Chapter 1353

When chatting with Chen Wan and he Jiong, Li Mu listened to the two people talk about the grand strategy of this year's southern Hunan Satellite TV. From last year to this year, Hunan Satellite TV realized an extraordinary leap. Because of Chen Wan's participation and Li Mu's traffic support, the trump card variety show "happy base camp" has become the best and most popular variety show in China; while "super girl", Jane It is the history of talent shows that has been created. Before that, no one believed that talent shows could be played so big that people all over the country could pay close attention to them.

Because of this, the major strategic focus of Hunan Satellite TV this year is all on variety show and talent show. In addition to ensuring that the audience rating of happy base camp does not decrease, it is more important to prepare the second super girl. The second super girl is not only to do, but also to continue to do more to further enhance its influence.

In addition to these two aspects, Xiangnan satellite TV wants to put on a new variety show in the near future to improve its own variety program product line. However, due to the lack of a suitable variety mode, it has recently pulled several planning teams to plan and conceive, but there has been no satisfactory results.

"In fact, the idea of opening a new variety show on the stage is mainly for Mr. He," Chen Wan told Li Mu in a chat. "But in terms of the mode, the new variety show must be separated from happy camp and super girl, so it's a bit difficult to do."

Li Mu nodded and asked him, "teacher he, do you have any ideas?"

He Jiong shook his head and said: "I don't have any good ideas for the time being. After all, variety shows are just a few. They are either" happy base camp ", a more comprehensive and lively interview game variety show, or they fix some kind of game and talent show. We already have the first and the last, so we can only start from the direction of the game, such as CCTV's "Lucky 52" kind, but everyone gathered in a discussion many times, has not a good idea

"Chen Wan said with a smile:" there are leaders on the stage who suggest that Mr. he simply go on an answer program, similar to CCTV's Happy Dictionary. Mr. he disagrees

He said with a helpless smile: "such programs have rotten streets at home and abroad. Almost every country has more than one variety show of answer type, and we have more than one show in China. Now it's too late to do it again, and we can't seize any opportunities."

Li Mu nodded approvingly and said with a smile: "the mode of this variety show itself is very simple. The simpler the form of the program, the more difficult it is to overtake on the curve. CCTV's" Happy Dictionary "has been ranked first. As long as there is no big problem in this simple game mode, it can basically guarantee the lead. If one day" Happy Dictionary " No, it can basically prove that this kind of program is not working. Unless it can be upgraded in this mode, it is difficult to catch up with the leader. "

When he heard this, he immediately gave Li Mu a thumbs up: "Li always sees things too well. This kind of program is too simple and the main line is too single, so it's difficult to surpass it. The audience of happy dictionary is very large now, and the influence of the program is very large. In this case, almost all other programs of the same type on the market can't come out Even if Xiangnan satellite TV comes to do it, the audience has been used to such programs as "Happy Dictionary" and Wang Xiaoya's hosting style. It's very unlikely that we want to start a similar program to catch up again. "

As he said, he said: "unless we upgrade the model to some extent as Mr. Li said, I also thought that my idea at the beginning was simply to invite stars to participate in the quiz show, which can attract more points, but the meaning on the stage is that the cost of stars is too high, and there is also a point that stars generally don't like to participate in the special fancy variety Festival They like simple and entertaining programs, or talk shows and quiz shows with large space. There must be few program guests to be invited, unless they commit fraud. However, this kind of fraud is too easy to be detected. Once it is detected, the credibility of the program will be completely disintegrated and the life of the program will be over. "

Li Mu heard embarrassed laughter and laughed. He laughed and said, "he is really humorous, but I believe you make complaints about the reality. Most of the stars are not willing to participate in such a program."

Although he didn't say it clearly, the meaning of his words is clear. Most stars don't like this kind of programs. The reason is that most of the stars' knowledge reserves are weak and much weaker. They are willing to show their appearance, their acting skills, their singing voice or their personality and emotional intelligence to the audience, but they are not willing to show their intelligence Show to the audience.

