Chapter 1331

In Li Mu's eyes, Lao Xu is one of the few people in China who really understand the game.

The world's leaders in the game industry are the United States and Japan. Although the overall strength of South Korea is much worse than those of the two countries, the quality standard of employees is not low. There are often small Korean game companies with no more than 20 or 30 people, but they can develop some popular games. Compared with these three countries, the Chinese game industry, although large in scale, has a comprehensive level The difference often makes it difficult to make complaints about it.

China's domestic game industry, like a lot of domestic animation, has a huge output and few high-quality products, and there are only a few employees who are really bullish.

If Li Mu is asked to find three real bullies from the Chinese game industry, then Lao Xu must be among them.

That's why Li Mu digs Lao Xu to Muye technology, and lets him lead the development projects of western style online games.

and Xu's proposal for "zombies Online" at the conference also made Li Mu feel the light of his eyes, as if he opened hitherto unknown new world.

In the last life, the popularity of "plant vs. zombie" was phenomenal, but it didn't last for long. Although the game itself is very fun, it can't dig deep enough, which makes it easy for users to play through the game, and then lose interest. However, the subsequent versions and upgrades of the game are all changing soup or medicine, which didn't surprise users Yan's feeling, so gradually also silence down.

With the same fate as "plant vs. zombie", there is "angry birds", a small game that has been popular on the smartphone platform. It has won at least hundreds of millions of players in the world, and its derivative operation is also very successful. Even the big movies of the same name have earned 300 million dollars in the global box office, but the game has not been popular for too long. The single playing method still makes this game popular The play disappeared in a short time.

Because of this, Li Mu Cai especially agrees with Lao Xu's point of view. If plant vs. zombie online wants to have a longer life and influence, it must upgrade its existing playing methods in depth.

Lao Xu's suggestion has touched the pulse of turret defense game. There are two key points in this type of game, one is "turret", the other is "map". All kinds of plants in plant war zombies are "turrets", which have many varieties, functions and large combination space, but "map" is too single. If more new places can be developed Figure, will be able to greatly enhance the fun of players.

When Li Mu played the red police before, the biggest dissatisfaction was basically about maps. First, the official rarely added new maps. However, the overall level of self-made maps by players was poor. After all the maps were played by ordinary players, they naturally lost interest in this game. I'm afraid that in the near future, "plant vs. zombie online" The game's single map will also be boring to the players.

Therefore, Li Mu clapped the board on the spot: "immediately start to develop the version 2.0 of" plant vs. zombie online ", with Lao Xu as the chief architect. All updates must be nodded and confirmed by Lao Xu."

After that, Li Mu asked Lao Xu, "Lao Xu, plant vs zombie online" is of great strategic significance to the company. You are an expert in the game, so you must take greater responsibility in the next iteration of the development work. "

Mr. Xu nodded at once: "Mr. Li, don't worry. I will do my best."

Li Mu smiled: "you are enough."

After confirming the upgrade of the game, Ding Jian, the commercial director, said: "Mr. Li, let me talk about the derivative cooperation between us. KFC and McDonald's, Coca Cola and Pepsi Cola have all been approved by us. We have informed the overall mode of cooperation, and these four enterprises are very interested in it. Let me introduce the four enterprises in detail Cooperation intention. "

"KFC's reply to us is very interesting, and we are looking forward to cooperating with us. We hope that we can inform us of a clear royalty. They will conduct research and discussion after receiving the offer, and then conduct contact negotiation with us."

"Compared with KFC, McDonald's is more distracted. When they know our cooperation intention, they contact us in the form of e-mail and give a cooperation plan they expect. The specific plan is: we hope that we can put all the game images out to cooperate with them, and they will designate manufacturers to produce derivatives based on all the game images Products, then they will launch the theme package of "plant vs. zombie" in McDonald's global stores at the same time. The packaging, publicity and related materials of the theme package will use our brand image, and at the same time, they will present derivatives based on our brand image. In addition, they will open up the purchase of derivatives in the store, that is, to buy any package plus a certain amount of For this reason, they are willing to pay us the royalty of brand image and 30% of the sales income. "

When Li Mu heard this, he smiled and said, "it seems that McDonald's is a bit more distracted than KFC."

"Yes." Ding Jian nodded and said: "McDonald's has a lot of experience in the cooperation with famous cartoon images, so it's easy to operate. Compared with KFC, its experience in this field is a little weaker, and the depth of thinking is also a little weaker."Li Mu nodded and said, "well, let's cooperate with McDonald's. I can reduce the copyright fee to a symbolic $1, but McDonald's must promise me a cooperation condition."

