When Dong AI and Mei Yanfang were talking and joking, Lin Qingya told Li Mu that the driver she sent to the airport to pick up Xiao Fangfang had just called. The way back was a little blocked, and it was expected to wait another 20 minutes.

Li Mu is not in a hurry either. While chatting with several people, he slowly arranges everyone's orders. When the dishes are ready and the cold dishes are served, Xiao Fangfang is just in time.

Xiao Fangfang came here alone from Hong Kong this time. She didn't even bring an assistant with her. As soon as she came in, she apologized to all of them and said, "I'm sorry to have kept you waiting for a long time. There are some traffic jams on the way to the city. I'm sweating all over in a hurry."

Zhang Guorong said with a smile, "I haven't waited for a long time. Sister Fang, you have just arrived at a good time, and cold dishes have just come up."

Xiao Fangfang looked at Zhang Guorong and said with a smile, "Leslie, I find that your whole popularity is much better than when you were in Hong Kong before. Is it much more comfortable in the mainland than in Hong Kong during this period?"

Zhang Guorong nodded and said, "it's so much more comfortable than in Hong Kong. When can I have time to take a vacation? I'll take you to Erhai seaside for a walk. The environment there is so beautiful."

"I'd like to take a vacation, but it's not allowed," Xiao said

With that, Xiao Fangfang said hello to Mei Yanfang, and finally said to Li Mu, "Mr. Li, I came to Yanjing to thank you. I have been informed that the transaction amount of this charity auction is more than 28 million, which is beyond my expectation."

Li Mu smiled and said: "President Xiao, this is also due to the large number of Internet users in the mainland, as well as the hidden dragon and crouching tiger, keen to participate in charity activities."

Xiao Fangfang said piously, "I still want to thank you. If it wasn't for you, my old lady didn't have the face to ask so many stars to donate so many things to participate in the Yipai. If it's like the charity Yipai that was done in Hong Kong before, it's very lucky to get a million yuan in one go..."

Xiao Fangfang is telling the truth. The reason why the situation of HMF in Hong Kong is becoming more and more embarrassing is that the star has sold her face and is too lazy to continue to invest. Therefore, in the later charity charity charity auction, the value of the personal items that the star takes out to participate in the charity auction is getting lower and lower. Xiao Fangfang is not surprised, because she knows that she can't give any return to these stars , they are willing to donate something, which is very rare.

But it's not the same for Li Mu. Li Mu is not really more dignified than Xiao Fangfang in front of those stars. After all, Li Mu has seen few stars and has had direct contact with fewer stars. But the most important thing is that Li Mu has the most desired promotion resources for the stars. Just Li Mu's all-channel promotion of the stars will make countless songs from the mainland, Hong Kong, Macao and Taiwan What's more, Taobao charity auction itself is almost a propaganda. They are willing to participate even if they have no friendship with Li Mu.

In fact, many things in the final analysis are interest exchange.

Even for charity activities, there are many interest exchanges.

Why is it easier for big star's charity fund to raise money? It's just that the human feelings, face and influence of big stars are there;

Why do celebrity big V like to donate money to those patients and wounded who are on fire in microblog and wechat, and those patients and wounded who are not on fire will not donate a cent even if their private letters are sent to the public? The reason is that their donation is not for charity at all, but to gain fame and fame.

For some celebrities, it's OK to ask them to donate money, but first of all, they need to see if the people who need to donate are popular online. If they are popular, they need to donate immediately without saying anything, and they need to fly to each other by plane to donate face-to-face and by hand; if they are not popular Damn it. You come to me to donate money? Nima's brain kicked by a donkey? How far to get away from me!

This is also the embarrassment of traditional charity, so that most of the charity funds or non-governmental organizations should try their best to raise money by themselves. The seedling protection fund is only one of numerous charity funds. There is a famous person on the posterity microblog who specially set up a charity fund for the veterans of the Anti Japanese war. In order to raise money, he has exhausted all his efforts.

Fortunately, there are many means of publicity in later generations. The threshold of Internet media publicity is low, and it is easy to create hot news. But without Internet as a support, the threshold of publicity is too high. The advertising of TV station is calculated by seconds, the advertising displayed is calculated by square feet, and the advertising of paper media is calculated by words and length. This is also the difficulty Xiao Fangfang has been facing Environment.

Because of this, Li even admired Xiao Fangfang, who was devoted to charity in this era, for his devotion to a foundation and to minors who had been sexually assaulted, which was definitely from his heart.

Li Mu, who happened to take charity into a new realm through 3321, as the organizer of charity fund, he would not ask others to donate as much as he did to others. He developed charity into a healthy industrial chain. Donors and recipients can get what they need and form a virtuous circle. Now the same is true for charity charity photos.

