Before Li Mu, no one had ever raised the issue of social responsibility in the Internet industry.

Not long after the start of the industry, everyone has been running hard. In this process, no one wants to be fettered. They just want to rush forward as fast as possible.

Therefore, when you find that Li Mu actually wants to establish a set of rules in this industry, most people are conflicted. Although they recognize Li Mu's leading position, they are not prepared to regard Li Mu as the leader of this industry. In other words, Li Mu should not have the right and qualification to control them.

Li Mu also knows that it's not easy to let these people accept a rule made by himself, so he smiles and makes an analogy: "the Internet industry is like a lake that has just been developed. All of you here are individuals who are trying to make profits in this lake, so some of you are fishing, some are casting nets, some are pulling up Some people put in boats to rent out in the lake. Some even built a resort near the lake. Some built a lake water purification plant near the lake to produce drinking water. "

All eyes are fixed on Li Mu. This metaphor has some meanings. The Internet is compared to a lake. You find this lake and try your best to develop it. Although all of them are rooted in a lake, your industry may be very different, which is very similar to the Internet industry.

At this time, Li Mu continued: "all the people who develop this lake, like the Internet people we have now, are subject to few restrictions in the industry, almost equal to no control, or the control is very small. Imagine that, in such a state, suddenly one day, there are several guys who don't play cards according to the routine and fry fish in the lake. What happened at that time What to do? Fried fish will let the fishermen return empty handed, will make the farmers lose their lives, will interfere with the ship leasing business, will disturb the guests of the Lakeside Hotel, and even affect the water quality of the lake, thus affecting the purified water plant. "

After a pause, Li Mu said: "if everyone doesn't take care of it, these fish bombers may make our industry more and more restless. Moreover, more and more people will not play according to the rules. One day, a paper mill or chemical factory will be opened by the lakeside. When they use the lake water for production, they will also discharge a lot of pollutants into the lake. At that time What to do? All the fish in the lake are dead, the water is dirty and smelly, and all the people passing by can't hide. The hotels by the lake have no business, and the pure water plant only has to go bankrupt. At that time, only those enterprises that constantly discharge pollutants can survive on the lake. At that time, the lake will become a pool of dead water, smelly water and poisonous water. I want to ask you, What did you do then? Do you want to turn to pollution industry? "

At this point, everyone's expression became serious.

They didn't think about this level before. They were like fishermen, breeders or other business operators by the lake. They were full of ideas about how their industries developed. But they never thought about where they would go once there were fried fish jerks or dirty bastards taking root by the lake.

Li Mu added: "it is clear to everyone that the country, like us, is crossing the river by feeling the stones in the emerging industries. At this time, the speed of legislation is far behind the speed of development. In that way, several situations I just mentioned are likely to happen. If someone continues to use bombs to explode fish in the lake where you live, what do you do? There is no legal basis, he can always be unscrupulous bombing, then what do you do? What will you do if the polluting enterprise comes? "

The scene was silent.

Li Mu really asked everyone.

No one knows what Li Mu said if it happened, how they should deal with it.

People with vivid mind have thought of the rules that Li Mugang just said, and probably have learned some of Li Mu's ideas from them.

Seeing that everyone began to worry, Li said, "why do I say we need a code? Rules of conduct, like the rule of the people in ancient times, were not carried out in the county by the imperial power in ancient times. On the one hand, the law could not be comprehensive, on the other hand, the enforcement of the law was difficult to carry out to the end. Just like in the ancient country, more reliance should be placed on the rule of the people. The imperial power may not give the villagers the right to refuse the refugees, but the villagers can spontaneously organize themselves and keep the refugees out of the gate; the court may not have it Ability to garrison officers and soldiers in every village to prevent banditry, but the villagers can spontaneously set up a defense organization to protect and defend their homes at all times. If the bandits come, before the officers and soldiers arrive, the villagers' own defense organization can resist the enemy or even defeat the enemy. If the bandits don't come, they can delay the enemy until the officers and soldiers arrive. "

"This is the fundamental reason why we need a code. We need to establish a code that we all recognize. Then we need to work together to maintain it and abide by it. Together, we can create a relatively fair, legal and ethical business environment for all of us. If someone violates fairness, laws and professional ethics, the whole industry can unite and isolate him , resist him, block him or even kill him! Only in this way can we ensure the healthy development of the industry and the interests of the vast majority of people be protected. "A metaphor and explanation made everyone realize that Li Mu wanted to set up a code, not to restrain everyone, but to restrain the industry together!

