Chapter 766

On Tuesday, Li Mu held a meeting with Liu Qidong.

The meeting is very simple, because the leaders will come to inspect the work on Wednesday, and then organize a closed door forum, which seems to be a good opportunity to raise demands. The two people need to study carefully, what needs to be raised specifically, and the importance of these demands.

Li Mu thinks that the most important thing in Taobao's development is logistics, so he must strive for preferential policies in logistics. Liu Qidong has no doubt that the two people are highly unified, which is not enough. The two people have some details. When the time comes, it's better to complain to the leaders or behave well. The conditions must be clear and unambiguous I can't tell the leaders that I want preferential policies, but I must make clear my own demands. For example, I want to exempt the import tax and purchase tax of imported tractors, and the purchase tax of domestic trucks, and I want the leaders to be complete; for example, I want the city where the logistics and storage base is located to use lots of land for me first, and I want to pay less or pay late, and both conditions must be met.

Of course, when talking to leaders, it's impossible to force them with words, but in general, this is the core demand, which must be clearly stated.

Li Mu's five billion investment in logistics seems frightening, but logistics is an overweight asset project, which is a little bit too slow in efficiency. If you want to stutter a fat man, the investment requirements are particularly high. A logistics + storage base, land, foundation, steel structure factory building, shelf, conveyor belt and other sorting equipment, roughly counting less than 10 million, starts with six warehouses Base, one or two billion will be gone.

The landing price of any imported heavy truck tractor in China is about one million yuan. If you buy one hundred, one hundred million will be gone.

The demand for medium-sized trucks and light-duty trucks is even greater, and the scale of landing is almost 100 million.

If we can get a strong preferential policy, the situation will be different all of a sudden.

In addition, Liu felt that at the meeting, he would like to talk to the leaders about the malicious stop of the three logistics companies in Ali and urge them to give a specific result as soon as possible.

The governments of Yanjing and Shanghai said a few days ago that they would investigate and investigate the matter, but there is no further discussion. Liu worried that the matter would not be solved in the end, or that he would be punished with tens of thousands of yuan by boss Ma's back-to-back public relations and the last company, which could not hurt his foundation.

Li Mu asked him, "have you consulted? What is the most severe punishment for this situation?"

"There is nothing harshest." Liu Kaidong said: "private express companies have just started, and the General Administration of post has no very clear laws and regulations on this area, but just like this, the operation space is bigger."

Li Mu smacked his lips and said, "no matter how they operate, it's hard for Ali. They can put the responsibility on the three companies themselves."

Liu Qidong nodded: "this is also the place where I have a headache. Even if a family is punished by tens of millions, it looks very heavy, but it is nothing to them at all."

Li Mu thought for a moment and said, "if we can order these three express companies to close down for rectification, don't worry, three months will be enough for them to drink a pot!"

Liu Kaidong's eyes brightened and he agreed: "it is true that three months after the closure of business and rectification, and three months without income, he has to bear a huge amount of personnel wages, hardware use and depreciation costs, which is estimated to cause a lot of trouble to Alibaba bar."

Li Mu clapped his thigh and said, "put this in mind, and then I will mention to the leaders that the nature of their unauthorized rejection of express delivery is very serious, and it is also reasonable to suspend business for rectification."

Liu Xiaodong said with a smile, "if it wasn't for boss Ma to lift a stone and hit his foot, his letao should be online now."

Li Mu nodded and said solemnly, "if he didn't play this game, he would have three logistics companies to cooperate with on-line letao. At that time, as long as his express company promised to give the seller enough low internal freight discount, so that they had the opportunity to earn the freight difference from the customer, the seller would be swarming to Taobao."

Based on Li Mu's experience in his last life, e-commerce has been popular in China for more than ten years. In the first five years, 2003-2008, it was the most profitable period for small and medium-sized e-commerce sellers. In that historical period, online shopping users swarmed into Taobao. It can be said that no matter what they bought in Taobao, they could sell it As long as we work hard, we will be able to start quickly.

At that time, the buyer was very simple, and the seller had not yet entered into the vicious competition, so at that time, the seller could not only make money in the transaction, and even express delivery was a huge income. At that time, online shopping generally did not pack mail, and the express fee was generally more than 15 yuan. The buyer felt that it was reasonable to pay the freight, but did not know at that time Period, the seller with large volume of delivery can already get the first few yuan of money from the express company through his identity as a big customer, and then he can mail the national preferential price. For each transaction, the seller not only makes commodity profit, but also the net profit of express delivery can reach 10 yuan, which is terrible.

