Chapter 1325

The shooting of the public service advertisement is very simple. Li Mu went through the set four lines in four sections in front of the camera. After each line passed, he shot a complete segment of four sentences in one whole line for the director, and then completed his task. It took less than ten minutes before and after.

However, Li Mu is very clear in his mind that the next interview with sun Junyi is the most important thing for Yang Ma to invite her to come here.

Sitting opposite sun Junyi in the studio, sun Junyi first dictated Li Mu and his two enterprises' efforts in the fight against SARS. At the same time, on behalf of Yang Ma, he gave a very positive evaluation of Li Mu's actions, and then came to sun Junyi's question.

In the face of every question raised by sun Junyi, Li Mu naturally answers one by one.

Sun Junyi asked him, "President Li, what do you think of the SARS epidemic?"

Li Mu replied: "I don't think SARS is an unexpected episode in our development process. For tens of thousands of years, diseases have been the eternal rivals of human beings in the development process. No matter how human beings develop, they can't completely eradicate diseases. Meeting a new type of disease is really nothing new in the history of human development, but our current medicine The level of treatment has greatly improved over the past few decades, so I don't think SARS will really become a widespread disease. "

Sun Junyi then asked Li Mu, "Mr. Li, in your opinion, can we get through this epidemic quickly?"

Li Mu nodded and said seriously: "I believe in the strength of the country and the cohesion of the people, and I also believe in science and our medical and scientific workers. Compared with the various epidemic diseases such as avian influenza, mad cow disease and Ebola virus in recent years, the destructive power of SARS is significantly weaker than these infectious diseases, so I I believe that in a short time, we will be able to overcome this epidemic. Maybe in three months, at most six months, we will win the final victory. "

Sun Junyi then asked, "President Li, Muye technology and Taobao have donated a large number of epidemic prevention materials to the health department and the transportation department, including tens of millions of high-level protective masks, a large number of protective clothing, disinfection equipment and temperature detection equipment. I want to ask you, what made you make such a big donation decision?"

Li Mu replied: "when the epidemic broke out, the whole society was in a state of panic, but in my opinion, most of the people in the society did not have any real danger for the time being, and the root cause of ensuring that they did not have any real danger for the time being is the efforts and efforts of a large number of front-line medical workers."

after a pause, Li Mu Another way: "from the data we have collected, there is no large-scale spread of SARS in all cities where SARS has been found. This is because our medical staff have isolated and treated the confirmed cases and suspected cases, exposed themselves to the most dangerous environment, and built a road between the virus and the people with their flesh and blood The strong great wall, and my company and I have the responsibility and obligation to provide help to these medical staff as much as we can. At present, I believe that what they need most is materials that can enhance personal protection, so we decided to donate these materials to them. If there is a subsequent need for related materials, we will continue to donate more for them. "

Sun Junyi praised: "President Li has always been one of the most socially responsible entrepreneurs among the domestic private entrepreneurs. We have received a lot of feedback from medical units. The materials you donated have been given to all front-line medical workers in the shortest time and provided them with very good security. Here, I want to represent the national Medical workers, thank you and your two companies for their care and dedication. "

Li Mu said modestly, "all these are what we should do."

Sun Junyi added: "your taobao.com has received the unanimous praise of the whole country. When the epidemic was just announced, the price of epidemic prevention related materials around the country was soaring. Many unscrupulous businessmen increased the price of commodities that were originally worth only a few yuan to tens or even hundreds of yuan, while your taobao.com was able to sell them at the price of tens or even hundreds of yuan In the shortest time, the price will be stabilized, which also makes many people in China who do not know Taobao, or who do not know online shopping better understand Taobao and understand the Internet and e-commerce. Then I would like to ask you, in your opinion, what kind of changes the Internet and e-commerce will bring to consumers in the future, and why can they bring the changes you expect. "

This question is a question of giving points in a real sense.

This is also why Li Mu would always be grateful to Yang Ma. From the moment of her exposure, Yang Ma took good care of herself. She has been reporting herself and her entrepreneurial projects from an absolutely positive perspective, laying a strong mass foundation for herself. Now, Yang Ma deliberately arranged such a question in the interview, which is just for nothing An opportunity to advertise for Taobao. Com. This advertisement is more effective than any hard advertisement.

