Chapter 1017

Li Mu, who is far away in China, received the data sent back by the team from Makino science and technology to the United States for the first time. After the Trojan horse program was fully launched, in just one week, Paradise town has made a nearly abnormal achievement among the 17 million college students in the United States.

9.7 million registered users, 6.5 million daily users and 3.8 million paid users, each data component is valuable!

In addition, the total flow of 3.8 million paid users' games recharged through PayPal has reached 58 million US dollars, and the fierce and extreme diffusion speed and profitability of Paradise town have attracted the attention of the entire American Internet industry.

Silicon Valley was shocked by the action of Muye technology in the United States. Authoritative media reported the action of Muye technology for a long time. Some media said in the front page news: Muye technology from China used its "Paradise town" to teach American Internet enterprises a lesson again. Chinese people showed their incomparable experience in product, operation and promotion This is the wisdom of the whole silicon valley. Just as the whole Silicon Valley is waiting for the technology of Muye to come from the sky, Muye technology has blossomed all over the United States!

As early as Li Mu held the farewell ceremony in China, the media and Internet companies in Silicon Valley have been paying attention to every move of Muye technology. The enterprises, capital and media in Silicon Valley have been basically ready to wait for Muye technology, a company that will directly parachute into Silicon Valley and become another large Internet company in Silicon Valley. But what they didn't expect is that Muye Technology As soon as technology came up, it bypassed Silicon Valley and launched an all-round attack on Colleges and universities across the United States.

In addition to the surprise, the most admired by Silicon Valley is the product development and operation promotion of Makino technology. For the whole Silicon Valley, the action of Makino technology during this period is equivalent to watching a performance competition of Chinese Internet enterprises in the U.S. market. One side of the performance competition is Makino technology, and the other side is the first representative of the entire U.S. market -- college students Groups.

No one expected that Makino technology would bring a game to the American market this time. What's more, Makino technology would use such a wonderful way to quickly promote its products within the college students.

The reason why we use this way of playing is largely because YY unexpectedly became popular among the elite groups in the United States at the beginning, which made Li Mu realize the importance of "breaking down one by one" in the marketing and user groups. A huge market can't win all the Games in one go, so it must be stable, just like playing a league, breaking down the major groups in the United States market one by one Now it seems that Makino has just won the first half of the first regular season.

Seeing clearly the modus operandi of Makino technology, the American media have voiced their opinions that Makino technology's coming to the United States is a menace. Although this is the first time that Huaxia Internet company has done its business in the United States, the American Internet companies still can't despise Makino technology. On the contrary, the American Internet companies must regard Makino technology as one of the Internet industries in the United States The strongest overseas enterprises should always do a good job in prevention.

However, it is only the Internet industry in the United States that is nervous and wary of Muye technology. For the American college students who are immersed in paradise Town, they have completely opened their arms to Muye technology. First, they are addicted to paradise Town, and then they must build their own online contacts in paradise town, which are accumulated online contacts Almost, Li Mu can turn these users into YY users by giving them props or preferential policies on the game.

Li Mu is very clear that such games as "Paradise town" and "Plants vs. Zombies" will burn, but they are doomed to decline sooner or later. Only YY products are eternal. Once users develop inertia in YY, they will not easily lose it in ten years and eight years.

……

Behind the contributions of American college students to paradise Town, it also needs the support of high input from Makino technology. Not to mention the operation and maintenance cost of such a large team in the United States, the promotion cost paid by Makino technology to the key figures of major universities in just one week is nearly ten million dollars, which does not include the promotion in major campuses Cost, as well as the cost of advertising around the University.

If you take all the expenses into account, the promotion cost of Paradise town in the United States is amazing, but fortunately, even if the investment is very high, Paradise town can still ensure profitability.

Many campus goddesses like Fiona got real gold and silver from Muye technology, which further pushed them to do human flesh propaganda for the game. The ability of American college students to pay for the game was amazing. The overall willingness to pay and the depth of payment were far greater than that of the teenagers in the country. For this, Li Mulong felt that he could not catch it. The overall social and economic development of the United States The exhibition level is very high, and the consumption ability of college students is also very high. However, in terms of their payment on Paradise Town, they still have a lot of dollars in their wallets waiting for their further ransacking.

