Chapter 1185

Li Mu's Pastoral technology, if ranked by market value and profit, is difficult to rank very high in the United States as a whole. However, in terms of corporate influence, pastoral technology can already rank at the forefront in the United States.

At present, the whole United States and even the whole western society pay special attention to and praise the technology of Muye, which is not only because more and more users have been conquered by the powerful product functions and perfect user experience of YY, but also because the technology of Muye has raised people's Internet life and work to an unprecedented new height.

The user group is extremely large, the user viscosity is amazing, and the public praise is too good to be any better, so the corporate image of Muye technology in the west is perfect.

What's more, YY's information delivery ability is so powerful that even those old media enterprises with a history of one hundred years can't compete with it. Therefore, Muye technology has gradually become the red man in the eyes of all other enterprises. There are countless companies that actively seek for Muye technology for various cooperation and even advertising, among which Li Mu wants to cooperate this time Honeywell and 3M.

For these two traditional manufacturing enterprises, what they attach most importance to is brand awareness and sales channels, which is the biggest difference between the traditional industry and the Internet industry. It is not easy for 3M and Honeywell to build and maintain a global production and sales channel network. It is almost repetitive to establish branches in every country, establish a multi-level agent network, and complete the establishment Good pre-sales and after-sales support system, so every market expansion is like an expedition, not only the cost is huge, but also the progress is slow.

However, for Internet enterprises, as long as the server is set up and the computing power and bandwidth of the server are guaranteed, the door can be opened to welcome users from all over the world. This is the case with YY. There is no sales staff in the whole YY, but the value-added services actively purchased by global users every month can generate hundreds of millions of dollars of running water for enterprises The Internet with national boundaries and speed of light, which includes the whole world, is the core advantage of Internet enterprises.

Honeywell and 3M had hoped to cooperate with Makino technology in depth, even if they only purchased certain recommended resources from YY, but YY had always adopted a very pure operation mode before, and temporarily did not open any fee based promotion business, so the two companies have not been able to do so.

This time, when they heard from Elon Musk that Li Mu was interested in purchasing large quantities of products from them, both enterprises were very interested in this, because for them, this is not just a business, the most important thing is to be able to establish direct contact with Li Mu through this cooperation.

When the team went to Silicon Valley, Li Mu asked Elon Musk to make an appointment with them. After that, he first separated from Elon Musk and went to the branch of Muye technology in Silicon Valley with Li Ziwei. He needed to see Lin Qingya first.

Lin Qingya didn't know Li Mu's plan to come to the United States. Before that, Li Mu had been in the deep market. She thought Li Mu had focused on Taobao logistics recently, so Li Mu's sudden appearance in Silicon Valley gave her a huge surprise.

After chatting in Lin Qingya's office for a while, Li Mu explained his purpose of coming to the United States this time. Li Mu didn't hide the epidemic from Lin Qingya.

Lin Qingya learned that Li Mu was in order to deal with the possible outbreak of the epidemic in advance, so she came all the way to the United States to determine the source of goods. She was also full of admiration for her boss. She was only in charge of a section of business under his hands, and she was already busy. But in addition to controlling many companies, she was also interested in paying attention to one and only one It's hard to imagine that there might be an outbreak and that so much energy has been put into it.

Lin Qingya said: "Mr. Li, in fact, you tell me that I can do this for you in the United States. I don't need to go there in person. Honeywell and 3M have contacted us before, hoping to cooperate. But because you have banned the promotion of fee collection, I haven't agreed, but their willingness to cooperate is very strong Yes. "

Li Mu nodded and said, "I'm a little over sensitive this time. I'm always worried that the epidemic will spread in a large area in China, so if I don't come here in person to implement this kind of thing, I'm not at ease."

Lin Qingya nodded her understanding. She knew Li Mu's work style. If he felt that he could trust his subordinates, he would only give orders and not interfere. Everything would be left to the following people to do. But if it was something he could not trust, he would push and supervise himself no matter how busy he was. He would never be a shopkeeper.

Then, Lin Qingya said to Li Mu, wait a moment, knock on the computer for a while, then the printer beside her rings, and continuously print out multiple documents. Lin Qingya sorted out the documents, took them to Li Mu, and handed them to him: "Mr. Li, this is the latest time, all the enterprises that have contact with us and hope to cooperate with us in advertising Take a look at the list of industries. "

Li Mu took over the document and took a look at it. He found that almost every enterprise on it is a world-class enterprise well known to all.

