Chapter 842

Although Ding Zhenglin came from Sequoia, his point of view is very objective.

For the Internet industry, Sequoia is really awesome.

What's more, among the investment enterprises, the number of successful listed enterprises has exceeded 200, which is a great challenge in the field of venture capital.

If a venture capital company invests in an enterprise successfully, it can be said that the vision of the venture capital company is very accurate or its strength is relatively strong. But if it invests in hundreds of enterprises, most of them are successful, it must be because of its own strength.

First of all, if the strength is a little weaker, how to invest in hundreds of enterprises around the world?

Secondly, half of the hundreds of enterprises can be listed successfully, but don't think that the other half of the investment will fail. On the contrary, most of the other half of the investment has made money and left.

Sequoia is not only good at playing long-term business in the field of capital, but also good at doing short-term business in the field of capital. For example, it invests 10 million yuan in round a of a company, accounting for 20% of the shares, with a valuation of 50 million yuan. By the time of round B or round C financing, Sequoia has achieved a valuation of 500 million yuan for the company. Although its shares have been diluted in one or two rounds, it can retain at least a dozen shares At this time, if Sequoia is not optimistic about the company's prospects and wants to get off the bus, it can directly withdraw tens of millions of dollars by virtue of their priority cash arbitrage rights in the round a financing contract. Maybe the company died before the next round of financing, and all the wind investment funds that failed to get out in time have been washed away, but Sequoia has adopted its own short-term operation and timely arbitrage Now, I have made tens of millions of profits in this company.

So if we measure the success of a project by making money, then the success rate of Sequoia will be even higher. Half of the enterprises he invests in can be listed, and the other half also make money. The overall success rate is very high.

This high success rate is not supported by luck and vision, but by strength.

As an employee who has been surfing the Internet for many years, Li Mu has heard a lot about Sequoia's fame for so many years, and even has some personal experience.

In his last life, a company he once worked in was invested in rounds a and B by Sequoia. Finally, Sequoia came out and packaged the company and sold it to a state-owned enterprise group at a high price. After Sequoia successfully cashed out, he patted his bottom and left. Li Mu's boss cashed out, leaving his old employees. Li Mu didn't want to resign, but he didn't expect to After being accepted and edited by the central enterprises, the central enterprises sent a boss who did not understand the Internet at all to come to the town, and every day he whimsically put forward all kinds of brain damage ideas. Li Mu was forced to resign from his job by constant changes, and didn't even get a cent of compensation when he left.

To some extent, Li Mu is a person who has been hit by Sequoia indirectly. But the more so, the more he knows about the cow power of the enterprise, the more he can definitely spend his capital, so Li Mu also tends to take Sequoia's money.

However, the tendency is only a psychological intention. Although Sequoia is a bull, Li Mu still needs to integrate the strength of several venture capital institutions, offer to Muye technology and specific contract terms.

In Li Mu's view, for any capital including Sequoia, investment in Muye technology must meet several preconditions: first, it is not allowed to interfere with the business operation in any form; second, it is not allowed to invest in the direct competitors of Muye technology in any form; third, it is not allowed to cash out before the successful listing.

So, Li Mu said to Ding Zhenglin, "you can choose to invite Sequoia to talk about it. At the same time, you can invite several other overseas venture capital institutions to say hello to them. Anyone who recognizes that the market value of Muye technology is more than 10 billion yuan can sit down and talk about it. If you don't, you won't even see it."

In Li Mu's view, Muye technology is holding such a powerful resource at present, and its basic dish is simply amazing. Moreover, in the Chinese Internet industry, its advantages are even more obvious. If such a good dish is not recognized even by the 10 billion valuation, then such capital really has no need to meet.

Ding Zhenglin nodded and said with a smile, "I'm most familiar with capital relations. I know well-known venture capital institutions. I can find the key person in charge directly. I'll follow up on this matter and report to you as soon as I have the result."

“OK。” Li Mu nodded slightly: "you are responsible for disseminating information to the capital industry. If you meet the requirements, please make an appointment with me for an interview."

When Kong Lingyu saw that Li Mu was ready to meet with the capital, he couldn't help but ask, "boss, if our valuation is 10 billion level, what is our financing scale?"

"My plan is to sell 10% of the existing shareholders on a pro rata basis, so the financing scale must be more than one billion yuan," Li said

Kong Lingyu subconsciously asked, "what do we need so much money to do?"

As soon as this words came out, other people also looked at Li Mu.

Yeah, what do we need money for?

Now, the team of Muye technology is very large and the operation cost is not low. But because the value-added service of YY is very good, as well as Kaixin farm, which is a powerful tool to attract money, combined with the income of YY game hall, the overall cash flow is very healthy. Without capital, everyone can also operate the business of this big stall very well. So at this time, Li Mu wants to raise money and ask for money What is the key?Seeing so many people staring at themselves, Li Mu smiled and said two words: "burn it."

