Chapter 1404

If we say who the bosses and shareholders of Huanya hate the most, there was no unified answer half a month ago, but now, Li Mu is the most hated person in everyone's heart.

But in order to make money, Huanya still has to lower its head and find a middleman to mediate with Li Mu. Its purpose is nothing more than to hope that Li Mu can give them a break. After all, Muye image has made so much money through Mr. zombie, which should be used to compensate for the loss of Huanya and authorize the use right of zombie master to Huanya. Or Huanya is willing to give 10 million yuan to Huanya The price of Hong Kong dollar is to buy the brand name from Makino image.

When the words came to Li Mu's ears, Li Mu refused all of them without exception. His reply was very tough: "before the next time you find someone to talk to, first study what is the spirit of contract."

It's not that he wants to have trouble with Huanya, but that's what the business field itself is like. What you do and what you sell should be recognized! This is the quality that business people should have. Now that they have made money from the things they sell, they want to make money from the sequels immediately, and they want to sell all the copyrights in one breath to squeeze their own space. That's all. Now they want to find someone to be a lobbyist, and they want to deal with their popular brands at a low price? How is it possible?

Such coquettish operation, those who have sold houses in the last life, see the rising house price and lose the contract, what's the difference between the scoundrels who rob the house? Li Mu has seen such news in his last life. The owner sold the house to the buyer, signed the contract and paid the whole amount. The house price suddenly soared. The owner was very sad. He killed his house with a large group of people. He had to take back the house and cancel the contract. How could this be true?

What's more, when Li Mu took over this second-hand house, it was an old house that had been abandoned for 18 years and was almost worthless. Li Mu spent a lot of resources and energy to renovate it inside and outside. Now you want to buy it back. Why?

Such a rotten thing may let them succeed when they meet the weak, but when they meet Li Mu, I'm sorry, no one will give them face!

When Hollywood movie companies saw this, they gave up the idea of buying the copyright of Mr. zombie from Huanya and communicated with Makino in the hope that they could buy the copyright of zombie master from Makino image. However, all of Li Mu declined without exception. He had the idea of developing the IP of zombie master and was not ready to sell it directly for cash.

After rejecting Huanya and Hollywood, Li Mu informed the head of Makino image and began to negotiate the distribution right of zombie master with all regions of the world.

After all, what I bought from Huanya is the global distribution right in addition to Hong Kong. Now, the popularity of "plant vs. zombie online" is very high, and the popularity of this movie is also very high. Film distributors all over the world hope to manage this movie in their own country or region. The high box office in North America gives them great confidence and enthusiasm.

Li Mu decided to open up cooperation, but the requirements were also very clear. First of all, it was to find the most powerful distributors in various countries and regions. Second, the distributors must guarantee the film production. For this reason, Li Mu could still give 10-20% of the box office revenue to the cinema.

……

When the box office of zombie master hit US $300 million in North America, Fang Xudong, the technology giant of Muye technology, gave Li Mu a huge surprise. The yytunes that Li Mu had ordered him to lead the team to develop had been completed!

When Li Mu got the news, he immediately called the core management to a meeting, and Fang Xudong came to demonstrate the product design of the software to everyone.

Yytunes is the name of the software in all non Chinese versions, and its name in Chinese version is YY music.

Although this software is developed by Fang Xudong, the whole product idea is completely built according to Li Mu's requirements. It can be said that Li Mu is the product manager of this software.

Yytunes is a high security project of Muye technology in this short period of time. It is also a high security project with this software, as well as the development and production of the second generation mango me. The reason why these two projects are listed as high security level is that Li Muyi is using this software and the second generation mango me to impact the music software and hardware industry chain composed of iTunes and iPod.

At present, apple doesn't have such a monster as iPhone. In fact, Apple has just stepped out of the mud. The industry chain composed of iTunes and iPod is their biggest source of revenue.

Li Mu knows that if he invests huge human and material resources to develop IOS smart phone operating system and iPhone, he may not be able to catch up with Apple's pace in history. If he has not absolutely mastered the iPhone, the best way is to cripple Apple first.

For example, if a person who would have become a master football player had his legs broken once before he was ten years old, even if he could stand up, it would be very difficult to become a football player. Even if he could, he would never be a master. What Li Mu is going to do now is to use yytunes, match with the second generation mango me, first break Apple's legs, and ensure it In the next few days, I don't have the ability to develop IOS and iPhone. If I break it once, I will break it twice or three times. In a word, I can't let it continue to develop.In order to achieve this goal, Li Mu put a lot of thoughts into the product design of yytunes.

