Chapter 1342

The intention of merger and acquisition as well as the intention of individual share purchase were both reached, and Li Mu finally absorbed an absolutely important partner for his great ecology.

Holding 25% of Baidu's shares is enough for Li Mu to tie Baidu to his side. In the future, the BTA pattern has been put into his own ecosystem.

It is gratifying that Li Mu's "BTA" integration strategy also has another Taobao logistics that is comparable to and even will inevitably surpass Shunfeng.

In the last life, BTA checked and balanced each other for quite a long time. Now, "BTA" has fallen into the hands of Li Mu. Instead of internal friction, all resources have been connected with each other. In this way, it will be faster and fiercer in the future.

After sending Robin away, Li Mu called together the core team of Muye technology and Taobao technology, opened a bottle of 3000 ml champagne in his office, and celebrated this huge harvest with everyone.

Everyone can't understand why Li Mu attaches so much importance to a Baidu with a valuation of 120 million US dollars. With the existing volume of Muye technology and Taobao technology, 120 million US dollars is nothing at all.

After everyone raised their glasses to celebrate, Li Mu said why he was so happy.

"Search engine will have great development potential in the next five to ten years. This potential is not only in the traffic, but also in the accurate analysis and promotion of users."

Now Baidu hasn't found its own profit model, and most Internet companies don't realize the deeper profit space of search engine, but Li Mu is very clear about it.

Li Mu explained to everyone, "search engine will become a necessary tool and entrance for netizens in the future, and because of its special product tonality, it can get the most core demand information of users. It is meaningless for search engine to get this information by itself, and it must be connected with the solution of users' demands, so as to turn users' demands into profits."

Li Mu Dun said, "think about it carefully, the users who will search for sports shoes in the search engine. Eight Chengdu is the potential users of sports shoes. The reason why they will search for relevant information on the Internet is probably because they want to buy sports shoes, but they are hesitant to buy sports shoes. At this time, the top three search engines come out There are three links, which may directly affect their purchase behavior. If we put "Li Ning" in the first three links, then we can associate the users searching for "sports shoes" with Li Ning, so as to improve the popularity and sales volume of Li Ning. Is Li Ning willing to pay for this ranking? The answer must be yes. Even if Li Ning doesn't want to, there are brands such as ADI, Nike and Anta waiting to cooperate, which is the first level combination of search engine and user's demands;

"the next step is to go deeper, or users search for sports shoes, or put Li Ning's relevant links in the top three, but the links don't jump to Li Ning's official website, or Li Ning's official website What happens when the designated other pages jump to the flagship store of Li Ning on Taobao or the search result page of "Li Ning" on Taobao? "

"Like the first one, Li Ning's sales volume and popularity will be improved, but the difference is that the user traffic and trading volume are transferred to Taobao by the search engine. In this way, search engine profits, keyword related enterprises profits, Taobao also profits, three wins."

Li Mu nodded: "that's right! This is the key point. If we don't cooperate with Baidu, what kind of state will Baidu enter in the future? With the continuous development of search engines and the accumulation of users, they will do such things at a certain time. However, they may take the key words of sports shoes to compete with all sports shoes brands, or they may take the key words of pots and pans, firewood, rice, oil and salt to compete with the enterprises in the industry. In this way, it is No One kind of cooperation mode, under this kind of cooperation mode, our Taobao is not affected, neither good nor bad for us. "

"But what would happen if another e-commerce website in the industry pretended to be the leader and reached cooperation with Baidu? Baidu is likely to tie up the first kind of cooperation with this e-commerce website and operate in the second three win mode. In that case, a large number of precise users searching for commodity names may be hijacked by other e-commerce websites, which will bring us a huge threat. "

