The focus interview that all people are looking forward to is finally broadcast.

At the beginning of the program, the host introduced the development of the domestic Internet industry in recent years. From the establishment of the first forum, the host described it all the way to today in the most concise language. Then, the host immediately drew the topic to the home computer.

"It has been more than ten years since the home computer came into China. In these ten years, more and more people have known about the computer and the Internet. However, the number of computers per capita in China is still far lower than that in the western developed countries. What are the views of ordinary consumers on the home computer and the current home computer market How about, our reporter has conducted relevant investigation and interview in E-City of many cities. Next, please follow our camera and learn about it together. "

The screen switches to the computer market in Zhongguancun, Yanjing. In front of a store stall, the reporter points to a printed set of computer configuration sheet and asks the boss, "how long has the price of this configuration been maintained?"

The boss thought about it and said, "half a month."

The reporter asked him curiously, "is the price of computer hardware dropping very much now? The price will be adjusted once in half a month. "

The boss said with a wry smile, "it's not a price reduction, it's a price increase. Recently, the price of memory chips has risen sharply, which is more frightening than stock speculation. In addition to memory, other hardware prices are also relatively firm."

"The reporter is surprised to say:" computer hardware will even rise in price, not to say that the speed of electronic products update is very fast

"The pace of memory update is not so fast, and memory particles are said to be bullish around the world," the boss said

The reporter nodded, said thanks, then came to a foreign brand machine shop, interviewed a middle-aged man who just came out of the shop at random.

After asking for the other party's consent, the reporter asked him, "Hello, are you here to see the computer today?"

The middle-aged man nodded, "that's right."

"Do you buy computers for home use or for business?"

"I'm for my family. My child will go to high school this year and start to have a computer class. I want to let him have more access to computers and the Internet in advance."

The reporter joked: "then you are really open-minded. Generally, high school students should be strictly prohibited from playing computer at home, right?"

The middle-aged man smiled awkwardly and said: "that was before. Since Li muhuo, my wife and I have been very open to children 's contact with computers and the Internet. It is very good to let children contact more new things."

The reporter nodded, smiled and said, "it's a bit far away, or the problem of returning to the computer. I think you came out of the shop empty handed, didn't you look at the right model?"

The middle-aged man shook his head and said: "in fact, the model was good as early as a month ago, but he has been waiting for a suitable price to start with, but after waiting for a month, the price did not find any looseness, so he was disappointed and wanted to see the assembly machine."

With several interview clips, the column group made a detailed description of the computer terminal market before the policy was issued in a very grounded way, and the crux naturally surfaced.

The high price is a very difficult gap between the ordinary family and the first home computer. Many users go to the electronic city many times and pay attention to the price of a certain model. For them, even if the price can be loosened by two or three hundred, it is enough to support them to make up their mind. But the firm terminal price is moderate, which makes it difficult for them to kick out of the door 。

Before the policy was made public, Shenzhou's price has always been very attractive, but the most important thing is that Shenzhou's production capacity is limited, and the coverage rate of offline stores is insufficient, otherwise, if there are sufficient sources of goods and offline coverage channels, it can also take the opportunity to sell in a round.

After a brief introduction of the crux of the current computer popularization, the screen switches back to the studio. The program director implements the news report example of throwing out problems and solving problems, immediately leads the topic to the policy of "Internet into the home", immediately forms a clear contrast with the previous content, and makes the status of "Internet into the home" policy sublimate again in the eyes of the audience.

And this so-called "first restrain and then raise" technique, one restrain and one raise is almost all in elaborately setting off for Li Mu.

After more than half of the program, Li Mu finally appeared on the TV screen again. CCTV reruns the two grand wishes that Li Mu said in the news broadcast. Then the reporter asked Li Mu: "before I interviewed you, I interviewed many elites from the Internet and other industries. Most people's goal is to hope that their enterprises and businesses will get better and better, Only a few people have said similar wishes to yours, but they just stay in them. But what we can see is that you are really working hard in this direction. What I want to ask you is, how difficult do you think it is to realize these two wishes? How long will it take? "

"Once we become the world's largest Internet market, we will be able to breed the world's largest Internet enterprise and the world's top Internet talents," Li said quietly

After a pause, Li Mu said: "the Chinese population accounts for about 20% of the world's population, which is the largest single market in the world. If there are suitable enterprises to lead the development of the Chinese Internet industry, coupled with the continuous promotion of favorable policies, I think that in the year of Yanjing Olympic Games, the Chinese Internet market will be the largest in the world!"Huaxia really became the world's largest Internet market in 2012, nearly ten years ago. Li Mu compressed this time to 2008, which is equivalent to six years of the original ten-year process.

However, Li Mu is not open-minded. Although the Internet development in China has been very fast in the last life, there has never been a real enterprise that has opened up a situation in the world. He will certainly become the first person in the history. He will make full use of his own pulling effect on the whole industry and industrial policies, and the capital operation of globalization in the future. Li Mu has absolute assurance that he can make Huaxia in 2008 , becoming the world's largest Internet market in advance.

The reporter was secretly surprised by Li Mu's confidence. In his opinion, six years has been a quite radical answer. However, he did not show his surprise, but asked him: "then what enterprises do you think are suitable for leading the development of China's Internet industry?"

"Muye technology and Taobao are the most suitable enterprises to lead the development of China's Internet, and there is no third one except these two," said Li Mu with a smile and a confident expression

The reporter couldn't help smiling and said: "Mr. Li, these two companies you said are your own companies. In your eyes, is there no other company in China suitable for this responsibility?"

Li Mu shook his head and said seriously, "it's not about which enterprise I'm aiming at in China, but I want to say that any other enterprise in China is far from competent for this responsibility."