Yytunes itself integrates basic functions such as online music audition, music purchase and download. On this basis, it also adds songs review designed by Li Mu, user built album and interaction system of sharing friends.

The former is the basic function of Apple iTunes at present, and the latter is Li Mu's added music social section which integrates Netease cloud music of later generations.

In a large number of music apps, Netease cloud music has a very good user reputation and user scale. The main reason is the excellent design of its products, such as the frequent golden sentences of comments under Netease popular songs. A large number of netizens even download Netease cloud music specifically to see other netizens' comments on their favorite music. Netease users It's also very interesting to build an album system, which has created a large number of "KOL", key opinion lead and opinion leader in the field of music.

Opinion leaders are very powerful. They have a strong influence on other users, which is beyond imagination. For example, male users can never imagine that an online red that teaches others to wear clothes on Weibo and a Taobao store that sells clothes can earn tens of millions or even hundreds of millions a year. An online red that teaches others to make up on Weibo and micro video platforms can only collect cosmetics in one year An enterprise's advertising fee may earn eight figures; a self timer online red who helps self timer app do a product promotion may get hundreds of thousands or even millions of advertising fees.

Male users also have a large number of opinion leaders in the field of games, peripherals and automobiles. In the case of automobiles, there are a lot of auto media people, such as a shockwave, an 8, a mouse These are opinion leaders in the field of automobile. Suppose a car reviewer has 2 million fans, he makes a horizontal review of 100000-150000 family cars, and then cleverly promotes a car under a brand, which may bring thousands or even tens of thousands of sales to the car.

This is not alarmism, but the actual presence of opinion leaders in the Internet marketing, and everywhere!

For example, you just want to buy a car, and it's a car of 100000-150000. You have studied it for a long time, but each brand has products at this price, and these products have their own advantages and disadvantages. How to choose? You are in a dilemma of choice.

Some people say that it depends on the brand, joint ventures have more brand power, some people say that domestic cars have the highest cost performance, some people say that it depends on three things to buy a car;

some people say that turbocharging is easy to break and maintenance is expensive, some people say that natural suction power is weak and fuel consumption is high;

some people tell you that Mazda's chuangchi blue sky is very powerful, others say that it's pure nonsense;

some people It's said that CVT is the most fuel-efficient, and it's also said that CVT is the easiest to be damaged;

there are some people fooling you, saying that the rear row of the car is not independent suspension, and the adjusted is better than the independent suspension. This kind of bullshit basically means that the state-owned donkey runs faster than the horse

When you are bombarded with various kinds of information and hesitant, XX, a car reviewer who you always pay attention to and trust, suddenly makes such a program. He evaluates eight products at this price in the program, and you have studied and struggled with each of them. Moreover, you know that if you want to buy a car, you must choose one of the eight. So you have no doubt in mind This stuck balance is ready to tilt before you know it. Which car reviewer you pay attention to recommends may affect your final judgment.

In the program, he tested a lot of nonsense, fooled a lot of people, and finally told you that a certain car of a certain brand has the best price performance ratio among the eight cars, so all your struggles and hesitations were cleared up, and immediately clapped your thighs: "OK, buy it."

So you take the money to the 4S store to order and pick up the car. Meizizi thinks that the opinion leader is reliable, but what you don't know is that he reviews the program funds of the eight cars, which is provided by the brand manufacturer you bought, and secretly gives him 3 million advertising fees

It is precisely because these opinion leaders have a great influence on users, and can transform users into their fans and imitators, so they have a great significance to the platform and a strong role in promoting the platform as a whole, which is the fundamental reason why Li Mu wants to build "opinion leaders".

Now the network has not yet begun to breed "opinion leaders", so Li Mu is ready to start this attempt from music.

In yytunes, the breeding route of opinion leaders is: first attract users' attention through excellent reviews, and then get other users' follow-up by sharing their own songs and albums. In addition, they can also share through YY space to attract their friends' attention.

