Chapter 1243

Li Mu's understanding, deconstruction and planning of charity made Liu Xin feel as if he had accepted a baptism beyond cognition.

When Li Mu slowly opens the blueprint of "business charity mode" to Liu Xin, it is like opening a new world to Liu Xin.

Only then did she realize that charity could be operated by such higher-end, more efficient and more scientific means, which made her yearn for it all of a sudden.

Surprised for a long time, Liu Xinxin came back to his senses and asked Li Mu, "Mr. Li, the most critical part of this model of commercial charity is not only a reasonable model, but also a strong social appeal."

Li Mu nodded and smiled: "yes, if you want it to be able to use the business model to turn around, first of all, you need to give it commercial value. You are a person from the fashion circle. You should be very clear that whether it is a first-line fashion brand or a second or third line fashion brand, they will not sponsor an unknown ordinary person or lend their own fashion, jewelry and jewelry He attends activities or takes photos, but if the other party is a first-line star, the result will be a 180 degree turn immediately. Whether it is a second-line, third-line or first-line brand, they will take the initiative to sponsor him with various products, and even pay high endorsement and publicity costs, which is the importance of business value. "

"It seems that Mr. Li is the only one who really has the ability to run large-scale commercial charity projects, except CCTV," Liu said

Li mudian nodded: "it is true that without a strong promotion system, it is impossible to support such a commercial charity project. CCTV and Muye technology have such strength."

Said Li Mu: "I think, to some extent, Muye technology is stronger than CCTV, because we have incomparable world influence, so if Miss Liu is interested, we can put the blueprint of commercial charity into practice together."

Liu Xin exclaimed: "the project of keeping the veterans alive is of great significance indeed. Mr. Li's business charity model is of greater significance in the future. To be honest, I am really eager to have such an opportunity to do something meaningful, but I am not confident in my own ability. I am responsible for the project of keeping the veterans alive or the blueprint of the whole model Ren is extremely important. I'm afraid I can't control my ability... "

Li Mu said with a smile: "it's normal. You are worried that you can't control it, and I'm worried that you can't control it. There are so many jobs that I have to consider every day. I'm afraid I can't follow up any project in person. So I'm looking for someone who can replace me in this field. I try, you try, and we are big If we succeed in this project and other future projects, we can accumulate experience together to come back. If we fail, we can also find other external help. "

Liu Xin pursed his mouth for a while, then suddenly reached out his right hand to Li Mu. He said firmly, "thank you for your trust, Mr. Li. I'd like to join you!"

"That's great." Li Mu smiled, shook hands with Liu Xin, and said, "I'll take the place of the undeveloped veterans immortal project foundation. Welcome to join in. From now on, you are the head of this foundation."

Liu Xin couldn't help laughing and said: "the joint project foundation is just established now, so my next work is to recruit troops and buy horses while determining the implementation plan and preparing to gradually land?"

Li Mu thumbs up the thumb: "professional, the next step is indeed your own recruitment, and we together to determine the next implementation plan, my personal and Makino science and technology, Taobao technology and Alipay, will jointly invest one hundred million yuan, as the starting fund of this charity foundation, this money will be fully controlled by you."

Liu Xin was surprised and said, "Mr. Li, you and your own enterprise have invested 100 million yuan?"

Li mudian nodded: "start up funds. If the later project funds are not running smoothly, I can still pursue investment."

"No." Liu Xin said: "there are a lot of start-up funds of 100 million yuan. Few private charitable funds in China invest so much money as soon as they come up. If more than 100 million yuan of charitable funds are basically investment funds, the principal is used for investment and the profit is used for charity, then, in fact, there is not much money really invested in charity."

"It's meaningless that we don't do investment type charity funds, but make them less pure. I'd rather set up two funds, one for making money and the other for charity, which is much better than mixing the two kinds of funds together," said Li Mu

"It is true that the accounts of many investment charity funds are not open and transparent enough, especially overseas, where they have been regarded as a haven for the rich to avoid inheritance tax," Liu agreed

Speaking of this, Liu Xin asked Li Mu, "Mr. Li, do you have a preliminary plan for each of our veterans' immortality programs?"