Li Mu can't help but think of a well-known variety show that he saw in his last life, in which a dozen star guests, one of whom can make a simple one yuan quadratic equation, are praised as learning bully by other stars. This scene is really sad. These stars adored by countless young people are crazy. They can't even solve a one yuan quadratic equation. They How is it possible to be willing to participate in intelligence competition programs? If there is any topic in junior high school textbooks, and they can't answer it, isn't it dead in front of the national audience?The same is true of CCTV 's once short fire "Huaxia poetry conference" program. Most of the stars are certainly not willing to participate in such programs. They are busy making money every day. How many poems can they remember in their minds? In Li Mu's view, it's a miracle to catch 10000 Chinese entertainment stars to recite the necessary classical Chinese for middle school Chinese, such as "leaving the teacher" or "preface to tengwangge".

Therefore, it is impossible to invite stars to participate in such programs for a long time.

At this time, Chen Wan asked Li Mu, "by the way, do you have a good variety show mode recently? If there is one, we can still cooperate with us like super girl. "

Chen Wan once heard about Li Mu's chat. At that time, Li Mu casually said that there will be more variety shows to cooperate in the future. So in her opinion, now is also a good opportunity for Muye image to strengthen cooperation with Xiangnan satellite TV. If Li Mu has any good ideas here, it will definitely achieve a win-win situation. Li Mu will benefit, and Xiangnan satellite TV will also benefit Moreover, Chen Wan was taken care of by he Jiong on Xiangnan TV, so Chen Wan also hoped that Li Mu could help him.

As soon as Chen Wan spoke, there was full expectation in his eyes.

It's lucky to make friends with top resources like Li Mu. If Li Mu can really output a little resources to himself, it's the best thing.

Li Mu has a lot of very good variety models. Whether it's a running man or a good voice, or a stand to the end, if you are the one, extreme challenges, and great challenges. These variety program models are phenomenal products that can be popular in today's society where entertainment industry is short of variety, but Li Mu doesn't care much about the interests of this part Space, if he takes out these variety models, it must not be for making money, but as a strategic resource, so it's not time to take them out.

Among them, the swivel chair mode of the good voice is very bright. In Li Mu's eyes, the good voice is the advanced evolution mode of the talent show, at least several levels higher than the super girl, just like the i7 processor and the current Pentium processor, the gap is huge. If the good voice mode is taken out, it is equivalent to ending the lifeline of the super girl in advance Super girl is in its prime, so there's no need to release good voice.

What's more, the mode of good voice can be completely exported to the world in the form of copyright. When Makino image is ready to embark on a global strategy, it's the best time to take this program out.

As for other reality TV programs, Li Mu also thinks it's not suitable to cooperate with Hunan Satellite TV for the time being, especially the phenomenon level reality TV show running man. For people in the entertainment circle, running man is just the training center in Red Alert - the glory of the Republic. The magic of the training center lies in that no matter what kind of arms they are, as long as they enter the training center, they will come out It's a three-level soldier, whose combat effectiveness is high, and "running man" is the same for people in the entertainment industry.

Running man's permanent guests, as long as they are not too annoying and find the right orientation for themselves, will definitely be able to get popular through this program. Even those stars who have been in the entertainment circle for more than ten years have not been in the front line. Running last season in running man is basically a proper first-line big guy, and those stars who can make running man a guest can also benefit from this program A lot of unknown second and third tier stars are famous all over the country immediately after they had a male runner.

If you want to be a runner up, Li Mu must first build up the signed artist lineup of Muye image, and then runner up will directly become the training center of his company's artists, and use runner up to absorb all the national ratings, and then distribute these ratings to his own artists, so that they can grow rapidly.

Thinking for a moment, the top variety shows that Li Mu can think of are not suitable for this time. Either the timing is not right, or they are not willing to give up. What's the embarrassment of getting a runner? No, there are only two possibilities for this super variety show. One is to make a "training center" for Muye's artists and the other is to give it to Chen Wan.

If Chen Wan needs to, Li Mu can take this program out at any time, and then give her the role of an baby. No one can do anything but her.

When he was worried, he suddenly thought of a reality TV variety show that he had participated in in in his last life. Then he opened his eyes and asked him, "Mr. He, I have an outdoor variety show model here. If you are interested, I can send this show to you."

Mr. He asked pleasantly, "Mr. Li, can you tell me more about it? What is the main line of the program? "

Li Mu smiled and said, "the main line of the program is extraordinary rural life. The name of the program is yearning for life!"