Chapter 1408

Although Li Mu has been trying to develop Muye technology into an international super enterprise, it is mainly in terms of pattern and strategy. When it comes to tactics, Li Mu's concept is relatively "narrow". For example, now, Muye technology is a highly confidential project. Under the guidance of Li Mu, the core R & D team is basically all Chinese, at least if it is Chinese Otherwise, no matter how strong the technology is, it will not reach the core level of the project.

The reason for this is that Muye technology has now widened the gap with Chinese Internet companies, and is not afraid of Chinese Internet companies overtaking. However, compared with Western companies, especially Silicon Valley companies, its leading advantages are relatively weak, most of which are in the product sense level, but in the technical level, Muye technology has many shortcomings and soft Rib.

In this case, we should pay more attention to the protection of the core logic of important products. Otherwise, once we disclose our own core "play method", those enterprises with strong R & D strength are likely to catch up with us quickly.

In terms of product awareness, social services and price strike, Makino technology has absolute advantages, but in terms of technical support, Makino technology is weaker than apple. After all, Makino technology is a giant that can independently develop operating system and complete computer, with strong technical reserves, which is beyond Makino technology's reach.

Just because it is much weaker than apple in technology reserve and R & D capability, Li Mucai requires the R & D team of Muye technology to keep the project strictly confidential, so as to give the opponent a surprise and enlarge the distance and difficulty of catching up.

Because Apple has not really regarded Makino technology as the competitor that is focused on at this stage, they are lack of control and preparation for the relevant actions of Makino technology. Now, yytunes is going online, and mango-me2 is starting to produce in volume, which means that Makino technology instantly shows its fangs to apple, and is ready to fight.

Jobs has never been in such a mess, because in the face of Li Mu's all-round war, he has no strength to resist at all, at least not yet, which means that apple must be hard headed to bear the impact of Makino technology, no matter how strong the impact is, apple must stand still, otherwise, once the iPod and iTunes business If it is destroyed, the whole apple will become a heavy-duty truck without oil supply. How tragic the outcome will be, jobs dare not think about it.

……

With the attention of Internet users and Internet practitioners all over the world, Makino technology officially launched the subversive yytunes on May 21, a slightly special day.

Users from all over the world and YY users can download yytunes' clients directly. After updating the latest version of YY, users will find a triangle player logo composed of three-color lines on YY, which is the logo of yytunes and the quick start item of yytunes on YY.

YY's promotion of yytunes gives the software its core values and slogan: connect the world with music.

This slogan is only ten words, but it fully demonstrates the pattern of yytunes. It's not a simple music player, it's a music world that can connect the whole world! It's a new product that can subvert the field of online music!

Among the hundreds of millions of users in the world, more than 50 million of them have downloaded and experienced yytunes at the first time. In their eyes, Muye technology has always been a subversive enterprise, and it will always throw good products to the world that make people stunned. Even if it is a music software, users and fans of YY can't wait to have a look. Muye technology will put one What kind of flowers does music software play.

In order to ensure that users have enough opportunities to learn about the software, yytunes provided online audition services for free in the first month of its launch worldwide. Li Mu did not use the platform's strength to force the record companies to cooperate, but paid millions of dollars of copyright subsidies to all the signed record companies.

When users download and open yytunes, they seem to have found the new world. In their Internet career, they have never seen such a beautiful product interface. The homepage of yytunes, in the form of irregular square modules, displays different singers, albums, topics, and music styles, with the square of width and height of 1:1 and 2:2 There are 3:1 wide and 1:1 high rotation banner to show hot singers and special topics, and 1:2 wide and 1:2 vertical display space to show hot singers and special topics. Although there are many shapes, the splicing is not messy at all.

This design style is a combination of the features of iTunes and windows 10 start menu in the later period, focusing on the modular image display space. Most of the display areas are for pictures, only a few of which are left with words, gorgeous colors and visual effects, so that everyone can see it.

Jobs never dreamed that half of the design elements used in the super cool and futuristic product page of Muye technology came from Apple many years later.All the art designers in the Internet industry feel ashamed after seeing such a page design. This kind of feeling, intuitively speaking, is equivalent to putting a super concept car from 15 years later in front of the current car designers. What this brings to the current car designers is not only the impact of the visual effect, but more importantly, the design language and design concept For technicians, what they fear most is not gap, but generation gap.

For users, the surprise that yytunes brings to them is far more than the advanced design language. When they log in with YY, yytunes immediately pops up a tag library with a soft design floating window for them. The tag library is divided into pop, classical, electronic, rock, rap, British, jazz, country, Blues and so on For the other 10 categories, users only need to click their favorite music style and then click OK.

In addition to the tag option, users can also click skip directly, and the "skip" option of yytunes is very eye-catching, so as to minimize the trouble caused by the "tag" to users.

Because of the friendly interface design, the proportion of users to label is very high. More than 90% of users have made label selection according to their preferences for music after logging in. When they have selected the label and then click OK, yytunes gives them a huge surprise.

In the background logic of yytunes, as long as the labeled user clicks to confirm, the front page of the software immediately resets with the naked eye. The visual effect of this reset is that the original images of all modules are blurred from left to right, then the blurred images are "washed out" by a white light, followed by a new home page after reset.

The new homepage will not modify the layout of the module itself, but will completely modify the content of the module. The logic of the modification is based on the user's own label and their language version.

