Chapter 799

On Monday morning, Li Mu's long-awaited good news finally came out.

First, taobao.com formally received the red head document from the economic and Trade Commission, which stated that after evaluation, the economic and Trade Commission decided to position taobao.com and Taobao logistics as "key demonstration enterprises of high and new technology". Among them, taobao.com implemented preferential policies of tax reduction and exemption for five years, specifically: exemption of enterprise income tax from the first year to the second year, and reduction of enterprise income tax by half from the third year to the fifth year Business income tax.

For Taobao logistics, while implementing the same five-year tax reduction and exemption policies, the preferential policies of three-year purchase tax exemption, import tax exemption and value-added tax reimbursement of freight cars of Taobao logistics are given. The only additional restriction is that all freight cars purchased under this preferential policy shall not be sold or leased to a third party in any form within five years Used by the company.

The five-year tax relief policy is of great significance to two enterprises. Because Internet enterprises want to continue to invest and burn money, it is very difficult for them to make profits on their books. Often, an Internet enterprise with a market value of 100 billion has been losing money on its books for several years. However, despite the book loss, the company's running water is huge, and it bears the burden The tax scale is also extremely large. In this case, Li Mu and Liu Qidong are excited to embrace each other when the preferential policies for tax relief are issued.

In addition, high-level leaders issued instructions, local governments should give green light to high-tech demonstration enterprises, and make full support in land resources, transportation resources and human resources.

The name of "key demonstration enterprise of high and new technology" directly awarded by the economic and Trade Commission is too valuable. With this name alone, taobao.com and Taobao logistics can stand out among all Internet enterprises. Although several other software and hardware R & D companies also have the names of demonstration enterprises, only taobao.com and Taobao logistics are named as "key" Home.

Taobao can be so valued, a large part of the reason is because it has shown its impact on the real economy and promotion at the beginning of its establishment. At present, no Internet enterprise has such a profound significance, not even Muye technology.

In the previous brand day, Li Mu's goal of fighting high was fully realized, and Taobao was directly pushed to an unprecedented position. Unlike those hardware manufacturing enterprises that create taxes and generate income to drive the industrial chain and employment, the influence of Taobao is not limited to any kind of hardware production, but a huge pull to the whole retail industry and manufacturing industry, which is not limited to any kind of hardware production The government will naturally attach great importance to the enterprise that can greatly boost domestic demand.

In addition to the significant name, as well as the tax relief policy that benefits the family, and the tax exemption policy for truck purchase, it also confirms the huge expectation of the government for Taobao and e-commerce. The government's attitude is very obvious. This is to remove all the burden of tax collection for Taobao and Taobao logistics, so that they can get rid of the situation and rush forward.

As soon as these policies are issued, Taobao logistics has almost all the conditions to take off.

Li Mu, who is on taobao.com, and his brother Liu, who is with him, are excited. Liu has begun to figure out how much the tax relief policies can save taobao.com and Taobao logistics. However, he hasn't figured out yet. Twenty minutes later, another huge good news comes.

At the same time, the economic and Trade Commission sent invitations to a number of well-known computer machine manufacturers and well-known home appliance manufacturers, and Shenzhou was also invited. According to the news from Shenzhou, the first reason why the economic and Trade Commission invited Shenzhou was to enter Beijing to discuss issues related to accelerating the popularization of home computers.

Although he didn't disclose the detailed rules of "computer into the city", Li Mu was clear in his mind that the economic and Trade Commission had appointed an interview with computer and home appliance manufacturers, which meant that the senior management must have passed the two national policies of "computer into the city" and "home appliance to the countryside". After interviewing relevant enterprises and formulating relevant rules, he should immediately start to work on some of them Provinces and cities have carried out pilot projects.

It has nothing to do with Li Mu's appliance going to the countryside, and he is not ready to be involved in it, but "computer going to the city" is of great significance to him. Once the tone is set, it means that the state has entered the stage of open policy support for the development of the Internet, which is a huge good news for the whole industry.

Senior brother Liu said excitedly, "Shenzhou is really going to take off this time. We have the space to reduce the 4999 machine to 4299. If combined with government subsidies, it is not a problem to reduce the whole machine to less than 4000 yuan!"! The price friendliness of desktops within 4000 yuan is simply too high. No matter the market acceptance or competitiveness, they are incomparable. "

"Shenzhou's production capacity is a big problem," Li Mu said. "When the policy of" computers entering the city "is finalized, the military navy should make a round of financing quickly in exchange for cash to expand production capacity. If it develops at this speed, Shenzhou will be listed at this time next year."

