Chapter 986

Before leaving for the United States, Lin Qingya determined the Charter process with Air China at the fastest speed.

As soon as Air China heard that it was Muye technology, a domestic star enterprise, that it wanted to charter flights to send its employees to the United States to expand overseas markets, the company's senior management immediately attached great importance to it, fully cooperated with Muye technology, and organized and arranged the Charter work.

The aircraft type, route and date of Muye technology charter flight to the United States were soon determined. Air China temporarily selected a Boeing 747 as the service aircraft of the Muye technology charter flight from Yanjing airport at 11:30 a.m. on October 18, which took 12 hours to arrive in San Francisco It's 8:30 a.m. local time.

As the capital airport is the base airport of Air China, no airline here can compare with Air China in terms of resource possession. Air China specially allocated the largest hangar and the apron in front of the gate for the morning of the 18th, to do a farewell ceremony for Makino technology.

The news that Muye technology is going to charter a plane to send nearly 100 employees to the United States to carry out overseas work soon spread throughout the Chinese Internet industry.

For a while, the whole domestic Internet industry was excited by it.

Charter flights to send nearly 100 employees to the United States to carry out overseas work are an unreachable dream for all Internet enterprises except Muye technology.

This time, China's Internet industry is surprisingly United. You may have realized that Muye technology has left you far behind, so few people in the industry will be envious of Muye technology's overseas expedition. On the contrary, everyone hopes that Muye technology can play a game in the overseas market on behalf of China's Internet enterprises in the United States A beautiful battle.

The Chinese Internet market, as a market highly imitating the American Internet and highly infiltrated by American capital, Makino technology 's move is a great feat for the whole domestic Internet industry, and has a sense of "turning around the serf and singing".

However, in the whole industry, there is a person who is not happy with the move of Muye technology, who is the horse boss in Hangzhou.

Boss Ma has been tortured by Li Mu for quite a long time, but these days, he has not been able to escape the nightmare created by Li Mu.

Since taobao.com added watermarks to all the product details pages, letao's work efficiency has been bogged down.

In the end, letao was forced to change the routine, gave up grabbing the page of Taobao directly, and gave up blocking the watermark of Taobao manually. Instead, it persuaded the seller to sort out the corresponding materials, and letao's employees were responsible for uploading them. However, in this way, the cost of Taobao's seller to start a shop in letao increased a lot, so it hit the enthusiasm of Taobao's seller a lot.

When letao tried its best to persuade more Taobao sellers to cooperate, the industry suddenly got upset because of the news that Muye technology was about to charter a plane to send employees to America.

When he was tired of coping with taobao.com's overall crush, Li Mu's other business began to expand overseas market, which was almost a historic step taken by Li Mu for the whole Chinese Internet. It's needless to say that the comprehensive strength of key people, as well as all other Chinese Internet people, has been far away from him Li Mu, the old enemy, has such a big gap. Boss Ma is in a good mood.

After a National Day holiday, letao succeeded in persuading less than 500 sellers from Taobao. Because of the limitation of human resources, letao only completed the listing work for 60% of the stores. Although letao has begun to divert from the outside, it has not achieved much.

The traffic bought by advertising on other stations is difficult to transform itself. Even the transformed users are only visiting users, and there is a larger registration threshold waiting for him. In addition, the influence of letao is very small, so there are very few users who can settle down.

Boss Ma has been particularly worried about this recently. He is not Li Mu. Li Mu has three traffic entrances such as YY, YY network and yy123 as traffic support. These three traffic entrances can occupy three seats in the top four of Chinese Internet, and the other one is Baidu.

Compared with Li Mu, boss Ma doesn't have any traffic entrance in his hand, just like a country with extremely scarce resources. All resources are imported, as is the traffic of letao, all of which are bought by money.

But the most important thing is that the traffic conversion rate is so low that the whole promotion cost is so high that people are desperate.

Boss Ma has been worrying about the source of traffic and traffic transformation recently. The only thing that can make him happy is that those sellers who have been on the shelves of letao have started to guide Taobao buyers to register and place orders with letao.

However, Cai Chongxin just sent a survey feedback to boss ma. According to his survey results, the conversion rate of this approach is not high.

