Chapter 758

Li Mu's impassioned words are destined to be recorded in the history of the development of the Internet industry in China. At this moment, he made countless people realize the infinite possibilities of the Internet, not only made countless parents change their views on the Internet, but also made countless young people ignite strong enthusiasm for the Internet.

In Li Mu's post bar, countless people are posting and swearing, or must learn computer, or must devote themselves to the Internet. The Internet can make Li Mu become a billionaire and bully president for more than a year, and there is almost no more powerful example than him.

After infecting countless people, the interview on TV continues.

Sun Junyi has also adjusted his mood and rhythm, presided over for so many years, especially in high-end interviews, and interviewed so many politicians and big entrepreneurs from all countries, but he is seldom directly disturbed by the other party. Especially, young people like Li Mu sit in front of him and watch him sincerely and passionately Express his views Point, sun Junyi feels that he has been brainwashed by Li Mu.

After the adjustment, I am thinking of continuing the interview.

"In order to better promote the popularization of home computers and the Internet, Muye technology has just reached a cooperation with Shenshi Shenzhou computer a few days ago. Muye technology has invested 40% of Shenzhou technology and is ready to join hands with Taobao to do a very meaningful activity," said Li Mu at this time

Sun asked curiously, "what kind of activity is it?"

"In the near future, Muye technology and Shenzhou will jointly launch a family computer series, and because we use the model of direct selling on Taobao, the cost of the whole machine will be greatly reduced, hoping to help more families and users to have a real family computer at a lower price and earlier," said Li mu

Suspected of advertising, sun Junyi didn't know how to answer for a while. It was too full and inappropriate to answer at all, so he said vaguely, "let's look forward to the launch of this series of products!"

With that, sun Junyi, who was ready to pull back the rhythm, hurriedly asked Li Mu, according to the interview plan he had made in advance, "why did Muye technology be founded at the beginning?"

"Muye technology is unintentional."

When it comes to this, Li Mu knows that it's time to make up a story.

Their Internet experience, vision, product concept and strategic layout are almost the same as that of a modern person who has passed through the ancient times. It is not easy to make the ancient people think that they are just a more powerful ancient person.

However, Li Mu's acting skill is very good, and at the same time, he pretends to be a good player.

"In fact, it's a coincidence for me to enter the Internet industry. I'm very interested in the Internet. My spare time in high school is basically in the Internet bar, and I've gradually studied the Internet to a certain extent," he said with a smile

"During the summer vacation, I got to know the simple plan band by chance. At that time, they were just participating in a domestic TV program of band competition. At that time, their influence in China was growing. I thought it would be better to be an online music listening website, put their songs on the Internet, and let more users hear them. So I made a simple plan With the support and help of a few friends, I have made an easy to listen network, i.e. easy to listen technology, at a very low cost. "

Li Mu said with a smile, "I'm sorry, I didn't give you a detailed introduction before. In fact, I did the easy listening technology, and it was the first Internet project I did."

Sun Junyi nodded and jokingly said, "I'm used to it."

Li Mu laughs, and then says: "after the easy to listen online line, with its excellent user experience, it quickly attracted a large number of users who like music. In this process, I found by chance that everyone not only likes music, but also likes to leave comments on their favorite singers or songs, and even fans and fans will interact through comments. So I thought at that time, there are so many music lovers on easy to listen. They like different singer bands. Why not open a special discussion area for each singer and group? In this way, users who like the same singer can discuss, communicate and interact with each other, so there is a follow-up post. "

Sun Junyi said in surprise, "if you don't tell me, I don't even know. Now tens of millions of users have posted it. It's an unexpected product of the easy to listen network."

Li Mu said with a smile, "strictly defined, I don't think it's an unexpected product of the easy to listen network."

