Chapter 852

In Li Mu's promotion plan, in addition to the normal full reduction promotion, the large-scale full reduction activities planned by Li Mu before are the most likely to attract users by making a large margin of profits, and easy to make users have a very good chance of optimism, which is the same as lottery. Most people subconsciously feel that they have great hope to win the lottery Tickets, the overall behavior of users is very passive, but seckill is not the same as robbing tickets. Users have great initiative, so in terms of users' psychology, they have greater confidence in seckill and robbing tickets.

Li Mu decided to launch two kinds of coupons with large amount and full reduction to let users grab and draw. Not only should there be 100000 coupons of 199-100 per day, but also 1000 general coupons of 199-198 per day. This kind of coupons is coming to the publicity gimmick. As long as they are grabbed, any activity product can be bought at will, as long as they are over 199, they can reduce 198 by no means vaguely, not only to give users great attraction, but also to Let a considerable number of users really enjoy this benefit.

If we put tens of thousands of two kinds of coupons to the public every day, but only tens of hundreds of coupons to the public, there would be no professional ethics.

Li Mu sometimes admired the boss and his team very much. He was very good at playing, and he played chicken thieves very well. Whether it was the one yuan seckill before the double 11, or the double 11 promotion and the so-called billions of big feedbacks, in fact, there were many holes and sets in it.

For example, one yuan of seckill, one yuan of goods, and the number of each one is either one, more will not exceed a single digit, but can use this psychology to fool millions or even more people to participate, even if there is the suspicion of users as monkey, but have to say, spend the least money to do the most things, the boss did a good job.

There are also double 11. In the early years, the double 11 was very poor. The product price was not transparent. Some businesses temporarily raised their prices to participate in the activities, and the price was even higher than the normal price at the time of double 11. Some enterprises launched so-called network special contributions, such as some network clothing launched by some domestic clothing brands. A down jacket was priced at 2000 yuan, and a discount of 1000 yuan was made to make it worthwhile, but they bought hand hair At present, no matter in terms of workmanship, materials or filling quantity, this product is not as good as the regular price of 5600 goods. However, consumers are helpless because there is no reference for this style offline. He said that the regular price is 2000, and you can't refuse to accept it.

It's even worse when we get tens of billions of feedback. We can't wait to receive thousands of yuan worth of red envelopes at one go. What we want is all: Rolls Royce 10000 coupons, which treat consumers as mentally retarded rotten goods, and then claim to give consumers 10000 yuan of big rebate. Isn't that what's a bullshit?

Of course, it's not just the boss. Many e-commerce enterprises behind learn from the boss more or less in their activities. Since you play like this, I play like this. If I don't play like this, no enterprise is willing to cooperate with me in doing this kind of activities. If I insist on playing like this, I will lose my mother's life.

What Li Mu wants to do is to put an end to this kind of deception from the beginning, and let e-commerce develop, popularize and influence the lives of netizens in a healthy way.

Some people who like to wash the ground will say that although there are some bad effects on the original sin of XXX in XXX enterprise, the bad effects are far less than the good effects brought by him. You can see how many people he helped to earn money and how many jobs he created? Can you do it? Is anyone else OK?

At first glance, it makes sense, but a careful analysis is actually to shake the wit and play hooligans!

Why? Why is your industry developing? E-commerce is an inevitable product of the development of the Internet. Without your appearance, there will be others to do it. It is not your invention or your original creation. There are already models. It is only that you play early in China, and the means are ruthless. You really start the game of Chinese e-commerce, which is a huge honor, but you start the game with a distorted direction and atmosphere. This Is that right?

If you change to someone else to start China's e-commerce business, and this person is more disciplined than you, then the industry will also be given a healthy start. But because of your non-compliance, although the industry is bigger, is the industry mode really healthy? How many hidden problems are there?

In the student group, if someone wins the first place by cheating, the favor of teachers and parents and scholarships, other students will follow suit. Those who insist on relying on their true talents will be eliminated eventually. At last, a large number of cheating students with good results will emerge. Do you think there is no problem with such academic atmosphere? Can you say that this is the prosperity and model of the academic world?

In the star group, if someone gets a high popularity, promotion and makes a lot of money by plastic surgery, other stars will follow suit. Finally, the entertainment circle precipitates a bunch of plastic surgery faces that only rely on their looks and not on their acting skills. Those stars who do not have plastic surgery and rely on their acting skills will become the second or even third line, and the powerful actors will play with the idol actors In the opponent's play, the opponent not only doesn't check the words in advance, but also can only say numbers in front of the camera. Do you think there is any problem with such entertainment atmosphere? Can you say it's a blessing for the industry?

