Chapter 929

Sun Zhengyi has been particularly upset in recent days.

Most of the reasons are because of the difficulties that letao is facing now.

Although people are not in China, sun Zhengyi is very concerned about the situation of the Internet in China. He has always been optimistic about the development of the Internet in China. He is also optimistic about the development prospect of boss Ma, so he invested in Alibaba bar, and even invested in the split letao.

However, since Li Mu was born in China, the pattern of Internet development in China has suddenly changed dramatically. The ambitious boss Ma is unwilling to see Li Mu become the leader of C2C, and takes the initiative to launch an attack on Li Mu, but unexpectedly he has made himself such a passive situation.

Letao.com has invested two million dollars in promotion expenses, but the effect of transformation is getting worse and worse. Now it's nearly 100 yuan of promotion cost to transform a registered user. The conversion rate is so low that it's collapsing. Sun Zhengyi thinks that in the Internet industry around the world, the user acquisition cost can't be compared with letao.com, which has created a The world record, a world record of humiliation and despair.

Before Li Mu launched the sniper attack, sun Zhengyi also felt that letao had a great chance to break through the siege successfully, because this platform not only had the resource support of boss Ma's B2B platform, but also had its own financial support. Such a large transnational Internet enterprise as Amazon is also letao's shareholder, contributing money and effort, as well as a ready-made book, audio and video e-commerce website dangdang.com Physical strength seems to have been very strong, but how could I have never thought that such a powerful strength would be totally vulnerable in front of Li Mu.

At present, the promotion of letao hasn't started yet, but Sun Zhengyi sees this situation, and his heart has almost declared letao's death.

When sun Zhengyi almost decided to give up letao, boss Ma proposed a plan to make a final fight with Taobao by further making a large profit. The most unacceptable thing for sun Zhengyi is that boss Ma asked himself and Amazon to make another $20 million to support the promotion war between him and Taobao.

Ten million dollars is not too much for sun Zhengyi, but it is not too little. Even if he is a billionaire now, the purchasing power of ten million dollars is amazing in any country. If such a large amount of money is to be invested, soft silver must be made a big deal of money, and it can't be washed away.

Sun Zhengyi carefully studied the plan given by boss ma. In the plan, boss Ma hoped to adjust the strategy and propaganda means immediately in the last few days, and directly promote it by giving 30 yuan vouchers to each registered user. There is only one threshold for the use of 30 yuan vouchers, that is, when the price of shopping reaches 99 yuan in promotional activities, it is 80% off of 99 yuan Plus package, now it's more than 99 yuan and 80% discount, then 30 yuan less package, if consumers buy 100 yuan of goods, finally only need to pay 50 yuan, and then Taobao will bear the postage.

According to letao's calculation, the company will lose at least 20 yuan for every 100 yuan of sales promotion on the platform. For sun Zhengyi, the data is too shocking.

Boss Ma's reason is that only through such a large promotion can we attract and gather users under the great influence of Taobao. If a platform wants to stand firm, the first thing it needs is users.

In addition to users, boss Ma also thinks that no matter how much pressure Taobao brings to letao, letao must make a beautiful data for the 929 promotion to show the strength and volume of its platform. Only in this way can it attract the attention of enterprises and small and medium-sized sellers. Otherwise, if the turnover of the whole platform is not ideal, enterprises and small and medium-sized sellers will be attracted Sellers will not pay attention to their own platform at all, let alone choose to develop on their own platform.

Taobao showed the volume of its platform to enterprises and small and medium-sized sellers across the country on the day of brand day: more than two billion transactions can be created in one day, and only with such a large volume can enterprises and small and medium-sized sellers be moved. After all, with such a big cake, everyone will feel that they have a chance to take a piece of it.

If the first promotion of letao online, one or two billion, or even tens of millions of transactions, wants to attract enterprises with a little strength, it is basically nonsense.

Although boss Ma's statement is well founded, sun Zhengyi is still reluctant to accept the plan, because in his view, boss Ma is now clearly ready to put all his eggs in one basket.