"Martial Navy will soon open Yanjing to participate in the forum of economic and Trade Commission, and I will communicate with him then," Liu said

Li Mu nodded and asked him, "Lei Jun has not replied yet?"

"Not yet," said senior brother Liu

Li Mu said: "then wait, I'm sure Lei Jun will finally agree to our purchase invitation. Now let the people under your hand start to prepare for the promotion of book sales. Once we receive excellence, we will use the fastest speed to kill dangdangdang. We can't let it last until next year.""Good." Elder martial brother Liu nodded: "I will give you orders today."

Li Mu asked him, "are the sales talents of daily chemical department stores you dug from P & G and Unilever in place?"

"Several key candidates have basically settled the terms and conditions and are waiting for them to go through the resignation procedures," Liu said

Li Mu said: "urge them to get to the post as soon as possible. If they can't get to the post in a short period of time, let them directly breach the contract. Let's bear the specific liability for compensation for them. Hurry to get people in place. I want to start the second promotion and push a wave of daily necessities."

From the data of brand day, Li Mu realized that the frequency of online shopping is too low, especially that users are not used to the online shopping behavior of daily necessities. Brand day makes users have the habit and consciousness of buying electronic products online. Now, Li Mu is going to use a new round of promotional activities to let users form the habit of purchasing daily necessities online.

Seeing that Li Mu was in such a hurry, elder martial brother Liu immediately promised to come down and said, "I'll let the human resources connect as soon as possible and urge them to be on duty in the near future."

Li Mu nodded and asked him, "what's the matter with German Berman?"

Senior brother Liu said: "I asked them to stay in the best local hotel, rent the best local car and driver according to your orders. They were very generous to spend money in front of the Germans. One weekend, they invited Berman's people to have two meals. Berman's people have changed their attitude towards them. Last night, Berman's people invited them to visit the production line and equipment demonstration today, Berlin time is seven hours later than us. It is estimated that they will visit Berman in the afternoon of Yanjing time today. "

Liu added: "from the feedback from the person in charge ahead, we can see that Berman's transformation is really great. Our representatives mentioned the visit before. They have been reluctant to arrange it. This time they invited."

Li Mu nodded and said with satisfaction, "as long as they treat us as a real potential customer, five-year tax relief will bring us too much benefit. Before that, I dare not easily use the redundant funds in Taobao account period, but with this good support, I think we can use that money first, The first important use is to add logistics input, directly in the six major logistics bases of automatic sorting equipment. "

"Since the government supports such a firm attitude, we should speed up our development, which is also a positive response to the government," Liu agreed

"In the future, your focus will be on logistics, and I will be responsible for the daily operation of Taobao," said Li

After that, Li Mu sighed: "if I can dig Lei Jun over, I'm so relieved!"

……

In the afternoon, the news that Taobao and Taobao logistics got huge support policies spread throughout the Internet industry.

For peers in other industries other than e-commerce, this news is enviable. It's not easy for the Internet industry to press hard for entrepreneurship, and those who have investment banking relationships are already quite bullish. But compared with Li Mu, the "arrogant son" who is favored by the high-level and recognized by the government, it's nothing.

No Internet company in history has ever been so strongly supported by the government, and Li Mu has always been creating a variety of histories.

Boss Ma, who is in Hangzhou, has been tortured to madness by Li Mu. When Li Mu's exclusive interview came out, the news was overwhelming, and Taobao was in the limelight for a while. His letao.com prepared well, but he could not wait for a good chance to go online.

For boss Ma, letao is like four threes in the landlords. It's the smallest bomb in the whole deck and the only one of its own. But the smallest bomb is also a bomb. If you grasp the opportunity, four threes can also lock in the winner. But if you don't grasp the opportunity and throw out four threes in advance, letao will probably become cannon fodder as soon as it goes online.

Originally, boss Ma wanted to wait for Taobao's popularity to decrease, and immediately launch online letao and cooperate with online and offline promotion. But now, Taobao's popularity has just started to decrease a little. As a result, the government has given Li Mu a huge advantage. I believe that Taobao will soon succeed by virtue of the name of "high tech key demonstration enterprise" and various supporting policies For the whole society.

Looking at each other's incessant running of cards, boss Ma is not just impatient at present. If Li Mu develops smoothly and rapidly, there will be two Wang bombers left in his hand. Even if he doesn't become cannon fodder, he will die in his hand!

What to do!!!