Chapter 1283

"Land Rover? It has a future of farts! "

After hearing Li Mu's question, Cai Zhengmao answered almost without hesitation, his face full of contempt.

Li Mu pretended to be curious and asked him, "so you don't like this brand very much?"

Cai Zhengmao nodded and said: "to be honest, Land Rover's lousy car is really not in line with China's national conditions. The key is that the car is too ugly! It's ugly! None of my friends think it's good-looking and expensive! Performance is boasted by Englishmen, but I think it's just like that. It's nothing. There are not many people who play cross-country in China, who would like to buy him. "

Speaking of this, Cai Zhengmao added: "but Land Rover is going to enter China officially this year and will soon set up an office in China. I'll bet there won't be any development."

Li Mu nodded: "I don't deny that the range rover is really ugly, but it doesn't necessarily mean that it can't fire if it's ugly."

Cai Zhengmao explained: "brother Li, to tell you the truth, you may not know much about cars. Land Rover's cars are not only ugly, but also because of the large displacement, the price of imported cars is very high, and the price performance ratio is lower. The most important thing is that Land Rover's car making technology is not very good, and there are many small problems, so it's difficult for such cars to make the market."

Li Mu laughs and says, "I'll tell you that if the operation means are in place, the ugly Land Rover may also make many people think it's good-looking, make many people think it's a dream car, and then sell it all over the country. If you want to buy an existing car, you need to add more than one hundred and twenty thousand."

Cai Zhengmao looked at Li Mu in a daze as if listening to the book of heaven. After a while, he said: "brother Li, how powerful a brainwashing expert can do this..."

Li Mu said with a smile, "everything is possible. Maybe we will have this ability in the future."

Cai Zhengmao can't imagine that Land Rover will be extremely sought after by the whole society in the future in China. Range Rover has become the synonym of local luxury, and the brand premium has suddenly broken through the sky, so that the later Land Rover evoque, even the abnormal phenomenon of raising the current car only when the price is increased by 20000 or 300000.

Land Rover evoque, an SUV with a length of only 4.37 meters, is shamelessly labeled as a medium-sized SUV, while the Honda CRV in rotten street has a long length of 4.58 meters, 20 cm longer than evoque, but it is a compact SUV

It's even if you want to overstep your grade. This car is a stunt designed by Victoria. At the beginning, the price of four and a half million cars was more than 800000. Who dares to think of such a crazy thing? But it happened.

Although Li Mu has not been engaged in automobile trade, he has a certain understanding of automobile, which may not be as professional and in-depth as Cai Zhengmao. However, with his knowledge of the next ten years, he knows many things that Cai Zhengmao never dreamed of.

For example, Li Mu knows how Land Rover, Maserati and other luxury car brands have become popular. Interestingly, although these two brands have entered the Chinese market earlier, there has been no great breakthrough in the Chinese market. The real rise of them is due to two explosion events.

In the early years, the range rover was really ugly, and the rich people in China couldn't see this big, ugly and expensive thing. Land Rover, a brand with a history of one hundred years, has always been a very niche brand in the early stage of domestic development.

What makes this brand rise to the sky is not a model made of cattle, nor a lot of advertisements and soft articles, but a sentence from Song Siming, the No.2 man in the popular TV show "dwelling in a snail", in which he fully interprets the identity of a successful man. So when he says to Haizao, "a man should have a Land Rover" At that time, the brand became completely popular.

When the rich realize that this thing has been popular all over the country, and has become the ultimate car for men, they don't care about ugliness and expensive. When they drive on Land Rover, they will be admired and worshipped by countless people on the street, because those people also know that this is a so-called car for men.

Li Mu thought in his last life that this kind of view is really a pit dad. How can Land Rover be a car that men should have? Why do you endorse the men group? But, now think about it, this means of brand marketing is really brilliant, brilliant.

Looking back on the plot of "Snail House", he is a successful drama of destroying Sanguan, which is about Xiaosan and Xiaosan betraying their boyfriend for money. But the writer is really smart. He portrays song Siming, who is the villain, with full charm. He is generous, gentle and considerate to women. When he protects women, he is always domineering. So it's not just the female audience's sense If he is good, the male audience will also be overwhelmed by his charm and domineering spirit. He always thinks that this is a real man. On the contrary, if his girlfriend is sleeping, no one really sympathizes with him. Many people are misled by the writers and actors. He thinks that a successful man like song Siming should have a woman like Haizao, while the poor + incompetent + naive man like man 1 Combination, lovelorn by green is basically deserved.