In order to seize this good opportunity, Li Mu replied seriously: "I think that in the near future, e-commerce will become the main consumption channel of urban population, and will cover the vast majority of rural and township population in ten years, at the same time, e-commerce will also expand from the current nationwide scope to the global scope in the future!""As for why I expected this, there are many reasons: in the early stage of the Internet, in the field of information interaction, it created a virtual world without distance and gap for the whole human being. However, what the Internet can do is far more than the virtual world. E-commerce is an organic combination of the Internet and the real society;

in the real life, consumers' feet The legs and legs are long, so they can walk a very limited distance for shopping every day. Most people's daily consumption range cannot exceed the five kilometer radius with home as the center. For people living in the first tier cities, the daily consumption range may reach 15 kilometers, but this is the extreme of daily consumption in real life. If a person's daily consumption Consumption needs to be 15 kilometers or even more than 20 kilometers away from home, so we can be sure that this person's consumption experience is very tired;

however, in the field of e-commerce, consumers' feet and legs have been completely liberated. They can enjoy the consumption range of 9.6 million square kilometers at home without leaving home. We put all the goods in his country In front of him, let him sit in front of the computer and choose his favorite products at will. Through online selection, online payment and offline delivery, let users sit at home and buy goods all over the country and even the world. This change of consumption mode and experience is absolutely revolutionary. I believe that any consumer who has experienced online shopping will completely fall in love with this new shopping Way, I also believe that in the near future, e-commerce will completely subvert the consumption habits of consumers across the country. "

Sun Junyi nodded and said: "we interviewed many consumers on taobao.com, and their evaluation of online shopping experience is indeed as you said, it is an unprecedented and subversive new experience. The previous way of shopping is to arrange the time in advance, clean yourself up, go to the shopping place, and then shuttle to various stores, and select them in a long time Now, you just need to sit at home and move your mouse to browse products from all over the country, including Vientiane, and see what you like. As long as you place an order for payment, and wait for a day or two, the products will be delivered to your door. The change of this experience is truly revolutionary. I believe that this SARS epidemic also makes more consumers fully feel the e-commerce This is a different way of consumption. "

Li Mu nodded, "Taobao and Taobao logistics will certainly work harder in the future to provide consumers across the country with a more secure, affordable and convenient shopping experience."

Later, sun Junyi asked the fifth question: "President Li, no matter Taobao uses a large amount of inventory to stabilize prices this time, or you make a large donation to health and transportation departments, behind these measures, all represent a huge material reserve. In recent days, many netizens on the Internet are curious. SARS just broke out. Before that, it was only in Guangdong With the emergence of small-scale provinces, and at that time all departments did not pay enough attention to SARS, why did you start to prepare such a large number of materials a few months ago? Do you have the ability to predict, as those Internet users say

Li Mu smiled and said calmly, "I'm a man, not a God, so I have no ability to predict. As for why I started to prepare these materials two or three months in advance, it's a long story. But since many netizens are very interested, let me talk about it."

"A few months ago, Makino Technology launched the makings ticketing system for selling movie tickets online. After the launch of this product, Mr. Spielberg, the director and founder of DreamWorks in the United States, was eager to cooperate with Makino technology to develop the makings ticketing system into the United States. At that time, we were also communicating with Makino about the screenplay of the flying tigers, so he took America first Annie Hathaway, a well-known actress and one of the heroines of Flying Tigers, came to China together;

just at that time, I was busy with the distribution center project of Taobao logistics in Shenzhen, Guangdong Province, and you should also be impressed. We mounted the first set of automatic sorting system of Taobao logistics there, and I attached great importance to this matter, so I was deeply impressed at that time City, Spielberg and Anne Hathaway also came to Shenzhen to meet with me to discuss the details of the cooperation;

at that time, there were rumors in Shenzhen that there was a serious infectious disease in the local area. Although the rumors were not confirmed, many people were rushing to buy masks and disinfectants. There were also rumors that Banlangen and white vinegar were very good at controlling infectious diseases As a result, there was a situation of people pushing up prices, but it was far from being so outrageous later;

I was in Shenzhen at that time, and I didn't care much after hearing these rumors, but a few days later, Miss Anne suddenly launched a high fever hospital. After contacting the medical staff at that time, I knew that there was an unconfirmed phenomenon in the local area Ms. Annie's new infectious disease was hospitalized for several days, and the situation was once very critical. Although it was later confirmed that her high fever was not an infectious disease, it still touched me a lot. In combination with some rumors in the local market and the situation of bid up prices, I felt it necessary to prepare for the worst. If this infectious disease It's really serious and spreading. What can my company and I do for the society to alleviate the harm of this infectious disease? "

