Chapter 1378

Li Mu used to make profits for both Lucas and the cinema, but Lucas had a keen sense of smell. After he realized Li Mu's real intention, he immediately made a decision: Li Mu's making profits, he didn't want any of them, and all of them gave up to the cinema.

The monologue in Lucas' heart is: can't you see the money? Although I can see it, I have to act like you can't.

If both the copyright owners and the distributors are willing to make profits, the only object they can make profits is the cinema.

The cinema is different from the copyright owners and distributors. Copyright and distribution are not only about box office, but also about word-of-mouth, influence, brand awareness and corporate image, but only about box office.

If it's a completely neutral theater without any interference from the distributors, there will always be only one way for it to operate: to give the most films to the most profitable ones.

In North America, the distribution proportion between the issuer and the cinema is not fixed. The way of ladder distribution is adopted. Generally speaking, in the first week, the distribution proportion of the box office issuer is the highest. Then, with the extension of the release timeline, the distribution proportion of the issuer continues to decline, and the proportion of the cinema is increasing.

The reason for this split account mode is to improve the film arrangement willingness of the cinema after the film has been released for a period of time, the popularity has declined and the seating rate has declined. It can also be seen that the management consciousness of the cinema is that all the seat resources are fixed, and what they want is the maximum utilization rate of seats, which is the same as that of airlines.

If both the issuer and the copyright owner are willing to sell part of their proportion to the cinema, it will be a huge driving force for the cinema, which will make them spontaneously contribute more film arranging resources.

Lucas's decision made Li Mu very satisfied. His consciousness proves that this man is a smart man, and he is very good at what he likes. It is much more comfortable to cooperate with such people than those who only know to strive for greater interests for themselves.

Considering that North America will still be the largest box office market in the world in the next decade, Li Mu needs to find more powerful partners in North America.

Spielberg and DreamWorks are now their own partners in production, while in distribution and cinema, they need to expand other powerful partners.

Lucas is a good friend of Spielberg. He can fly from the United States for this cooperation to prove his determination and attitude to do things. Without blinking, he gave up his 10% share, which proves that this person's thinking mode is very right for his stomach. Therefore, he has become the best cooperation partner in the field of North American film distribution in the future Elephant.

After the decision, Li Mu said to Lucas, "I can sign a copyright sublicense agreement with you today. How long do you think it will take us to release this film in the United States?"

Lucas said: "after signing the contract, if there is no English subtitle for the film source, then we have to quickly arrange the production team to make it. This is faster and can be done in a few days. If there is English subtitle, I need to send the copy directly to the American Film Association for rating. At the same time, I will contact the person in charge of each theater line to watch the film, and then privately talk with them about film arrangement Specific conditions. After rating, we will set a release date, and then launch publicity. Once the date arrives, it will take about two months if the whole process is normal. "

"Two months?" Li Mu frowned and said, "time is a little too long. Can you hurry up?"

"Mr. Li, in fact, under normal circumstances, when a film is introduced to the cinema, it will take more than two months. The more the film has great expectation of commercial value, the more it should reserve the publicity cycle, which is generally about two months, or even longer," Lucas said

Li Mu said: "our film has been pre heated by the game, and there are many net friends on the Internet who are responsible for publicity, which has a good audience base. In this way, it is unnecessary to lengthen the publicity cycle to two months. When you start to submit the film rating, I will start the online publicity, and you will also start to prepare offline publicity. We fight for Reduce the publicity cycle to 7-10 days, and then think about the acceleration method in other links to see if you can reduce all the time axis to about 20 days from today. "

"20 days..." Lucas hesitated, frowned and pondered for a long time, and said: "President Li, if all links speed up, 20 days should not be a big problem, but it will test the propaganda work."

Li Mu nodded and said with a smile: "since there is a strong mass base now, we don't need to worry about the development of publicity work. The publicity channels under your line and on my line, including YY, including YY, and more including" zombie online in plant Wars ". Our information delivery ability is beyond doubt, but if we put the publicity The front line is too long. If the players of "plant vs. zombie online" lose their curiosity and freshness about the elements of Chinese zombies, and you want to drag them to the cinema again, it will be more troublesome. So we'd better take advantage of the hot iron to promote the film release as soon as possible to ensure that most users haven't lost their curiosity. "Lucas has never made such a movie distribution before. Hollywood has a fierce competition. Even the movies with top star lineups need to be preheated and publicized a long time in advance. All kinds of offline and TV advertisements are bombarded to deepen the audience's impression on the movie. No movie has been publicized in 7-10 days and is released immediately.