Li mudian nodded: "my preliminary plan is that after the team is set up, immediately start to prepare publicity materials. This publicity materials are mainly to find a group of representative veterans, and conduct detailed interviews and restoration of their deeds, and then make them into various carriers for the publicity of the project of Veterans' immortality.""At present, there is a very good chance that the movie" Flying Tigers "will officially start shooting soon, so my idea is to start from looking for Chinese Flying Tigers veterans, and take advantage of the high popularity of the movie, we can bring in the resources of the movie, do a public welfare activity to look for Chinese flying tigers, and promote our project of keeping veterans alive, "Flying Tigers" has too much social influence. I believe that with this momentum, it will be able to launch the "old soldier will not die"

Liu Xinying could not conceal the excitement and said, "if we interact with the film and television, the social influence of this project can be done very well. Let us first realize that veterans are worthy of respect, and then mobilize the whole nation to find and help more veterans. After the social influence is large enough, the old soldier will not die, and the brand will naturally have enough commercial value, until then. , we can carry out a comprehensive commercial operation. "

"Yes!" Li Mu said with a smile, "that's it. As long as this project is done, we will make a charity project of" baby home "in the next stage."

"Baby home?"

"Yes, baby, go home."

"Does it sound like a charity project to help find missing children?" Liu said

"It's true that the core goal is to help find abducted children, bring them home to be reunited with their parents, and help fight against child trafficking criminals," Li said

For Li Mu, when his ability is improved to a certain extent, charity is indeed an unshirkable responsibility. Therefore, his idea is that if the right person is found, if the right team is built, and the right business model is built, then the healthy charity model must be promoted in a wider range.

3321 is a charity project for needy college students and primary and secondary school students; immortal veterans is a charity project for the surviving veterans of World War II, but there are many groups in need of help in the society, such as disabled people, heroes who are disabled or sacrificed for the sake of righteousness, and children who are plagued by rare and serious diseases. These groups need the help of social charity forces, and they may not be able to do it one by one Come, but if you can do one more, you can't escape.

Li Mu has seen too many cases of abduction and sale of children in his last life. He has also seen two movies about finding abducted children by Huang Bo and Liu Dehua. Behind every abducted child, there is a family trapped in endless sorrow. Countless parents have been searching for their children for more than ten or twenty years, even if their lives have been destitute, even if they have arrived at a time when people are not like people or ghosts Unlike ghosts, they still insist on searching. Such families need social help, not only psychological and material help, but also help them find the whereabouts of their children as much as possible.

Although Liu Xin was born in an excellent family background, she was not unfamiliar with the social phenomenon of child abduction, and she knew the responsibility and significance as well as Li Mu, so she blurted out: "this project is of great significance, and it is really necessary!"

Li Mu nodded: "it's not only of great significance, but also of great workload. To make this project work, we not only need a lot of funds, as well as a large number of volunteers from all over the country, but also need to build advanced hardware facilities to support it. At the same time, we also need to work well with the Ministry of public security, so the difficulty of this project is much higher than that of the dead veterans. ”"Mr. Li, I understand all the others, but you said to build advanced hardware facilities, don't know what that means?" Liu asked

Li Mu said seriously, "DNA information base!"

Thinking that the first DNA information database will be built at least five or six years later, Li Mu told Liu xinkepu: "there are many kinds of situations faced by abducted children. From the perspective of parents, there is only one problem, that is, they can't find their own children;

then from the perspective of children, there are many kinds of problems:

children may know that Dao himself was abducted and sold, but his adoptive parents didn't let him find his own parents;

it may be that the child knew he was abducted and had the ability to find his own parents but couldn't find them;

it may also be that the child himself didn't know he was abducted and sold

it is more likely that the child is still in infancy, and the public security organ rescued them from the hands of human traffickers Come, but can't find their own parents, finally can only send them to the orphanage

So many possibilities, if we build a DNA database, at least we can solve more than half of these problems, because DNA is the most complete life information chain of a person. In theory, if we can collect all the DNA information of all the parents who have lost their children in the country, and then build a database, then if there is a suspected If the abducted child is rescued, his parents can be found as long as his DNA information is collected and compared in the whole database; if a child who is abducted wants to find his own parents, he can also be helped to find his parents as long as his DNA information is collected. If the public security organ finds a child who is suspected of being abducted, it can also be used to find the child in this way The child's natural parents... "

Liu Xin stared at Li Mu in a daze, and couldn't believe that this young man could have such a huge and advanced idea. In her opinion, this idea is the most talented charity idea that she has heard in her life. There is no one!