Chapter 1414

It's not a day or two for Microsoft to strangle apple.

Although we all think that Microsoft's windows is a copy of Apple's windows operating system, it is undeniable that the success of windows in the field of operating system is incomparable to Apple at all, and windows almost achieved unification, but this dream was destroyed by the anti-monopoly law of the United States.

If it is not for the anti-monopoly law to drag Microsoft's back, Microsoft can almost kill and maim Apple's OS system a few years before it goes public.

Apple is not a fuel-efficient lamp either. Relying on the anti-monopoly law, Apple has been in court with Microsoft. In the past few years, the U.S. Court ruled that Microsoft must provide technical support for apple for five consecutive years based on the anti-monopoly law. That is to say, in order to ensure that Microsoft's windows will not form a monopoly in the market, the U.S. Court ruled that Microsoft must provide a large number of micros for apple on the Mac OS Soft own technology and product support, to enhance the survival of Apple Mac OS, lest it be completely destroyed by windows.

Internet Explorer on windows is the best choice for most users to surf the Internet, but there is no Internet Explorer on Mac OS. At that time, apple didn't develop its own safari. What should we do? Microsoft has to develop the Internet Explorer on Mac OS for Apple

The office software of windows is one of the biggest dependencies in the commercial field of windows system, and it is also a fundamental part of windows system for users. What should we do? With the anti-monopoly law coming, Microsoft has to develop office for Mac OS

In addition, in order for apple to give up suing Microsoft for infringing its copyright, Microsoft also invested $150 million in apple to send the most critical food and fodder to apple.

Such anti-monopoly law is almost unimaginable in China, which means that Tencent QQ almost monopolizes the market. When Sina UC is on the verge of death, it can go to court to sue Tencent, and then it is required that Tencent must provide all kinds of technical support for Sina UC, and even that Tencent must invest a certain amount of money in Sina UC, which is still trying to kill him. As a result, Tencent The opponent is going to die. Not only can't continue to fight, but also he has to turn around to save him. Why?

It's because of antitrust law

Therefore, even if Microsoft is a shareholder of apple, it is the enemy in the core. Only the judgment of anti monopoly law does not allow Microsoft to kill its opponent. Microsoft also has countless sentences of MMP in its heart.

What Microsoft never dreamed of was that Apple had a new competitor. The new competitor was an Internet enterprise from China. Moreover, the new competitor did not compete with apple on the operating system, but broke Apple's path on the music player!

In Microsoft's eyes, it's so damn cool! Because the anti-monopoly law can't protect Apple's lifeblood this time. There are so many music players and so many products. Even if the iPod is completely killed by Makino technology, Makino technology will not violate the anti-monopoly law!

Looking at the collapse of Apple's stock price, Microsoft immediately decided to seize this once-in-a-lifetime opportunity to make up for apple.

Therefore, Microsoft released a notice shortly before the closing, announcing several decisions:

first, Microsoft will stop the update of IE browser on MAC and no longer provide new technical support for IE on MAC;

Second, because of the internal team and business restructuring of Microsoft, it can only be forced to suspend the office R & D support on MAC until the team and business restructuring is completed After completion, the company will be opened again;

once again, after discussion, the board of directors of Microsoft announced the latest reduction plan for Apple stock and continued to reduce the shares held by apple.

Microsoft began to sell Apple's shares in 2000. Now there are not many left. It was planned to sell all the shares in this year, but it didn't expect to sell in such a hurry. But it happened that Makino technology started a war against apple, so Microsoft decided to let apple go.

When the stock price plummeted, the market was most afraid that investors themselves would lose confidence in the stock. If even institutions and major shareholders announced to reduce their holdings, retail investors would lose confidence even more.

Microsoft's mending this time is actually a chicken thief. Last time, the U.S. court, based on the anti-monopoly law, imposed a five-year penalty on Microsoft, which expired last year. Under normal circumstances, Microsoft did not dare to turn around immediately after the end of the penalty period. In that case, Apple could turn around and Sue Microsoft again on the basis of the anti-monopoly law. Microsoft would definitely lose the lawsuit and bear it A large amount of compensation is not worth the loss.

However, now Microsoft has a perfect plan to stop supporting ie on MAC, because at the beginning of this year, the safari beta version developed by Apple itself has been launched. Since apple already has a browser, Microsoft will stop supporting ie to apple, and it will not violate the anti-monopoly law, so there is no problem to directly stop updating.

In addition, Microsoft didn't dare to really stop supporting office on the MAC side, so they changed their way, not to say to stop the service, but because the internal team and business need to be reorganized, passively suspend the support, and will continue the service in the near future.Microsoft's intention is very simple. Even if the suspension can't last for a long time, the main purpose of issuing such a notice at this time is to send a critical blow to Apple's already gloomy market prospect. If it can't kill Apple by itself, then Microsoft should be happy to see Apple die in the hands of others. In order to be afraid that Li Mu won't kill him, Microsoft will do so An indirect patching.

In the dark trading day, Microsoft's patching knife made apple and the capital behind it, which had been stuck at the $6 threshold, suffer a fatal blow in an instant. The stock price, like the flood of opening the gate, plummeted in an instant.

The stock price dropped from $6.02 to $5.76 almost in a flash. The two levels of $5.9 and $5.8 were not even seen, and they were completely crushed.

