Chapter 1303

Li Mu didn't lie to Robin when he said he didn't want to be a search engine.

If you were born ten or eight years ago, search engines must find a way to do it. This is the super hard need of the Internet. In a sense, it is more irreplaceable than instant messaging. Ten or eight years ago, Google was not born, let alone Baidu.

But now, Google has formed a monopoly all over the world, and Baidu has a good climate in China. What's the point of making a search engine by itself?

What's more, search engine is really a field with very high requirements for technical strength. Now it starts to catch up with a long way to go. The ideal situation is to suppress Baidu and become the No. 1 in China, but want to compete with Google's old business all over the world. Li Mu has no other ideas except hehe.

Based on such a market environment, Li Mu is really not ready to engage in search engine business by himself. However, if he has the opportunity to put in a flag, he is very happy.

Now it's not possible to put a flag in Google. Even if it's possible, the cost is too high. So Li Mu thinks that it's better to put a flag in Baidu. For himself, the meaning of easy to listen network is really small, but for Baidu, it's of great significance.

Moreover, Baidu's current valuation is not high, and its premium ratio is not high. If the easy to hear network can get a good replacement offer, it is completely willing to sell it, and then exchange it for Baidu shares.

The question is, how many shares is Baidu willing to offer to replace the easy to hear network?

In Li Mu's opinion, if it is lower than 10%, it will be free of negotiation directly, but 10% will not agree with it. The ideal replacement price should be between 15% and 20%.

Baidu is not the Baidu after the listing, let alone the Baidu that Google launched the Chinese market.

Easy to listen to the network is not a simple music audio-visual site, it has a huge flow, a strong reputation and user viscosity, and with tieba, Taobao seamless access, the most important is that he has the legitimate license of each record company.

For those record companies, there are so many pirated music on the Internet that they can't fight. Li Mu is able to help them make stars, enhance their influence, sell their albums and peripheral derivatives on YY and Taobao. In other words, Li Mu is now the super giant in the whole entertainment circle, so everyone has authorized the original version to his easy to listen network. This grant Although the right is not of great practical value, the brand value is much higher because of the right words, and all legal risks are completely eliminated.

Although it's a bit of a hole to replace 20% of Baidu's shares with the current volume of the easy to listen network, it's not a bad idea. After all, online music is on the rise, but if you look at the long-term, even 10% of the replacement will make a lot of money.

In order to maximize the benefits, Li Mu drew a big cake for Robin.

"In the future, I will embed Baidu search into yy123, and as the only default search engine of yy123, put it in the most prominent position, so that yy123 can bring huge traffic to Baidu," he said

"In addition, the traffic of yy123's short news and express section is also very large. All the links on our website are related to YY. At that time, I can be the default link of Baidu search. I will give you the traffic first, and then you will give me the traffic again. In this way, it will also increase a huge traffic entrance for you."

Robin didn't understand. He asked Li Mu, "Mr. Li, what do you mean to give me one hand of the flow, and I'll give it back to you later?"

Li Mu said with a smile: "for example, there is a news headline in the news flash of yy123's homepage, which is" Baidu successfully acquired the easy to listen network ". If the user clicks this link under normal circumstances, he will directly enter the specific news page of YY network. However, if we cooperate, I will let the user click this link and enter Baidu search by default After the successful merger and acquisition of the "easy to listen" page, you feed back a lot of search results to users and let users click on them spontaneously. Then you put the links of YY net in the top of the list with technical means. Users click on the search results on Baidu search page and return to YY net. But because of the jump to Baidu, it can naturally increase a large part of your traffic 。”

Robin cried. Although it was a bad way for him to play in the future, he was brought out in advance by Li Mu. After listening, he felt that a new world had been opened.

Li Mu looked at his stunned appearance and said with a smile: "this kind of operation is very normal and easy to achieve. It's good for you and no harm for us. For us, the user experience will be affected by adding an intermediate link, but the impact is not big, and it's still within the acceptable range."

Search engine traffic is a deep water industry, and there are countless gray areas in it. Li Mu's method is not gray at all.

Robin has already begun to feel a little bit moved. In this era, google is not the traffic master, but Li Mucai. His YY is the product with the highest number of registered users, daily users and monthly users in China. If we can get part of the traffic from Li Mu, it will greatly help Baidu's overall business statement. Whether it can be listed in the future and how much its market value depends on presenting it to the capital side and securities Business performance.Originally, MP3 and post bar are Baidu's ways, but Li Mu steals them quietly. In this way, google falls into the awkward situation of single business model and no breakthrough.