Li Mu is still a little more restrained. He didn't directly say that other companies are rubbish. However, when he said this sentence through the CCTV lens, it really made people feel forced.

Many employees saw Li Mu's confidence on TV, which lowered all other companies by one level at a time. They were a little uncomfortable, but they couldn't be angry. Because Li Mu was right, his technology and Taobao had become different ecology, and were deeply bound. Any one of them was far superior to other domestic enterprises How can other enterprises compare with them in a certain scale?

Reporter asked: "can you say specifically, what efforts have Muye technology and Taobao made to promote the development of the industry?"

Li Mu smiled and said, "let me talk about the virtual level first."

"You should all know that YY has launched many product functions that can enhance social interaction, among which YY group is a good example," said Li

"In real life, group social interaction is very limited, and it is difficult to achieve the overall unity of time and place figures, such as a dozen old colleagues and dozens of old classmates. If you want to sit down and chat together online, it's almost difficult to climb the sky. I'm afraid it's good to have a chance once a year, but YY can let you have dozens, dozens or even hundreds of people at the same time anytime, anywhere Online chat, whether these people are in the same city, the same province or even the same country, because of the particularity of YY group, has attracted a large number of users who have never been exposed to the Internet, let them start to learn to access the Internet, learn to use various products on the network, and improve the number of Internet users in the whole country. "

"For example, Taobao just made a brand day, which not only made a large number of consumers understand online shopping for the first time, but also made them realize that through Taobao, they can buy their favorite products at an absolutely low price, and they don't have to worry about the problem of fake goods, which makes more people constantly join the Internet for online shopping Online, it is also increasing the number of Internet users in the country. "

"And happy farm. Some people think that online games are all color, emotion and violence, but this game has no unhealthy elements. It's a green game completely, and it also attracts tens of millions of users to participate in it. Many middle-aged and elderly people first contact the Internet to play this easy cartoon game with their families and friends. This is what we are doing here The contribution of the virtual layer to the development of the Internet in China. "

The reporter nodded and asked, "what about the reality?"

Li Mu replied: "in reality, we have also done a lot, such as Muye technology, taobao.com and Shenzhou computer, to jointly build the most cost-effective home computer. You can understand that Shenzhou computer and the model we cooperate with have an extremely low profit margin. The reason why we do this kind of thankless thing is just to eliminate it all over the country The motivation for consumers to provide cheaper home computers is completely consistent with the "Internet access" policy. "

Speaking of this, Li Mu began to dig a big hole for dangdang.com and said: "in addition, Taobao has just acquired the excellent network whose core business is online book audio-visual product sales, and will be incorporated into the book audio-visual business department of taobao.com in the future.

In my opinion, books are not only a commodity, but also a ladder of knowledge, learning and progress. In order to promote the sale and popularization of authentic books, I have decided to vigorously develop the book business of Taobao in the next two to three years. The whole book business of Taobao is not only nothing Xu Chuang, the company also has to spend a huge amount of money every year to subsidize the online book sales business! In the next two to three years, Taobao books must be the lowest price platform for authentic books in China, and none of them.It is also our effort for the development of the industry to serve more users who love reading and let more consumers who need to buy books try online shopping. "

The reporter nodded softly and said, "so to speak, you really pay a lot for the development of domestic Internet."

Speaking, the reporter asked Li Mu: "you said just now that you hope China Internet will become the world's top Internet presence in the future. I want to ask you, in your opinion, does Muye technology and Taobao have the opportunity to become the world's top Internet enterprise? If so, how long will it take? "

Li Mu thought for a moment and said solemnly and solemnly: "the mission of Muye technology and Taobao is to become the world's top Internet company, and the next stage of development goal of Muye technology is the overseas market, and Taobao's future return must be global, so I think, conservatively, within five years, these two companies will enter the world Internet One of the top ten enterprises in market value will surely be among the top five Internet enterprises in the world! "

When the reporter heard this, he couldn't hide his surprise for the first time. Looking at Li Mu, he was stunned for about three seconds. Then he quickly adjusted and asked Li Mu, "if it takes five years to be conservative, what if you make a bold prediction?"

Li Mu's mouth was slightly raised, and he uttered two words with full confidence: "three years!"

Two companies, three years, both market value ranking in the top ten, one of which will enter the top five?

Li Mu's dream is to let everyone in front of the TV fry the pot!

should be the top ten of the global Internet company's market capitalization, at least to reach the scale of 20 billion US dollars. It is possible to achieve at least 50 billion dollars before the market value is reached. Fortunately, the Internet bubble has broken down for a long time in the world. Otherwise, the market value of Microsoft will exceed 600 billion dollars at the end of last century, and there will be no 12 billion US dollar valuation, and what will be the first five in the world?

but even if the bubble has burst, Li Mu's words are really shocking. Makino science and technology is now financing, even if the valuation is only twenty billion yuan, it is only about two billion dollars valuation. Taobao's valuation is unlikely to reach half of Makino's technology now, and it wants to become the world's top ten or even the top five. Li Mu should at least turn twenty times on the existing basis. That's possible.

Twenty times three years?

Don't say three years, even five years is a dream!

At the moment, all the audience in front of the TV have strong doubts. Even those who have a strong personal worship for Li Mu feel that the goal set by Li Mu is too high for them to achieve.

At this time, the reporter subconsciously asked Li Mu, "President Li, is this goal too radical in your opinion?"

Li Mu raised his head slightly with a different look in his eyes. He said confidently, "I don't think it's radical at all. If you think it's radical, you can take it as an ideal for me. You can sneer at my ideal, but I will try my best to realize it!"

Speaking of this, Li Mu had a bright smile on his face: "here, I want to borrow a classic line from Zhou Xingchi: what's the difference between being a human being and salted fish if there is no ideal?"

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