Chapter 1416

Because of the psychology of consumers, Apple's temporary rescue strategy has brought an extremely embarrassing situation to itself:

all users who meet the 15 day subsidy policy will return the goods!

Users who did not comply with the 15 day subsidy policy, or even the 14 day return policy, all came to protest, asking apple to return the goods or give subsidies

Apple's hastily released market rescue strategy did not expect such an embarrassing situation. From the so-called gentleman's point of view, they counted the global sales volume of ipod3 in the recent 15 days. In the past 15 days, the global sales volume of ipod3 was about 200000 units, and the United States accounted for more than half, almost 130000 units.

In their opinion, the global number of iPods that meet the subsidy requirements is no more than 200000. With a subsidy of $50 each, the total amount is $10 million, and the expenditure is $10 million, which can make apple show its sense of responsibility in front of the public. This business is still cost-effective.

After all, not many enterprises will protect the price of the purchased products when they suddenly reduce the price

Apple originally planned to spend $10 million to enhance its sense of responsibility in front of consumers, but they made a huge mistake. Consumers are far less "gentlemanly" than they think!

At present, Apple has received 80000 return requests that meet the requirements. I'm afraid the remaining tens of thousands will return to the store in succession today and tomorrow. I'm afraid there are very few users who will not choose to return within a reasonable return period.

In addition, there are more than 400000 consumers who have bought the iPod 3 for more than 15 days, who rush to the dealers and angrily ask for two requests, either to compensate us for 10% or let us return it!

Of course, these users are more looking forward to returning goods, because they all want to wait for mango-me2 to go public.

At present, Apple's subsidy policy doesn't work for consumers who buy 15 days. The return of hundreds of thousands of units is undoubtedly worse for apple whose market value has plummeted, which means not only to cut off future profits, but also to spit out the profits swallowed again and increase the inventory of hundreds of thousands of units. The comprehensive loss is very large;

and Stupid market rescue strategy has attracted a large number of user protests for more than 15 days, which will have a huge impact on Apple's dealers and reputation. If these users are not compensated, they will not be allowed to return the products. Apple is afraid that it will lose tens of millions of dollars or even hundreds of millions of dollars. If it is not compensated, all the offline stores of apple can close down if the consumers are so noisy In consumer groups, word-of-mouth will also fall to the extreme.

This is equivalent to apple is completely lifted stone hit their feet! Knowing this, it's better not to issue any rescue strategy. In that way, Apple has to face only normal and reasonable returns. Now it's good

The whole board of directors is almost gone, and jobs has no words.

The chairman of the board of directors said only one sentence for half a day: "Steve, you are fully responsible for your stupid behavior!"

Jobs expected this, so he nodded and said, "I formally proposed to the board of directors to resign as CEO."

From the pressure of competitors, from the pressure of the capital market, from the pressure of the consumer level, and from the pressure of the internal board of directors, jobs felt like he was in a water drop 500 meters deep, and the huge pressure was everywhere, almost collapsing.

No matter how powerful a person is, he has his own bearing limit.

In his last life, jobs didn't touch the bottom of the bearing limit, so he was able to move forward even in silence and setbacks, and created a huge market for apple. However, in this life, Li Mu accurately grasped his seven inch, and then launched a precise but fierce attack. Within a few days, jobs's will had collapsed.

Before the coming of the catastrophe, jobs thought he could do anything, and no matter how difficult it was, he could not survive it. However, after the catastrophe, he finally understood that his power was far from being able to see everything. When absolute power rolled over him, he was like a boat in the tsunami, which would be overturned in an instant.

No one can solve Apple's current crisis. Apple's R & D departments are all super gold Gobblers, and its revenue line basically collapses. Now it even begins to backfire. When the stock price collapses, it will lead to a series of make-up falls. When everyone no longer has any hope for apple and sells Apple's stock price madly, the market value of Apple will continue to shrink and shrink again Finally, the stock price will definitely fall below the net assets and become a broken net stock

until then, Apple's market value will probably remain only a few hundred million dollars. The company's capital chain is broken, and it wants to cash in to sell its net assets. It may sell Microsoft to Microsoft or sell Microsoft to its subsidiary holdings through overseas relations. At that time, Microsoft will * MacOS completely disabled and become a human being with only one breath, because MacOS has one breath. Microsoft Windows can have enough reasons and basis to avoid the punishment of anti-monopoly law.

