The launch of YY's "discussion group" function once again refreshes the elite group's awareness of YY and their awareness of YY product creation.

Originally, as one of the core functions of YY, YY group has greatly surprised those users who need group chat. Even now, the popularity of YY group has not declined at all. Even now, MSN and ICQ are still fully developing their own "YY group" functions.

As a result, no one thought that YY had launched a new product that complemented the YY group. Moreover, the way it was used was so simple as to make people cry.

When users need to have small-scale group chat temporarily, they don't need to register a YY group specially, let alone worry about the maximum number of their YY groups. They just need to open a dialog box with one of them, and then use the mouse to "pull" the people who need to join the group chat.

As long as one person is added to the one-to-one private conversation, YY will automatically establish a discussion group with three users, and drag the mouse to count and drag, then a friend will be pulled into a group, which is a smooth and extremely addictive experience.

In order to open a gap with YY group, complement each other to a greater extent and not conflict with each other, YY discussion group has certain castration and limitation in function. First, the upper limit of discussion group members shall not exceed 20, and second, the discussion group shall not have ID, that is to say, the discussion group can not be opened to all YY users to join, but can only be entered through members of the discussion group manually. In this way, discussion The group itself becomes a place for friends to communicate with friends, or with friends of friends, and also closer to real contacts.

In addition, the discussion group has a very important point different from YY group.

Because of the large number of people and the disordered network, YY group must be actively applied by users for group addition and confirmed by group master administrator; or group master and management invitation, and the invitees can enter the group only after confirmation.

The product logic of the discussion group is very clear, because the members of the discussion group are friends, or friends of friends, so the relationship between people is relatively simple, the relationship between people is simple, and those who can pull themselves into a discussion group must be their friends, so the possibility of being pulled into the discussion group by mistake or malicious pull into the discussion group is greatly reduced.

Just because of this clear understanding, the discussion group is also free of the link that needs to be verified, and further simplifies the process of creating the discussion group. The product logic seems to be nothing, but only by careful speculation can we find that the product has a very deep research on users, user relations and user experience.

This is the key for the majority of peers and even the whole elite group to devote themselves to YY, but it is also a performance of Li Mu's praise for Tengxun products. It is undeniable that Tengxun in the last life is the best product player and the most in-depth understanding of users.

Just because the discussion group function is full of surprises everywhere, it will explode in the YY user group as soon as it goes online!

Data from the background of YY shows that within 20 minutes of the new version update, the number of discussion group creation requests accepted by the server has reached an amazing 27 million. It seems that everyone enjoys this feature.

Just in the morning, the American elite will play this function badly. They will always create a discussion group within a small team, and then create several bizarre discussion groups.

For example, create a discussion group that likes to buy Starbucks coffee every morning; a discussion group that likes to eat Chinese food at noon; a discussion group that likes to make bars after work

All in all, because the discussion group is fully open to applications, and there is no limit to the number of applications, so for the first time, everyone felt this kind of "extravagance and waste" pleasure.

In the past, the number of YY groups was very valuable. Even members should save some money. It's impossible for three or five people to set up a group chat arbitrarily. However, now all the experience has been subverted. Users can match and group their friends at their fingertips at will, and the desire for control has been met unprecedentedly.

However, the major update of yy3.0 goes far beyond that.

What makes these elite groups offer their knees is YY's powerful online preview function.

No matter the files that users transfer offline, or the files that users transfer in the attachment of YY mailbox, no matter word, Excel, PPT, TXT, PDF, or various picture and drawing files, they can now preview online in YY.

The most powerful thing about this anti Sky online preview is that it doesn't need to install the corresponding software locally.

If you don't have word in your computer, whether you receive the word file sent by your friends or the word in the email attachment, the first thing you have to do to open it and view its content is to download the office word software.

The same is true for other types of documents.

Now, YY solemnly announced to all users: your previous experience of file interaction is all weak! Now, YY takes you to experience a new realm of file interaction!

From now on, you don't need to download any software. As long as you have YY, which is a software with YY mailbox, you can basically implement most of the file interaction requirements.For ordinary users, this feature may not be so great, or even one tenth as interesting as the discussion group, but for elite groups, it is a subversive office experience.

With this function, their future work efficiency can be greatly improved. No matter whether they have a software environment, most of the work-related documents can be previewed online as long as they have the network and YY. If the daily work is accompanied by this powerful function, the efficiency can not only be greatly improved, but also the sense of experience There will also be qualitative progress.

All YY users who are in touch with computers in their daily work just want to shout "long live" in front of computers, while the Internet industry in Silicon Valley is stunned by the new function of YY.

How does Muye technology do it? How does it realize the online preview function of multiple files in IE or a preview window? It's too big, isn't it? How much does it cost to achieve this?

However, after the experts' research, they exclaimed that the product logic of Makino technology was very simple. All the file types were read in the server, then converted from the server to the page form, and then presented to the users visually. This method of saving the country by the curve really subverted the cognition of all product managers.

For peers, YY can always subvert the cognition of peers, and even use its unique product concept to make peers think they don't understand the product at all.

According to the logic that we have considered before, users need file interaction, so we can meet their file interaction needs. For mailbox users, we can add the attachment function to the mailbox, for instant messaging, we can add the file transfer function, as long as we can meet the needs of users to transfer files to another user? Who cares what happens when users receive documents? If he likes to open it, he will open it with the corresponding software. If he doesn't like to open it, he will leave it there.

However, the thinking logic of Muye technology is totally different.

If Muye technology is just like other email and instant messaging software, which only solves the problem of users transferring files to another user, then Li Mu is no different from the product managers of other companies.

If you want to polish a more detailed product, you need to learn "super outline answer", not only to meet the needs of users to transfer files, but also to further meet the needs of users after receiving files, such as online preview.

Consider for the user things that he has not considered, such a product is likely to succeed.

At this moment, Muye technology has really conquered the same industry in Silicon Valley with its product concept that transcends the entire Internet industry.

At this moment, Microsoft's MSN team is almost desperate.

At present, the opponent has become invincible. Compared with YY, neither the current version of MSN, the new MSN to be launched, nor the full version of new MSN originally planned to be developed by MSN can be compared with YY at all.

On the surface, the realm Li Mu conveyed to the whole world seems to be an ancient Chinese saying that "sharpening a knife does not mistake for cutting firewood", but what he really wants to express is his calmness and self-confidence.

when everyone thought YY was impeccable, the latest version of Li Mu led the update, which made the world see the creativity of Makino technology and the respect of all its peers. This update has made the Western Internet industry start to reflect on their limited outlook, and open up a new world for them. , let the practitioners who have the real pursuit realize that the real good product is the endless search for the user's needs, never stop.

Editor in chief of Silicon Valley magazine Ben.Clarkson After experiencing the latest version of YY, I excitedly gave YY a three word evaluation in my blog: best product ever

Ben.Clarkson He didn't feel that his evaluation was inappropriate at all. In his blog, he said, "YY may not be the most important one in the history of the Internet Great products, but definitely the most perfect products in the history of the Internet. A series of great products, including windows, are of great significance in the history of Internet development, but none of these products know more about users or surprise users than YY. If windows is the wheat in your internet life, YY is your dream lover in your internet life, Whatever you think, it can help you to achieve, even what you didn't expect, it can help you to achieve! "

This time, indignant young netizens in the United States quit knowing their shame and never came again Ben.Clarkson Personal attack is carried out under the blog of Ben.Clarkson Instead of being attacked, it has been recognized by the whole silicon valley. All Silicon Valley magazines and newspapers have quoted the latest version of YY in their reports Ben.Clarkson That sentence: best product eve