Chapter 1371

Yang Ma's solicitation of Chen Wan and he Zheng didn't surprise Li Mu. On the contrary, the party's success has greatly exceeded Yang Ma's expectation. In this case, Chen Wan and he Zheng's aura is more dazzling. Instead of giving their ideas, Yang Ma goes against the normal logic.

So Li Mu asked Chen Wan, "did Yang Ma give you any promise?"

Chen Wan nodded: "the message from the senior management of Yangma is that at present, the strategic policy of Yangma is no longer a pure serious media, but a breakthrough in entertainment and a relatively big breakthrough under the condition that the part of serious media remains unchanged."

Speaking of this, Chen Wan added: "that is to say, in addition to the one set of CCTV mom, other channels have a deep space for entertainment development. Two sets, three sets and four sets can all be used for entertainment development. If two people are willing to join CCTV mom, then the entertainment resources of these three sets of programs will be open to them and cooperate with them vigorously."

Li Mu nodded and said: "it is understandable that comprehensive development is the ultimate goal of every enterprise and unit, and it's not a day or two for Yang Ma to improve her influence in entertainment."

"This time, it seems that we are going to intensify our efforts," Chen Wan said

Li Mu smiled and asked her, "what do you think of teacher he? Has it been discussed? "

Chen Wan nodded his head: "I found an opportunity to have a private chat. Mr. He said that although Yang Ma always wanted to develop entertainment, she didn't have such a strong idea as now. It seems that it should be true. He said that if Yang Ma can cash in these resources, it should be a good choice."

Li Mu asked again, "what about you? What do you think? "

Chen Wan chuckled for a moment, then said quietly, "I just think if I come to CCTV, I'll be closer to you..."

With a gentle smile, Li Mu took her hand and said seriously, "I also want you to be closer to me, but you can't delay your future just because you are closer to me."

Chen Wan was puzzled and asked, "why do you say that? Yangma's resources are no worse than those of Xiangnan TV... "

Li Mu smiled quietly and explained: "no matter how Yang Ma wants to make efforts in entertainment, it is impossible for serious media to change. This is a gene, which can't be changed. People can have plastic surgery, can do organ transplantation, but can't change their DNA. This is something in their bones. In the balance of Yang Ma, seriousness must be greater than entertainment is the most important thing , if the development of entertainment is too good, which affects this balance, then it will be adjusted to ensure that seriousness is always greater than entertainment, and if the host wants to take root in the development of entertainment circle, he must choose a platform where entertainment is greater than seriousness, so that there is enough development space. "

Speaking of this, just before the red light of the intersection, Li Mu stopped the car, looked at Chen Wan and said seriously: "in the next few years or even ten years, Xiangnan satellite TV should be the most powerful platform for entertainment gene in China. If you leave it too early, you will not only lose a good opportunity, but also be easily seized by others to overtake in the corner. In the entertainment circle, No There are too many rising stars, so many people have sharpened their heads and drilled in. "

Chen Wan's expression flashed over a light depression and nodded softly: "I know, then I will turn around and decline this matter."

When Li Mu saw that she was not happy, he reached out and touched her face, comforted her, saying: "one year is short, two years are long. I will help the image of Muye up and run, and you can take over. At that time, you don't have to show up in front of the stage. No matter in Yanjing or anywhere, where you want to be, you will become the real big sister in the Chinese entertainment circle, and It's the only big sister. All heavenly queen should be respectful to see you, not only because you are my woman, but also because you hold the most powerful resource in the whole Chinese entertainment circle! "

Chen Wan blushed, lowered his eyes to avoid Li Mu's eyes, and said shyly, "if it's your woman, it's all up to you."

Li Mu gave a bad laugh and said, "by the way, your plane tomorrow afternoon, right?"

"Well." Chen Wan nodded, "two thirty."

Li Mu said, "tell Mr. He that I have finished the copy of yearning for life. Let him come home tomorrow morning. I will give him the copy and tell him about it by the way."

Li Mu takes the time to write a rough copy of the magic changed "yearning for life". He is going to let teacher he have a look at it first, and then take it back to the leaders of Hunan Satellite TV. If the leaders of Hunan Satellite TV are interested, Muye image will cooperate with them with this copyright. If they are not interested, they can also cooperate with other stations.

But this is just a bargaining chip. As long as Xiangnan satellite TV can meet his cooperation conditions, Li Mu really doesn't want to go to other TV stations to cooperate. Apart from some people who know CCTV mother, no one else knows other TV stations. He is too lazy to open up a new channel for TV cooperation.