Maybe the iPod and iTunes business units will be split up and sold to whom? In front of manbo-me2 and yytunes of Muye technology, I'm afraid no one will ask for this mess. Perhaps selling Muye technology is the last choice. As long as the price is appropriate, Muye technology should be willing to buy the competitor who has almost died, and then tear it up by hand, which will never be a disaster. Such things are not rare in the capital field.As for Apple's other technology patents, they may be sold to other companies, or they may continue to be retained. At that time, Apple's board of directors may carry out large-scale layoffs on apple, retain the patents, and in the future, they will survive on the cost of patent licensing.

However, no matter how to operate, there is one thing that can't be avoided, that is, all the people who invest in Apple will lose their lives. Of course, it's a little too much to say that they have lost their lives. Basically, it's like putting in a thousand jin of wheat seeds to prepare for the next year's harvest. As a result, natural disasters and man-made disasters have come. Putting in a thousand jin of seeds, only two Jin of wheat will be recovered

After jobs offered to resign, he stood up dispirited and said to the members of the board of directors and the executives sitting in the room, "everyone, I want to be quiet and go back first. If the board of directors has any decision, please let me know in time."

The chairman of the board of directors didn't expect that jobs would leave immediately. He immediately became angry and said: "jobs! The board of directors will seriously consider your resignation application, but now is the critical moment for us to survive. You must work with us to save the company, rather than leave now! You are extremely lacking in professionalism! "

Jobs looked at his angry eyes and asked, "how?"

A word, let everyone fall into silence.

Yeah, how to save it? What to save? Li Mu triggered a series of chain reactions. Apple's heavy-duty truck is on a long and endless downhill road. Not only is the car heavily overloaded, but also the engine is broken, the fuel tank is empty, and the tires are worn to the point of bursting. Even the brake system has been completely abandoned. There are only two things you can do when sitting in the car: jump or wait for the car to pass through The bottom collapsed.

Save it? What doesn't exist

The chairman of the board of directors was speechless in the face of jobs's one word question. Jobs waited for him for 30 seconds. In 30 seconds, he saw the expression of the chairman of the board of directors from anger to despondency to loss and helplessness. Jobs knew that he could not answer his question.

So jobs left. Before he left, he said to the crowd, "let me know by phone if you have any decision."

With that, jobs left behind a rickety and frustrated figure, leaving apple.

As you know, jobs gave up

A person who is never give up is finally give up

Apple's board of directors and executive members all know that he is right. In this case, no one at Apple has made a mistake, but the opponent is too strong, you can't make a mistake, and you can't change the outcome

It's impossible to resist. Where to go? It's the only question Apple needs to consider right now

Apple's shareholders are still waiting for the announcement that apple can bring confidence to the market, but it's a pity that Apple seems to be silent for a while. All Apple executives don't accept interviews or disclose anything to the outside world. It seems that they have given up.

News media and social networking are reluctant to let apple go.

The news reported that there was a great deal of confusion outside Apple's stores all over the country, among the throngs of customers returning their products and the scene where they asked for them.

Consumers are angry and tough, and staff are humble and helpless.

The reporter interviewed the users who had come to ask for return or subsidy for more than 15 days.

Their comments seem unreasonable, but on some levels, they are not to blame.

They said that we spent hundreds of dollars to buy such a product, hundreds of dollars, which is not a small amount for ordinary Americans. As a result, apple immediately cut its price, and there are so strong competitors on the market, who can not accept it?

They also asked reporters why mango-me2 is better than iPod 3 in all aspects, but the price is so much cheaper than iPod 3? Isn't that a sideshow of Apple's huge profits on the iPod 3? So has the relevant department investigated whether the price of iPod 3 is too high and whether there is cheating on consumers?

Many of Apple's direct Apple stores, as well as Apple's dealerships, can't close until 9 p.m. us time because they can't give those users a reasonable solution.

At this time, social media is also full of failure to sing to apple.

Users are angrily protesting against Apple's irresponsible approach, angrily protesting that Apple has made a lot of profits on its iPod in the past two years, but they are not willing to be responsible for their own consumers at this time;

Internet users are also making their own speculations, one after another, predicting Apple's future, 99% of them think that Apple will die soon;

of course, Zhao Kang's The water army is helping.

All in all, on this night of American time, apple felt what it was like to be surrounded