Many sellers who have made a lot of money in Taobao, a large part of which is the original accumulation completed in that stage, and they have made money in the early stage. In the later stage, when Taobao changed its strategy and the competition became fierce, they have enough funds to keep up with them, and continue to make money after 2008.At present, online shopping buyers are at this stage of ignorance. If boss Ma makes good use of the three logistics and makes a private preferential deal with the seller, the seller will definitely rush to letao. Although it is impossible to do Taobao with a strong ecosystem in a short time, it will also be like a disease of scabies, so that he will have no good way for a while.

In general, Li Mu thinks that this matter really needs special attention. Now that he has this opportunity, he will try to get a copy of it. If he can stop the three logistics companies for three months, boss Ma's letao will not rely on it even if it is online.

The move is a little bit damaged, but Li Mu has no sense of guilt at all. Besides, it's not him who uses the bad move first. Since the opponents are all running for his life, if he still cares about his face, isn't he cheap?

Thinking of this, Li Mu's face showed a smile full of conspiracy words. He said to Liu Qidong, "put up the gun rack and try to make him fire!"

"Do you think it can be done?" Liu asked with a smile

Li Mu waved: "if you can't make it, create conditions for it to make it!"

Liu Qidong nodded and said happily, "well, if this is the case, Ali will not have to worry about it at all."

Li Mu also agreed and nodded. If he gave up the three logistics, what else could he rely on? Only rely on the infantry, have done their own aircraft, tanks and artillery Trinity group army?

Thinking, Li Mu's heart suddenly thumped.

Now it seems that the war situation, which seems to be completely tilted to one side, may not be really irreversible. Li Mu found that he ignored a thing called nuclear weapon level fake.

For the Chinese e-commerce industry, counterfeiting is definitely a powerful nuclear weapon.

High profits, high sales volume, in line with national conditions, catering to national needs, vague legal definition and insufficient law enforcement are the basic reasons for the rampancy of fake goods. It can be seen that the rampancy of fake goods in the era of e-commerce is supported by enough special market reasons. It is an inevitable product in the development of domestic e-commerce, just like coal burning will produce dust and sulfide pollution It's impossible to avoid dyeing.

In the future e-commerce platform, the influence of fake goods has also lasted for many years. It can be said that there are endless wildfires, and the spring breeze is blowing again. Some people make and sell fake goods, some people know and don't know. In short, the coverage area, influence and profit margin of fake goods in the e-commerce industry are unparalleled. They are absolutely nuclear weapons.

If this thing is allowed to rise and develop, in the future, for major e-commerce platforms, its significance and nature will be the same as that of nuclear weapons for major countries. For all countries in the world, the routine is basically:

do you have it? OK, so do I;

have you increased? OK, then I'll increase it too;

have you decreased it? I don't have to reduce it;

has the international situation changed? OK, let's sit down and negotiate, reduce together, and make some superficial efforts for denuclearization;

what? Is there a new platform to engage in nuclear weapons behind the scenes? Fuck you all.

That's true of nuclear weapons, as well as fakes.

At the beginning of its establishment, Taobao has made clear its requirements to eliminate fake goods. In order to achieve this goal, Taobao will spare no effort to crack down on the sellers of fake goods. Once it is found, it will immediately close the shop and blacklist the identity certificate of the other party. If it is used by Ma Laoban, it will take the fake goods to fight against differentiated competition, take a low-cost route, and play around the city in the countryside , that's a dog in the sun.

Li Mu suddenly felt that it was not enough to fight against fake goods by himself. He had to think of some strategies to make Ma always have no chance to sell fake goods. It was better to make all his competitors have no chance to sell fake goods in the future. How can he achieve this goal? Li Mu felt that he was not able to do it for a while.

The problem of piracy has existed in China for many years, and the book audio-visual industry has basically dried up and failed to solve the problem fundamentally. The plates of e-commerce in the future are much larger than the books audio-visual industry, and the people and interests involved are far larger than the books audio-visual industry. The book audio-visual industry is still the same. Li Muzhen does not know how to eliminate fake goods or big in the e-commerce industry Effectively control fake goods.

After thinking about it, Li Mu suddenly had a flash of inspiration in his mind, and a routine from shallow to deep emerged in his mind.

Maybe tomorrow's leader inspection is a rare and excellent opportunity!

(to be continued. )