There are too many other problems brought about by the start of evil ways, but they are all covered up by the prosperity for a while later, just like a man with great contributions, his sins are easy to be ignored, understood and forgiven, which is not in line with the legal theory and logic.For Li Mu, he doesn't know how much influence he will have in the future, but now the domestic e-commerce starts from himself, so he must try his best to make this start well and lead a healthy atmosphere. If the atmosphere of e-commerce starts from the very beginning, it is to dig holes for consumers and cover them up, and to be equivocal in front of the pros and cons of the real and the fake, then the latter In order to survive in this unfair competition, other e-businesses can only learn from each other!

The power of example is endless.

So Li Mu stressed again and again at the meeting: "the price of promotional activities must be absolutely transparent. We should take the price of regular stores as the reference standard, and make the price equal to that of regular stores. We should also make our full reduction promotional activities on this basis. Where the difference comes from, we need to consult with major enterprises, find and even make up Pull saw, use our resources as much as possible in exchange for the cooperation of the enterprise. If the cooperation of the enterprise does not reach the strength of our preferential policy, at the same time, we will provide some funds to make up the gap, so that consumers can truly realize the preferential policy of our activity, which is the most important. "

Li Mu said in a very firm tone: "you must communicate well with the enterprise, cooperate with Taobao, and do not act in a inferior way. At the same time, we must also strictly control the principle of activities, and never increase the price of products to save costs. If there are serious quality and fraud problems in this activity, I will not be soft hearted, absolutely Don't let it go! "

What Li Mu said was firm and serious, which made everyone look grim. They saw that it seemed that Li Mu paid the most attention to this link.

Master Lei stared at the 20-year-old young man who was in high spirits in front of a group of middle-aged people. He was astonished. If an enterprise wants to succeed, it must have a real leader. A leader who can shake the whole company from both the professional perspective and the aura perspective. Obviously, Li Mu has this strength in Taobao, Everyone on the scene, including himself, is under his control.

Li Mu added: "this time the order quantity may greatly exceed the order of our brand day, and the activity lasts for seven days, and the volume and weight of daily necessities are much more than that of electronic products. It can be predicted that the pressure of logistics must be much greater than that of brand day, so we need to prepare our logistics force from now on."

"The good news is that our self built logistics has started. We have placed orders for many enterprises at home and abroad. At the same time, the management we have dug from other logistics companies has started to form a regional team. General manager Liu and Iveco Jinling have signed an agreement. Although we can't wait for heavy trucks from Europe in this promotion, we have There are less than 100 Iveco trucks that can be put into use, so this time, our logistics and distribution capacity will be enhanced to a certain extent, but our sorting center has not yet landed, and our own logistics management system has not been developed, so we still can't cope with it. We must fully cooperate with EMS as last time. "

After that, Li Mu looked at senior brother Liu and said, "Mr. Liu, you can give us a specific introduction about the logistics."

At this time, senior brother Liu opened his mouth and said, "I'd like to give you a brief introduction of the logistics situation. In the next half a month, depending on the basic teams we have dug from major companies, we will set up temporary business sites in most of the second and third tier cities in the country. Some of the temporary conditions may be relatively simple, but please rest assured that half a month later, we will be in the second and third tier cities The city must have smooth transportation to land in the city. Iveco will deliver a batch of vehicles in the near future, and then it will be allocated to each urban area. The main goal is to help EMS reduce the pressure of transportation capacity to a greater extent. I believe that this force can bring great promotion. "

Elder martial brother Liu has dug up many key executive forces, such as regional managers, from major companies. With the temptation of greater interests, they have begun to attract the original team. Basically, they can continue to work for Taobao in their own areas by changing their names. But this is not clear to boss Ma at present. Once the time comes, these forces will be directly from before I can jump out of my shell and give boss Ma a sweeping salary.

Elder martial brother Liu's words, let these people in charge of operation and enterprise docking breathe a sigh of relief, they have such a huge power to invest in, coupled with the full cooperation of EMS, then it should not be a big problem to stabilize the entire logistics demand.

At this time, Mr. Liu said: "but I still hope you can estimate the advance as much as possible. I will let the temporary outlets of each city report the inventory capacity in the recent week. You can estimate the approximate demand of each urban area based on your previous experience in physical enterprises and sales data. For example, Liu Yuyou must have contacted P & G before The market share and specific sales volume of P & G products in all provinces, cities and cities across the country. Based on this sales volume data, we can roughly estimate the approximate demand of each city for P & G products at the time of the activity. Next, we can prepare goods in advance according to the estimated demand. Although the estimated demand is not very precise, it is still more refined in order to obtain higher efficiency The better, then, we will be able to save a lot of transportation pressure! "