"The unexpected product is like Alexander Fleming's discovery of penicillin due to his negligence in a routine experiment of cultivating Staphylococcus aureus, which belongs to the complete unexpected harvest; the post bar is a new product deliberately created to meet the needs of users at that time and in the future after I realized the needs of users and conducted in-depth research on the needs of users Products. "

"It's just like that, users only want to have a pager that can show which landline is looking for their own pager, but instead of the pager, we give users a mobile phone that can freely receive and call calls, send and receive SMS, or even surf the Internet through GPRS. Everyone likes products that are far beyond their expectations. Therefore, to meet the needs of users in the next stage, it has always been my personal interest in Makino technology and Taobao employees' core requirements. "Sun Junyi added: "when it comes to Muye technology, the Internet industry has always said that animal husbandry technology is a company whose development speed is too fast to blink. Others have said that animal husbandry technology is a company that never makes mistakes. Not only has it launched a series of heavy-duty products in a short time, but more importantly, each product can grow rapidly in a very short time. Then I Would you like to ask why the development speed of animal husbandry technology is so fast, and every step is so accurate? "

"There are many products of animal husbandry science and technology. We have not only YY, stickers, happy farm, game hall, personal space, cartoon show, navigation website and portal website. But it is more like the original theory of two, two, three things in one's life."

As Li Mu said, he further said: "from the start of the post bar, every product we create is just beyond the goal of creating a complete ecology. Every product has its clear positioning and planning in its own and the whole ecological dimension, plus our strong execution, so we can make the outside world feel that our actions and products are very connected Continued. "

"As for never making mistakes, this statement is a bit exaggerated. Looking back on every decision and implementation process before, I can only say that we barely met our expectations. But now, we still make a lot of subtle mistakes. If we don't make these mistakes at the beginning, the development speed of pastoral Science and technology may be faster."

Sun Junyi nodded slightly and said: "I am deeply impressed by happy farm. Happy farm has really set off a frenzy in China. My daughter is nine years old and my mother is 65 years old. Both of them are loyal fans of happy farm. In fact, even me, my mouth says that the game is childish, but I still have to play it secretly. You just said Say, since the post bar, every product of Muye technology has been positioned and planned under its own and the whole ecological dimension. Then I would like to know what is the opportunity for Muye technology to develop such a unique game? "

"Opportunity?" With a smile on his lips, Li Mu said thoughtfully, "the development of Kaixin farm is not due to a certain opportunity, but a certain consideration. Personally, I was very optimistic about the field of instant messaging, but at that time, there were ICQ and MSN abroad, QQ at home, and as a new company that had not been engaged in the field of instant messaging, it was very difficult to pry this market."

"As we all know, instant messaging software is the user's social network. It not only includes the user's real life network, but also includes the user's virtual network in the online world. If we blindly make an instant messaging software, such as YY, then we want users to migrate all these networks from the previous software to YY, and users can use it to This is too high, the possibility is close to zero, so when we think about this issue on a down-to-earth basis, I chose the way of surreptitious storage, which led to the idea of happy farm. "

Sun Junyi asked, "you mean that the mission of happy farm game is to prepare for YY?"

"Of course." "Happy farm is a game that many people in the industry give it the positioning of page games and flas * * * but my definition is: social games, what is social games? The game that can only be played with social contacts is called social games. The essence of social games is to let users expand their contacts. The richer their contacts are, the more friends they have, the more fun they have. This is the strategy we have come up with to cope with the high cost of network migration. "

Li Mu further explained: "for example, in your mobile phone address book, all the people recorded should be useful, right? Your relatives, friends, colleagues, or people who can provide you with all kinds of services, such as the restaurant downstairs, the property of the community, the water delivery and the nearby repair shop, but some old classmates have not contacted for many years, you may not want to find their contact way, and put their mobile phone number in the address book. "

"Even when the storage space of the mobile phone and SIM card is full, you need to delete a group of people who haven't been contacted for a long time. Therefore, this kind of contact is defined as practical contact. This is the case with the mobile phone address book, as well as other websites and software. However, once you play social games, you will find that the network will never be enough. When the practical network can no longer meet the needs of your game, you will take the initiative to carry out in-depth development and expansion on the basis of the practical network. You will find ways to contact the former old classmates, old neighbors and old acquaintances, and add a friend to each other just for the purpose of stealing more vegetables We will add more game friends on the Internet, so that we can promote each other and make the game more fun. "

Sun Junyi nodded his head with great approval and said with a smile of self mockery: "I think what you said should be something that every happy farm player has done, and even is still doing now. Then I guess, let users actively expand their contacts on happy farm, that's what you just said about secretly crossing the hatchet?"

Li Mu nodded and smiled with a winner's expression: "Muye technology used Kaixin farm to expand the social network of users, so after our YY went online, we directly migrated the user network cultivated in Kaixin farm to YY without any threshold, so that we can defeat our competitors and consolidate our product status."At this time, in Shenzhen, Ma always looked at Li Mu, who was calm and confident on the TV, and sighed deeply.

