Chen Ze's answer surprised Li Mu.

Although the answer was vaguely guessed in his heart, it really made Chen Ze feel a different kind of tension from the bottom of his heart.

Li Mu naturally won't doubt the authenticity of Chen Ze's words. Chen Ze is the son of the government. He must have received the news much earlier than the ordinary people. Otherwise, it's impossible for him to hold the meeting in the morning. At noon, the words came to his ears, but he still asked subconsciously: "true or false? You didn't tease me, did you? "

Chen Ze said, "it's impossible to make fun of something so serious." Said, Chen Ze added: "the meeting held in the morning is not over, but it will continue in the afternoon, but the reporter is all over. After the boss finished that sentence, he specially reminded the reporters on site to broadcast that paragraph, saying that it is his expectation and requirement for the national education industry."

Li Mu took a deep breath, and suddenly he was a little flustered.

Hearing Li Mu's deep breath, Chen Ze said with a smile, "don't be nervous. It's a good thing. Although the boss didn't comment on you directly in front of the reporters, he used the" positive energy "you put forward. This is the biggest affirmation for you, and it's only good for you."

Li Mu nodded his head at the end of the phone. It's a good thing to get the affirmation of the leaders. But the burden on his shoulders has become heavier. The achievements of Taobao brand day are like lightning in the dark, bright and eye-catching. But what really makes Taobao the focus of the society is not the sales volume of one day, but the expectation of the industry for the next development space of Taobao It is the most important thing that we can't continue to create good results, stimulate domestic demand and bring long-term positive effects on the economic situation.

Li Mu is also very clear in his mind that it is because he is optimistic about the long-term and sustainable role of Taobao that leaders who focus on economic development will pay attention to themselves and Taobao.

The amount of 2.683 billion is just a good lottery. If Taobao is so good at this, it's really not worthy of this concern. What we need to do next is to improve the stimulation of Taobao to the retail market as much as possible, maintain and enhance the daily influence of Taobao, and accelerate the development of e-commerce in China.

From the actual situation, it's also a good time for Taobao to expand its territory. The society's cognition of the Internet has been greatly promoted by itself. In the future, the number of home computers and Internet users will definitely have a blowout growth, which not only brings huge industry dividends to the computer hardware industry, but also brings extremely considerable benefits to the entire Internet industry Industry dividend.

Moreover, Taobao has enough social influence, so Li mujianxin must be able to win enough preferential policies, which other competitors can't match.

But Li Mu thought about it and found that he had no real competitors at present.

Their own ecological closed-loop has a very strong strength. Taobao has no competitors of the same magnitude, even those barely able to see.

Boss Ma used to be a great threat to himself, but he happened to create such a powerful social influence in Taobao. He was a normal means of competition, but now he has made a big disaster for him. Now he is in deep trouble, and it is difficult to enter 2C industry in a short time.

Li Mu thinks that as long as he keeps this advantage, his Taobao website will grow much stronger than Alibaba's Taobao website in his last life.

At least Jingdong, which has been catching up with Taobao and tmall in the past life, will no longer exist, and will be transformed into Li Mu's own business. EBay has a brain shortage. Although it is booming in the overseas market now, it is not enough for Li Mu to develop domestically based on their urination. Amazon has a huge volume, but it has not yet entered China Summer, and last life it will come in 2004, or rely on the acquisition of excellence to achieve, and now, excellence is also difficult to live.

has been the main business of books and audio-visual products since its early days. But now its audio-visual products business is being severely affected. This impact comes from the strong closed-loop system formed by Taobao and YY, Alipay, record companies, star players and Star Post Bar.

The field of online sales of audio and video products on excellence is not Taobao's competitor at all. Now it is in the situation of hard support and unsustainable. If there is no capital behind it, it is estimated that it has lost half of its outstanding business, and it will not be able to carry on for a long time.

Thinking of this, Li Mu slaps his head.

"What is excellence like now?"

Li Mu scratched the memory of excellence in his mind, especially before it was acquired by Amazon.

