Chapter 867

Ding Zhenglin is a veteran of playing capital. He naturally realized that under the stimulation of such good news last night, the valuation of Muye technology must be recalculated.

In fact, the valuation of enterprises is not rigorous at all, especially in the emerging industry of Internet. The valuation of enterprises is even the same as the appearance fee of stars, and they often do roller coasters.

If you compare an enterprise to a star, under normal circumstances, the movie's salary is one million yuan, if you go to a spring festival gala, or take the crap luck to take on a supporting role in a major Hollywood production, then his value may increase more than ten times overnight;

on the contrary, if a star's salary is ten million yuan, but suddenly there is a huge scandal, No one dares to ask him to make a film when the appearance fee may drop to a million, just like the share price in the stock market crash, which has been flowing for thousands of miles.

If you stand on the tuyere, any Internet enterprise that has been established for less than a year is likely to succeed in financing with a value of more than 100 million yuan. If the wind stops, such enterprises will be smashed in a flash.

Li Mu is now standing on a strong tuyere. This tuyere is blown by the favorable policies of the state, which has a huge impact on the valuation of enterprises.

Ding Zhenglin asked Li Mu, "Mr. Li, what do you think is the screening criteria for a new quotation?"

Last time, Li Muding started a negotiation with 10 billion yuan. If the price is higher than this price, you will have a chance to continue the negotiation. If it is lower than this price, it will not be discussed.

This time, after a little thought, Li said to Ding Zhenglin, "since the overall coefficient is 1.5 times sincere, we will directly use the split Muye technology to talk with the capital this time. We will stick out the business line, the game business, and the Muye image. After all of them are separated at the capital level, we will take our YY closed-loop to talk with them."

Ding Zhenglin said: "President Li, the government's promotion of the development of the industry can at least increase the financing of Internet enterprises across the country by 20% or more. We are the leading enterprises in the domestic Internet. We benefit the most from the overall favorable policies. Coupled with our strong government relationship, the premium is naturally higher. I think we can directly double when we talk about valuation. ”Li Mu is a technical person with insufficient grasp of the capital market. He thinks that 1.5 times is arrogant. He can't imagine that the company's valuation can achieve double overnight.

Ding Zhenglin realized Li Mu's self doubt and smiled with a slight smile. "Li, the Internet bubble era, you must have never experienced your own experience. Let's not mention the valuation of Double overnight. I have seen a product that has doubled five times overnight. I told you, before last night, the Chinese Internet was slightly cautious, depressed and cold. Last night, the two branches of the wild technology and Taobao were developing rapidly. Last night, the Chinese Internet industry immediately entered a gradually heated state. Once the national policy was moved, the capital was also in the mood. Now we would like to take advantage of the opportunity to invest more in several companies. Otherwise, some favorable policies will gradually come down. When the industry is overheated and the bubbles are blown up, the valuation will be higher.

Li Mu nodded after listening.

Ding Zhenglin also has a point. Sometimes, production alone is not enough and pricing is necessary. As a leading enterprise like Muye technology, there are almost no competing products at the same level in the Chinese market. Therefore, there are not many rigid standards for valuation. What the negotiation table is about is their own control and control over their own rivals. The buyer's pursuit is to shout out the bottom line of each other and die The seller's pursuit is just the opposite. He shouts out the upper limit of the other party and seizes it.

The bottom line of the seller and the upper limit of the buyer may be several times and dozens of times different. Because of this, all kinds of commercial spies emerge in an endless stream. If you know the bottom line of the other party in advance, you can never be disadvantaged.

Therefore, Li Mu is not sure how much the value of Muye technology can be finally negotiated, so he decided to entrust it to professionals and let Ding Zhenglin try his best.

……

Today is the first day of the report of the Lord Lei. As the No. 3 person next to elder martial brother Liu on taobao.com in the future, Li Mu attaches great importance to it. The same is true for elder martial brother Liu.

Originally, elder martial brother Liu wanted to come back today. In the evening, he and Li Mu invited Lord Lei to have dinner and drink some wine. He was officially welcome to join the Taobao team. But because Li Mu put on such a strong pressure in front of the whole nation last night, elder martial brother Liu was going to the airport in the early morning. He received the phone calls from the Top Secretaries of many provincial capitals.

In the phone call, they all sent a sincere invitation to elder martial brother Liu. They hope that elder martial brother Liu can visit the local area, and they are willing to give the most preferential policies for Taobao logistics to build a logistics base in the local area.

