Chapter 1300

If Li Mu has any dream in the domestic Internet industry, I'm afraid he is the only one left.

the one and only great success of Makino's technology has laid a leading position in the Chinese Internet industry, let alone the development of Taobao and Alipay. If these two super products are hatched, Li Mu will definitely become the leading leader in the world's Internet industry. If Mark Zuckerberg's Facebook is to rise again, then it will be a big boss. I can be a global entrepreneur.

However, in fact, the so-called boss is just a ranking of volume. In addition to fame, the actual influence can only be in their own ecology, rather than covering the whole industry.

Tengxun's ecology is very strong, and so is Ali. But neither of the two super bosses has the ability to make rules in the whole industry. Tengxun can decide the development direction of QQ and wechat, but it can't decide the development direction of the whole instant messaging industry. If one day wechat wants to clean up the edge information in its own system, such competitors as Momo will not follow On the contrary, it may increase the investment on the sidelines, so as to open up the difference between wechat and wechat.

In the same way, it's the same with ALI. If boss Ma was noble enough to crack down on all fake goods on Taobao, other e-commerce platforms would not look at him.

In China, the Internet is an innovative industry and a loosely regulated industry. Especially in the first ten years of the start of the Internet in China, both the state and employees are feeling the stones and crossing the river. No one knows how far the industry will go. Therefore, the state has given the industry a relatively relaxed policy. Under this premise, some employees are In pursuit of profits, we gradually neglect the moral constraints on ourselves.

Li Mu too knows this industry, a large group of people with high intelligence quotient, every day they are racking their brains to think about the shortcut to success. As long as the subjective thinking slightly deviates, it is possible to create a gray or even illegal industrial model, and then quickly scale and industrialize, many industrial models are innovated fast, and the speed of legislation is impossible to keep up with.

A new law and regulation from demand germination to final finalization to formal implementation, which may take years to calculate, but the speed of thinking iteration of Internet people is too fast to calculate in days.

In this case, the law can only be used as a remedy. If we want to prevent the trouble before it happens, we need to see who can make these intelligent people abide by the necessary industry standards and moral bottom line.

The biggest problem of the Internet game in China is not that everyone does not abide by the rules of the game, but that no one really comes up with a set of rules. Moreover, even if someone wants to come up with rules, it depends on whether the person who comes up with the rules can push the rules to the whole industry.

People who can really come up with a set of rules and push them to the whole industry are generally recognized as the godfather of the industry. Although the godfather of the industry does not have the real sense of law enforcement power, he has enough influence and personality charm, so that the vast majority of people in the industry are willing to follow the rules of the game he formulated. In addition, more importantly, he needs to have enough With enough influence, the vast majority of people in the industry can stand by the "Godfather" without any hesitation in the face of rule breakers, and isolate and punish rule breakers with him.

In this special era that needs industry autonomy, Li Mu hopes to become the godfather of the industry, and make a basic game rule for the industry, a game rule that conforms to the ethics.

If he can do this, he will be able to put an end to the evils of people in this industry to the greatest extent. At that time, he does not need to punish the villains directly. He only needs to break the path of the villains, and the villains will no longer be evil.

For example, in the future, if any Internet enterprise openly does pirated intellectual property on the Internet, Li Mu can let all search engines in China completely block all information of the enterprise, especially keyword search, so that the websites that do pirated novels, audio-visual and video will largely cut off the source of traffic;

at the same time, Li Mu can also let all In this way, even if the pirated website can keep part of the traffic, it will become a thoroughly weak point because it can't realize the traffic.

Pirated websites also need costs. Domain name, server, bandwidth, labor, capture, technology, search engine optimization all need to pay costs to operate. The reason why these costs are invested in doing this is to exchange traffic for flow realization. If the flow is broken, the way to realize it is broken, and there is no profit space for pirating, then he will give up;

If a website or search engine is advertising for fake drugs or hospitals in the future, Li Mu can ask the whole industry to "block" them. This kind of blocking is not based on any laws and regulations, but on the rules of the game that he made for the industry.

The Internet itself is an industry that creates value through the interaction of numerous subdivisions. If an Internet company is unable to interact with other companies in the same industry, its value will be greatly reduced or even fall to the bottom, which will force it to rectify.On the Internet Charity Night, Li Mu, on the one hand, wanted to get more money and help for charity. On the other hand, he wanted to take this opportunity to gather the whole industry, start instilling the right thinking mode into the practitioners of the industry, and then gradually formulate the rules of the game.