If you remember correctly, it's like Lei Jun, the founder of excellence. Com, who was then the CEO of Kingsoft software, right? At the beginning, Lei jiaozhu should have used Jinshan to pull Lenovo to invest in excellence. Lei jiaozhu himself had a small share, but it didn't account for much. Later, he accepted several venture capital investments in the development. However, until 2004, Zhuoyue didn't make any profit. Jinshan and Lenovo had their own plans and venture capital, so that the situation of excellence at that time was embarrassing. Finally, they sold them all Amazon, Li Mu didn't know the details, but when he was impressed with the sale of excellence, Lei was hit.Li Mu made a mental calculation. In 2002, the excellence Net couldn't make money in his last life. Now it's not so easy to carry on under his influence. Instead, he should pack the excellence. On the one hand, it can reduce a competition platform, on the other hand, it can add a book sales business line to Taobao. If the excellence is in his hands, plus YY The promotion resources, the platform of Taobao, the payment channel of Alipay and the logistics system of their future will shake off the Dangdang network which is not stable.

In addition, Li Mu has another idea: get to know Master Lei, maybe you can have a project cooperation in the future. If you can recruit him to your company, it will be more cost-effective. In the early stage, you can lead a team, set a strategy, make investment, in the later stage, you can do hardware, marketing, and be a good hand.

In the eyes of Professor Lei, the status of the Internet in China is not low. After all, Jinshan software is still relatively influential. But in Li Mu's opinion, compared with Muye technology, Jinshan is too poor. There is no room for imagination. As a charging software enterprise, there has never been a real success in the Chinese Internet market.

Now, Jinshan is about a dozen market capitalization plates, and still wants to plan to go public, but Jinshan's good days will not be long, and has been planning to go public, but the real success of listing has been in the second half of 2007, and the market value is not high, just a few billion Hong Kong dollars, which shows that there is not much room for development in the next few years.

If Lord Lei is really forward-looking in the future at present, Li Mu believes that he has the opportunity to dig him from Jinshan. Even if he can't, Li Mu is willing to cooperate with him to open a company and make investment in the future.

So, Li Muli called Liu Kaidong and asked him directly in the first sentence: "I want to receive excellence. Do you think there is any problem?"

At the other end of the phone, he was stunned for a moment. About ten seconds later, Liu Kai said: "I feel a bit weak. The audio and video products business of excellence network has been boasted, but the book business is still struggling. There is still a competition with them in the book business. Their days are not good."

Liu added: "to be honest, there is not much room for imagination in the business of books, audio and video. The profit is thin and there are many pirated copies. Excellence is still losing money. If there were not Jinshan and Lenovo, it would not have been able to continue."

Li Mu asked him, "do you know Amazon?"

"Know something about a powerful e-commerce giant with a market value of about $8 billion," Liu said

"Excellence is to imitate Amazon's products, and even the vertical field that it started to aim at is the same as Amazon's, focusing on book products, but they only focus on imitating Amazon, but forget to localize Amazon's routines, do online book sales business in China, and there is no development in another 20 years, but the market space will be narrower and narrower."

Liu asked curiously, "what else do you want them to do?"

Li Mu smiled and asked him, "if one day Amazon is going to enter the Chinese market, and want to achieve the goal of rapid access and rapid spread, what will they do?"

"Acquisition." "There is no other way but to buy," Liu said firmly

Li Mu added: "if there is such a day, do you think it is more likely that it will buy excellence? After all, preeminence is an imitation of Amazon's background. To live off a Chinese Amazon, it is not only friendly to Amazon, but also familiar with the routine and easy to control. "

Liu Qidong, on the other end, hesitated a little, then raised his voice a little, saying, "it makes sense!"

When do you think Amazon will enter China

Li Mu said: "without us, it is estimated that we will have to wait two years, but we are getting up a little fast. It is estimated that they will see the potential of the Chinese market earlier, maybe this year or next year will take action."

Liu Qidong asked, "your idea is to grab the most suitable carrier for him to enter China in advance?"

Li Mu said with a smile: "not only that, I want to kill all suitable carriers before he enters China. If he wants to come in, he can only start from scratch."

Liu couldn't help laughing and said, "what if it wants to buy us?"

Li Mu said with a smile, "let him play directly, and don't give him any chance to negotiate."

"Next, we need to develop ourselves and control our domestic competitors. At the same time, we need to stick to the domestic market and prevent the international giants from expanding. In this way, our funding gap in the next two or three years will be very large, and we may not be able to think of making profits for a long time," Liu said

"It doesn't matter." Li Mu said: "when the platform flow of Taobao is steadily improved by several grades and our own logistics has achieved initial results, I will bundle Taobao and Taobao logistics together for financing. After the two companies are tied together, the valuation will be higher than the sum of the two. Moreover, if the capital side wants to invest, it must invest together. There is no room for negotiation. Besides, there's nothing terrible about giants. Isn't it burning money? We can also burn ourselves into giants. "

(to be continued. )