Chapter 1111

Due to the strong promotion online and offline, the girl we chased together in those years attracted a lot of attention in a short time. Li Mu decided to release 30 auditions in advance in Yanjing city in the first two days before the film was released, that is, on December 5, and all the auditions will be arranged in his own theater.

Li Mu's Muye cinema has 14 cinemas of different sizes in Beijing, all named after "Muye international cinema". It has 65 screening halls and 12590 seats, accounting for one third of Yanjing cinema.

This time, Li Mu put 30 auditions in five of the larger theaters. These five theaters were screened simultaneously. From 10 o'clock in the morning, there were six auditions in total.

The tickets for these 30 auditions are all free, but they are not given away through any offline channels. Online, they are only distributed on Taobao and YY simultaneously through the pastoral film ticketing system. As for the simple rules of getting tickets, YY and Taobao users will receive the complimentary tickets in advance. As long as users click to follow the movie news, they will have the chance to get the tickets for the audition.

At 10:00 a.m. on December 3, YY and Taobao launched a simultaneous push, announcing the preview tickets for the trial show of "girls we chased together in those years" that will be released on two platforms. Because all the auditions are in Yanjing, the preview tickets are only sent to users who log in to Yanjing IP.

At present, there are about five million registered users of YY in Yanjing, and about three million Taobao users, of which the proportion of overlap is very high. Basically, more than 90% of Taobao users are YY users. In this case, the push only for Yanjing users also covers at least five million people, so the local delivery effect in Yanjing is very strong.

At ten a.m., a pop-up window was sent out. By three p.m. and five hours, more than one million people had lighted the sign of "I want to see" on the video page of "the girls we chased together in those years". According to the regulations of Makino impression, Yanjing users had the chance to participate in the lottery as long as they lit the sign.

At 10 a.m. on December 4, the two platforms, YY and Taobao, combined, counted 1.7 million users of the "I want to see" logo.

At the same time, the two platforms selected the final ownership of 6000 trial film tickets by using the logic extracted by the computer. When the ownership result was announced, the pastoral film ticketing system officially appeared in the public vision.

YY and Taobao gave a special way to honor the winning users drawn from their platforms.

The original template of official explanation is: "Dear user, congratulations on getting a ticket for the audition of" the girl we chased together in those years ". Your ticket information is: No. XX row XX of x:00 PM of Yanjing animal husbandry International Cinema (XX store), the ticket exchange code is: XXXXXXXX, please go to the cinema in advance to exchange paper movie tickets through the self-service ticket machine!"

This time, not only the lucky audience is curious, but also the insiders who have been paying attention to the image of Makino.

Muye image has been concerned by the film and television industry since it entered the industry. The main reason is that we all know that Muye image is Li Mu's company, and Li Mu is an ox man who does what, so we will pay close attention to Muye image, which actors and directors it has signed, which films it has invested, more importantly, what changes it has made New products.

So this self-service ticket machine has become the research object of the whole film and television circle.

It's understandable that the exchange code is used to honor the prize. After all, both parties need to have a unified voucher so that they can give the ticket to the user. However, all of them are done manually. Why is what "self-service ticket machine" is used by Makino image?

Although people in the industry do not understand what is called self-service ticket machine, but through these five words, it is easy to understand the literal meaning.

First of all, it's called a ticket machine. That is to say, it's a machine, a machine specially used for taking photos.

Secondly, it means self-help, that is to say, users only need to operate by themselves to get movie tickets.

Based on these two analyses, the insiders were immediately surprised to think that Makino image should have developed a set of automatic ticket vending machine for cinemas.

Everyone can't imagine that Li Mu has developed a complete set of solutions that can select seats on the Internet, buy tickets, and then get tickets to watch movies offline. They just think that Li Mu should have developed a kind of machine that can sell his cinema tickets directly in the cinema, but what's the practical significance of this thing? Even if it has a good experience, can it only replace the ticket seller in the cinema? And many places are not as easy to use as the ticket sellers. I'm afraid it's very troublesome just to pay and change.

Some of the top figures in the film and television circle scoff at Li Mu's new playing method. They think that Li Mu is good at making the Internet, but he is still inexperienced and has too many ideas. The business of the cinema is not easy to do. Li Mu bought such two big cinema lines and spent a lot of money on new decoration. It's not clear which year he will be able to get back the cost.

