Chapter 952

The 929 sales promotion of taobao.com, with daily sales reaching 8.22 billion, has achieved the effect of butchering the page in all domestic news media.

All the media and all the people are discussing the 8.22 billion data in an impossible, unbelievable and unimaginable manner. However, no one media questions the truth of the data, instead, they are looking for a variety of in-depth and detailed news points for further supplement.

In major events, the law of media reports is highly unified, like the process of creating sketch.

At the beginning, the major media didn't have much detailed and in-depth consultation, but there was only a whole framework. So first, I will outline the simple composition of the sketch object, and let the audience know. This time, I want to draw a personal image. As for what kind of person to draw, don't worry, wait for me to deal with the details step by step, frame the level, dark, primary and secondary virtual reality, and finally put a Lifelike figures are displayed in front of you.

With the deepening of media reports, all kinds of evidences supporting 8.22 billion have emerged.

First of all, Taobao has sent out a summary data. In this data, Taobao has listed the top ten enterprises in the 929 promotions, the first one is P & G, with sales of 760 million; the second one is Kerry grain and oil, with sales of 530 million; the third one is Unilever, with sales of 390 million; the fourth one is Unilever, with sales of 360 million Metersbonwe, with sales of 330 million

Only then did the people across the country find that more than 80% of the 8.22 billion sales were originally contributed by these well-known enterprises and their products, with a clear context.

Even so, some people are reluctant to believe that Taobao has a lot of water in its 8.22 billion sales.

Then, the first person in charge of the enterprise came on the stage.

In an interview with the media, the person in charge of P & G group Huaxia announced to the reporter that on the day of the 929 sales promotion of Taobao, P & G's products of multiple brands had a total order of 763.5 million yuan in Taobao.

763.5 million, which is more detailed than the 760 million published by Taobao. This data, recognized by the top 500 enterprises in the world, proves that there is no water in the data publicized by Taobao.

After P & G released its own data, the whole country was in a uproar.

People who question the authenticity of Taobao's data all shut their mouths wisely, and the national media and consumers began to work happily.

According to the TV station, if the retail price of Shufujia soap is 3.5 yuan, P & G will sell more than 200 million pieces of soap on Taobao in one day

Netizens began to spread their minds. Some people said that P & G sold more than 30 million bottles of haifeisi in one day;

some people said that P & G sold more than 50 million bottles of fluffy shampoo in one day;

the most interesting thing is that one vicious netizen said that P & G sold 100 million packages of sanitary napkins in one day on Taobao, all of which were opened one by one and could circle the earth several times

Later, P & G gave a detailed data. In one day, Shufujia soap did not sell more than 200 million pieces, but it also sold more than 30 million pieces. The real sales champion of P & G is the family promotion suit of the washing and care group, which sold more than 3 million sets a day, creating more than 200 million yuan of sales.

Combined with other brands, P & G achieved sales of 760 million yuan in Taobao within one day.

RMB 760 million is not much for P & G, the world's top 500 enterprises, or even for China, but this additional publicity effect is really desirable for them, so they immediately had a very in-depth interaction with the media, not only disclosing the specific sales data of all P & G brands at one go, but also Their president of Huaxia District came out to interview for Taobao platform.

This is called Laurent.Philippe Luo Hongfei, a Frenchman of Huaxia, just took over the post of president of P & G Huaxia district last year. After the 929 promotion of Taobao, he was the first one to stand for the platform of Taobao because he realized that the 929 promotion of Taobao caused too much attention. All companies that performed well in the 929 promotion this time, All equal to Bailao's chance to make headlines. The earlier you stand up, the earlier you can attract attention for P & G.

Luo Hongfei has been the president of Huaxia district for a year, but when he was in charge of Huaxia District, P & G's best years in China had passed. With the entry of other international giants and the continuous rise of local brands in Huaxia, P & G's share in China has been constantly decreasing.

Luo Hongfei often feels anxious. His rival Unilever's layout in China is getting bigger and bigger, and he has gradually caught up with P & G, which makes him constantly on guard and try his best to fight against it.

Sometimes, as long as Luo Hongfei sees Unilever's advertisement on TV, he will feel a bit upset and uneasy. It's really not easy to be chased and beaten by people in all directions.