"Let's take Taobao's best selling electronic products as an example, and analyze the process of users buying mobile phones on the Internet. I think if they don't have the model they like, they will first search for mobile phones on Baidu, then understand the price, shape and reputation of each brand's mobile phones at this stage, and then decide which one to buy; if they do They have a favorite model, they will search this model directly, and have a look at the reputation of this model;

that is to say, users must go to the search engine first to understand, rather than directly place an order on Taobao. In this way, we must have a sense of crisis, and guard against other competitors hijacking our potential users in this intermediate link, which is the easiest hijacking The link that happens is search engine. Once users are hijacked by search engine and other e-commerce platforms, what we lose is not a single transaction volume, but a loyal user who is likely to buy online for a long time. ""So, for our future development, google must be completely controllable. If it is not controllable, we will support other controllable competing products, and then we will defeat it. Now, Baidu has willingly joined our ecosystem. After the contract is fully implemented, I will formally put forward the demand to Robin. Baidu must put all the keywords of commodities into practice To Taobao, we should not only put Taobao's links in the top three, but also ensure that the other two links in the top three have no competitors! If you think about the types and specific names of commodities, at least tens of thousands of them. Suppose each keyword has five to ten searches per day, how much is the total search volume? If all these searches are locked by Taobao, which other e-commerce websites can compete with us? "

Li Mu's words made everyone on the scene realize.

Li Mu wants to control search engine, it is for this purpose!

Think about it carefully. What Li Mu said really makes sense.

There are too many keywords related to commodities, which can be called massive. Behind these keywords, there are huge search users and potential purchase demands. If Baidu starts to grasp these demands one day, it will find huge profit space.

Li Mu saw this market today. In a year's time, google may seize this market. At that time, Baidu's market value will skyrocket along with the sharp increase of profit margin. At that time, the cost of acquiring shares in Baidu is high, the difficulty is great, and it is easy for competitors to develop it into a tool to counterattack Taobao.

But now we can rest assured that such a huge search engine precision traffic blue ocean has been locked by Li Mu in advance.

At this time, Li Mu said to bishop Lei and senior brother Liu: "at present, 25% of Baidu's shares are not enough. Before Baidu goes public, there must be shareholders of the founding team who want to cash out in advance. You can find a way to keep a close eye on this piece. From today on, all the shares you can get in Baidu, even if they are only one in ten thousand or even one in ten thousand, should not be let go of the options nationwide Absorb it for me. "

The two nodded: "don't worry, we will be fully operational."

Li Mu said: "this matter must be done in a decentralized way. We need to find more shell companies or agents to absorb it in a low-key and decentralized way. In addition, we need to find powerful partners in the capital market of the United States in advance. When Baidu IPO in the future, we can re absorb Baidu shares through capital. The more shares we hold in the future, the better. Apart from these 25%, all the rest will be better Spread out and hide well in case of emergency. "

……

As the negotiation went more smoothly than expected, even after a little celebration, Li Mu finished his work more than an hour ahead of schedule.

After calling her mother and saying that she was going back early, Li Mu called Li Ziwei to her office and asked her, "is there any arrangement after work?"

Li Ziwei shook her head: "there's no plan. Now there's an epidemic going on everywhere. After work every day, she hurried home. She dare not go anywhere."

Li Mu nodded and said, "let's put the work at hand first, and follow me for ten minutes. My mother asked you to have a meal at home. She hasn't seen you for so many days and said she missed you."

Li Ziwei was surprised for a moment and said with some embarrassment, "thank you for Miss Xiao..."

Speaking of this, Li Ziwei began to get tangled in her heart.

Li Ma likes her very much, and she is very grateful for this. But she is Li Mu's employee and assistant after all. If she and Li Ma have intimate personal relations, she is worried that it will affect the boss's judgment and bring bad impression to the boss. In case the boss thinks that he is in order to get a better future, she purposely goes close to Aunt Xiao, even if she is afraid I have a bad heart for myself.

Li Ziwei has no great ambition, just cherishes the opportunity of rapid growth and learning beside Li Mu, so she sometimes worries about whether her motivation will be impure if she is too close to Li Mu's family.

But Li Mu didn't think so much about it. For him, an assistant like Li Ziwei can train another one if he doesn't have one. But if his mother wants to accept a girl as a daughter, it will be the same in two lives.

Seeing that Li Ziwei was still standing in place, Li Mu urged: "don't be silly, go and pack up. We are ready to go."

Li Ziwei nodded and said, "I'll see you in ten minutes."

"Good." Li Mu said, "give Wang Yuanlang a call and say that I have drunk and let him drive."