Chapter 1140

Christmas, December 25.

Letao's sales promotion was launched vigorously. Li Mu, who is in Shenzhen, also signed several cooperation agreements with Spielberg under the attention of the whole nation.

A formal agreement has been signed on the cooperation with DreamWorks to develop the pastoral film ticketing system in North America, and the cooperation with DreamWorks to shoot films in China. As for Li Mu's plan to build a film and television training school, Li Mu and DreamWorks have signed a memorandum, which does not stipulate that DreamWorks must vote in the school's projects However, they are obliged to provide software assistance after the school project is launched.

There are a lot of media present. What you are really concerned about is the cooperation between Li Mu and DreamWorks next around China.

For example, shooting movies in China, using the Hollywood team to work together with people in the Chinese film and television industry, letting domestic actors go to Hollywood to learn and practice and even participate in performances, etc., are all the focuses of domestic media.

When they knew that Li Mu had plans to build a film and television training school, and to use all Hollywood teachers, they all seemed particularly interested.

In the world's film industry, Hollywood is naturally the leading existence. Except Hollywood, the film and television industry of any country is "local film and television industry". Only Hollywood is "the world's film and television industry". Nearly all the cutting-edge talents in the world's film and television industry have gathered in Hollywood, making Hollywood break through the limitation of nationality and become the world's film industry The core of the industry.

Hollywood is relatively similar to Silicon Valley. If ZhongGuanCun is Zhongguancun in China, then Silicon Valley is definitely not the Silicon Valley of the United States. It belongs to the world, the world's Internet industry and the holy land of the world's Internet industry.

At the beginning of Zhongguancun in China, although there were few enterprises from Silicon Valley, quite a number of enterprises started their business in Zhongguancun with the money from Silicon Valley. However, the film and television industry is not as inclusive and open as the Internet industry, so now the film and television industry in China has not been impacted and influenced by Hollywood.

But now everything is different. Li Mu brought the resources of Hollywood directly into China, which is bound to have a huge impact on the domestic film industry.

People applaud Li Mu's introduction to Hollywood. They also hope that domestic films will continue to improve their strength and narrow the gap with Hollywood. In this case, it is particularly necessary to import top-level resources. But for Chinese film and television industry practitioners, Li Mu's approach is too much hatred.

Most of the film and television practitioners in China are extremely exclusive, especially the famous "wristbands" in China, which exclude overseas actors and directors.

These people are like a closed feudal dynasty, preferring never to develop themselves and never to have their position impacted by external factors.

For many employees, they hope that the overseas film and television industry will never penetrate into China, and they also hope that the overseas films will not have the opportunity to be released in China, and the Chinese people will not have access to the overseas films. In this way, they will have the biggest market and the biggest protection for their interests.

The reason why they are so exclusive is that they also know the huge gap between themselves and Hollywood. Without Hollywood's entry, they are the top in China. If Hollywood's entry, they may not even rank in the second tier in China. Hollywood is a mirror of evil spirits, so that these people can expose all their shortcomings and shortcomings.

Li Mu is now pushing the animal husbandry and film ticketing system to the whole country at an unstoppable speed. In this case, Li Mu will soon control the lifeblood of the box office, and his online promotion resources are too strong, which can be directly combined with the animal husbandry and film ticketing system. He pushes a movie, and if users are interested in it, they can buy the movie tickets online First, for other film and television companies, the pressure of competition is too great.

In this case, if he is allowed to bring in the Hollywood team and integrate the Hollywood team with the pastoral ticketing system and the promotion ability of Makino technology, it will be invincible in the domestic film market. How can others survive?

Therefore, as soon as the news of Li Mu's cooperation with DreamWorks was announced, he immediately became the public enemy of most of the Chinese film and television circles.

But this time, these people in the film and television industry can't face Li Mu any more. Last time, they jointly reported on the film and television ticketing system, which was killed by Li Mu. Now, they are still scolded as dogs on the Internet. What's more, even the leaders at the higher level immediately took a stand for the film and television ticketing system, which is enough to prove that Li Mu's influence can't be shaken by them.

