Chapter 1501

The founder of the starting point under the stage never thought that he had the chance to ask Li Mu questions at Li Mu's press conference. He not only publicized his brand, but also got Li Mu's commitment to determine investment. What's more, Li Mu publicly expressed his optimistic views on the small talk on the Internet, which will definitely lead to the blowout development of the Internet novel.

At this moment, his mood is particularly excited and excited, sweeping away the haze of his recent savings.

The reason for the gloom is that it's not easy for the founding team at the beginning.

Starting point Chinese network is the founder of a new industry, and this industry in the initial stage is to share and cooperate with the author, which means that starting point business model is the "consignment system" that commercial sellers are very envious of.

The so-called consignment is that the producer of the commodity actively delivers the commodity to the seller, and the seller does not need to pay in advance, but first sells the commodity, and then settles accounts for the producer regularly.

In this way, there is no the largest "purchase cost".

Just like Wal Mart, a huge store opened, tens of millions or even hundreds of millions of yuan of cost goods were put on the shelves, maybe Wal Mart didn't spend any money on its own, which greatly reduced the operating cost of the enterprise.

The starting point is now "Wal Mart" in the field of online literature. All authors upload their works to the website, and then sign a sharing agreement with the website on the "consignment system". However, the consignment is not the actual goods, but the digital content created by themselves. The starting point is to sell these contents on the market, create the revenue, and then share them with the author by month.

In this mode, the starting point is easy to make money.

However, even though the data of the start Chinese website has always been very optimistic, the mode of paid reading has a certain foundation, and the overall operation of the company also has a positive cash flow, but now the start point is still short of a real thrust, a strong thrust that can make it seize the opportunity to take off quickly.

It's not hard to run a company that can make money. It's 10 yuan to buy a skin lift, 20 yuan to print some dog skin plaster ads and paste them everywhere. Then you can make money by going to the door to pass the toilet for people. The total cost is only 30 yuan. You can make money by passing three toilets or at most six toilets. Then you can make a net profit.

However, it is too difficult to run a company with broad prospects and strong explosive force.

It's like a self-employed restaurant owner. It's not difficult to open a small restaurant and have a monthly surplus. However, if you want to turn an industry that makes 3000 yuan a month into an industry that makes 3 million yuan a month, 99% of the people don't have such ability. There are very few big catering enterprises like Haidilao.

The starting point team is not satisfied with their company's positive cash flow every month. They hope to seize a wave of opportunities to make the online literature bigger and stronger. However, relying on the current slow development speed and profitability, they need to have a long time to try to break through.

So in order to seek this breakthrough, the starting point team has been looking for appropriate financing and M & A opportunities, sacrificing equity, in exchange for energy.

Li Mu is really optimistic about the potential of the novel industry in the future, but the reason why it has not been done is that the industry still needs a long time to incubate. At least at present, for its own industry, it can only be regarded as a mosquito thigh, not even a chicken rib. It has so many profitable businesses and so many concepts that are favored by the whole world, so it is not necessary to do it A network literature that we all don't know.

If I don't meet the founder of the starting point team to ask myself a question today, Li Mu may wait for Shanda or another company to cultivate a good industry foundation disk first, and then directly choose a purchase with the greatest potential. Shanda literature has operated for many years, and finally offered hundreds of millions of dollars.

However, since we have met so coincidentally today, and we have chosen the person in charge of this enterprise from thousands of enterprise leaders, Li Mu feels that the time for advance layout is ripe.

In Li Mu's memory, the starting point was directly acquired by Shanda in 2004, and the amount of acquisition was only 2 million US dollars. According to the exchange rate at that time, it was almost 17 million. From this memory, we can draw two judgments:

first, the business model of the starting point was difficult to finance in 2003-2004. Here are their stories and concepts For a period of time, it is not recognized by the capital. Otherwise, the starting point must first carry out at least one round of financing, gradually release the equity and gradually absorb the capital, rather than directly package and sell to Shanda;

secondly, the starting point's founding team itself does not have a high expectation for the return of the project, otherwise it will not agree to sell at a price of only two million dollars;

Yes With these two judgments, Li Mu can basically determine the appetite of the starting team in this period.