Last night's CCTV report let the local government smell a strong taste of political achievements from Li Mu. If Li Mu's enterprise can settle down in the local area, it will definitely be a brilliant career in the future! If Li Mu continues to rise in the future, the strength and reputation of the enterprise will become stronger and stronger, and the promotion to them will be more inestimable.

Therefore, the local government offices were studying Li Mu's industrial map last night, studying which industries Li Mu could introduce to the local government. It seems that there is no other choice but Taobao logistics.Although Taobao logistics is not a high-tech enterprise, at the end of the day, we can see from the name that this logistics enterprise is closely linked to Taobao. In the future, it must support the whole order logistics and transportation of Taobao. Therefore, although it is not an Internet enterprise, the Internet atmosphere and relationship are very strong. To introduce and support Taobao logistics is not to support Huaxia in disguise Internet development?

The career itself focuses on the effectiveness of policies. Since the overall national strategy is to promote the rapid development of the Internet, local governments must also find ways to actively promote it within their jurisdiction. At present, except for four first tier cities, other cities have no talent and environment, and it is very difficult to promote the development of the Internet industry. Therefore, the most appropriate way is to Introduce Taobao logistics.

Elder martial brother Liu told Li Mu that not only the provincial capitals, but also the Shanghai municipal government just talked about communicated with him at the first time this morning. He took the initiative to make concessions on the basis of the original negotiations and give greater policy support to Taobao logistics.

In the original words of elder martial brother Liu: "the land is just like a free loan. The tax exemption of enterprises starts from three years. Some of them have been open for ten years, which makes me embarrassed. Some even say that as long as we go, we can help solve the interest free loan in the local area. Li Mu, how do I feel? After you blow a bull on TV, it seems that we have inexhaustible government resources at one time, and feel that the whole world is very bright... "

Li Muwan didn't expect that he could bring so many benefits by pretending to be a force yesterday. Even the local governments in the provincial capitals have expressed their love to Taobao logistics. But think about it carefully. Yesterday, he was carrying the policy banner of "Internet into the home", which was really different from before. Especially in the highly sensitive officialdom, he must pay more attention to these than anyone else.

What's more, for local governments, land grant, tax exemption and interest free loans are not a must. At present, local governments have such resources to facilitate Taobao logistics. For them, there is no substantial investment and loss. For these local governments, why not?

In the long run, it's not enough for Li Mu to build six logistics distribution bases in China. Once the overall volume of online shopping is improved, in the future, every province needs to choose at least one city with convenient transportation to build logistics distribution bases, so he chooses to build six first, because he doesn't have enough money.

However, if so many cities are willing to give huge preferential policies to attract Taobao logistics, why not take down the land first, and then invest less money to slowly prepare for construction? If you can get a certain interest free loan from the local government, it will be better. You can first make all efforts to build six large logistics distribution bases, and then build about ten secondary logistics distribution bases slowly. In this way, if you wait for one or two years, two or three years, there are more than ten or twenty logistics distribution bases in Taobao, it will be a disaster 。

So Li Mu said to Liu, "elder martial brother, don't go back to Yanjing this time. Work hard. Run all the key things, key points and key people in cities like this first. After you get the most preferential policies, we'll choose 10 to 15. We'll build slowly and press the pace, talk about this, and then sail with Lin Lin's relatives Empty company's resources are done, then our Taobao logistics, the future is unlimited! "

Elder martial brother Liu said excitedly, "don't worry, I'll run all the way, but I can't help you with the promotion of daily necessities. You can spend more time on Taobao this time."

Li Mu said with a smile: "don't worry, isn't this a marketing expert? As soon as Mr. Lei enters the position, let him directly participate in it. "

In Li Mu's eyes, Lei jiaozhu is a rare top marketing expert in China's Internet. Such a person is much more useful in Taobao than in Jinshan.

For the same mobile phone, the same shape, the same packaging and the same price, others may only sell 10000 sets. Maybe the leader of Lei cult can sell 10 million sets. That's the importance of marketing ability to an enterprise or a product. Although he doesn't have a mobile phone to sell now, Taobao can sell so many products to him, which will surely give him a bigger and better stage Play your strengths.

As for the marketing ability of master Lei, there was a person who was very suitable to compare with him in his last life. That person was Lao Luo.

Both of them make mobile phones, Lao Luo's products are not bad, and his evil and rogue eloquence completely crush the leader of Lei. But marketing is not so simple by boasting. Lao Luo, who stands on the street and swears at twenty people, can not fall behind, while the leader of Lei doesn't even speak standard Mandarin, but just look at the sales volume of their respective products, It's enough to see how rebellious the real marketing level of master Lei is!