For his failure in QQ, he now has a deeper understanding and perception.

On TV, sun Junyi asked Li Mu, "what is the chance and inspiration for you to create Taobao?"

"Because I am optimistic about the future of e-commerce, the distance between people is getting shorter and shorter. I think the distance between people and goods is getting shorter and shorter."

Sun Junyi nodded, and suddenly thought of a question. He said, "what's more, Taobao's rapid development and the fast acceptance of Alipay are closely related to Alipay. Why did you create Alipay in a predictable way at the beginning of its establishment? Did you think of doing e-commerce as early as 3321? "

Li Mu nodded in his heart and said yes, but actually he shook his head and said no. Some day in the future,

smiled and said with a false tongue: "creating Alipay is not what I foresee. I didn't create Alipay for the sake of one day's service for e-commerce. All the missions that it came into being was built around 3321."

With that, Li Mu gave a little pause and said: "you should also know the operation mode of 3321. Although it is an online education service platform, in fact, it is a mode of online purchase, offline enjoyment and close combination of online and offline services. So I named this mode o2o, which is online to offline, from online to offline Offline. "

"Just because of the o2o mode, I have to distinguish clearly which links are to be completed online or offline. Class hours on the shelf, user bidding, and employers placing orders are naturally on-line. In addition, there is a payment link and a final service link. The final service link must be on-line and off-line. It seems that the payment link is more convenient to be on-line and off-line, but I felt that the payment must also be on-line. "

Sun Junyi asked him, "can you say why the payment must be done online? Is it because online payment mode is more convenient to deduct commission? "

Li Mu did not deny that: "part, but more to protect the interests of students and personal safety to the greatest extent, you can see that 3321 had done a lot of work for student safety, real name authentication Alipay is the key link. First, the employer's information is authenticated and reliable. Once the students encounter any problems in the process of part-time tutoring, we can cooperate with the public security organ to lock the employer immediately. Second, the student's collection does not need to be settled in cash, or even does not directly carry out any capital transactions with the customers. All employers pay first and then serve, which will greatly increase the safety of the students Moreover, I do not want to see that students on my platform will go around to pay for their rights and interests like migrant workers' friends. All of this is due to our Alipay online payment channel. Without it, 3321 will not be so successful in the country.

Sun Junyi nodded. No matter what other people thought, he had already believed that Li Mu founded Alipay for 3321. It has nothing to do with Taobao.

Then, sun Junyi said, "we talked so much about the past and the present. Why don't we talk about the future direction of the Internet industry?"

Li Mu smiled quietly: "it's all aspects, it's all."

Sun Junyi asked curiously: "how to say?"

Li Mu said with a smile: "the Internet started from the virtual, but has been trying to integrate with the reality. Now I just integrate social and shopping, and there are many possibilities waiting for practitioners to develop and explore, so I think that the future Internet must be in full bloom, just like food, and constantly derive various kinds, just like flour, I take it There are so many possibilities to make a steamed bread, some people make bread with it, and some people make noodles or cakes with it. "

Sun Junyi said, "as the leader of the Internet in China, what do you want to say to your peers and practitioners?"

Li Mu said, "keep your focus and enthusiasm; don't forget the original intention and Fang de always."

Sun Junyi nodded and said with a smile, "these 16 words of your proverbs are in every word. I hope they can guide more successors."

After that, sun Junyi asked again, "what do you want to say to the young people? After today's program, I'm afraid that many young people will regard you as an idol and a role model. Do you have any advice and suggestions for them? "

Li Mu smiled quietly and said, "no matter when you have a dream, it can not be very big, but it must be full of positive energy."

The word "positive energy" hasn't been popular yet. Sun Junyi subconsciously wants to ask, but Li Mu doesn't stop at this time, and continues: "don't feel sorry for yourself, don't feel sorry for yourself, don't lose hope for others and the society, always face everything with a positive and optimistic attitude, and strive to realize the positive energy dream in your heart. In this way, even if the dream doesn't come true Now, you can also transfer your positive energy to the people around you, so that they can see your persistence and your efforts. Therefore, I hope that all young people can be determined to be a person full of positive energy from now on, first change themselves, then change others, and then change the world! "(to be continued. )