Although Weibo and blog seem to be only one word apart, and many people say that the former is the lightweight version of the latter, in fact, in Li Mu's view, the two products are quite different from each other in terms of their root concepts.
Blog, like the blackbird reconnaissance aircraft in the United States, is destined to be eliminated or marginalized by the Internet industry. Just like the chat room that ran rampant in that year, it is a transitional product of a certain period of time. Its life cycle is just a few years. After these years, it will never be able to recover its glory.
This kind of transitional product is also reflected in the real industry. The most obvious thing is that it is smart, fast in fire and fast in death. The reason why it has a short period of glory is that the mobile communication equipment and the use cost are too expensive in that period of time. Although the ordinary landline equipment and the use cost are relatively cheap, it does not have the ability of mobile communication, so it is sandwiched in the middle PHS immediately found its niche market.
However, PHS itself is a malformed product with major technical defects and extremely lack of upgrading space. When the industry is upgraded or the top industry begins to put pressure, it is like a bean living in the middle of an oil press, with no resistance at all.
In Li Mu's view, in addition to the strong vertical field, all other industrial models of the future Internet must be integrated into social communication, which is the final development form. It is necessary to generate strong interaction between people in its own products, otherwise any product will be eliminated.
The so-called strong vertical products, such as navigation software, translation software, weather software and production tools, have extremely vertical functions. For example, Photoshop never needs to consider social networking in its own products, nor does Golder and Google navigation need to force users to carry out social networking in their own software.
However, in addition to this kind of strong vertical software, other products need the support of social attributes to ensure their vitality. The success of Netease cloud music lies in its integration into social networking. The reason why it has become a legendary high-powered community over Baidu is because of its integration into social nature.
It's the social attribute that gives people the stage to install B, the power to install B, and the channel for people to realize their personal influence. The same is true for microblog.
There is no essential difference between blog and PHS in terms of its weak social nature. However, the social nature of microblog or Twitter is just second to wechat, a social software. Li Mu doesn't know how strong the vitality of microblog or Twitter is, but it is certainly much stronger than any other blog.
Several years later, Sina Weibo gradually declined due to the rampant advertising, but Twitter has been full of vitality on the international stage, which is enough to prove the vitality of twitter in the global scope. If a twitter can be hatched in YY's product system, then YY's overall combat power will be stronger, so for Li Mu, Weibo is indeed a must, And we must do it in a global way, and do it best.
It's just that Li Mu didn't think that the mode of microblog should be thought of so quickly. Fortunately, Chen Tong is the one who thinks of it. Otherwise, if he becomes a competitor, he may add a threat to YY's future.
Although Tengxun has become a history at present, Li Mu is still very fond of the overall operation mode of future Tengxun. Tengxun takes QQ and wechat as the core to develop its own closed-loop and ecology. No matter what parts of the Internet industry are, as a giant enterprise, as long as it can do it, it must do it. If it can't do it, it will invest and purchase it Good. In a word, all fields that can be explored should be explored.
Li Mu's goal is the same. He will never think that his territory has been expanded enough and he will always be awed and eager for new areas.
Therefore, Li Mu announced at the core of the company that the twitter business department would be established immediately, and Chen Tong, the head of the blog at this stage, would serve as the general manager of the business department.
The reason why it is named as twitter business unit, rather than Weibo business unit, is to do a good job in confidentiality to the greatest extent. If the two words of Weibo are revealed in advance, then at this stage, Internet people will easily associate that behind these two words means Weibo, which is to simplify and lightweight blog, so that the strategic intention is exposed at least half in advance.
However, it's very abstract to call twitter. It's impossible for Huaxia Internet company to understand from this English word. What kind of product is behind this? Overseas Internet companies, especially western internet companies, will not associate it.
After all, if you tell a Chinese Internet person that Muye technology is going to develop a software called "forcing B to nag", many people are also confused about what it means.
The twitter business unit is at a high level in Muye technology. The business unit is not under the control of any vice president. Chen Tong reports directly to Li Mu, while the technology department needs to give all support unconditionally to realize the early launch of twitter.
At this stage, Muye technology has become the focus of global Internet enterprises, so the internal establishment of the business unit is a big move, which can not be concealed from other colleagues in the industry. Almost on the day of the establishment of the business unit, domestic Internet companies have received the news: Muye technology has established a high-level business unit reporting directly to Li Mu, the name of the business unit It's strange. It's called twitter.For a while, the whole industry was wondering, what is twitter?
