Chapter 1242

Everyone has their own pursuit. Even the super rich like Li Mu, who has been worth tens of billions of dollars, have their idols and infatuated fields in their hearts. Liu Xin's focus on charity is the same as Li Mu's focus on the Internet. Li Mu hopes to use his own ability to build a super engine for the development of the Internet, while Liu Xin hopes to use her Network resources to do more good for more people in need in the world.

Seeing that the two seem to want to talk about business, Li Tong said to the two: "you talk first, I won't disturb you. If you are ready to order, please call the waiter at any time, and I'll come back to you later."

Li Mu thanked Li Tong, and Liu Xin said to him without any exception, "let the waiter bring me a chocolate first. I seem to have a little hypoglycemia."

Li Tong hurriedly said, "do you want me to find a doctor to show you?"

"No." Liu Xin waved his hand: "it's not a big deal, it's just that I'm too tired recently. My father's health care doctor just showed me a few days ago and let me have a good rest for a few days."

Li Tong nodded: "then I'll rest assured that your father's health care doctors are all authoritative."

With that, Li Tong said to her again, "I'm going to tell the waiter."

After Li Tong left, Liu Xincai said with some apologies, "Mr. Li, I'm sorry. I'm not very well recently, mainly because I'm a bit troubled."

Li Mu said, "I heard from Chen that you went to the north and south poles and Africa? This span is big enough! "

"Yes." Liu Xinxin said with a smile, "I just wanted to go to the Arctic with an Icelandic animal protection organization, but I fell in love with the feeling of the polar area at once, and then I was thinking about going to the Antarctic again in December this year. Just when my sister told me that our country's scientific research ship to the Antarctic was being replenished in Argentina, I couldn't bear to fly to Argentina Ting rubbed a boat, but they will stay in Antarctica for a long time, so I flew back by myself. I wanted to fly back to Cape Town, South Africa, so I went to South Africa by the way. "

"It's very courageous of you to conquer two polar regions in succession."

Although Liu Xinxin said it was understated, Li Mu was amazed. He seldom traveled in his two lives. There are many places in China that he has not been to, let alone the north and south poles. He has flown to the United States twice in his life, but they are all busy.

Liu Xin laughed at himself and said: "the north and south poles sound very hard, but to be honest, it's really no big deal. It's just a group tour. It's just a little bit more to wear. Taking a professional ship to the polar area is a comfortable trip. The ship is big and stable. It's air-conditioned and constant temperature. It's dozens of degrees below zero on the deck, but it's always around 24 degrees in the room, and it's good to eat Sleeping well is not a conquest at all... "

Liu Xin exclaimed, "if you have a chance to climb Mount Everest in your lifetime, it's something to be proud of."

Li Mu said, "don't talk about Mount Everest, even Huashan, if I don't take the cableway, I'm afraid I can't climb it..."

Liu Xinxin said with a smile: "mountaineering requires a lot of physical and psychological quality. Many people don't really can't climb the mountain, but think they can't climb it. In fact, more than half of climbers in Everest are not professional climbers every year. Ordinary people only need to be properly trained, supported by enough hardware and reliable guides You can climb Everest. "

Li Mu nodded and said, "I don't think I can have this courage in my life."

Liu Xin smiled and showed two rows of neat little white teeth. He said, "Mr. Li, let's go back to the topic just now. Are you looking for me this time related to 3321?"

Li Mu smiled and said, "it has nothing to do with 3321. It's another charity project I'm planning."

"Oh..." Liu Xinxin's eyes can hardly conceal her disappointment. For her, 3321 is like a beacon on the ideal road, which means a lot.

Seeing her disappointment, Li Mu said seriously, "actually, 3321 is a charity project that doesn't need to be put into operation. If you really pursue charity, this project is not a good choice."

"Why?" Liu Xinxin looks curious.

Li Mu said: "3321 is actually a set of mature commercialization system, not a charity system. It has a clear business positioning, market demand and profit model, just like an intermediary agency of housekeeper. On the one hand, it integrates the labor force that can provide housekeeper services, on the other hand, it looks for the employers who can expand the needs of useful people, and then facilitates transactions in the middle Taking Commission is the same as the real estate agency. It is the process of integrating resources and selling them to the demander, and then taking Commission in the middle. The only difference is that 3321 gave up profit and donated it to primary and secondary school students. "

Li Mu said: "if a real estate company in Yanjing decides to donate all the net profits it earns to a charity field, open its accounts and accept the supervision of the whole society tomorrow, it will have a chance to become 3321 in the future. On the contrary, what 3321 is doing now is actually the same as the business expansion of the intermediary industry. In the future, 3321 may be in many ways The state goes online, but the way of operation is entirely the mode of business expansion. The only difference is that the profit is not put into my pocket, but donated. "Liu Xin suddenly realized.