Now, every part of P & G's business is under siege in China. For example, there are several well-known shampoo brands under P & G, such as haifeisi, Piaoyou and panting. In those days, the slogan "Zhang Depei trusted Piaoyou" once made Piaoyou popular all over China. However, the competitors did not give P & G a unique brand Opportunity, Lishi, xiashilian and other brands also have a considerable market share in China, with a high degree of exposure, which always threatens P & G's dominant position.What's more, there are many domestic products emerging recently, such as Yangcheng Houdi, which is advertising everywhere. Although these brands do not directly threaten the development of P & G, they can also act as the threat of ant colony biting.

The more so, the more Luo Hongfei wants to find a new breakthrough point.

Taobao, however, is a new breakthrough that he accidentally grasped!

This time, compared with Unilever, P & G took out a more sincere cooperation attitude, not only gave enough profit concessions, but also launched a family suit with high cost performance specially for online shopping users. The first cooperation with Taobao started customized services, which really gave face.

Li Mu didn't let Luo Hongfei down. In order to affirm the cooperation attitude of P & G and set a good example for other brands, Taobao deliberately gave P & g the most display space and the highest exposure. Now, P & G also has the highest sales volume, which is enough to set an example for other brands and convey a basic idea: the more serious you are to me, I The more committed I am to you.

In an interview with reporters, Luo Hongfei said: "we believe that Taobao will have a deeper impact on the daily consumption and life of Chinese people in the future, so for P & G, an enterprise focusing on the production of fast moving consumer goods, Taobao will become our very important sales channel in the future, so we will continue to cooperate with Taobao in the future, and hope to do so We hope that the daily sales volume of the next Taobao promotion will break the 10 billion mark, and P & G will certainly break the billion mark with its precise multi brand strategy. "

In front of the media, Luo Hongfei not only affirmed Taobao, but also boasted about P & G. by virtue of the popularity of the 929 sales promotion of Taobao, it was equivalent to making a round of free advertisements worth tens of millions.

In addition, Luo Hongfei also understood that through the media for Taobao platform, the close cooperation between P & G and Taobao can be further improved, which is definitely a good way to achieve more with one stroke.

See Luo Hongfei come out, let P & G appear free in the major media, other brands are also unable to sit.

At one time, all the enterprises in the top ten announced by Taobao received media interviews and made statements through the media, while affirming the authenticity of Taobao's data, they did not forget to publicize a wave of their own enterprises, even those enterprises that did not rank in the top ten at all, also paid their own money to invite local media to interview, and spent money to find soft article companies, and put themselves The news post of is published to the second level page or even the third level page of each major portal website.

In a word, as soon as Li Mu wakes up, the whole society has set off a wave of "929 fever".

The news about the 929 sales promotion on Taobao is so hot that on September 30, the spread of other news was almost weakened by half.

At the same time that the 929 promotions of taobao.com occupied the news pages of major media, Yanjing Public Security Bureau sorted out the specific materials of "Yanjing 9.28 kidnapping case" and reported them to the Ministry.

In the materials, the Municipal Bureau introduced in detail the whole process of the occurrence and detection of the "Yanjing 9.28 kidnapping case". In this internal information, the names and materials of Li Mu and Wei Lan were not hidden.

The ministries and commissions in Yanjing haven't even heard that, just under their own eyes, a criminal case of such a bad nature happened. It was not only the executives of an enterprise in Yanjing, but also the executives of Li Mu's joint-stock enterprise who were kidnapped. Li Mu is now the subject of news. Anything related to him, especially those involving criminal crimes, is very sensitive 。

This time, the kidnappers were not only extremely professional, but also in the process of kidnapping and extortion, they also issued the highest ransom ever in Yanjing City, 30 million yuan plus 10 million US dollars, equivalent to more than 110 million yuan in total, which shocked the Ministry.

The most shocking thing for the Ministry is the whole process of solving the case. This time, Gu Jianghe didn't hide anything in the process, basically everything was written according to the actual situation. So what the Ministry saw was how the Municipal Bureau, under the guidance of Li Mu, solved the case with such a bad nature step by step. All of a sudden, the weight of Li Mu improved in the Ministry Hua