Chapter 1504

Twitter itself is a pure web product. Its core is to publish information and display information flow through the web. The overall development is not easy.

If we want to develop a novel website, we need to do a front desk and two or three back offices. The front desk is the exhibition page of the novel website itself, an author's back office for the author to upload his works, a back office for the editor to manage his works and the major recommendation positions of the website, and a back office for monitoring the website data.

Twitter is in Makino's own big data architecture, so in addition to the front desk, only an additional management background needs to be developed.

Muye technology has several large-scale web products such as YY network, YY space and blog for a long time, so it not only has strong advantages and accumulation in product development and technology construction, but also saves a lot of efforts in the underlying architecture, and has a strong data processing center, so it is very easy to support such products online.

On the whole, Chen Tong told Li Mu that Twitter only needs to wait for more than one week, no more than ten days at most, to start the internal test.

Last life, Sina decided to develop Weibo in July 2009, and the beta version was launched in August of the same year. It can also be seen that the development of a web product is not a big project for a large company.

After Li Mu got this time node, he had a bad idea in his mind. He said to Chen Tong, "Microsoft is plotting to take a new social route. I think they want to take MSN and a series of its accessories out again. Based on your understanding of Microsoft, where do you think they will start?"

Chen Tong asked in surprise, "does Microsoft really want to redo MSN?"

"I'm not 100% sure, but at least 80%," Li said

Chen Tong nodded slightly, pondered for a moment, and said to Li Mu, "although Microsoft is powerful, there is no strong Internet product delivery channel. If it comes up directly, it will push MSN. In front of YY, it's like monkey king under the five elements mountain. The pressure is too great, so I feel that Microsoft may find a breakthrough point from other aspects."

Li Mu said: "in other aspects, what I can think of now is social games, portal networks, online music and blog platforms. Social games need social software as the soil, so it is impossible to develop this first. The traffic accumulation of portal networks is very full, and in the era of information explosion, the content homogenization is also very serious. It is very difficult for MSN portals to develop in a short time. As for the social games, the content homogenization is very serious Line music, I think it's even worse. Yytunes is supported by mango me player, and Microsoft can't shake it at all, so I think it's possible for Microsoft to cut in from blog or other fields we don't know yet. "

"Blog..." "In fact, after this period of operation and the data comparison of your last short blog, we have come to the conclusion that it is difficult to fully popularize blogs. At this time, Microsoft is a little biased in the direction of blogging," Chen said

Speaking of this, Chen asked Li Mu, "do you think Microsoft may have chosen the same direction as us to lighten blog?"

Li Mu said with a smile, "every enterprise has its own exploration stage. When we cross the river, we have to step on a hole that is clear to us. They still have to walk again to find out. In the way Microsoft always does things, I don't believe that they can cross the blog at this stage and go directly to micro blog."

Chen Tong nodded slightly, relieved a little, and said: "I've been busy with the finalization and development of twitter during this period of time, and I feel more and more that this is a new social product direction, and it's relatively fast-paced. All users' opinions and opinions all over the world converge on twitter, just like everyone has made a dish for users to choose from, and every user They are all eating a completely customized buffet. Such a product mode has a huge sense of freshness and attraction for users, so it is very important to seize the first opportunity. If we lose the first opportunity, even if we have YY as the support, it is difficult to rise against the trend again. "

Li Mu agrees with Chen Tong very much. Tengxun QQ's strength is ten thousand blocks away from Sina, but in Weibo, even life and death can't shake the status of sina Weibo, which is the importance of the first opportunity.

In addition, there is a very important reason why Sina Weibo can be invincible in the era of the popularity of Weibo, which is their star resources.

As early as in the blog era, Sina has many star bloggers. These star bloggers are basically the big guys with their own flow in the performing arts circle. Even if they can't get into the first line, they are at least wandering in the quasi first line and the second line. Therefore, when the micro blog as a self-Media starts, the opinion leaders with their own flow can have a very strong effect with their own volume, one by one, like a very strong water absorption effect The sponge can quickly and massively absorb users.

When Tengxun wants to catch up again, the stars are basically all rooted in Sina Weibo, so they are extremely passive in the first place. In addition, the product experience is not good enough, and the follow-up operation can't reach a point, so it's difficult to connect with sina Weibo, let alone catch up with Sina Weibo. At last, it can only be over.