……

Later, Li Mu selected a second questioner, this time a reporter with a western face.

The other side stood up, nodded to Li Mu and said politely, "Hello, Mr. Li, I'm a reporter from the Los Angeles Times, announcing the acquisition of Muye & amp at Google; In Baidu, many Western media, Internet and economic experts expressed a concern that Muye technology will take a negative attitude towards the follow-up cooperation after acquiring the shares of Google. I want to ask you how Muye technology will cooperate with Google after today? Or how do you prioritize Google? "After listening to this question, Li Mu's mouth turned up a little bit and answered in fluent English: "your question gives me a very similar feeling to that of the bride's relatives or friends before a wedding. For example, she is going to marry you today. Will you treat her well in the future?"? What would you do to her? Will you tolerate her at any time... "

When Li Mu said that, there was a lot of laughter under the stage, and the reporter who asked the question laughed himself. He didn't think about this before asking, but Li Mu said that, it's not different.

At this time, Li Mu's expression became more and more serious and said, "actually, I don't think that cooperation or marriage should be the responsibility or obligation of one party. Whether two people can be long after marriage does not depend on whether the man is good to the woman, or whether the woman is good to the man, but whether the two people can work together Efforts should be made to keep close relationship with each other. The cooperation between Makino technology and Google is the same. For us, we will do everything we can. For example, we will guide Google's search in all product links, bring more users to Google, and realize Google's demands for us. Meanwhile, Google should also cooperate with Makino technology's grand strategy to achieve good results Now, Muye technology's appeal to Google, only in this way can we keep close cooperation for a long time. "

The reporter nodded seriously and said, "thank you, Mr. Li."

Li Mu smiled: "I have one more thing to add about what you just said."

The reporter hurriedly said, "Mr. Li, please tell me."

"There is a folk name in China called" long tongued women ", which is intended to describe those gossip women who like to talk about others behind their backs. Of course, I don't have any sexism here. It's just an old saying that has been circulating among Chinese people for many years. Now, what is the typical portrayal of" long tongued women "

Speaking of this, Li Mu Dun said with a smile: "it's the media and experts who just said that we would have a negative attitude towards Google! Their irresponsible empty talk is like a girl about to marry. A bunch of gossipy gossips want to say to her in her ear: your fiance doesn't love you at all. In fact, it's your money that he wants to marry you instead of your people. In fact, he has other women outside for a long time and will not treat you well if he marries you... "

"To tell you the truth, this kind of person is quite immoral according to our Chinese people's three views."

There are many laughs again. In fact, every enterprise with a certain scale has experienced the media and so-called experts' empty talk. Today, they say you can't do it, and tomorrow, they say you're not good, so they don't like people who dare to say anything when they move their lips like this. Li Mu just said what they always wanted to say, But there was no chance to advertise.

After the applause, Li Mu chose another entrepreneur representative. After the other side stood up, he couldn't wait to ask Li Mu, "President Li, you just emphasized the Internet 2.0 era, and also that Muye technology should take the lead in entering the 2.0 era and transform into an open platform. Then I want to ask, what is the core gap between the 1.0 era and the 2.0 era?"

Li Mu replied with a smile: "the core difference between the 2.0 era and the 1.0 era is actually the difference between the big farmers and the landlords. No matter how much land they have, the big farmers plant their own land. If they can't plant it, they will hire more workers to help them grow it. They are responsible for what they plant, how they plant it, and how they deal with the harvest after planting. The workers are only responsible for their efforts and wages; the landlords No matter how much land they have, they plant part of it or not at all. The rest of it is contracted to other people to plant it. The landlord doesn't care what they plant, how they plant it or what they do after planting it. He only collects rent by area or shares it according to the harvest. "

After that, Li Mu said: "you should have heard about our yytunes. We have created a platform for selling music, which is open to record companies, music studios and individual creators all over the world, so that they can upload their works to our platform, provide them to our users, and make money for our users, At the same time, we can also turn our users into their fans. This is the concept of platform in the 2.0 era. But in the next 2.0 era, Muye technology will open all platforms and build the whole group ecology into an open platform that embraces all rivers! "