But think carefully, what Li Mu said is also very reasonable. After all, the popularity of the game is time-effective. There are countless big stars who have been popular for more than ten or twenty years or more,

but there are few games that have been popular for more than ten years, so we must seize this rare window of time to ensure that the movie will be put on the big screen before the curiosity of the audience disappears!

Then, Lucas immediately agreed to come down and said, "don't worry, Mr. Li, I must find a way to speed up the release of Mr. zombie in North America as soon as possible!"

Li Mu nodded: "there are many excellent zombie movies in Hong Kong film industry. The copyright is in my hands. If Mr. zombie is on fire, we will release one or two zombie movies immediately. Then when the summer vacation comes, we will choose one zombie movie to hit the box office in the summer vacation, and take the rest of the zombie movies to the DVD."

"Good!"

……

However, in a day or two, all the zombie themed films in Muye image's hand have already created nearly 100 million yuan of copyright fees in China. The copyright of a single movie with tens of thousands of yuan is very cheap. However, there are many domestic TV stations. When the total number of satellite TV stations and local county and Urban TV stations is over 2000, there will be more channels. Now is the time when zombie films are hot. If Usually, they had already broadcasted on TV with pirated DVDs, but because all the rights of zombie movies were in the hands of Makino image this time, everyone began to respect the rights of the zombie movies. Before broadcasting, they found Makino image for authorization.

More than two thousand TV stations, half of which proposed to buy the right to show from Makino image, most of them took the right to show more than one film. Nearly a hundred of them bought the copyright of TV series alone. Almost at any time, there must be at least one zombie movie or TV series playing in the TV stations that TV can find 。

Although the phenomenon of swarming is not very healthy, the good thing is that the audience is especially used now. The passion for genre movies back then is burning again. All kinds of zombie movies are almost unbearable.

Casually licensing a batch of copyrights earned tens of millions of yuan of net profits. The hand of Makino image made the film and television companies in three places on both sides of the Taiwan Strait all eyes red.

How many companies work hard to make several or even a dozen films all year round may not make so much money. Hong Kong Film and television companies can't make several films with box office of more than ten million yuan all year round, but Li Mu has earned the net profit that other companies may not make in several years by buying at a low price and selling at a high price. In a few days, he has earned the envy and hatred of his peers.

Li Mu didn't know that he had a funny nickname in Hong Kong film circle, zombie Taoist

The reason why Li Mu is the zombie Taoist priest is that this guy has wiped out all the zombie movies in Hong Kong. All the movies with zombies in them have been completely killed by Li Mu. He is the contemporary "zombie Taoist priest" who specializes in zombie movies.

After many Hong Kong film companies found out that they had been killed by Li mukeng, they were not only indignant, but also aroused the idea of remaking zombie movies. In their view, this is the second spring of zombie movies, a good time to seize the opportunity to make money.

Soon, a lot of anecdotal news came out of Hong Kong film circle. At present, at least six film companies are ready to invest in shooting zombie films, and they have already set up projects and are in the stage of script creation.

Hong Kong films haven't been able to escape a routine for decades, that is, to make money is to make a lot of bad movies. It's not just zombie movies, gangster movies and gambling movies. Tens of millions of people want to catch up. They just want to make fast money, don't need good scripts, don't need good directors and actors, so the rate of bad movies is so high that the audience avoids it No, in the end, we can only accelerate the overdraft of a series of life expectancy to death early.

So it's not surprising to see zombie movies suddenly glow in the second spring and try to make more zombie movies to earn money.

Among the companies that have launched zombie projects, Huanya is the worst.

Huanya feels that she has suffered a lot, because they think that Makino image has cheated all of their zombie movie copyrights, including "Mr. zombie", which is to steal all of their hens that can lay golden eggs. If Makino image is just an ordinary film and television company, they will tear up the agreement, then deny the authorization by various means, or even use many methods Dark means to achieve the goal.

Unfortunately, the Muye image is a steel plate. With their punches and kicks, they can't kick at all, so they have to bite their teeth and prepare to mount a "Mr. zombie 2003". The script is all saved, i.e. finding new actors completely, remaking "Mr. zombie" again, and using a better production team, the visual effect will be much better than that of the old version. The only problem is that In the cast, Huanya is preparing to find a first-line star to shoot this remake movie.

Li Mu didn't pay attention to this news. Anyone can make zombie movies. After all, the patent of zombie movies is not in his hands. His real purpose is to send zombie movies abroad. If zombie movies become popular overseas, it's not only the victory of Chinese movies, but also the victory of Chinese culture output!