……

The next day, when he saw the copy of yearning for life in Li Mu's family, he hesitated for a long time.

In his view, this "yearning for life" is a bit different, and he can't even give it a clear positioning.Say he's an entertainment show? No; he's a variety show? No; he's a documentary? Not to mention, what is it?

What's more, do people watch this kind of TV show which is similar to the TV show of family and boring? Three men and a dog, a farmyard, a bunch of rice and other crops, and then invite guests to come over for dinner and experience the farm life overnight Don't even play a game. Do you like it?

To know that all the variety shows now can not be separated from playing games. It can even be said that the game is the soul of the variety show. When Chen Wan joined the "happy base camp", the "who is the undercover" brought by him is the most popular game in the variety show at this stage. The "happy base camp" can stand out in all the variety shows, and this game also has great contributions.

Now, Li Mu suddenly gives a new variety show mode, which has no game but a farmyard

He couldn't figure out why he didn't think the program would be very interesting. Compared with Li Mu's super girl, the program is far worse.

Li Mu could see the hidden struggle and tangle in his expression, so he smiled and asked him, "what's your opinion, Mr. He?"

He Jiong hesitated for a long time and didn't know how to answer.

Li Mu said with a smile, "Mr. He, if you have any idea, just say it. After all, we are ready to cooperate, rather than sell unilaterally."

He Jiong looked at Li Mu, looked at the copywriting in his hand, thought for a moment, and plucked up his courage to say: "Mr. Li, to be honest, I admire your vision in many aspects. Super girl has also proved your extraordinary thinking mode in the talent show, but I really don't understand this" yearning for life ", and I don't even know how to give this festival Category... "

"Reality show."

Li Mu said these three words with a smile on his face.

He Jiong didn't react for a moment, and then realized that what Li Mu said was reality show. However, reality show is just a western concept in China, and it's not familiar to domestic TV stations and domestic audiences. What's more, his impression of reality show doesn't have an idyllic precedent.

At this time, Li Mu explained with a smile: "Mr. He, a reality show program, doesn't have to have a warm atmosphere or be noisy. Now all the variety shows are the hosts and guests shouting and shouting together on the stage. To be honest, the form has been very boring for a long time. Everyone plays the same pattern, and the only thing that wins is the host who is more outstanding Name, who invited guests with bigger brand, whose program effect is better, to be frank, it's just like firing firecrackers, whose gunpowder is filled with more, whose explosion is loud, who wins. Why not change the routine? It's always a firecracker. Even if it's a celebration, the audience will be tired of aesthetic appreciation. You don't want to go anywhere during the new year's Eve, do you? "

He was silent for a moment. I have to admit that what Li Mu said is also reasonable. Now variety shows are noisy and the mode is the same. No one can really launch something new.

With a sigh, he Jiong nodded and said: "Mr. Li, I have to admit that what you said is reasonable, which gives me a new perspective to see the current situation of domestic variety shows. Before, I was immersed in this noisy mode, to see the noise of others, where is worse than our noise, how to make our noise more lively and interesting than others' noise, no You can get out of this box. "

Li Mu smiled and said, "so I want to cooperate with you in" yearning for life ". This program is far away from the hustle and bustle, even the bustle, festivity, adventure and frolic of the existing variety show. It will send you and two other guests to the countryside. It will quietly bring you something that is relatively real, sensible and can better reflect life and show the truth and essence of life, so that the audience can also I have the opportunity to experience this truth and find a warmth and peace in my heart. The direction of this program is wandering, simple and yearning, so it's called yearning for life. "

He Jiong nodded his head, and Li Mu had already told him a lot. He could see the essence of the program clearly. So, the program was not as boring as he imagined.

At this time, Li Mu added: "to be honest, Mr. He, sister Wan is the person I care most about in the whole TV field. In other words, Muye image will be involved in the TV field, and it's entirely because of her. If such a program is not because the permanent guests are not suitable for mixing men and women, and it's not suitable for selecting all women, I really hate to take this program out to you Women are the representatives of life. It's more suitable for a few women to manage their life. They don't want to impress the audience much more than a few men. So if you are interested in this program, you must be a permanent guest. Then I'll find two people to match with you. They have my model, my online resources, my financial support, and the TV Resources of Xiangnan satellite TV Yuan, and you, Mr. He, this program will be very popular! "