Song Siming became the true and successful person in the eyes of the audience, and then his words became the truth of the true and successful person. Song Siming said that a man should have a Land Rover, so a group of people rushed to buy Land Rover, and the rest of them wanted to buy Land Rover in their dreams.You mean the Land Rover? Sorry, a man should own a Land Rover;

do you think Land Rover has many small problems? I'm sorry, a man should own a Land Rover;

although Land Rover should be ugly or ugly, it has reached a new height, which has opened up the market of a country with a population of 1.3 billion and its sales volume has increased exponentially.

Looking back on this incident, this kind of coquettish operation must be favorable to the time, the place and the people. Even if the plot is a little different, it is not good; even if the actors are a little different, it is not good; if the propaganda of the TV play itself can not keep up with it, it is still not good;

Li Mu, while admiring the screenwriter, is also thinking about how much Land Rover will sell if he projects "Snail House" in the future Well? According to the actual value, it's not much to sell one billion yuan, is it?

But certainly no car company is willing to pay such a big cost for an implant before seeing the result.

Therefore, in terms of the actual transaction price and the subsequent actual value, the implantation of such a masterstroke should be sold at a loss, which is also a loss of blood.

Instead, it's better to keep it for yourself, wait for Elon Musk to figure out the prototype of Tesla, wait for him to buy a car manufacturer with enough industrial foundation and scale like BYD, and then mix the two together to make a new energy automobile brand in China.

If it's Tesla at that time, song Siming's car in "dwelling in a snail" may be a Tesla car invested by Li Mu and produced in China. Then his lines will also become: man, there should be a Tesla

As for the rise of Maserati in China, it's a little ironic. This brand is similar to Land Rover, and it's also a very small brand. The reason why it's popular is because of the huge scandal caused by a woman named Meimei in the country

Without these two events, the fate of these two brands in China may not be much better than Fiat and Alfa Romeo.

At present, Land Rover and Maserati haven't officially entered the Chinese market. Li Mu feels that this is an opportunity for CSC. He wants these overseas luxury car brands to realize the energy of CSC club in promoting high-end brands. If they can win Maserati and fight a beautiful propaganda war, most of the luxury car brands will be happy with CSC in the future The Ministry has carried out in-depth cooperation.

Li Mu's goal is to take advantage of Maserati to create a typical model, so that future high-end automobile brands should actively cooperate with CSC club. Once such inertia is formed, CSC club will become a high-end brand with metaphysical existence in its eyes, and let them have a kind of thinking inertia: since it is to do high-end products, or try to integrate with CSC club in depth It's better to do it.

The essence of deep cooperation is to get money.

Cai Zhengmao and Chen Ze have never seen the precedent that a plan can make a brand popular all over the country, so they don't know where Li Mu's confidence comes from, but they can also realize how broad the market prospect that Li Mu said is, so Cai Zhengmao immediately stated that he would try his best to communicate with Maserati and chew down their propaganda budget.

He and Chen Ze are very clear in their hearts that no matter how they operate in the future, they should chew it down first. The rest will go to Li Mu, who naturally has his unique way.

……

In the next few days, the criticism of CSC club on the Internet increased instead of decreasing. Zhao Kang called Li Mu to remind him that someone seemed to be behind the scenes and wanted to use CSC club's affairs to pour dirty water on Li Mu.

For all the businesses Li Mu currently operates, only CSC club seems to have some loopholes, so some people who don't want to see Li Mu live on the altar for a long time start their own small actions.

Some people say that Li Mu is a man who wants to be in the upper class. All the time, his speech in front of the public is nothing more than packaging himself. It's his real pursuit to form a high-end club and hang out with those dandies in the upper class;

some people also say that Li Mu is always pretending to be with the masses Li Mu, who has always been a voice for and a part of the masses, has long drawn a clear line between himself and the masses;

Li Mu has ignored all these remarks, and he really stands too high. Among entrepreneurs, he is almost at the highest point of the nation's businessmen in terms of career, money and mass basis, and there must be many people who are not used to him, At this time, it's normal to step on your feet.

In Li Mu's words to Zhao Kang, let them step on if you like. The more they step on the lining, the harder they will fight in the future. Misunderstandings and misunderstandings will always happen, but if you have a profound experience, it will be much better in the future.

When Spielberg comes to China, when he waits for donations from the Veterans' immortal foundation and CSC club, and his attitude to lead CSC club members to make more contributions to the society, it is the best time to face these people.

This time, the people who are easy to be misled will learn from the experience and lessons. If someone wants to blackmail themselves next time, they may not be so easy to be fooled.