Cai Chongxin's survey results show that: because of the extra platform subsidies provided by letao to the sellers, those sellers who have already been on the shelves of letao are still very motivated. They basically follow each of their buyers in Taobao to register and place orders in letao, but most of them are not interested.Boss Ma asked Cai Chongxin, "what's the main reason for the low conversion rate of Taobao buyers?"

Cai Chongxin said: "the problem is that Taobao sellers pay attention to our platform subsidies, but Taobao buyers don't buy accounts, and there is not enough motivation to urge them to pay out registered users of letao and bind our payment channels."

The owner frowned and said, "let the seller guide you! The reason why we give them extra subsidies is that we want them to guide Taobao users to our platform to place orders? "

Cai Chongxin nodded and said, "that's what they said, but the seller has no say in front of the buyer. The buyer also spends money to buy goods. In the case of no difference in price and goods, it's natural how simple it is to come. So the seller asked them to make a happy purchase, and most of them refused directly."

"Don't those sellers promise to give cross platform buyers a certain discount?" Ma asked? We give them five points of subsidies. Even if they give two points to the buyer, they can also urge the buyer to place an order in Yuetao! "

Cai Chongxin said: "I asked our employees to register the buyer's account to make a secret visit with some of the sellers. Most of the sellers are tiegongji. Although they have our promise of 5% platform subsidy, they don't give any extra profit to the users. They will try their best to trick the buyers to place an order in letao. A small number of users have made it clear that they are willing to give certain discounts to the users, but It's that the margin of discount is too small to attract users. "

Cai Chongxin added: "in most stores, the average price of a single product is less than 50 yuan, and the unit price of a customer is not more than 70 yuan. For an order of 70 yuan, our platform subsidy is only 3.5 yuan. Even if the seller gives the Buyer two yuan discount, it is difficult to support Taobao users to register a new account, bind our payment channel and place an order.", In this series of operations, the behavioral cost is a little too high. "

Ma immediately said, "don't we still have a freight discount?"? When the seller clinches a deal, we can save a few yuan of freight with our express delivery. In total, for an order of 70 yuan, the seller can earn at least 7 yuan more than in Taobao, or even more, and give half of it to the buyer. The enthusiasm of the buyer can also be higher. "

"No use." "We can see through this layer, but these small sellers can't see through it. Most of them are greedy. They want to make any money on their own. They need to earn profits from selling goods, extra subsidies from the platform, and even the freight difference," Cai said

"Foolishness..." Boss Ma angrily slapped the table: "it's not the way to go on like this. We have to think of some ways to ensure that buyers can get more profit space by placing orders in letao."

Cai Chongxin said: "there must be no way to force the seller to make profits, which will hurt the seller's enthusiasm."

"We don't touch the interests of the sellers," Ma said in a blurt. "We give a platform discount directly to the newly registered users."

Cai Chongxin asked, "what kind of discount will be given?"

Mr. Ma thought for a moment and said, "well, from today on, every new registered user will be given a five yuan coupon and a one kilogram parcel coupon. Both coupons need to be over 50 yuan before they can be used, and only one coupon can be used for a single order."

Cai chongxinzai made a careful calculation and said, "President Ma, in this case, our cost will increase a lot!"! At present, the basic level of our three express companies has been dug up by Taobao logistics. The lack of people is severe. Now the cost of the whole logistics is rising. For a parcel post voucher, our cost loss must be more than five yuan. "

"Don't calculate these useless details!" said boss Ma at once! You are afraid of giving users too much subsidies and high cost pressure, but have you ever thought that without users, our cost pressure will be even greater! "

With that, boss Ma continued with a gloomy face: "Makino technology has to send its team to the United States to expand its territory. Now we are still hesitating for a little buyer subsidy. In this way, what can we compete with Taobao? At present, Taobao hasn't made any other measures against us, but do you know what tricks Li Mu is brewing? I'm afraid it will be more difficult for us to stand firm if he has a second move! "

At the thought of Li Mu's achievements and the dilemma he created for himself, boss Ma lost his head. His biggest rival went further and further ahead of him. He felt that he could not catch up with him in his life. This feeling is too painful for a man with a strong nature!

……

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