Li Mu knows very well that after tonight, Baidu's road will be cut off by himself, that is, the keyword bidding that will be criticized or even scolded by countless people in the future, and the filthy things like fake and shoddy, theft and fraud, and medical fraud all originate from this business model. However, if Li Mu sets up the industry alliance formally on charity night tonight, and And let this industry be able to accept their own rules of the game under their own influence, so Baidu's road is basically broken in the future. At the very least, the way of bidding for these evil keywords is bound to be broken, otherwise it will become the object of the whole people's scolding, as well as the object of the whole network isolation and closure.

In this way, Baidu's development in the future is indeed worrying. It will inevitably go downhill if you do anything in your last life. There are many things you can't do in your life. It is estimated that it will be difficult to become a first-line Internet enterprise in China.

If Baidu is willing to merge and acquire the easy to hear network and become a shareholder of Baidu, then it can take Baidu as a partner in the ecosystem and give some support.

After thinking about it, Robin said to Li Mu, "President Li, I will discuss this matter with the board of directors after I go back."

Li Mu nodded: "well, you can study it. By the way, if you like, I can also invest a sum of money in addition to the acquisition of the easy to hear network."

Robin was stunned and looked at Li Mu and said: "Mr. Li, do you want to vote for Baidu?"

Li Mu smiled: "I still trust Robin's ability, and I'm optimistic about the search engine market."

Speaking of this, Li Mu deliberately wanted to give Robin a little negative interference, and deliberately said: "Google's current momentum is too strong, you have not been established for a long time, the foundation is not stable, the business model is single, and the product line is very single. If you do not build up the flood control dam, once Google develops the domestic market with all its strength, you cannot afford it."

Robin's heart sank.

Li Mu is right. This is not the time when Baidu got along with the wind and the water in the last life. The overall development quickly fell into the shackles of the mode, and it is difficult to find a breakthrough point. In this case, google is like a baby who just can crawl. The 18-year-old young man in the neighborhood rushed into the house to steal things. He is not only unable to resist, but also likely to be kicked Death, deep in his heart, has always been a crisis.

However, Li Mu, a young man whose strength is much stronger than that of his neighbor's, if he can help Baidu, Google will not be able to kill Baidu, or even lose.

To let Li Mu become a strategic shareholder of Baidu is to build a strong flood control dam for Baidu, even to resist the impact of the tsunami.

In the process of development, many start-up companies will introduce capital shareholders and strategic shareholders. As the name suggests, capital shareholders provide financial support for enterprises, so that enterprises can continue to fight with ammunition; strategic shareholders, in general, have more important strategic significance.

After founding Xiaomi, Lei jiaozhu became a famous angel investor. Many new entrepreneurs want to invest in him, not because his money is better than other people's money, but because Lei jiaozhu has a huge ecological resource. If he can invest in it, he will get the ticket of ecological resource. Therefore, it is more for the sake of strategy to find a way for Lei jiaozhu to invest in it Not money.

The ecological resources of Li Mu are much larger than that of Lei.

In fact, Li Mu also wants to seize the opportunity of Baidu. If he shares in Baidu in two ways, he can tie Baidu to his side. It is not only of great strategic significance, but also of great investment significance. Now he has invested tens of millions in Baidu, which may be worth billions in a few years.

If we can take 15-20% of Baidu's shares, we can support Baidu as a son. But we also need to defend Baidu's defection. So if search engines like Sogou and 360 come up in the future, we will invest in the shares in advance, and then output more resources to Baidu's competition Rival, check and balance Baidu, and take this to ensure their influence on the search engine industry.

This move is very damaging, but it is also very effective. It's like why the ancient emperor allowed the eunuch to do politics, to a large extent, it was also to curb the strength of the civil and military officials. The emperor's pursuit of stability, so if the strength of the eunuch in the court and the strength of the civil and military museum can balance each other, it can ensure that any party wants to rebel, the other party will not agree, it must In order to fight for his own life, the emperor's throne will not be reversed by the people around him. As for the impact of this internal friction on the country, it is not important for the stability of the throne.

Li Mu is like an ancient emperor. He wants to turn Baidu into his subject. If he is obedient and obedient, everything is easy to say. If he is a little bit rebellious, he will cultivate a group of eunuchs who are irreconcilable with him. He will check and balance him and make him die.