Think about it, it's really necessary! What's more, the game industry alone has been impacted by many gray industries. At present, the state has not legislated to punish the plug-in and private service, but these two are really impacting the market and profits of the game companies, especially the private service, which is just the cancer of the game, that is to say, it's cancer, because it's really the same as cancer cells, once it grows, it will blossom everywhere and spread blood There is only one original edition, but not tens of thousands! In its heyday, almost every Internet bar in China had its own private service, which almost squeezed out the users of authentic legends.

Chen Tianqiao's hand was so red that he couldn't help shouting: "Mr. Li, it's time to rectify the problem of private service! Otherwise, all of our online games will be greatly impacted in the future. How can we solve this problem in the face of such a cancer as private service if we have formulated a unified code of conduct? "

Li Mu looked at Chen Tianqiao sitting in the middle of the stage, smiled and said: "I have heard about the problem of private server. Once the source code is leaked, the cost of server construction is low and the audience of game is large, a large number of private servers will naturally be generated to seize the legitimate market. If we want to reach a consensus and build up our Internet industry's business Rules, then, the product of private service must be the target of all of us. As for how to strike, it's actually very simple. As long as we all work together, it's as easy as a flash. "

Speaking of this, everyone is looking forward to Li Mu's solution. Nobody knows how to completely solve this kind of thing.

At this time, Li Mu said, "first of all, we need to ask Mr. Li's help to deal with the keyword" private service "in Baidu search. For example, the first three pages, or even the first five pages, are all designated links, such as private service infringement, illegal, unethical and unsafe news reports, making it much more difficult for players to find private service;

"secondly, we need the whole network to track the servers of the private server. If it's the private server built by the Internet bar itself, then YY, yy123, YY, Baidu, Sina and all other websites are all united to block the Internet bar IP comprehensively. As long as it's a private server, we'll ban all access to the Internet bar, so that users in the Internet bar can't log on YY or open YY Internet, Baidu search, etc. are not used to force the Internet cafes that have built private servers to terminate the private servers immediately, which also gives a huge warning to the Internet cafes that want to do private servers, which makes them flinch; "

" once again, if it is the private servers of some individuals and groups, we will cooperate with the companies hosted by the server and the operators provided by the bandwidth to help us, and cut off all the software and hardware of each other Support, so that the private server of the other party cannot operate from the technical level. "

"If Mr. Chen manages his own private service, I'm afraid it's hard to do anything. But if we can work together in many ways, managing private service is as easy as I said!"

When Chen tianjoton was surprised! Li Mu said that these three items are very feasible for practical operation. If the industry can form a joint force in front of the industry rules, then it's really as easy to crack down on private service as he said. This time, it's possible to recover hundreds of millions of profits for Shanda in one year! How could he not be excited!

Therefore, Chen Tianqiao stood up subconsciously and shouted excitedly, "Mr. Li, I fully support your plan!"

Other Internet users are aware of the importance of this "guild code". It seems to be a constraint, but the constraints are all those unethical and illegal Internet products. So, in the final analysis, this is an umbrella to protect everyone. When Chen Tianqiao's grand face the impact of private service, the guild code will protect it; when other industries face the impact of illegal service, the guild code will protect it Wait, Chen Tianqiao will also work with other enterprises to help, which is the core key behind the rules.

The scene suddenly became chaotic, and everyone began to talk and talk, but it can be seen that many people were very excited, even flushed with excitement.

Robin felt that he should give Li Mu some face at this time, and get some positive feedback when dealing with Li Mu in the future. So he stood up and said to the whole audience very seriously: "everyone, I announce that Baidu has officially joined the regulatory system that President Li said! In the future, Baidu will spare no effort to safeguard the healthy development of the Internet industry together with President Li and other enterprises joined in! "

Mr. Li's words triggered a large number of eager responses from entrepreneurs. For a while, the whole banquet hall echoed with similar voices:

"Shanda officially joined!"

"Netease officially joined!"

"Sina officially joined..."