Chapter 1333

Adding Chinese elements to "plant vs. zombie online" has become the top priority of the whole game team at present.

Chen Tong, a man of culture, really has a keen sense of culture and a very original understanding. Li Mu just hopes that plants and zombies can become famous games produced by China, and that the images in the game can become famous cartoon images produced by China, but he never thought of adding Chinese directly to the game The elements, especially the "cartoon Chinese zombie" image proposal, are simply exciting.

In order to thoroughly develop the brand, Li Mu asked Chen Tong to take the lead and establish a derivative team, which should cooperate with toy manufacturers to design and produce corresponding toys, dolls, pendants, ornaments, dolls, handicrafts and various interesting daily necessities for each cartoon image.

Li Mu has put forward several ideas, such as a small pea shooter who can shoot plastic pea bullets. Such a small toy can be designed as the size of a key chain, and even a key chain can be made by adding a chain and a key ring;

the nut wall can also be designed as a key chain, and at the same time, the nut wall itself can be a small pocket tumbler The nut wall, with tears hanging from the corners of the eyes and firm expression, is particularly cute and adorable. It is loved by the little girls. It has the temperament of a lovely boyfriend in the girl's mind. Therefore, the nut wall can also be designed as a pillow or doll. The target group is those young female customers;

in addition, each image can carry out various attempts As long as we work hard and do a good job in quality control, the derivatives produced will surely be loved by users.

However, Li Mu also reminded the head of the public relations department to do a good job in fighting against piracy, to use the powerful influence of Muye technology, as well as the very good public praise and government relations, to monitor the small commodity industry on the market, and to resolutely crack down on the image of illegal businessmen pirating plants and fighting zombies.

Finally, Li Mu gives everyone a big plan that no one dared to think about before: if the offline promotion and derivative products of plant vs. Zombies are well done, in the second half of this year, he will cooperate with Hollywood to shoot the animated film of the same name of "plant vs. Zombies". He can cooperate with Spielberg's DreamWorks, Disney and Pixar. Who can put the This game is the best animation, with whom to cooperate.

Why can't a "angry birds" win 300 million box office? As long as the influence is enough, it can be expected.

The plan of the big movie has given us great encouragement. No one can imagine that a game can be turned into a movie and put on the big screen. But they believe that Li Mu, as long as Li Mu says it can, it can!

Li Mu will not worry about purely making money any more. In a few years, his current enterprise, as well as Mark Zuckerberg and Elon Musk invested by him, will create a few hundred billion dollars or even more for him. In this tone, Li Mu should not only add money, but also transform it.

For some businessmen, making money to a certain extent will become boring, boring, even if he feels that making billions a month has made him feel pain, but he still continues to make money while suffering, Li Mu will not have the idea of pretending to make billions a month, or tens of billions a month will not make him feel pain, and if the money is made back only a pile in the bank account I'm afraid it will really hurt him.

Therefore, there are many things and responsibilities for Li Mu to plan for himself in the future, including how to help Huaxia to do a good job in cultural output globally.

In order to export global culture, the first thing we need to do is to have super IP as a weapon to capture cities and land. The so-called IP, in the written sense, is intellectual property rights. Marvel paints an iron man as IP, and Li Mu paints a "old Ding man" as IP. But the difference is that iron man can win more than one billion fans in the world. It's estimated that old Ding is tired of even three-year-old children now, Therefore, if we want to say that IP in a strategic sense, we must have a strong base of fans, and fans have the potential to pay for intellectual property rights.

In recent years, the concept of "IP" and "IP derivative" has not been created, but "IP derivative" itself has long been the way of making money in the entertainment field of Europe, America and Japan. The first to play IP derivative is Disney. Mickey Mouse and Donald Duck have been popular all over the world for decades, and then various derivative products including Mickey Mouse and Donald Duck image have also been launched When Li muxiao was a child, half of the kindergarten students carried Mickey Mouse and Donald Duck's schoolbags. Although they were pirated, in the mature market environment, all similar derivatives were helping Disney make money.