Wall Street and Silicon Valley are both stupid. It's impossible to imagine that apple, like a star, has lost so thoroughly in a round. This also makes people start to reexamine Makino technology and start to awe the company.

There is a howl in the market. Apple's share price is like a plane without engine and wings. It can't climb, or even glide. It's a straight-line downward plunge. No investor can bear this trend.

The plummeting stock price doesn't even have the institutions to dare to copy the bottom, because from the perspective of business, Apple has almost no chance to turn over. Mango-me2 hasn't been listed yet, so it's impossible for the stock price to reach the bottom at this time. The real bottom is until mango-me2 is officially listed in the United States. At that time, if the anti-dumping tax can help Apple keep the local market of the United States, If the anti-dumping duty can't resist the trend of mango-me2 in the United States, Apple's iPod business can enter the ground.

What's more, Apple's other business lines don't see any possibility of coming out to turn the tide. Now Microsoft is coming out again, and the market of Mac OS and apple computer will inevitably be affected by Microsoft. This is undoubtedly adding fuel to the fire and adding to the frost. It's not good that Apple will collapse under this dual pressure.

in the capital market, products do well, research and development capabilities are not the most important, the most important thing is to be recognized by the market. Once the market loses confidence, everything else is a bubble.

Internet bubble two or three years ago, countless companies have lost more than 90% of their market value overnight, even with the US $200 billion, which is worth $200 billion.

Apple's share price plummeted from $7.36 to $5.74. In one trading day, the share price fell by 22%. In several trading days, the cumulative decline was nearly 34%. The original market value was nearly $8 billion, and now there is barely $5 billion left.

But by contrast, Apple's share price crash rate is not the most serious stock in the Internet industry, or even the top ten.

However, this is enough to bring a devastating blow to apple from top to bottom.

Rao is an incredibly confident Jobs. At this time, he began to doubt his life. He always insisted on hardware and software as the supplement, because he felt that the software development bubble was big, far less solid than the hardware, just like those companies that collapsed overnight when the Internet bubble burst, most of them were software companies.

However, he didn't expect that apple, with hardware as its core, would suffer such a severe blow. An enterprise from China, with its own efforts, has reduced the market value of Apple by almost three billion dollars. He still doesn't know how long the subsequent bad situation will last. If it doesn't work well, Makino technology will reduce the market value of Apple by more than half this time.

Now, there are two questions for jobs.

First, how to recover the stock price in a short time?

Second, how can we turn the business around in the next few months?

These are the two questions that Apple's shareholders and investors have asked jobs.

Sadly, jobs couldn't find a way out.

He always insists on hardware. At this time, he saw the biggest drawback of hardware enterprises: too slow turning and too high cost!

Hardware enterprise is like a fast-moving heavy-duty truck. Let alone turn around completely. Even if there is a little problem in the direction control, the car will be destroyed and people will die. Any hardware needs a research and development cycle of at least a few months. Even if mango-me2 has completed all the design and development work, it will take time to prepare for its official global listing. If Apple now To develop a new hardware, and hope that it can reverse the dilemma, the possibility is almost zero.

When jobs and the whole apple fell into despair, Li Mu, who stayed up late at the office to work overtime, was staring at the stock market.

He expected that Apple's stock price would plummet today, but he didn't expect that it would plummet so thoroughly, let alone that Microsoft would suddenly stab apple at this time.

Watching Apple's share price continue to break through the $5.7 and $5.6 levels, Li Mu checked the latest market value of apple, which has fallen below $5 billion.No surprise, apple still failed to hold the $5.50 mark at the last moment of closing, closing at $5.47, down 25.6% a day, making Apple's dark Monday

One day's killing is over. I can't see any smoke of gunpowder, but I can feel the blood flowing behind me. Moreover, it's far from over.

If it goes on like this, Apple's share price will only get lower and lower, and its market value will only get smaller and smaller. If we wait for mango-me2 to go public, we may have 3 billion dollars left.

It seems that a company has three billion dollars left. It seems that a skinny camel is bigger than a horse. In fact, it's bullshit!

With the current scale of Apple's enterprise, there are not only a large number of people waiting to eat, but also a large number of projects under development in need of blood transfusion. The collapse of market value caused by the stock price is only one aspect. The follow-up capital chain problem is Apple's largest explosive bag.

If there is a problem with the capital, Apple has a market value of less than 3 billion yuan. In the context of market failure, there is little chance of refinancing. At that time, we can only watch the capital chain break. Once the capital chain breaks, all the projects that have invested a lot of effort in research will be abolished, and all the talents will continue to drain. At that time, Apple will either apply for breaking Production liquidation, or can only ask other big guy base price to accept, but who dares to accept this hot potato?

Suddenly, Li Mu's eyes brightened.

"Please contact Redwood capital for me and let them send a senior person who is proficient in US equity capital operation to my office tomorrow," he told Li Ziwei

Sequoia is the capital behind Muye technology and the world's first-class capital. Li Mu asked them to find someone who is proficient in the capital operation of American stock. Li Ziwei was shocked and asked, "Mr. Li, are you ready for IPO?"

"It's not the time for IPO. I'd like to inquire about the feasibility of purchasing apple, delisting apple from Nasdaq, and then realizing privatization..." Li Muqi waved

Speaking of this, Li Mu sighed and said, "Microsoft is really a magic mending knife today!"