In order to better let American college students spend money for paradise Town, Li Mu specially convened a meeting of game development team and operation team members to discuss how to further improve the game flow created by Paradise town in American college students.According to the current data, the current rate of "Paradise town" is 39%. The average ARPU value of seven day paying users is $15.26, and the average daily ARPU value is $2.18.

"Paradise town" accounts for one third of the paid users. In Li Mu's opinion, this proportion is already very high, and there is not much room for improvement. However, the daily average ARPU value of 2.18 yuan still has a lot of room for growth.

In other words, it's relatively difficult for more people to spend money, but it's much easier for people who have already spent money to spend more money.

For this reason, Li Mu thought of two core points to promote American college students to spend money: vanity and money worship.

At the meeting, Li Mu put forward several suggestions, namely:

first, open the top 100 list of Paradise town. This global ranking should exclude the Chinese market, because there are too many Chinese users starting early. If they are also incorporated into paradise Town, it will have a great impact on the fairness of the game.

Second, in addition to the top 100 in the world. At the same time, we should give each user a global ranking, even if the ranking is millions or even tens of millions away, but also give specific ranking, which not only gives users a growth ladder, but also gives users a reference standard for friends to compare. I am the world's 1.2 million, and you are the world's 1.3 million. Although we are both quite second, I can still find the sense of existence in front of you, and And ridicule you with great courage;

Third, open the list of friends. Take the user's friend list as a reference, rank all the game friends, give the user a more direct chance to compare, and further improve the user's vanity in the game;

Fourth, open the friend contribution list. In addition to all kinds of help in the game, friends will also open pay items for each other. Whether it's help or gift, the contribution value will be calculated according to a fixed algorithm. The contribution list of friends only reflects the top ten friends, and each user can see the contribution value of other friends to themselves and other friends. For example, a can see the contribution value of B to himself Contribution value, and B can also see the contribution value of a to himself, at the same time, a and B can see the top ten contribution value of each other's friends.

The real killer of Muye technology lies in the contribution list of friends.

Because the promotion mode of "campus Redskins" is adopted now, these campus Redskins have a large number of followers themselves. These people will follow them into the game, and they will inevitably add them as friends, and they are eager to have more interaction with them in the game. Once the list of contributions of good friends is opened, it's just a fight between followers, trying to make each other Pay attention to yourself, how can you also enter the top ten of her friends' contribution list?

For those campus celebrities who are concerned, most of them also believe in money worship and value money very much. In this case, the friend contribution list just gives her a great reference to identify the financial resources and sincerity of her followers. If a boy can pay thousands or even tens of thousands of dollars in order to make her happy in the game, it not only represents his importance to himself Shi also represents the richness of his wallet.

After Li Mu took out the whole plan, most of the employees of Muye technology agreed with it with both hands. Everyone thought that such a strategy could stimulate users' enthusiasm for payment to the greatest extent, but some people opposed it.

The opponents basically have a concern: if paradise town opens so many lists, will the profit-making motive be too obvious, which will cause the conflict of non paying users.

Li Mu didn't worry about this at all. He smiled and comforted everyone: "our game itself is not a violent online game winning by force, but a relaxed and pleasant business development game.

The former level gap and props gap will lead to very direct violence, that is, low-level or low input users will be killed by high-level or high input users, but this will not happen in paradise town.

Even if your friend spends more money, he can only lead you in the level, will not directly oppress and hurt you, and will not directly affect your game experience. If you don't want to pay, you can enjoy the fun brought by this game according to your own rhythm. "

Speaking of this, Li Mu said: "we will not directly encourage users to spend money to play games, but we can indirectly guide them. What we do is to open these lists without mentioning spending money. When the lists are online, we will leave the question of whether to spend money to users to make their own decisions!"