Chapter 1421

At a time when Li Mu's heart to acquire apple is more firm and urgent, he announced his decision to the senior management of Muye Technology: immediately, set up a business department dedicated to acquiring apple, and fully promote the plan to acquire apple.

Li Mu is the general manager of the business unit, with two vice presidents, one is Ding Jian, the commercial director who is good at capital operation, the other is Fang Xudong, the company's CTO, with two special consultants, one is Louis Martin, who knows the American stock market well, and the other is Lei Jun, a young and famous talented programmer.

What the whole business unit should do is to have a deep understanding and analysis of Apple's current capital structure and business status, not only to determine Apple's capital value, but also to find out Apple's current pain point and possible direction of reversing the situation, and at the same time to develop a set of acquisition plan.

After announcing the establishment of the business division, Li Mu called Lei Jun and Fang Xudong, two technical talents, to his office.

After three people sat down in Li Mu's office, Li Mu said to two people, "two, for Muye technology, in the future, we must take root in more core technologies in the whole information technology field, not only in the software level, but also in the hardware, so now we have several very important urgent issues, which need you two to take the lead to solve."

They sat up and waited for Li Mu's message.

Li Mu said: "first, sort out the global enterprises, products and patents in the field of mobile hardware, especially microprocessors, and sort out a detailed document for me. In the future, we can take in what we can and can't take in and strive for shares;

Second, in-depth study of the current market PDA products, especially their hardware and operating systems, as well as operations The software support of the system matching;

Third, in-depth study of Symbian system developed by Nokia and several other communication product R & D enterprises, including the hardware selection of Nokia product line, measure the comprehensive strength of Symbian system and its future development space;

two people wrote down three points of Li muti in a small book, and then Lei Jun asked Li Mu: "Mr. Li, Are you going to be a mobile intelligent terminal? "

Li Mu smiled and said, "Mr. Lei, what you just said in the conference room is very enlightening to me. I don't know hardware technology, but I can be sure that the future development of technology cannot be separated from several trends: performance will be stronger and stronger, power consumption will be smaller and smaller, volume will be smaller and smaller, and price will be lower and lower."

Both of them nodded in agreement.

"Based on these four trends, I can basically conclude that after a period of time in the future, we can achieve the performance close to or even surpass that of the current PC on a PDA or mobile phone sized device," Li added

"This..."

Both were shocked.

Li Mu said that the four trends are indeed true, and the development of computers over the years also confirms this. In the early years, computers were bigger than a high-power diesel generator set, and the power consumption was also very high. But the computing power measured by the current technology is almost weak to the extreme. Now, the PC machine, the whole set of weight is only more than 120 kg, but the performance is better than In the early years, the number of computers has increased several times.

However, this does not mean that computer technology can break through the next barrier and integrate a PC into a small mobile phone.

Both of them are technical talents, so although they have a long-term vision, they are basically loyal to the technology itself, so it's hard to imagine that the future technological development can reach the height that Li Mu said, just like the science fiction writer can easily place a nuclear fusion reactor in a shoe, but the nuclear experts know clearly in their hearts that the way of human being's distance from controllable nuclear fusion What a long way to go.

At this time, Li Mu saw the hesitation of the two men and said: "sometimes your imagination should not be limited by the current technology. Do you know that the author who started writing online novels in Chinese online has conceived a new game equipment in the future. It is a helmet. After you put it on, you will have the same vision as real people In this way, you can completely immerse yourself in the game picture, and it can even judge your actions. If you turn your head, the vision you see will follow you to turn your head. If you run, the picture in the game will start to run. If you swing, the picture in the game will also swing. "

Fang Xudong scratched his head: "after all, it's a novel, Mr. Li. This kind of thing, even if it's possible to achieve it, I'm afraid it will be thirty or fifty years later, right?"

Li Mu laughed and said, "you think it will take thirty or fifty years. I think it will take more than ten years at most, or even shorter."