After thinking about it carefully, I decided to start from two aspects: on the one hand, I would stock up a large number of conventional anti epidemic materials in advance, if there is a real outbreak of immunity, illegal vendors will take the opportunity to bid up prices; on the other hand, to control the epidemic situation, the most important thing is to prevent healthy people from being infected, and the majority of medical staff are responsible for this work, so I have one The idea of hoarding some medical and epidemic prevention materials and equipment in advance happened to be that I went to the United States during that time, and a friend was familiar with the manufacturer in this field, so I talked with the manufacturer about a more favorable price, ordered a batch of materials and equipment in advance, and was prepared for danger, but I didn't expect it would really come into use. "Sun Junyi also heard Li Mu's positive answer for the first time. After listening, the whole person was surprised. He knew that Li Mu had been in Guangdong Province for a long time. He also knew that Spielberg and Anne Hathaway had made a special trip to Shenzhen to meet him and discuss cooperation. But he didn't expect that Anne Hathaway was ill. He didn't doubt that Li Mu said all this Authenticity, because this kind of thing only needs to prove to the Shenzhen medical unit to get the answer. He was just afraid. Fortunately, Annie Hathaway didn't have SARS at that time. Otherwise, if the news of an international movie star's SARS infection in China was exposed, its impact on the international image would be immeasurable.

In addition, sun Junyi was also amazed at Li Mu's courage. From some clues or uncertain clues, he could infer that there might be an outbreak of the epidemic, and he invested more than one billion yuan to stock up all kinds of materials. He didn't worry that these materials would fall into his hands because of his own wrong inference. This courage, except for Li Mu in China I'm afraid entrepreneurs can't do it.

Thinking of this, sun Junyi can't help asking a question that is not in the scope of communication in advance: "Mr. Li, with these clues, you have the courage to invest a billion or even two billion yuan to prevent the disaster in advance. Don't you worry about the huge loss if you make a mistake?"

Li Mu smiled confidently and said calmly, "I'm not worried about my inferential mistakes at all. There are two reasons. First of all, if I infer wrong and there is no epidemic, it's good for the society. Why should I worry? Secondly, Taobao had a very large volume at that time. I can normally digest a large part or even all of these materials through Taobao. Even if there is a loss, it is impossible to lose all of them. As a businessman, I am naturally prepared to face the loss. It's only a few hundred million yuan. It's nothing for me and my enterprise. It's a potential of several hundred million yuan I think it's worth it to change the insurance for the whole society at the loss. "

Said, Li Mu looked at Sun Junyi and said to him with a smile on his face: "after all, anyone who starts a business has courage. I just have more courage than the average person, and this is far from the most courageous thing I have ever done."

Sun Junyi was soon distracted by Li Mu and asked the second question which was not within the scope of communication: "then president Li, what is the most courageous thing you have done so far?"

Li Mu smiled and said, "when the c-round financing of Muye technology comes, I will take in 3.3 billion US dollars in cash. When the money arrives, I will allocate more than 2 billion US dollars, converted or even more than 20 billion RMB. It is used in one thing. Do you know what it is?"

Sun Junyi stared and shook his head.

Li Mu said: "with more than 20 billion yuan of funds, I have set up many data processing centers around the world. Now, the first stage of this plan has been realized. Therefore, Muye technology can support tens of millions or even hundreds of millions of people in the world to log in YY, chat through YY text, video call, transmit data, send and receive e-mail, browse YY portal at the same time We can also support tens of millions of people to play paradise town and zombie online at the same time.

in the future, our data processing center will also be able to support hundreds of millions of people to play large-scale online games, watch high-definition video and conduct high-quality video voice calls at the same time. Even in the future, we will not only provide such support for ourselves, but also for the whole Countless Internet companies around the world provide the same support. This is our data service business, and this business itself will not be profitable in the next few years. But I infer that it will not only be worth more than what it is worth, but also have great potential in the future, so we have spent 20 billion yuan. Do you think I will worry about that 20 billion yuan will be lost? "

Sun Junyi went back to his mind and sighed, "I'm sure you won't worry after hearing that."

Li Mu nodded: "I don't worry, and I don't worry at all. It's not only because of my trust in my judgment, but also because of my consistent style of doing things. As long as I think it's necessary to do something, no matter how much money I put in, I won't be afraid. The 20 billion investment in data processing center is the same as the 2 billion investment in anti epidemic materials. Don't worry If we say that two billion yuan is likely to drift, I will not shrink back even if we have two billion yuan. In the future, Muye technology or Taobao may invest 50 billion yuan or even 100 billion yuan in projects. If I dare not make the two billion yuan decision, why should these two enterprises become the top of the industry? “