In fact, for the current film and television industry, even if you have money to do film and television, you should try not to be a cinema. At present, the whole film and television industry is in a downturn, and the worst of which is the cinema. Now everyone's life is suffering, hoping that one day the industry will recover or the government will make great efforts to deal with piracy, so that you can keep the clouds open and see the moon. Before that, no one will In addition, the main reason for Li Mu's two cinemas to receive additional investment in the field of cinemas is that.At this time, Li Mu went into the cinema and spent a lot of money. What kind of self-service ticket machine did he use? This is even more ridiculous for the insiders. The biggest problem in the cinema industry is that most users are not willing to spend money to watch movies. What's the practical use of self-service ticket machine? It's nothing more than grandstanding.

Although people in the industry think that the "self-service ticket machine" of Muye image will become the laughingstock of the industry, on December 5, many companies in the industry sent people to the major cinemas of Muye image to investigate what the ghost of Muye technology's self-service ticket machine is.

From 9:30 in the morning, the audience who got the tickets for the first audition at 10:00 began to enter one after another. They were all confused at this time. Everyone recorded their eight digit exchange code with their mobile phones or notes, but they didn't know how to exchange it at all.

But fortunately, there is a special staff guide in the cinema. Once they enter the cinema and express their intention, the staff immediately guide them to the self-service ticket machine to guide them how to input the exchange code to exchange and print the paper movie tickets.

The self-service ticket machine designed and developed by Muye technology seems to have a special sense of science and technology. All black glass mirror, embedded LCD screen, and excellent visual experience interface can give people a sense of height. The most amazing thing is the printing of paper tickets. The quality of the printed ticket paper is also extraordinary, which looks very interesting.

Wang Kai, 28, is an executive of another large-scale theater in Yanjing. Today, he came here specially to find out what kind of ghost the "self-service ticket machine" of Muye image is. After all, he is a colleague. They are also very concerned about Li Mu's actions. They are afraid that Li Mu will make something out and shuffle the whole industry.

Wang Kai sneaked into Sanyuanqiao store of Muye International Film City at 9:30 and spent half a day in the hall. He saw many winning users succeed in picking up tickets. He was also curious. He wondered whether this machine could realize self-service ticket sales, and if so, how to operate it?

Taking advantage of no one's presence, Wang Kai came to one of the ticket machines and operated it carefully for half a day. However, he found that the design of this device was so tall that it only had the function of taking tickets.

"What kind of plane? Is there such a machine specially designed for Muye image to collect tickets? If you can't even buy a ticket, what's the meaning of it? Is it only used to draw prizes and send exchange codes to users on the Internet? "

Just when Wang Kai felt confused, a staff member came to him and asked politely, "Sir, what can I do for you?"

"Oh, oh." Wang Kai hurriedly asked her, "I want to buy a movie ticket. What should I do? I haven't seen it for a long time

The staff politely said, "I'm sorry, sir, we haven't opened yet. We have to wait until 9:30 am on the 7th."

Wang Kai pretended to be puzzled and asked, "I think just now someone came here and clicked a few times to get a movie ticket. What's the matter?"

"Those are lucky viewers who get tickets for our auditions online. They can get tickets on this machine by inputting the exchange code," the staff explained

Wang Kai was surprised and said, "this is the only way to use such a large machine? I thought it could sell tickets on its own! "

"I'm sorry sir, but we can only use these machines to collect tickets."

Wang Kai despised in his heart and nodded helplessly: "well, I'll come back after you start business."

After that, Wang Kai stepped out of the cinema and immediately called his boss.

As soon as the phone was connected, the other side asked, "how is the investigation?"

"Almost." Wang Kai said with a smile, "the Muye image is so idle that it hurts to get four ticket machines there. In fact, it's for winning users to exchange paper tickets. I've never seen such a weak hardware device before. It's just a brain drain!"

Wang Kai not only despised the self-service ticket machine of Muye image, but also the people who came out of the whole industry to inquire about the situation were as relieved as him. At the same time, he despised the non mainstream practice of Muye image. In their opinion, this self-service ticket machine is just a waste. It can't sell tickets by itself, so users can only buy tickets at the ticket window of the cinema, What kind of egg is there for this thing? The person who designed this thing must have lost his mind, right?

……

PS: it's too painful for me to go on business for many days and hide my colleagues' code words. I'm sorry for the lack of opportunities and low efficiency!