Soon, the news spread to Silicon Valley and wall street. When it came to know that Makino technology had set up a business unit named in English, silicon valley was very nervous about it.
As a Chinese enterprise, Muye technology has suddenly established a business unit named in English. For Silicon Valley, it is instinctive to think that this business unit was established specifically for the English market.
So this means that the next key product of Muye technology will make efforts in the English market.
No one knows what kind of product Twitter is, but everyone is clear in their mind. In which field Twitter is positioned, the enterprises in this field will encounter a huge blow at this stage. Every Silicon Valley entrepreneur is praying that the actual direction of twitter should not coincide with his own.
Some entrepreneurs in Silicon Valley are proving to Lin Qingya, who is located in North America, through various channels. They hope to get a few words about Twitter through communication with Lin Qingya. But Lin Qingya is very frank and tells everyone that she knows nothing more about the establishment of the twitter Business Department of Muye technology than outsiders, because she is also receiving the group's publicity Only when I was emailing did I know that the company had set up such a new department.
Lin Qingya didn't lie either. Since the twitter project needs to be kept secret and she's not in China, Li Mu didn't tell her about the plan before setting up the business department. Only a few senior executives who actually attended the meeting in Yanjing knew all about Twitter.
Li Mu also made it clear that the core content of twitter could not be exchanged online through email, YY transmission, video conference and other ways, so Lin Qingya, who is in North America, only knew the establishment of the business unit, but she had no knowledge of the specific content of the business unit.
Even Lin Qingya doesn't know what the twitter business unit is doing, which makes the whole Silicon Valley even more nervous. Li Mu's no disadvantage in this period of time makes all the Internet companies in Silicon Valley feel like they are the hostages locked up by Li Mu. Now the news about the twitter business unit is like hearing Li Mu's knife grinding through the door. No one is locked up I don't know if Li Mu sharpens his knife to kill himself.
And the only company that doesn't care at all is Google.
Google knows that after paying the protection fee, Makino technology will not compete with them, so twitter may be any product, but it can never be a search engine.
This makes Larry Page feel especially relaxed, and it seems that this is the benefit of paying protection fees.
……
When twitter became a global Internet buzzword, the signing ceremony between Muye & Baidu and Google will be held in Yanjing.
The signing ceremony will be the largest and the most watched by Muye technology since its establishment.
In the previous blog, Li Mu confessed to the whole world that as a businessman, he had an instinctive pursuit of commercial interests. Almost all the big media around the world reported on Li Mu's "forced merger" and the content of that blog, which not only attracted the attention of the global netizens, but also recognized by the vast majority of netizens, This kind of yangmou, which seems unfair but you love my wish, has also become a coquettish operation that everyone talks about.
Because of this, the global Internet, capital market, financial market and the vast number of netizens pay special attention to this special "merger and acquisition case", because there are too many media present, the location of on-site cameras should be reserved in advance and limited supply, except for the large TV media, other paper media and online media reporters are all refused to carry large camera equipment, only Bring SLR camera into the field.
Thousands of journalists and entrepreneurs were confirmed to attend the signing ceremony. Elon Musk and Mark Zuckerberg were invited to China to attend the ceremony. Even Tim Cook left his job and came to support his new boss Li Mu.
In addition to the heads of the enterprises around Li Mu's ecological development, the leaders of all kinds of enterprises in Silicon Valley also came to the audience. After all, they are the super giants of the Internet industry in the future. No one dares to belittle Li Mu's influence on the global Internet in the future. They are willing to come all the way. On the one hand, they hope to show their kindness to Li Mu, on the other hand, they hope to rub their hands Heat.
Not only Silicon Valley, but also many Wall Street tycoons have come. As the only western capital that invested in Muye technology, the CEO of Sequoia Capital went to the site to serve as Li Mu platform. After the merger, the value of Muye technology will rise sharply. As the investor who makes money with the car, the potential profit of Sequoia investment in Muye technology has exceeded 300%, regardless of the profit Run rate or profit scale are the largest amount of Sequoia investment in recent years.
In this hot July, a whale swallowing feast in the field of capital will be staged around the world!