In Netease cloud music, a wandering music review may receive tens of thousands of praise and gain tens of thousands of attention. In this way, users who pay attention to him can see what kind of songs they are listening to. In fact, many users are in a "stagnant" state all the year round, so "stagnant" is to open the music app and turn it around Those few people, dozens or hundreds of songs, and then listen to them for many years, rarely update the music library, rarely understand other songs of other singers. For such users, how to make them listen to other people's music is a very big problem.If it's passive brainwashing, the cost of promoting content to users is too high, because first of all, a song should be everywhere to brainwash users, such as "mice Love Rice". However, how many phenomenon level songs can be produced in a year?

Therefore, the best way is to give such a "stagnant" user, push the songs that the people he pays attention to are listening to, but he has not heard.

For example, a is a ballad lover. He listens to Li Zhi, song Dongye, Zhao Lei and Zhao Zhao's songs all the year round. Normally, he can only listen to these people for several years in a row. But he happened to find a high-quality comment of B in the comment of a song by Li Zhi. He felt that the comment of B hit his heart directly and said what he wanted to say, or say what he wanted to say Out of a layer of connotation that he didn't realize, he paid attention to the person, and his inner instinct had a certain favor and admiration for the person, which was the main premise of all.

Although B likes folk songs, his songs are overlapped and different from A. for example, he listens to Li Zhi, song Dongye, Zhao Lei, Wan Xiaoli and Pu Shu all the year round.

Because a focuses on B, the platform will have an automatic algorithm to automatically match a's and B's preferences, calculate the overlapping preferences between the two people, as well as different preferences.

The result of the algorithm is that a and B like Li Zhi, song Dongye, Zhao Lei, Zhao Zhao Zhao, Wan Xiaoli, and Pu Shu respectively.

Because a pays attention to B, B is the opinion leader of a, so the first premise of the algorithm is to recommend B's preference to a by default, rather than B's preference; the second premise is that the algorithm will not recommend B's preference to a, but B's preference to a.

Based on these two premises, the algorithm will tell a that you pay attention to B and listen to the songs of Wan Xiaoli and park Shu, because this is what a has never heard.

A is a "stagnant" user all the year round, but when he regards B as his opinion leader in his heart through comments, this algorithm imperceptibly transmits a message to him: don't always listen to what you listen to, listen to what songs you worship B usually listen to that you don't know.

A thinks that B is very interesting. The music review he wrote is full of blood. At first sight, he is a very discerning and deep veteran. Since B is listening to park Shu's "living like summer flowers", then this song should be good. You may as well listen to it.

Therefore, opinion leader B, invisibly, recommended a song of park tree to a, and a started to take a step forward from a user who has been stagnant all year round.

One has two, two has three, so under the leadership of opinion leaders, a goes from "stagnation" to "running forward"

In the process of building opinion leaders, Li Mu makes full use of the user's vanity psychology. For example, when the user finds that his occasional comments are praised, replied or even paid attention by other users, he will have the motivation to write more wandering comments under more songs. When he finds that he has hundreds, thousands or tens of thousands of fans, he will I will take the initiative to carry the banner of "opinion leader".

At that time, the system only needs to give him a hint: "quickly recommend one of your favorite songs to your 15000 fans..." , he will select a song carefully and then push it to his fans;

when the system prompts him: "you have 15000 fans, they are concerned about which songs you listen to. Why not create a special song list and recommend it to your fans?" , he will create a song list carefully and then open it to his fans.

What is the result of this?

A small number of users have become opinion leaders. As opinion leaders, their platform loyalty has increased sharply, and their product use time has also increased dramatically. At the same time, trying to improve their influence will bring a lot of new users to the platform.

and a large number of users find their own opinion leaders, with the objects of worship and imitation, they will break the "stagnation" In the former "state, they start to listen to more songs they haven't heard before because they pay attention to opinion leaders, which will directly improve the platform loyalty of ordinary users and the use time of products.

In a word, all users will devote more energy to this music platform every day to realize the rapid development and long-term prosperity of the whole platform.

This is only part of the functions of Netease cloud music. Don't forget that yytunes, also known as YY music, will be fully integrated into YY ecology once it is online. By then, YY's dialogue function, group function and YY space will become the basis for music users to socialize based on music.

Equal to is, will Netease cloud music into QQ, so that Netease cloud music will be like a fish in water!

And YY is now a world-wide super software with a huge user base. With such a powerful resource support, Li Mu believes that yytunes can become the most popular music software in the world. In front of it, all the same types of software must kneel on the ground to sing and conquer!