Chapter 743

Li Mu is very astute in his calculation.

He wants to make a big news on Taobao, interview himself on CCTV, and make a big profit on the Internet in front of the whole nation. He not only wants to promote the Internet, but also wants to take himself as a real example to let the whole society completely change their views on the Internet.

In recent years, most Chinese who do not touch the Internet feel that the Internet is not a good thing. It has games that make people addicted, and sex and violence that make people make mistakes. Especially the parents of students, who see their children pick up the mouse, are afraid that they will all be worried about it. They would like to completely drive the mouse out of the earth. In this social background, the number of Internet users is not growing fast enough and the number of computers is not large enough The volume growth is not fast enough, and the growth of Internet practitioners is not fast enough. It is difficult for the domestic Internet to grow rapidly.

If everyone is afraid of computers and the Internet, how can anyone be the next one? However, if we let the whole society, especially the parents of the students, realize through our own examples that computers and the Internet are not as terrible as they think, but can cultivate a 20-year-old billionaire and a promising young man who has the opportunity to promote the national economic situation, then the basic environment of the Internet in China will be greatly improved.

Although 3321 has been exposed for a long time, but 3321 is intended to be unprofitable, so people in the society do not know how significant it is, and do not necessarily recognize its unprofitable significance, but what does Muye technology represent? What does Taobao stand for? Which of the two companies can't be valued at a ten figure level? A 20-year-old man who has built a software and a website with a total valuation of more than 10 billion yuan may have a more shocking impact on the whole society than Taobao's daily sales of 2.683 billion yuan.

Li Mu can even imagine that if he releases the signal that "the Internet makes him" when he is interviewed by CCTV, then there will be a peak of home computer purchase in China!

Those parents who change their views and look forward to their children may think of buying a computer for their children; those college students or young people who just graduated from university may also be enthusiastic about the Internet, so as to buy a personal computer; those enterprises that have little to do with the Internet may also pay more attention to the understanding and mastery of the Internet, which is the most important in this series The peak sales of home computers will eventually be matched.

Li Mu firmly believes that as long as he does this interview well, he will be able to greatly promote the popularization of home computers and become a super push in the Internet industry. At that time, all domestic computer manufacturers will benefit from it. In this case, why don't he find a partner in advance and enjoy the dividends he has created?

There are many enterprises Li Mu can look for to cooperate in this field, such as HP, Dell and IBM abroad, Lenovo, founder and Tongfang at home, and there are two reasons why Li Mu prefers Shenzhou.

First of all, the domestic first-line computer manufacturing enterprises have a huge structure. If they want to infiltrate it, it's very difficult, and Li Mu doesn't like bureaucrats and businessmen very much, so it's very tiring to deal with that kind of people;

Second, Shenzhou has been a troublemaker since its birth, even though it's criticized for quality, work, after-sales and other issues, but it can't be denied that it's very helpful to accelerate the decline of home computers Price and promotion of home computer popularization have played a very important role. With its struggling here, other large factories have to reduce profits in exchange for the market. This is the indelible contribution Shenzhou has made to the Internet industry in China. Li Mu not only feels that he and Shenzhou have a point of convergence, but also has some personal feelings for the brand.

Combining these two points, Li Mu wants to seek a little self-interest before greatly promoting the development of the Internet, and it is absolutely the best choice to pull Shenzhou to his own camp in advance.

Shenzhou computer company's parent company is Shenshi xintianxia group. The leader of xintianxia is named Wu Haijun. At the age of thirty-six, he is at the best age of his career. In Shenshi, the bridgehead of reform, he is like a fish in water and full of momentum.

Wu Haijun has always had great hope and enthusiasm for the computer industry. With his unique management mode and cost control mode, he has become an absolute wonderful flower in the PC industry, a wonderful flower hated by his peers.

Before the appearance of Shenzhou, the price of 3000 yuan PC was more than 6000 or even higher. However, under the condition that the market was not transparent, the old PC enterprises kept their tacit understanding, no one fought price war and made a fortune.

Because the price is not transparent, for a long time, Chinese people all think that PC is a standard luxury. In this age when the per capita monthly salary is less than 1000 yuan, it takes half a year to buy a brand PC at will. Although the price of saving PC is relatively low, consumers are required to have a hardware knowledge reserve, otherwise, you are really dead Discuss.

Shenzhou has been involved in the whole machine manufacturing since last year. This year, it dared to take the P4 computer of 4888 to fight the world. In the past, even ordinary people could not even imagine that 4888 could buy a home computer with superior performance, which directly pulled the PC from the high position of 6000 yuan and 7000 yuan to under 5000 yuan. This has played a role in the decline of computer hardware price and the popularization of computers Huge impact.