After careful analysis, sun Zhengyi thinks that with a strong opponent like Taobao, letao completely confronts Taobao, and the odds of winning are zero. In front of Taobao, letao is not a real opponent. If Taobao is a strong boxer, letao is like a paralyzed patient, if you force money to support it on the challenge Arena Stand, once the other side attacks, or stops putting in, letao will fall.

If thousands of Almighty let letao stand on the challenge arena, then the money is worth investing. However, in sun Zhengyi's view, letao is a platform destined to fall. What's the point of spending tens of millions to let letao stand for several days?

So he asked his investment manager to send a fax back to boss ma. In this fax, sun Zhengyi expressed his three views.First, it doesn't support Ma's plan to continue to fight Taobao to the end, and he won't continue to pursue the investment;

Second, letao can't continue to fight with Taobao, or it will die;

Third, it is recommended that ma give up imitating Li Mu's B2C industry model, and that ma give up B2C completely, and become a service-oriented platform only for small and medium-sized sellers, Don't get involved in any proprietary business;

after expressing these three views, sun Zhengyi left a personal message to boss Ma: "Jack, what you told me before is a C2C platform similar to eBay, but more flexible, more focused and free to both the buyer and the seller. But why should Li Mu and Taobao invest a lot in it Human and material resources to do B2C and compete with Li Mu? Li Mu has a strong promotion channel, a strong cash reserve and a strong social influence. He is totally confronted with Li Mu. As the Chinese saying goes, it is to touch a stone with an egg. I think you should think about it now, clear your brain, transfer letao's focus from B2C to C2C, and transfer competitors from Taobao to eBay, and Li Mu Only by forming differences can we succeed. "

When boss Ma saw the fax, the whole person almost went mad in the office.

"Sun Zhengyi is not so optimistic about letao's future? Let me clear my brain. I think it's him who should clear it! "

The angry boss Ma was furious in front of several key employees. In his opinion, sun Zhengyi not only rejected himself, but also rejected himself, which was unacceptable to his self-esteem.

Boss Ma is a proud man. For a long time, his greatest sense of achievement is to impress those who are far beyond himself through his own thinking and eloquence. He thinks that he is the one who should teach others how to do things. As for sun Zhengyi, the most important investor is to recognize himself and then pay money So, however, sun Zhengyi suddenly refused himself, and at the same time denied himself, which is acceptable to boss ma.

This time's additional plan is the only way that boss Ma has repeatedly demonstrated in these days. When he can't compare with Taobao in product, publicity and plan, the only thing he can do is to come up with a more attractive preferential strategy than Taobao. That is to say, he needs to lose money and make a call to promote the first online promotion of letao Do a good job.

Boss Ma thinks that as long as we do our best to promote sales, we will be able to open up a certain situation, at least let ourselves stand firm in the torrent, then we will have a chance to go against the current. But if we don't stand firm this time, we will never be able to stand up again after the torrent. If we want to stand up again, we can only avoid the fast flowing rivers and go to those streams with gentle flow In that way, he gave up the main battlefield on his own initiative and left the only main battlefield to Li Mu. From now on, he was completely sealed in the corner by Li Mu, which was unacceptable to boss ma.

However, at present, the most painful thing is that sun Zhengyi is not willing to give money! If you don't have money, what can you do for a big promotion?

At this time, Lu Zhaoxi said, "President Ma, Amazon hasn't replied yet. If they are willing to pay, let them put pressure on Sun Zhengyi. Maybe sun Zhengyi will compromise."

Cai Chongxin also nodded: "Sun Zhengyi's rejection of us proves that we have no enough influence on him. We can only rely on Amazon. After all, I see what Yang William has always said. Amazon hopes that we can increase investment, that is to say, Amazon is ready for additional investment."

When boss Ma heard this, he relaxed a little and nodded a little.

Lu Zhaoxi and Cai Chongxin are right. It seems that the most important thing right now is to let Amazon agree.

I have mentioned this plan to Yang William, but he didn't make a statement. He said that he would ask the head office for instructions. I don't know what the conclusion is now.

At this time, someone knocked on the door of the office, Ma said: "please come in."

It was William Yang who pushed the door in.

As soon as William Yang entered the door, he saw boss Ma looking at himself with expectant eyes. He sighed helplessly and shook his head and said, "sorry jack, the headquarters refused your plan!"