However, Li Mu now has a good foundation. The stars in mainland China, Hong Kong, Macao and Taiwan, Malaysia, Singapore, Japan and South Korea and other surrounding countries are all closely related to Makino technology. They have started to operate their own post bar for a long time, and later they also run their own blog. They have a large number of fans in Makino technology's product system. If Makino technology's Micro Bo, or twitter, goes online. These stars can all be transformed into big V users of Weibo in the first time.As for Europe and the United States, Muye technology has yytunes, an online music hegemonic product. It's no problem to order singers, and movie stars don't worry about it at all. After all, Spielberg's line is also available. Most Hollywood stars need to give face. In this way, all stars in Asia and Europe and the United States will join twitter at the first time, directly at the beginning Establish invincible position, at that time, Microsoft even if want to turn around to catch up.

……

At this time, Microsoft is still trying to find out the true meaning of "Twitter business unit".

The reason why we have been thinking about Muye technology's Twitter business department is that Microsoft is most worried about and least want to see the situation at the moment, that is, Twitter's identity when it comes on the stage is a social product. Microsoft is far behind Muye technology in social communication. Now, it's very difficult to steal a wave of products. If Muye technology and new products in this field go online Microsoft's preparation may fall short.

Although Microsoft is a big Mac in the field of software and operating system, its foundation in the Internet industry is really common. Compared with Muye technology, it is almost one day in a day.

If the whole computer industry is projected to the real industry, hardware manufacturers are like real estate developers, and the residences of every netizen are closely related to them. No matter whether they rent or buy a house, they can't do without the buildings built by these developers;

Microsoft, which focuses on the development of operating systems and underlying software, is like a leader in the home software industry People's homes need to use the floor, lighting, kitchen appliances and toilet provided by them;

and pure Internet enterprises like Muye technology do not participate in the competition of the above links. What Muye technology provides for users is the home TV, telephone and mobile phone. In the end, the house is more important to users, but it is not allowed It is denied that the closest to users is mobile phones, telephones and televisions, because these include the entertainment, social and information needs in people's daily life.

As the godfather of the whole Internet industry, Muye technology has no enterprise closer to users or better relationship with users. Therefore, Microsoft executives attach great importance to Twitter and think of various ways, but they fail to explore the real purpose of twitter.

However, they never dreamed that their social plan had been seen by Li Mu, all of which benefited from their vice president. If not for his excessive attention to twitter project in front of Li Mu, Li Mu would not be suspicious of Microsoft's current intention.

At the internal discussion meeting of Microsoft, the new director of MSN business department reported to Bill Gates: "we have studied the blog business of Makino technology at this stage in depth, and can basically draw a conclusion: at present, Makino technology has not made any efforts to blog in the world, their main market is in China, most of which is Chinese user market, but not actively to non Chinese market Push forward, now the overseas users are basically natural quantity, because there are not enough well-known non Chinese bloggers, their foundation in the overseas market is still very weak, which is a good opportunity for our blog products to enter. "

Bill Gates carefully looked at the development of the current Muye technology blog, and also very agreed with the view of the head of MSN business department. At present, the product line of Muye technology is too wide, just like the battle line of a country in wartime is too long, and there must be weak links. It seems that the weak link of Muye technology at this stage is on the blog.

Microsoft's blog preparation is very sufficient this time. They have not only developed MSN blog, but also developed a supporting blog editor. This set of editor is really very easy to use for blog. It is undeniable that Microsoft is absolutely the world's top in the R & D ability of tool software.

The most amazing thing is that Microsoft's team also made the editor into a plug-in that supports office. Users can directly import the original office file into the editor, and the editor can directly convert it into a blog and publish it, and all the formats, drawings, tables, hyperlinks and other information can be completely restored on the web, whether it's word Excel or PPT, the effect is perfect.

Microsoft is very satisfied with the editor and the supporting office plug-in, and thinks it's a miracle. But if Li Mu sees this, he will give it all his contempt.

This is the way a group of Engineering men do things. They like to use a complete set of engineering solutions to solve all the needs. The simplest way is that when arts students do pet market, they will think of designing cute pet clothes, traction ropes, pet toys and other pet products. However, the research direction of Engineering men is completely biased to the skill tree, and they will develop automatic drinking water Machine, automatic feeder, automatic cat litter basin and automatic dog walking robot, and go further and further on the automatic road

Microsoft didn't understand one thing. People's enthusiasm for blogs is not high enough. It's not that blogs are too troublesome in specific operation, but the two points that hinder the development of blogs. One is that the author is too troublesome in conceiving, the other is that readers are too troublesome in reading. Neither of these two points can be solved by tools alone, nor by automatic editors Itch, can't find the point.Muye technology's Twitter and Microsoft's blog matching editor have respectively become the super weapons that are being secretly developed by both sides. At this time, it is infinitely close to the time when the super weapons of both sides are put into the battlefield