The most powerful of Disney's IP derivatives is the theme park. The first theme park opened almost 50 years ago. All the elements in the theme park are its own super IP, that is, those popular cartoon images around the world, including Donald Duck, Mickey Mouse, snow white, Cinderella and Winnie the Pooh. These super IPS can not only be directly transformed The fans of their own cartoon can also be unique in the global market, which is really powerful.In contrast, until Li Mu's rebirth, there was not a real theme park based on Huaxia IP. On the contrary, as soon as the Disneyland in Shanghai opened, the business was so hot that Disney doubted life. Mr. Wang, the richest man, once said that Wanda was there and Disney could not make profits in two decades, but Disney in Shanghai had made profits in the first year of opening, This shows how stable and powerful an enterprise with historical background, mature model and strong IP support is in the market.

In Li Mu's eyes, if Wanda theme park does not have strong IP support and the ability to continuously create high-quality IP, then Wanda theme park will never be able to compete with Disney. At most, Wanda theme park will compete with the pure amusement park like happy valley and Fangte in terms of hardware and management level.

But Wanda can never catch up with Disney's soft power. Even three-year-old children know that they can see Mickey Mouse, snow white and Cinderella, and even the fairy tale world, entertainment facilities, characters and wonderful performances belonging to these characters, which Wanda can't catch up with anyway.

Li Mu hopes that in the future, he can use the money he makes to create some super IPS that can sweep the world for China. Zombies are the first in plant Wars. In the future, there may be angry birds, fruit ninjas, temple escapes and other phenomenal super games. If China's online culture develops, he can also help the Internet culture IP to carry forward and make Chinese classics Net text is exported to the world in the form of excellent film and television works.

In Li Mu's opinion, it has always been a great regret that the Oriental exploration IP like "ghost blows the lamp" has not been exported to the world. In Li Mu's mind, it is also a great regret that the Chinese classic science fiction like "trisomy" has not been made into an excellent film and then exported to the world. There are many reasons for this regret, such as the overall strength of the Chinese film and television companies is not enough, and the Chinese film and television companies are not strong enough The level of employees in the industry is still insufficient, and the capital drive of Chinese film and television industry is not enough, etc., but in the final analysis, it is the problem of money.

For an independent project, no capital is willing to lose money to do it, because if an independent project loses money, it is almost impossible to have another chance to earn it back. Film and television production is a standard independent project. The story of ghost blowing lights is really good, but the presentation cost is too high. The first consideration of film and television companies and film and television funds is whether they can earn back the cost. Under this premise, we should Do not shoot, or only invest less money to shoot a bad film, so there will be so many 50% special effects of garbage movies constantly emerging, such as "ghost blowing lights" or "Tomb raiding notes", even the domestic audience can not accept, how can it be exported to overseas?

However, if Li Mu comes to the market, there will be no such problem. In the future, his assets may be too much to spend. If he takes a budget of 200 million US dollars in 2010, ask the most professional team in the world to shoot "ghost blowing lights", which will surely push "ghost blowing lights" to the international market. If he can invest 500 million US dollars to shoot "three body" trilogy in 2015, this trilogy will be won The Hugo Award winning Chinese sci-fi masterpiece will surely become a world-class sci-fi IP, but why can't ghost blowing lights and trisomy achieve great success in film and television? At the end of the day, it's a lack of money.

There is no lack of rich people in China. What is lacking is people who are willing to pay for cultural communication and do not pay back. When the box office in China started to improve, all kinds of capital went into the film and television industry. But none of these capital was for the sake of culture itself. They all regarded culture as a business that can make quick money, organized a film and Television Fund and invested several film and television projects I hope the box office will be over 100 million, over 500 million and over 100 million.

In order to achieve the goal of making money, some of these so-called "cultural people" have no choice but to make money. Some plagiarize others' stories, some infringe others' copyrights, some treat the audience as a fool to make false propaganda, and some hire all kinds of sailors to hype wildly, or even blacken competitors, to buy the box office, or even steal others' box office. Therefore, Huaxia The overall professional ethics of these people who play in the cultural industry is not as good as that of the real estate group. After all, the real estate group wants to stir up the real estate market together. No one has ever looked forward to the unexpected collapse of another's real estate, let alone the explosion of another's house

Li Mu doesn't want to be associated with the so-called "cultural man" full of copper stink. He wants to take culture as a noble thing to do. In the future, he is willing to spend tens of billions, even tens of billions, or hundreds of billions of dollars, in his lifetime to continuously support the cultural projects of China, and do a good job in helping the output of Chinese culture in the world. After all, culture is not the same Business, but an art, a national culture, not only an art, or a heritage!