If a U.S. user who uses the English version chooses the three labels of pop, rock and blues, then the backstage will immediately tune out the most popular singers, albums and singles in the three fields of pop, rock and blues, and occupy 60% of the display spaces;

and the other 40% of the display spaces are used to show what yytunes official wants to promote Rong; 10% used to show non English pop, rock, blues singers and songs; 10% used to show the most popular singers and songs in other categories that other users did not choose, and 10% used to show social updates.

Since yytunes is just online now, it will not show the user's friends or what they are listening to in the social updates, but will call their friends list and show in round: your friend XX has also joined yytunes.

Generally speaking, yytunes will generate a unique home page for the user after the user selects the label, based on the attributes defined by the user himself. This is really friendly to the user, which is much more than expected. No software has ever been used to the user like yytunes.

In addition to the home page, yytunes also has four secondary pages, namely classification page, ranking page, personal page and dynamic page.

In the classification page, users can further explore their favorite music types step by step according to ten major music types, for example, a listener likes "dead metal", enter the "rock" major classification in the classification interface, then enter the "heavy rock" and select "dead metal", and view the singers under the "dead metal" minor classification.

In the ranking page, there are several ranking lists set by yytunes, including hot songs list, new songs list, popular singers list, single sales list, album sales list, best-selling singers list, etc. the logic of the list is also very clear:

[hot songs list] is the list of 100 songs with the most playing times in a unit time;

[new songs list] is the number of playing times in the first month on the shelf The top 100 songs are on the list;

[popular singer list] is the top 100 singers with the most total playing times per unit time;

[single sales list] is the top 100 songs with the highest total paid downloads per unit time;

[album sales list] is the top 100 albums with the best paid downloads per unit time;

[best selling singer list] It's the top 100 singers with the highest total sales in a unit time; all the lists are divided into four time axes: day, week, month and total. At the same time, it's also possible to filter regions. The statistical logic of the data is to eliminate duplicates, that is to say, to remove duplicates, especially the list based on the number of plays. In order to prevent malicious brushing of the list, every registered user will have 24 hours No matter how many times you listen to a song, the list is calculated at one time;

because the list has just been launched, and there is not enough data support for it, so in the first hour of the launch, each list shows: "in data collection, help your favorite singers (songs, albums) to be on the list!"

In the personal page, it displays the user's personal setting options, including personal information, favorite music, created songs list, recently played and purchased music, etc;In the dynamic page, according to the time sequence, display the latest news of the singer, the user's friends, and other users.

In terms of singers, if users pay attention to Jay Chou, once Jay Chou has released a new single (Album), or is about to hold a concert in a certain place (fan meeting), the platform will push the fans who pay attention to him in the dynamic. In addition, yytunes also specially reserved a background for singers with their own account, and then they can release their own customized moves in the background State content, to enhance the interaction with fans.

The friend system will directly read the user's YY friends list, where the user can see all the users who have joined yytunes. If a friend of his pays attention to moynwei, his friends will see the message "XX pays attention to the singer moynwei" in the dynamic page. If a friend likes and comments on a song, he will also be prompted: "XX pays attention to moynwei" (comment) for a singer's "XX XX", all dynamic reminders will be attached with hyperlinks. When users see the dynamic reminders, they can directly click to enter the real content of the dynamic.

Yytunes does not force users to disclose their behavior, but gives users the option of privacy setting. Users can choose to publish or not to publish their personal dynamics. In the future iteration version, this function will be gradually upgraded. For example, when upgrading to users, they can choose to publish only to some users, or not to some users, and then one by one Step to upgrade to the user can customize the group of friends to publish or not.

These functions have been fully considered by Li Mu in product design, but many subsequent more and more humanized product designs are not arranged in the first generation version, instead, he keeps a large number of follow-up refinement and upgrading functions, and is ready to squeeze them to users slowly like squeezing toothpaste, on the one hand, to keep users fresh and ensure that Every iteration can surprise users. On the other hand, it is also to ensure the gap between competitive products. Once there are competitive products to catch up, you can take out the upgraded version to widen the gap, so that competitive products will never catch up.

In addition, in the most critical playback interface, in addition to ensuring that the function options are eye-catching and refreshing, Li Mu also made some careful thinking.

In the first generation of yytunes, the lyrics display function has been integrated. In the initial version, only a few songs have lyrics, while most songs without lyrics also provide users with the opportunity to upload lyrics. If the lyrics uploaded by the user pass the review, when displaying the lyrics, the user will be named and thanked, and hyperlinks will be provided so that other users can To pay direct attention to the user.

In the playback interface, Li Mu also added the sharing function, but this sharing is only limited to the sharing between YY users and YY users. For example, user a can share a song to his friend B, and B will directly receive the YY message from a, prompting him: I found a good song on yytunes, recommend it to you, and user B can directly play it by clicking in YY dialog box Put it.

These functions are very basic in the future QQ ecology. However, at present, each function is like a nuclear bomb, shaking all users and Internet practitioners. It makes all users amazing and happy, and also makes all practitioners miserable and desperate. If the design language of yytunes is different from that of today's Internet design language, The greater generation difference lies in its powerful and perfect product concept!

When friends and businessmen were still using millet and rifles to form guerrillas, Li Mu had taken root in the modern military layout of the trinity of land, sea and air, and even hatched an aircraft carrier battle group with YY as the core.

Now, the launch of yytunes means that this carrier battle group with YY as its core has launched a powerful frigate!