"Burn it?"

"Yes, burn it!"

Li Mu said firmly, "the financing scale of more than one billion yuan needs to be burned in one year. As for where it is burned, my tentative idea is: globalization accounts for at least 50%, new business R & D and expansion accounts for 30%, and R & D team accounts for 20%."

A sentence of "globalization accounts for at least 50%", everyone knows it.

Li Mu's idea of globalization is the same as the previous battle against Tengxun. The main purpose of Li Mu's idea is to avoid the sharp edge and secretly cross the hatchet. As for how YY can achieve the goal of globalization, Li Mu has long established the core strategy, or take social games as the trump card, first absorb users in the overseas market, and in the carrier of social games, subtly let users go Accumulate and develop your contacts.

The English version of happy farm, town of paradise, has been developed. The next step is to promote the game to overseas markets.

As soon as Kong Lingyu heard that Li Mu was going to put out at least half of the capital raised in round C for globalization, he couldn't help asking him, "boss, since so many funds are deployed, should our next globalization strategy also be adjusted?"

Li Mu shook his head: "it's better to open up the situation with happy farm. If you have more money, you can use it to invest in promotion and operation."

Said, Li Mu introduced in detail: "promotion is the fastest way to burn money. If you have more money, you can put more online and offline advertisements in the overseas market, which are the most direct promotion methods. As for operation, you can spread your thinking and how to use a certain cost to achieve a far higher effect than the cost."

"For example, after our happy farm is listed in the overseas market, we can continuously hold a player competition in the overseas market, let users desperately develop their own town, and win the best comprehensive points within the specified time. The winner can get tens of thousands of dollars in cash reward, such a competition will be held once a week;" br >

"for another example, we can according to western culture To do some special tasks and activities, such as: Halloween Pumpkin planting task, Thanksgiving turkey raising task, Christmas tree planting task, each special task has a specific competition reward, which can be a car, a family trip, or cash or other rewards. In a word, I have money in my hand, as long as the money is effective, I We can spend without any scruples. "

When Kong Lingyu heard this, he was shocked. Li Mu's confidence in Kaixin farm is so great. So, most of the money is actually going to be spent on the game of Kaixin farm. Is it really stable?

At this time, Li Mu said: "by the way, there is another thing, I have been thinking, is happy farm a client? In the future, the structure of our game will be larger and larger, the elements will be more and more, and various tasks and scenarios will be more and more rich. If flash is still used as the carrier, it will be more and more troublesome in the future, and the repeated loading of materials will cause more and more serious requests to our server bandwidth. Instead, we should end it, so that not only the overall fineness of the game can be improved With a higher level of improvement, the speed of the game and the pressure on the bandwidth can also be reduced a lot. "

Now happy farm belongs to the real page games, that is, page games. To put it bluntly, there is no need to install any software and materials locally. All materials are online to the server to request loading. If the same computer is often used, caching can solve some problems, but users need to put the necessary The screen, sound and special effects materials are reloaded. With the continuous improvement of the game materials, the test of bandwidth is more and more big.

However, if the game end is swimming, the biggest advantage is that quite a part of the material can be installed locally through the installation package. If it is also a copy, when the page game user enters the copy, all the elements in the copy basically need to be loaded online before the game can start. However, when the end game user enters the copy, most of the material is direct If the game content is updated, the client only needs to complete a routine update and install the updated materials locally to solve the problem once, which is extremely convenient.

Moreover, due to the limitations of bandwidth, cache and memory, page games are difficult to be refined. If they are more refined, they are much worse than most end games, not to mention those very powerful large-scale games.

Kaixin farm is no longer the most basic Kaixin farm, which can only steal vegetables, because it has been revised for many times, increased industries, maps, friend transactions and a large number of task systems. Now it is approaching a networked, upgraded and expanded version of "farm story".

Because of this, the current game content, connotation and playability of happy farm are very large, which is enough to support it from page to end. Moreover, because happy farm is a nurturing q-version cartoon game as a whole, its requirements for picture, sound and special effects will not be as high as those of large-scale games. Even on the premise of ensuring beautiful picture, the demand will be higher than that of general games After the end game, the volume and performance requirements of the whole client are also relatively low in the end game.Although end-to-end travel will increase the user's use cost, Li Mu knows that only end-to-end travel, happy farm, or paradise town's future development space can get a qualitative breakthrough.

……

PS: the second one will be delivered. It seems that we have to fight after two o'clock tonight, but since we promised to cash in later!!! Continue to ask for monthly ticket!!!