McDonald's, Wal Mart, Ford, Toyota, general motors, general electric, Citibank, Coca ColaIn a few pages of statistical list, there are almost all the world's top 500 large enterprises.

Li mumo finished reading the document silently. When he looked down at the document, Lin Qingya kept staring at his handsome side face and slender and neat eyelashes. Until he put the document back on the table, Lin Qingya did not see any surprise from his face.

Lin Qingya couldn't help but ask: "Mr. Li, do you feel nothing after reading this list?"

Instead of answering her questions, Li Mu asked her with a smile, "what do you think I should feel?"

Lin Qingya said with a smile, "I think you should first feel shocked and then regret."

Li Mu asked with a smile, "why?"

Lin Qingya said: "the shock is that we are now valued by so many top 500 enterprises, and regret is that we have lost a huge amount of promotion costs invisibly."

Li Mu shook his head slightly and said calmly: "Qingya, to be honest, even if the White House wants to cooperate with YY one day, I will not be surprised. This is not because I despise the White House, but because I have a very clear position for ourselves. We are not an ordinary enterprise, but an enterprise whose goal is to connect the world with the Internet and our products. One day, I will We will be the most populous and vast enterprise in the world. In this case, all enterprises will hope to establish cooperation with us, because we have the best channels and resources. "

Speaking of this, Li Mu said: "as for the huge promotion cost you have lost, in fact, the potential of advertising revenue is great, but advertising is also a kind of injury to our users. Take our YY pop-up window for example, we can guarantee the purity of the content of YY pop-up window, so as to cater to the user experience to the greatest extent. Every percentage point of the proportion of advertising increases , we may lose some users for this. The more proportion of our advertising, the worse the user experience, and the more opportunities for competitive products to surpass. "

"In the early stage of YY's development, our primary goal is not to make money, but to retain users to the greatest extent and lay a solid foundation. Moreover, we need to cater to users, plunder and monopolize users, so that all competing products can't find any flaws and accelerate their death. These goals have been achieved, and it's not too late for us to develop advertising revenue."

Lin Qingya nodded and said, "I understand what you mean, so I never report these things to you again. I record them first, so that BD personnel can keep normal contact with each other. Once you are ready to develop the income in this area in the future, we can directly turn these enterprises into partners."

Li Mu said approvingly, "it's done very well, which proves that your mind is always preparing for our next stage."

Li Mu said: "although it's not the stage where we can directly carry out commercial advertising cooperation, we can relax the restrictions a little bit. We can carry out certain promotion and cooperation with the top 500 enterprises that are interested in cooperating with us, but the way of cooperation must not be the most direct advertising cooperation. It must be in the user and we And partners to find a balance point, with an innovative way to do advertising cooperation. "

Lin Qingya asked curiously, "Mr. Li, since you say that, there must be some rudiments in your mind. Can you give a brief introduction to the innovation you said?"

Li Mu smiled and said: "in fact, it's very simple. Many enterprises want to put advertisements here, maybe they want to buy a display from YY pop-up window, maybe they want to buy a banner on YY Internet, but this simple and crude promotion method does a lot of harm to users, and the conversion rate is also limited, so we might as well have a way with them to reduce the impact of The harm of users, at the same time, can improve the conversion rate of the new advertising model. "

"My so-called new advertising model, in fact, is to package the advertising to some extent. When advertising, it can not only benefit ordinary users in some aspects, but also enable them to have a certain degree of participation."

"For example, Coca Cola, we can change a new cooperation mode. For example, if Coca Cola is willing to give me $100 million a year for promotion, I will authorize Coca Cola to print a designated exchange code in its bottle Cola cover. Each exchange code can be exchanged for a minimum of 10 cents and a maximum of $100 YY, and the total authorized amount can be $200 million YY Coin, then open a cocacola.yy.com Our secondary domain name is specially used to exchange the exchange code for Coca Cola consumers. At the same time, I also allow it to add elements of cooperation with us in TV advertisements, and I will also promote such cooperation mode in YY. "

"Imagine, one is that we directly hang Coca Cola ads, the other is that we tell our users that if they buy Coca Cola now, they can get at least 10 cents and at most 100 dollars of YY currency through the exchange code in the bottle cap. The success rate is 100%. Which one of these two methods is better?"