After the signing ceremony, Li Mu explained in detail the original intention of his cooperation with DreamWorks and the establishment of a film and television training school in China when answering the questions of a reporter. He said: "I am a full movie enthusiast, but to be honest, the film and television industry in China, no matter from market maturity, film quality, employee quality, performance The ability of staff and other aspects are still in a stage of urgent progress. At this time, if there are top talents in the industry to join in, it will definitely bring great promotion and promotion to the domestic film and television industry, which is the original intention of my cooperation with DreamWorks. "

Li Mu didn't say his motivation for Hollywood to help publicize Chinese culture, because this kind of thing should be done imperceptibly in the way of moistening things silently. If he talked about it, it would not only be full of purpose, but also they would be rejected to some extent once this kind of speech was transmitted to the ears of people overseas.After Li Mu answered a round of reporters' questions, the reporter focused on Steven Spielberg, the big director. When Spielberg answered the reporters' questions with the help of a translator, Li Mu suddenly received a text message, which was sent by senior brother Liu.

"Letao has made great efforts. They did a Christmas activity on a large scale. The market responded well."

Li Mu frowned after reading the message.

His rejection of fake goods allowed boss Ma to take the opportunity to find a gap for survival, but he was not a person who could be a corner. Even if he lived in the gap, he would continue to toss and turn the gap bigger and bigger, just like a small strong who can't fight.

However, Li Mu knew that once he entered the differentiated competition, he could not directly attack him. His main business was the business he did not engage in, and there were also good opportunities brought by the national conditions, so he was like a fish in water.

It has to be said that this man's eyes are so poisonous that he can always seize any chance.

Li Mu can't help but think of the rise of boss MA in his last life. In fact, if you think about it carefully, he was able to create such a huge e-commerce empire in his last life, and he really borrowed a lot of strength from all aspects, one of which was the abnormal development of domestic real estate.

In the last life, many people commented on Taobao, saying that Taobao has greatly impacted the domestic real retail economy, but in fact, the real impact on the domestic real retail economy is the soaring real estate market.

When the cost of offline real retail industry is higher and higher, the profit margin is lower and lower, and the bankruptcy is more and more frequent, a large number of people are bound to transfer this economic form from offline to online, which greatly aggravates the decline of offline real retail industry and increases the proportion of online retail industry.

Boss Ma took advantage of this opportunity to grow up. It seems that he helped a large number of retail industry personnel to move from under loaded offline to completely free online platform, but how many years later? 50% of the profits of online shopkeepers are not contributed to the high rent of shops, but to the advertising bidding system of e-commerce platform.

This is to some extent equivalent to taking people out of the puddles dug by others and kicking them into the puddles dug by themselves.

In Li Mu's view, it's right to take advantage of the situation. Let alone take advantage of the situation. Even if you don't take advantage of the situation, it won't affect the development process of the whole society. But in Li Mu's opinion, the most important thing is to take advantage of the situation with integrity.

You can take advantage of the potential to develop e-commerce, but when you can't take advantage of the potential to develop e-commerce, you can also implicitly default or even encourage the sale of counterfeit goods to harm unknown consumers, and at the same time, you can use various competitive ranking advertising systems to maximize the profits of platform businesses;

it's like when delivering o2o industry outlets, the operating cost of offline shops' catering is getting higher and higher, and many meals Beverage practitioners have shifted their attention from offline to online, and then a large number of family kitchens and even unlicensed black workshops have emerged. A certain XX platform can take advantage of the opportunity to develop their o2o business, but they can't acquiesce to those unlicensed and unlicensed black workshops to operate on their own platforms, threatening the food safety and health of consumers Kang.

Thinking of these, Li Mu was also indignant.

The need of e-commerce legislation has been raised for such a long time. Why hasn't there been any actual news yet? Is it more and more serious and rampant to let the online sales of fake goods go on? If it goes on like this, the Bureau of e-commerce in China will eventually be led by those who have no moral integrity. Once there is a shortcut, who will take the right path?

Upset Li Mu even wanted to leave immediately and write a blog attacking online fake sales, but after several consideration, he still resisted the impulse.

I criticized the film and television industry for boycotting progress. This kind of thing, even if it's too big, is also an internal matter of the industry. If I attacked online fake sales, it's not an internal matter of the industry, and will involve the government agencies.

Not touching politics is a string in Li Mu's heart.

At the same time, Minister Zhen of the economic and Trade Commission suddenly received a report from the Secretary: letao's Christmas promotion scale is very large, because there is no activity in the same period of Taobao, so the influence of letao's promotion is not ordinary, and according to the visual judgment of experience, more than 80% of the promotion products in this activity are fake and shoddy products.

As soon as I heard about it, Minister Zhen was a little restless.

He immediately put down the matter at hand and blurted out: "immediately publish the document that was scheduled to be released in the afternoon! Internet e-commerce crackdown on counterfeiting special action immediately launched! "