……

Reporters at the airport met almost all the famous people in the Internet industry in China. Of course, there were no Ma boss and his subordinates who had been held in criminal detention and were waiting for the trial.

After getting off the plane, these Internet entrepreneurs directly take the bus arranged by the staff. Every half an hour, there is a special bus carrying these professionals from the airport to the hotel.

Although Charity Night starts at night, many people in the industry arrive at the scene ahead of time to meet with Li Mu in advance, including Baidu's general manager Li.

Since the rise of Muye technology, the development speed of the whole Internet industry in China has increased dramatically, and the number of Internet users has also increased rapidly. After Muye technology has made great achievements in the world, American capital has a lot of interest in the Chinese Internet company, and is optimistic about the future of the Chinese Internet company. Although Baidu's business is only developing steadily, Baidu's business The U.S. capital behind it has been eagerly urging Baidu to speed up its development and strive to be listed in the U.S. next year.

Mr. Li naturally also hopes to go public as soon as possible. Before going public, the valuation and value are just a number. Once going public, he will have the market value and the best cash flow channel. The ultimate goal of most entrepreneurs is to be able to go public.

After going public, the enterprise obtains the corresponding P / E ratio, and the valuation becomes the market value, so the entrepreneur can choose to let the market high position receive the offer, and then withdraw by cashing out. Of course, the entrepreneur with a broader vision will choose to continue to strive to make the enterprise bigger, but no matter how he chooses, he must first try his best to get the enterprise listed, if there is no protection in the entrepreneurial stage Climbing, listing is to add a safety rope.

If Baidu wants to go public, it is still weak to rely solely on the search engine business at present. Such a business model is not enough to support it to complete the IPO, so in the business model, there must be new expansion, and Li Mu's easy to hear network and Star Post Bar are Baidu's most desired products.

Mr. Li always wanted to get the e-listening network, but Mr. Li Mu said that he was willing to transfer the e-listening network, but he didn't have the following words. Now, the e-listening network has basically realized the monopoly of online music and music download on the mainland. A large number of music users no longer search for music through search engine, but directly choose to open the e-listening network to complete the operation, which is good for Baidu The flow is a huge loss.

For search engines, the last thing they want to see is the rise of large vertical websites. The rise of portal websites will cut off the traffic of search engines to a large extent. Users used to like to search for videos in Baidu, but later learned to open Youku or iqiyi directly, and this part of traffic will be lost from Baidu. Users used to like to search for hot news in Baidu, But later, with microblog, quite a number of users will directly enter the microblog for search; users who like it products gradually learn to directly open Zhongguancun Online, and users who like cars learn to directly enter the car home. The more vertical portals like this, the more Baidu's traffic will be affected.

Now, compared with the vertical categories such as automobile and it products, the audience of music is the largest and the largest, so the easy to listen network has become the product that Mr. Li always dreamed of.

As for the post bar, Mr. Li didn't give much hope, because the current traffic of the post bar is huge, and the potential value is also very high. As high as Baidu's volume, it's impossible to chew it down. If Baidu wants to take down the easy to hear network and the Post Bar together, it must find the capital behind it to get enough leverage, and then try to swallow the post bar.

In fact, in addition to these two products, Li always covets Li Mu's yy123.

The traffic volume of yy123 website portal has exceeded everyone's expectation, and its impact on Baidu search engine is the most direct.

Baidu has a considerable part of the traffic, which comes from the user's directional search of the designated website. For example, the user just can't remember the domain name of the starting point Chinese network, so every time you open the starting point, you need to search the keywords of "starting point" or "starting point Chinese network" in Baidu first, and then open the home page of the starting point through the results fed back by the search engine.

However, with the popularity of yy123, this kind of website home, these users no longer need to do directional search through Baidu. They just need to open yy123, and then click the "starting point" in the novel classification of yy123. Moreover, they can go to the most famous websites in China or even in the world through yy123.

Therefore, most of Baidu's directional search traffic has been hijacked by yy123. In the last life, Baidu can still obtain this traffic by purchasing hao123 in disguise, but in this life, hao123 has been killed by Li Muwan, and Baidu has no other choice.

Yy123 seems to be just a website home, but it has gradually become the primary entry for Chinese Internet users to browse the web. The hijacking of Baidu traffic is very fierce, and it is also very important for the strategic position of Muye technology itself. President Li knows that it is impossible for Li Mu to sell yy123. The only possible thing is to cooperate with him and let him change yy123 from 100% To hijack the traffic, and then through cooperation, re release to Baidu.