Chapter 1406

Li Mu attaches great importance to the issues related to the joint headphones, so animal husbandry technology contacted Sennheiser and BYD power, two German enterprises, on the same day, which implicitly revealed the intention of Muye technology to customize more than one million pairs of medium and high-end headphones from their enterprises, and the two enterprises responded to Muye technology in the shortest time, indicating that they had a clear understanding of Muye technology The admiration of great Internet enterprises and the expectation of cooperation with Muye technology.

Therefore, Fang Xudong temporarily transferred four targeted R & D personnel from the hardware laboratory, together with the business team of Muye technology, to set out for Germany.

Before the departure of the team, Li Mu held a small meeting with them. On the one hand, he wished them a smooth journey and successfully completed the task. On the other hand, he reiterated the core goal of the customized earphone program.

Customized co branded earphones are the first of a variety of music based electronic products in the world.

Li Mu hopes to enhance the sound quality of mango-me2 and its cost-effectiveness in the eyes of consumers through joint cooperation with headphone manufacturers. Moreover, through joint cooperation with headphone manufacturers, high-quality customized headphones can also open the core gap between mango-me2 and competitive products. Because customized headphones are not sold separately, if consumers have a unique headset Interested, the only way is to buy a mango-me2, or from users of mango-me2.

However, Li Mu is not going to match all mango-me2 with such a customized headset. He is going to divide each model of mango-me2 into two versions, one is the ordinary version, the other is the luxury version. The ordinary version will match the original ordinary headset of mango-me, while the luxury version will match the future joint name customized headset.

The main reason for the distinction is that the increase of cost indicates that the terminal price will also increase. In many developing countries and regions, including China, the purchasing power of consumers is generally insufficient. Therefore, mango-me2 with customized earphones is added additionally, which may increase the burden for ordinary consumers. Therefore, a cheaper option should be given to them.

At present, domestic music lovers rarely buy high-end players and earphones. For most consumers who use MP3 to listen to music, most of them are using earphone with price below 50 yuan, among which more people use earphones with price less than 20 yuan. Similarly, the sales volume of iPod with expensive price is very common in China, and most of the consumers who like music even use earphone Not willing to spend hundreds of dollars to buy an MP3, often thousands or even thousands of Yuan iPod, in the mainland is only a few high-end players choice.

However, in the western developed countries, the sales volume of the high-end iPod player is still very amazing. The price of several hundred dollars is not a large number for music lovers in the developed countries, and the simple design, huge storage space, excellent sound quality and tall force of the iPod have great attraction for these consumers who can afford it.

However, even for Apple's iPod, its hardware cost is mainly focused on the body itself, and the quality of the matching earphones is relatively average. The sound quality is not outstanding, at best, it is the level of a hundred yuan earphone.

Mango-me2, a joint customized headset, has been added. The main goal is to compete with it in the target market of iPod. At that time, the joint customized headset will become an important part of the sound quality of mango-me2, and Apple will need a long window to catch up.

If Apple finds out that mango-me2, which uses customized earphones jointly with well-known manufacturers, leads the iPod a lot in sound quality, and apple has only two ways to deal with it, namely, to reduce the price or catch up with it. Li Mu is not afraid of the price reduction. If Apple dare to reduce the price of iPod to zero profit or even very low profit, then Apple will strangle its own money path. So, apple The only real effective way to deal with it is to catch up.

However, it's not so easy to catch up in hardware. Li Mu can be sure that Apple doesn't have a headphone production line. If it wants to upgrade the apple headphones, all it can do is entrust the enterprises that do headphone OEM for them to upgrade the apple headphones. This is not something that can be completed in a few days, even if it is rushed to the horse, even if it needs at least a few Time of the week.

Moreover, upgrading headphones means an increase in comprehensive costs for apple. If Apple transfers this extra cost to consumers, the price disadvantage of iPod will increase. If Apple carries this cost, its profit margin will be greatly affected.

In other words, at this stage, Li Mu can lose money to do the player business, but at this stage, apple can't, which is its death!

……

The small team left for Germany. Li Mu had to make final preparations for the launch of yytunes, the most important of which was to finally confirm the payment process and payment channel of yytunes.

In countries and regions with strong overseas copyright protection, the popularity of paying for music is very high, but the traditional way of paying is to buy genuine physical albums, whether it's tapes, CDs, MD. Apple's iTunes started to try to pay for online music this year, and now it's a little effective, but after all, it's just in its infancy, so yytunes is catching up The chances are great.Because of the high popularity of Muye technology in the world and the number of users ranking first in the Internet field, yytunes has a great attraction to record companies, so the attraction of Muye technology to record companies is far greater than that of apple, which just started to do online music store. When Muye technology contacts these record companies, it hopes to get their authorization to sell online music When selling and sharing profits with them, almost no record company refused to cooperate. Compared with apple, some record companies are still in the stage of hesitation and wait-and-see. Therefore, yytunes has not been launched yet, and its copyright library has surpassed the just started Apple.

At present, yytunes has obtained the copyright authorization of the vast majority of record companies in the world, and has digitized these music in an all-round way. At the same time, according to Li Mu's requirements, technicians have stored three different versions in yytunes' own database. The three versions are divided based on the sound quality, which are: standard, high and extremely high.

Yytunes has two ways to sell music: Download and buy music on a monthly basis.

In yytunes, single and album downloads need to be purchased separately, while online auditions only need to pay a fixed fee on a monthly basis, while online auditions do not need to pay for individual songs, only need to pay a certain amount each month, so they can become members of yytunes, and listen to any song in the music library free of charge.