Shenzhou's way of doing things is relatively in line with Li Mu's values. In order to break through the siege, Shenzhou almost smashed through the low price of the PC. in order to promote the development of MP3 hardware and MP3 search and download, Li Mu found someone to design and produce mango me, and didn't earn a penny. He directly smashed the profits of MP3 hardware on the floor with the cost price!What Li Mu wanted to do at the beginning was to promote the rapid development of an industry. It doesn't matter if he doesn't make money, so he smashed a lot harder than Shenzhou. He didn't care about the lives and deaths of other manufacturers at all. He delivered goods directly at cost price, making everyone tired and unable to catch up with him.

So now in the domestic MP3 market, as long as mango me is available, the MP3 of other enterprises can't be sold. Although they are also trying to reduce the price, the price is limited by the channel cost, so they can't lower to mango me level. In this context, the number of domestic MP3 hardware has been greatly increased, and the MP3 search and download volume has been rising in a straight line almost all the time The biggest beneficiary, the value under the easy to hear mesh is already different from the original.

After all, Shenzhou is a private enterprise that wants to make money and break through many PC manufacturers. His original intention is not to promote the development of the industry, but his practice of reducing profits and fighting price war has played a very positive role in the industry.

Li Mu thinks that Shenzhou and himself still have a certain point of agreement. If Shenzhou is willing to cooperate with him, then he will use his online direct sales channel of taobao.com to help Shenzhou computer further reduce the cost and terminal price, and then use YY's promotion and coverage ability to promote the low-cost and cost-effective Shenzhou computer. In this way, Shenzhou computer The sales volume of Shenzhou computer will be greatly increased. Once the sales volume of Shenzhou computer is greatly increased, the cost of hardware procurement will be reduced, and the cost of the whole machine will be further reduced.

But what Li Mu thinks about is quite big. His real purpose is not simply to draw such a simple share from the sales of Shenzhou, but to seize the opportunity, use the channels and promotion resources to exchange for the shares of Shenzhou, not to seek to control Shenzhou, but at least to take up 20-30% of the shares is worth further cooperation.

……

Shenzhen market.

The military navy is holding a summing up meeting.

This time, he was very dissatisfied with the Taobao brand day. With such a good opportunity, Shenzhou computer dropped 200 yuan on the basis of 4888, and also undertook the freight of more than 100 yuan. As a result, thousands of sets were sold.

Wu Haijun is acutely aware of the significance of Taobao, an e-commerce website, to PC sales, and thinks that the two can be organically combined. He even believes that if it works properly, Shenzhou computer may not be able to sell hundreds of thousands of it at a time, just like the zhinengda repeater.

So at the meeting, the military navy asked to establish a new Department: Taobao online sales department, whose name is a little local, but the literal meaning is very obvious. This department will be specially responsible for the online sales of Taobao platform in the future.

Wu Haijun and others analyzed the reasons for the low sales volume. One is that the price concessions are not enough, and the other is that the computer transportation users are relatively uneasy.

To grasp these two key points, the military navy clearly understands that there is almost no room for price reduction, and it will not do anything with no profit. Businessmen are profit-seeking, and they will not do anything without profit. Therefore, only the second problem is relatively easy to solve.

The military navy specially requires the purchasing and packaging quality control departments to design and purchase a new reinforced packing box to improve the safety of the whole machine during packaging and transportation. At the same time, they also need to send the specific details of these packaging pictures to the commodity page of taobao.com, so that users can realize that the packaging of Shenzhou computer can stand the test of transportation. At the same time, the military force of Wuhai It can further offset users' psychological concerns by eliminating the public opinions and clearly putting forward the service principle of cargo damage compensation.

After the meeting, on the way back to the office, Wu Haijun still thought, Taobao is on fire, I'm afraid the Internet will catch fire, the Internet is on fire, and the demand for PC will definitely increase with it. I have to find a way to seize this opportunity and increase the sales volume of Shenzhou.

Just thinking about it, the Secretary ran to him and stood in front of him, panting and saying: "Mr. Wu, CEO of taobao.com Liu Qidong just called and said that Mr. Li, the founder of taobao.com, wanted to interview you."

secretary did not know who Mr. Li was referring to, but Wu Navy knew very well that this "Mr. Li" said Li Mu, not only the founder of Taobao network, but also the founder of Makino science and technology and Alipay, which is the real God of the Internet industry.

Hearing that he wanted to see himself, Wu Haijun was very surprised and subconsciously asked, "when? Where is it? "

"Yanjing, the faster the other side says, the better."

The military navy didn't even think about it. He blurted out, "hurry up! Book me the first flight! "

(to be continued. )