out, it is a big event that can stir the whole financial circle. As a result, both of them are related to Li Mu, and they happened on the same day.

By 12 p.m. on that day, Taobao's trading volume on brand day had reached an amazing 2.683 billion.

In the face of this data, people in and out of the industry have only one idea: a website sells nearly 2.7 billion yuan of products a day. Is that what people do? What is the equivalent? It's equivalent to cramming tens of millions of people into a shopping mall and letting them buy more than 200 yuan each. Who can do it? No one can do it!

But Taobao just did it! It's a great event in the Chinese retail industry.

Just after 12 o'clock, Taobao released a set of data to the public, which completely subverted the three views of the national manufacturing and retail industry.

The turnover in 24 hours is 2.683 billion! 14 million orders in total! 17 million items sold!

One year's sales of a large shopping mall may not reach this number. A virtual website can do it in one day!

Taobao published every data, are deeply shocked by the hearts of relevant people, but also inspired every entity manufacturing industry enterprises!

All the enterprises participating in the promotion of brand day have got an unimaginably satisfactory answer sheet today, such as zhinengda, TCL, ZTE and Shenzhou computer. However, those enterprises that refused Taobao due to their high attitude are regretful one by one. The business cooperation directors of these enterprises have been removed or transferred almost overnight The first task of the new person in charge is to establish a cooperative relationship with Taobao as soon as possible.At the same time, the detailed data of Taobao brand day shows the super strength in the field of retail to all walks of life, and also makes all enterprises involved in the manufacturing of real goods excited in a moment.

For these manufacturers, there is nothing more exciting than finding a new sales channel, so these enterprises almost all hold an emergency meeting overnight, and they will no longer discuss whether to cooperate with Taobao at their own emergency meeting, because the answer is very clear: we must establish a partnership with Taobao as soon as possible, and really let him The direction that people discuss all night is: once access to Taobao, how to strengthen the cooperation with Taobao, how to improve the sales volume and influence of their enterprises in Taobao.

However, in Li Mu's eyes, the same data does not interest him. What he is interested in is the platform and user characteristics behind the data. Because Li Mu knows that he will never lie without fake data.

In the early hours of the morning, Li Mu was alone in the room of the senior club, guarding the computer, and began to use Excel to analyze the data of Taobao summer brand day.

First:

in a day, there are more than 8 million accounts that have purchased goods on Taobao, and 14 million orders have been placed in total. The total number of traded goods is 17 million, including 2 million mango me. They have been snapped up in less than three hours.

Although an average of 1.75 orders are placed for each account, most users who place multiple orders have different order recipients.

data represent a large proportion of consumers who buy orders through other accounts. They may be too lazy to place their orders, or they may not be computer or inconvenient, or they may not have Taobao or Alipay accounts. Through this data, we can draw a conclusion that Taobao and Alipay need to continue to popularize and lower the threshold so that they can make sure that they are able to make the purchase of the products. More potential users with online purchase intention will be transformed into direct users.

Second:

17 million goods, creating a total sales volume of 2.683 billion yuan, and the average price of a single commodity reached an amazing 157.8 yuan.

Similarly, the total sales volume of 2683 million, corresponding to 14 million orders, reached a higher average price of 191.6 yuan per customer.

The average price of the platform's single product is 157.8, and the average price of the customer is 191.6. From the consumption level in 2002, this data seems very conspicuous. But Li Mu knows that high customer unit price is a good thing, but the average price of the single product and the average price of the customer are both high, which is not a good thing. It means that there are big problems in the product structure of the platform, or the purchase habits of the users A big problem.

The average price of the items sold is as high as 157.8, which means that most of the items you buy are those with higher prices, and most of these items are relatively expensive electronic and home appliances products. On the contrary, those items with lower prices in daily life on the platform are ignored, which proves that the online shopping habits of Taobao users haven't really been pasted yet Near life, Taobao also needs to put more energy into how to make online shopping closer to life.

Third:

in addition to the high average price of single products, 14 million orders only sold 17 million goods, which means that the average number of goods in each order is only 1.21.

This figure is also somewhat low in Li Mu's view, because it can well reflect the current consumption habits of online shopping users, that is, rational and accurate shopping.

The vast majority of users only buy one product, which proves that they are still very rational in online shopping at present. They only choose the products they need most, only buy the right ones, not buy more and not buy randomly. Instead of shopping, they go to the street with the purpose of buying one, and finally go home is often a lot.

"A small number of single commodities" and "a high average price of single commodities" correspond to each other, which means that the consumption potential of online shopping users needs to be further explored. Taobao.com will push more kinds of commodities for them in the future, and try to bring more trading volume, and at the same time try to improve the user experience of the website, so that users can browse more pages and browse more , the more you buy.

If this piece of work can be done well, the same 14 million orders, if the average number of goods per unit can reach 3, the volume of goods traded can reach 42 million. The change of this coefficient is very big for the promotion of the whole website, so this is the top priority of the next step.

seems to be a great skill for Li Mu to buy a mobile phone computer online. In the view of Li Mu, there are three powerful tools for "brand flagship store" + "Alipay guarantee" + "price advantage". Even if the price of electronic products is high, users will still be willing to pay. What is the average number of customers buying this product every year? I'm afraid one hand is over.

Now for Li Mu, the most important thing is to let users improve the frequency of online shopping, expand the scope of their online shopping products, and deepen their online shopping habits.

That is to say, in addition to allowing users to buy mobile phones, computers and MP3 on the Internet, they also need to be able to solve all kinds of other purchase needs in daily life on the Internet, such as: buying clothes, shoes and hats on the Internet, buying firewood, rice, oil and salt on the Internet, if even toilet paper for wiping buttocks can be bought on the Internet, then such users really become deep online shopping users.The reason why Taobao was successful in the last world is that in a few years, it not only greatly enriched the commodity types of Taobao, but also cultivated a large number of deep online shopping users with this rich and incomparable commodity library.

Now think about it. Why are those "all powerful Taobao" and "hand cutting party" stories popular on the Internet? Isn't it because Taobao has done a very solid job in these aspects?

(to be continued. )