Li Mu said: "you should understand that our society and technology are developing explosively. If you tell a computer expert that the overall space of a computer may be as large as a drawer in the future, and the computing power will be ten times or even a hundred times higher than the existing computer, he will say that your brain is broken, but Isn't that the case? Twenty years ago, compared with today's computers, the gap is not a little bit. Since computers may be reduced from the size of a room to the size of a drawer, why can't they be reduced to the size of a mobile phone? "Two people look at each other, the heart has some loose.

Lei Jun said: "Mr. Li, what you said is quite reasonable. We are really trapped in the current technological environment, so our imagination is a little lacking."

Li Mu nodded and said: "you see, there are more and more computer users, and people's demand for computing is also growing. However, no matter how low the price of PC machine is, no matter how strong people's purchasing power is, no matter how strong it is to 1.3 billion people with one computer, people's demand for computing still cannot be fully met. Why? Because there is no way to enjoy mobile computing, once he leaves the computer, he will lose the computing power and enjoy the right of computing. "

"In the same way, the Internet is the same. Even though 1.3 billion people in the country have computers and computers are connected to the Internet, when people stand up and leave the room where computers are placed, they will not be able to enjoy the service of mobile Internet."

The two men nodded in succession with solemn faces.

Li Mu went on to say, "considering the development of the communication industry, just because people have the demand for communication, people invented the telegraph. But the cost of hardware and operation of the telegraph is too high, and the communication mode is single, which can not meet the communication demand of most people, so people invented the telephone. However, even for everyone's home in the world Once they leave home, they will cut off the communication with the outside world. This is the most fatal weakness of the communication industry in that era, so someone invented mobile phones. Now, the popularity of mobile phones is very high, and it will only get higher and higher. "

"That's right." "In this way, mobile computing and the mobile Internet will definitely become the next development direction of the Internet," said Lei Jun

"Mr. Li, your example is very persuasive. All our previous thoughts are focused on the Internet technology and services with PC as the core. However, in the long run, we will definitely develop to the portable mobile type in the future," Fang said

"The real mobile Internet era may take a long time to come, but if we can identify the direction and trend of the future development in advance, we will be able to stand out among all enterprises of the same type," Li said with a smile

After that, Li Mu said: "you see, the mobile phone now can support Java program operation and GPRS network access. Enterprises like Saipan and Microsoft have developed a special operating system for mobile phones, which has been in the forefront. Why can't we develop a mobile operating system like them?"

Fang Xudong said in a daze: "President Li, even if it is a mobile operating system, the technical reserves, human, financial and time costs behind it are very huge. We don't have this foundation at all now. Moreover, with an operating system hegemon like Microsoft, the future mobile operating system is likely to be dominated by his own..."

Li Mu smiled: "I'll answer your questions separately. You said that we don't have technical reserves and capabilities. That's right. We don't have this foundation, but what if I bought apple?"

Fang Xudong looks more frightened

"If you buy Apple..." Fang Xudong said excitedly, "with Mac OS as the foundation, the difficulty of deriving a set of mobile operating system will be greatly reduced!"

Li Mu nodded and said with a smile, "next I'll answer your second question. Do you think Microsoft can occupy the majority of the market in the PC end, so it can naturally occupy the majority of the market in the mobile end?"

Fang Xudong asked Li Mu, "isn't it? Even if Microsoft hasn't made efforts yet, but once he makes efforts, I believe that whether it's apple, Saipan or palm, it's hard to resist it. "

Li Mu shook his head and said: "you are a technician. You must know about Mac OS. In the PC field, Mac OS can never work on windows, which is not only related to the strategic positioning of the two companies, but also related to the current environment of the computer industry;

compared with the Apple Mac OS system, which only sells with the Mac computer, the operation of the PC is much more flexible , users can not only purchase PC of various brands to match windows, but also purchase various kinds of hardware to assemble a computer to match windows, which creates a large number of PC manufacturers and hardware manufacturers for the PC industry, while apple only fights alone;

both a large number of brand PCs and a large number of DIY hardware manufacturers lead to two kinds of feelings Situation:

the first is the huge productivity supported by a large number of enterprises, which will lead to the output of PC and PC hardware hundreds of times higher than that of apple, and the coverage intensity is also far greater than that of apple;

the second is the fierce competition caused by so many enterprises and so huge productivity, among PC machine manufacturers, among hardware manufacturers , so Shenzhou jumped out and hit the PC market, and the cost of DIY hardware also fell again and again, which ultimately led to the continuous reduction of PC cost, and the continuous reduction of cost, but also greatly improved the expansion speed of PC, which is impossible for MacOS and MAC computers to catch up with. "Speaking of this, Li Mu suddenly took a big turn and said: "the DIY industry of PC has become a tradition, which can't be reversed by Apple or even Microsoft, but you should understand that mobile phones are not PC, PC with windows can do DIY, but no mobile phone can do DIY, any mobile phone is like Apple's Mac computer, with hardware and software matching and the whole machine sold!"! This also means that PC is not available in the mobile market in the face of the powerful advantages of Mac! "

Lei Jun said excitedly, "Mr. Li is right! In the future, all Nokia's mobile phones may be equipped with Symbian system, but consumers can't buy another mobile phone to install Symbian, let alone DIY a mobile phone to install Symbian. In the future, the mobile phone market must be a hardware and software integrated device, so Microsoft will lose the foundation of the hardware DIY field where people gather firewood, and enterprises like apple It's like standing on the same starting line! "

Li Mu pointed out loudly and said with a smile: "if we buy apple and develop a set of mobile phone operating system based on MacOS, we have two options: either do system authorization and cooperate with major mobile phone manufacturers; or, we also follow the same path of apple, develop our own system, produce their own hardware, pack and bundle sales, the former can let us spread quickly, the latter can We can lock our business lines and lock more profit space at the same time. If our operating system is not competitive with Symbian and Microsoft, we will choose the former, throw out our products and compete with them directly at the manufacturer level. If our operating system is much better than them, we will choose the latter, lock up this advantage and build our own Our mobile phone brand, no matter what, the mobile Internet will be the future trend. We must make plans in advance, whether it's hardware or software. "

For Li Mu, the possibility of buying Apple also gives him a good chance to enter the smartphone market. In his eyes, the real smart phone is the new era of full touch and multi touch created by iPhone, which is also jobs' greatest creation.

Jobs started to prepare the iPhone in 2005, and officially announced IOS and the first generation of iPhone in January 2007. It took apple more than a year to develop IOS and iPhone. If he won apple this year, it would be unrealistic to start developing IOS and iPhone immediately. After all, it would be possible to develop products like iPhone only if the hardware could keep up with it. So Li Mu It is expected that I will be able to launch the iPhone and IOS system in the second half of 2006.

Before that, the field of smart phones was dominated by early operating systems such as Symbian. Until the explosive rise of apple in 2010, the middle mobile phone market was Nokia's back garden, making Nokia earn huge and unimaginable profits.

Li Mu is now preparing to buy apple. If he does take it down, why not develop a castrated IOS system for Symbian? This castration version of IOS doesn't need to consider touch, nor the huge architecture of the official version of IOS. As long as it can hold Saipan down, you can go to Nokia to steal money first.

Apple has 20 years of technology accumulation on Mac OS, and it took more than one year to develop IOS on this basis. If we develop castrated IOS, it will be almost half a year. Castrated IOS can first suppress Nokia's momentum, and help IOS enter the market in advance.

What's more, the castration version of IOS can be launched two years ahead of the official version of IOS. In these two years, Li Mu can first attract major software companies around the world to develop software based on the castration version of IOS through the influence of Makino technology, so as to create a software ecosystem of IOS. In this way, when the official version of IOS and iPhone comes out, it's not a newborn, but a gorgeous upgrade of the old bird.

In the last life, the iPhone was in Apple's hands. It took Apple three and a half years from the birth of the first generation iPhone to the global popularity of iPhone 4. However, if Apple could use the castrated version of IOS in 2004-06 to preheat the iPhone in the second half of 2006, the goal that apple achieved in three and a half years might be achieved in three months!

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