Like iTunes, yytunes also shares its profits with record companies in the proportion of 3:7. For example, if a song is downloaded for 99 dollars, and each song is paid to download, the record company will take 69 dollars, and give most of the profits to record companies, so as to bring more digital copyright revenue to record companies, so as to improve the integrity of the music industry Body size.

For the monthly subscription, Li Mu's logic of "the number of times to play" is adopted. For example, yytunes's monthly subscription fee is $9.9. In June this year, 10 million users made monthly subscription. In June, it generated $99 million of monthly subscription income. According to the distribution ratio of 3:7, the total amount to be distributed to the record company is $69.3 million. At the beginning of July, the platform will allocate $69.3 million to June For example, there are 10 million monthly subscription users in the whole platform. In the past June, a total of one billion broadcasts have been generated. Then, divide the 69.3 million dollars allocated to record companies by one billion times to calculate the revenue share that a single broadcast should give to record companies.

Based on this calculation, the monthly subscription user's single play sub account is $0.069. If a record company authorizes 20000 songs in total and plays 2 million songs in June, the company will get a share income of $138600 in June. If a popular singer's single plays 10 million times in June, then only this single plays in one month The share can reach 690000 US dollars.

This set of "play times Sub Ledger" settlement logic has been recognized by all record companies. They were worried about the uneven and unfair distribution of monthly income, but based on this set of settlement logic, they don't need to worry at all.

Li Mu did all this not only to snipe at Apple, but also to support the development of the music industry, which stems from his absolute respect for creation and intellectual property.

In order to enhance the promotion of the music industry, Li Mu also specially opened the path for independent musicians to apply for residence in yytunes. If an independent musician wants to sell his music through yytunes, he can apply for a musician's account in the background and upload his music content. After verification, his songs will be put on the shelves in yytunes. The independent musicians can To increase your revenue by selling music in yytunes.

The life of most of the original singers is very difficult, not only in the mainland, but also all over the world. For an original singer who does not have the company's packaging and financial support, if he wants to record an original song, he must first complete the creation of lyrics and music, then try to compose by himself, or pay someone to compose. After the composition is completed, he must pay professional musicians To record accompaniment for themselves, such as guitar, bass, drum, keyboard and other instrumental music, harmony. After the musicians gather together, they pay a sum of money to rent a recording studio. After recording in the studio, post-processing, and recording into records, many original singers lose their money when recording a song, let alone recording an entire album.

For such musicians, what they need most is a channel to realize their music. Otherwise, when their creation is not rewarded, it is difficult for them to continue to adhere to their own music path, and it is likely to say goodbye to music. The songs he originally created will also die. No one knows, one sits in front of the computer to write code, or one How much good music can a guy who brushes dishes in a restaurant bring to the masses if he goes on the music road.

However, for these people, it's too difficult to realize the realization of traditional music. They can only realize it by signing a contract with a record company. Now, they can realize the realization of quick realization through yytunes. Moreover, yytunes will certainly become an opportunity platform for original musicians to become popular from the grass-roots.However, in the first stage of yytunes online, these charging methods are only implemented in economically developed countries or regions passing the copyright protection, which are mainly western developed countries, as well as Japan and South Korea.

, so the current YYtunes payment channel, the core is the dollar settlement of PayPal, followed by VISA and Master-Card respective credit card electronic payment channel, although Alipay also access to YYtunes, but Li Mu predicted Alipay basically not many users to use, mainly because he knew that at this stage, it is impossible to expect the Chinese netizens to be online. Happy to pay.

In China, yytunes was launched under the name of "YY music", and the first stage of its launch was completely free.

The reason why it's completely free is that Li Mu knows that if YY music is forced to charge in China, the result will be basically the same: death, and the death will be very fast.

The protection of intellectual property rights in China is far from enough to stop piracy, and even the crackdown on piracy is just a ticklish stage. What's more, the concept that online music should be free is deeply rooted in domestic users at this stage, and there is no soil for charging at all.

On this point, Li Mu himself was helpless, but there was no effective way, so he had to let users accept free authentic music for free first, and then promote paid music when the market and legal conditions permit in the future.

In order to make record companies willing to provide free online audition and download to Chinese users in China, Li Mu specially added several advertising blocks in YY music. In the future, all these advertisements will be used for charging advertisements for medium and large-scale enterprises with sufficient social credit, and all the advertising revenue will be taken out to subsidize record companies. At that time, the "broadcast times" will be adopted The double mode of "download times and separate accounts" is to distribute the advertising expenses to major record companies fairly and fairly.

The advertising revenue is naturally much less than the paid revenue. These record companies know that in this way, there is not much money. At least, the revenue scale lacks imagination space. But if we look at the problem from another dimension, everything will be bright.

After all, no record company in the world can earn digital copyright income in China, especially in the mainland of China. The income of music products is also poor because of the strong impact of piracy. Therefore, if Li Mu's cooperation plan is not allowed, their music will still be auditioned and downloaded on the Chinese network, and no one will give them a dime. Li Muqi Code will subsidize them with all the advertising revenue. Who can't live with the money?

At present, Apple's iTunes has only launched music payment business in the United States. They are now out of the stage of feeling the stone and crossing the river. According to the historical development track, they will expand this business to the UK next year, and then gradually expand to more countries. However, for Makino Technology, there are global products such as YY to support and have been built In the first stage of the launch of yytunes, the global data processing center of Chengdu can simultaneously start the payment business in North America, Western Europe, Australia, Japan and South Korea. This speed is absolutely second-class for apple at this stage.