Although 3321 is very powerful, it is also a perfect business model. I'm afraid that the next development of 3321 is the same as the idea of intermediary companies constantly opening new stores, in order to expand market share. If you join 3321, you are actually joining the business model. Maybe from your own point of view, you are not doing charity, but do business.

At this time, Li Mu said again, "and the charity project that I want to ask you for help this time, the real meaning of charity is much greater than 3321."

"Oh?" Liu Xin asked in a hurry, "can you give us a general introduction?"

Li Mu nodded, but didn't directly introduce the project plan of the old soldier's immortality. Instead, he asked her, "my company and Hollywood have a movie project called" Flying Tigers ". Have you heard about it?"

"I've heard of it and watched the whole video of the conference. I'm very moved and I'm looking forward to the release of this movie."

"When I was doing this film and television project, I suddenly realized that those veterans who had participated in World War II are probably 80 or 90 years old now. Even the youngest soldiers are probably more than 70 now. I want to know how many of them are still in the world, how they live in their later years, and how they want to help them as much as they can," said Li Mu Help them live a better life... "

In the next 20 minutes, Li Mu introduced Liu Xin's overall plan of the charity project "veterans will not die".

If 3321 has created a new charity model, then "old soldier never dies" is the second new charity model created by Li Mu, and the complexity of this new model is far greater than 3321.

3321 is to connect the supply and demand of tutors and create an o2o, that is, an online to offline business model and platform;

the old soldier is immortal, which is a huge structure trying to draw the whole society into this charity activity. First of all, it needs to make the slogan of charity project a hot topic with strong social influence, and more importantly, it needs to build this slogan Become a trademark with commercial value, let all businesses and enterprises voluntarily join the project for the value of the trademark, and use influence to make a "transaction" between cash, resources, reputation and influence with businesses and enterprises in the whole society.

The complexity of this business architecture is much higher than that of 3321. It is also much more difficult to operate. 3321 is the simplest supply demand relationship, that is to say, the whole project only provides one service, solves one demand, and only serves users with such demand.

And the responsibility and significance behind the death of veterans are more profound and heavier than those from 3321.

The basic purpose of this project is to mobilize the resources of the whole society to provide all-round care and care for the veterans who survived the World War II.

Let them have no worries about food, clothing, illness, attention and respect of the whole society, let them truly become the meritorious officials in the eyes of the whole society, let them have a tomb in a hundred years' time and leave it to future generations to mourn, not to bury their bones in the wilderness

That is to say, once the project is launched, all the difficulties and problems of these surviving veterans in the future will become the unshirkable responsibility of the project organization. Maybe 20 years, maybe 30 years. As long as the project is launched, it will never stop. Until the last World War II veteran dies peacefully, the project will be permanently terminated.

When Li Mu explained the whole idea to Liu Xin, Liu Xin felt that the brain was in a state of shock and couldn't extricate itself. Li Mu's understanding of charity made her realize what is the real advanced thinking and thinking ahead. The logic of most people doing charity is extremely simple: donate money by themselves, or encourage others to donate money, and then take it Use the money to help others.

What's a little more complicated is that after raising a large amount of charity money, it is used for investment, and then the investment income is used for charity;

what Li Mu wants is to build a complete and healthy business model. In addition to the individual's free donation, he hopes that all enterprises will no longer be a single donor, but to build a perfect commercial system for them, so that they can Some resources and funds are put forward to join the charity project, but Li Mu will not let them donate for free, but to run a brand with enough social influence so that all donors can actually benefit from it, which is much more advanced than the current charity model.

When Liu Xinxin was shocked, Li Mu made a concluding speech: "I don't think it's a long-term charity model to ask others to donate money, cheat others to donate money and force others to donate money. The longest-term charity model is the set of" new business charity model "I want to do. In the final analysis, it's to operate charity projects as a business project, so that every Only in this way can we ensure that everyone has enough enthusiasm to continue to participate in it. Therefore, in my product system in the future, I can push slogans of many charity projects to the height of social hot spots, make this slogans have business value, and then go to business cooperation with enterprise units. If "veterans don't die", it will be successful If it's done, we can do the same for other charity projects, so that every charity project can achieve the greatest success! "