Li Mu brings in the promotion resources and Taobao resources, and immediately turns the stars from passive participation into active and active participation. With more people participating in Yipai, more items being raised, the value of the items being high, the total income of Yipai is naturally doubled. Li Mu also gets the benefits he wants. Although he has paid the resources, Taobao has gained fame , we have gained attention and products that are impossible for other competitors, such as "Star Charity Auction". This has created a win-win situation among platforms, stars and foundations.Sometimes, the proper introduction of resources and the arrangement of benefits will have an extremely magical effect, just like the three-way catalytic converter of a car. The three-way catalytic converter can convert the three harmful substances Co, HC and NOx produced by the engine combustion into three harmless substances carbon dioxide, water and nitrogen, and three harmful substances into three harmless substances with excellent effect.

Li Mu invites Xiao Fangfang to sit beside him. After sitting down, Xiao Fangfang tells Li Mu of her latest decision: she wants to bring the seedling protection fund to the mainland, starting from Guangdong Province.

Li Mu is very surprised at this. Xiao Fangfang is very old. The charity work of the HMF in Hong Kong has occupied most of her energy. Can she cope with the huge mainland?

Xiao Fangfang said: "no one can do all the good things in the world. When I was working as a seedling protection fund, I didn't expect to help the minors suffering sexual assault in Hong Kong. But I had only one idea at that time. As long as I helped one, I could help a minor get rid of the shadow of pain. When people are always powerful and can't be caught, I just try my best to do it , just have a clear conscience. "

When Li Mu heard this, he felt deeply. Many people do charity. Once they open their mouth, they set their goal to the extreme. Some people say that they want no one in the world to suffer from hunger and cold. Some people say that they want teenagers all over the world to read books. Some people say that they want to help all the vagrants and give all the orphans a warm home.

If the goal is too big, it's too empty. It's better to be steady. Start from the smallest. Don't want to let no one in the world suffer from hunger and cold. First, take an old cotton padded jacket and buy a bowl of hot soup noodles to the homeless man who shivers in the cold wind. If you still want to continue to do charity, try to find another clothes and send more people who need them.

Charity is to do like Xiao Fangfang, in order to really benefit the society.

This meal, for Li Mu, Xiao Fangfang, Zhang Guorong and Mei Yanfang, is of extraordinary significance. All four of them have little contact with charity. At this time, they are sitting at a dinner table and discussing the issue of charity. Everyone is beyond the stage of fighting on paper and speaking without practice. The topics they talk about are very realistic and practical.

Just when Li Mu accompanied several people to dinner, the media was reporting on Taobao charity photos. Today's news broadcast, Taobao charity photos actually entered the main content sequence.

During this period, positive energy has a great impact on the society and the masses are also very recognized. CCTV has also set a tone to focus on a stage of positive energy concentration, so they also pay special attention to the actions of several enterprises under Li Mu.

For CCTV, Li Mu is the best choice to promote positive energy. As long as you pay attention to him, you won't be short of positive energy news. The reporter from newsport even nicknamed him "Little Prince of positive energy"

sure enough, a big news full of positive energy came in two days - Taobao charity photo, which attracted hundreds of stars to participate actively, Thousands of personal belongings were donated and more than 28 million yuan was donated.

In 2002, more than 28 million yuan was donated, which is a huge amount. What's more, the most powerful is not the amount of money, but the huge battle that hundreds of stars participated in. So many stars' personal items are auctioned on Taobao, which has attracted the attention of numerous fans, netizens and the public for so many days. Therefore, the positive energy and influence of this free auction is very big For CCTV, which has been actively looking for positive energy news and examples, this is the best news in the near future.

In this news broadcast, CCTV not only reported the data of the whole charity free shoot, but also focused on Mo Wenwei. The original words in the news broadcast were: "the king of this charity free shoot is a limited edition watch donated by Hong Kong famous singer and movie star Mo Wenwei. This watch has a price of 1.2 million yuan in this free shoot."

As the only star named by CCTV in this news, Mo's attention suddenly reached the peak. During this period, her accumulated fans have been very large. After CCTV news broadcast the news that she donated millions of watches, a large number of people immediately turned their fans to her. Then, Mo's personal post bar ushered in a huge traffic peak, Become the most active one in tonight's segment Star Post Bar, none of them.

Mo is now participating in the recording of an interview program in the Shanghai stock market. After a busy day, he just finished the interview and dragged his tired body to remove the makeup in the dressing room. The assistant hurriedly came in with his mobile phone, and whispered a few words in Mo's ear.

Mo suddenly screamed, excitedly and incredulously looking at his assistant: "really?!"

Assistant nodded: "it's true!"

Mo Wenwei was so happy that he said without hesitation, "give me your cell phone, and I will call president Li!"

……

Today's three more cashed in, we have rushed to the seventh place on the monthly ticket list! Thank you! But please keep up your efforts! We can do better!!!