Ding Jian said: "please tell me, I will contact McDonald's contact person."

"First of all, McDonald's global restaurant must, within one month after the signing of the contract, replace the advertising display posters outside and inside the store with advertising materials containing the elements of" plant vs. zombie online ". Each store must have at least three display posters, each of which is no less than 0.4 square meters in size, and the hanging period is one year."

"second, the joint venture Within about one month after signing the agreement, the paper plate, hamburger box, French fries package, paper bag and plastic bag package of McDonald's restaurants around the world must be replaced with brand-new packaging with the element of "plant vs. zombie online", and the service life is also one year. If McDonald's can promise these two points, the copyright fee of "plant vs. zombie online" will only be charged by McDonald's for one dollar a year, At the same time, we are willing to give up all derivative shares. "

Ding Jian said in surprise, "Mr. Li, the profit space of derivatives sharing is very large. If we give up this part of the revenue, then the copyright fee of the whole game will be only one dollar in the end..."

"It doesn't matter." Li Mu said with a smile: "we must have a clear position. Some things are done to make money. Some are done for other purposes. I want to use the copyright of" plant vs. zombie online "to cooperate with offline enterprises. What I want is not to make money, but to increase offline exposure and expand influence, let alone not make money. Even if we have to spend money, we still need to spend it Flower, now we give up this part of benefits, in exchange for McDonald's to bring us a lot of more lasting exposure, which is very worthwhile for us. "

Ding Jian nodded: "I know Mr. Li, and I will pass on your conditions to the other party after the meeting."

"Well." "Keep talking about Coca Cola and Pepsi," said Li

"Good Mr. Li." Ding Jian hurriedly said: "Pepsi Cola is more interested in our cooperation, but they have rejected your" promised exposure times "cooperation mode. They prefer to take the initiative in their own hands, so their idea is that we will make a quotation, we will negotiate on the price, and after reaching a consensus, Pepsi Cola will pay us royalties, and we have no right to interfere with Pepsi." Follow up specific plans and plans of coke. "

Li Mu frowned and said with a smile, "it's no wonder that he and KFC are alliance enterprises. They really deserve that sentence. It's not that one family doesn't enter one door."

After all, Li Mu asked, "what about Coca-Cola?"

Ding Jiandao: "Coca Cola has had deep cooperation with us, and the cooperation effect is very good. They have tasted the sweetness of cooperation and promotion between offline enterprises and online enterprises, so they are very interested in the cooperation of" plant vs. zombie online ". They are also very interested in the cooperation mode of" committed exposure times "that you put forward. They give it to me at present Their feedback is that if the two sides reach a cooperation, they promise to cover the image of "plant vs. zombie online" in 60% of their product packaging in a one-year cooperation cycle, that is to say, in terms of the annual sales volume of tens of billion bottles of Coca Cola, once they cooperate with us, they will, within one year, put the cartoon image of our "plant vs. zombie online", It's printed on the outer packaging of tens of billions of bottles of Coca Cola and other drinks under the brand. "

When Li Mu heard this, he did not hesitate to slap the table and said, "yes, we will cooperate with Coca Cola. As long as they promise to print our cartoon image on more than 60% of the product's outer packaging, we will only charge one dollar a year for copyright use."

In today's era, the popularity of Coca Cola is much higher than that of the Internet. At least half of the world's people know and consume Coca Cola, but the number of Internet users in the world is less than 10% of the total population.

Coca Cola itself attaches great importance to brand marketing, so the annual promotion budget in the global market is surprisingly high. The more this is, the more they need to cooperate with some powerful non competitive brands to exchange resources and complement each other's advantages.

For a fast-moving consumer goods enterprise like coca cola, the real competitors are very cruel. Pepsi Cola invests a huge amount of marketing funds every year. It invites a series of famous stars and stars to set up its brand image. Everyone's competition has entered the white heat from brand publicity, packaging design, offline distribution, container display and many other links.

In this case, Coca Cola has long realized that it needs a unique element which can't be owned by its competitors. Through this unique element, it can improve the consumers' recognition and even their purchase intention.

Just at this moment, Muye technology came to the door. The image of zombies in the plant war is now booming in the Internet field. For Coca Cola, if we can get the cartoon image of zombies in the plant war for our product packaging and publicity, we can realize the obvious distinction with competitors, which is bound to be a huge promotion for offline sales!