Chapter 1512

"Crazy Stone" not only makes the national audience laugh in the cinema, but also makes countless people in the film and television industry see it.

There is no movie that can attract people faster than crazy stone. From the beginning of its release, the image of this movie to the industry is a powerful and incomparable gold eater.

With an investment of more than 10 million yuan, the box office has reached the same level as the total investment within a few hours of release. Two days and hours after release, the box office has exceeded 200 million yuan. Before it, the best writers and directors in China could not imagine such a situation. However, such a modern comedy as crazy stone has been achieved.

After the weekend, Monday.

Due to the working day, the attendance rate of the films on the main lines dropped a little, but on Monday, the whole day, it was still a strong win of 75 million yuan at the box office.

Now, the comedy is not only on the Internet, but also in the audience's mouth. Even in the eyes of media such as Yang Ma, it has become a synonym for miracle and a new hope of Chinese film industry.

Since winning 84 million box office in the first full day after its release, every news program of Yang Ma has to report this achievement. It's not because of Li Mu's good personal relationship with Yang Ma. The most important thing is that the box office of crazy stone suddenly exploded at this node, which has two far-reaching effects on the whole society.

First, such a hilarious comedy really sweeps away the psychological pressure and haze brought by SARS for several months, which has an extraordinary role and significance in eliminating the impact of SARS;

Second, the box office of this film, let the high-level see the huge potential of the Chinese film market!

If the first point is only a temporary promotion, then the second point, the impact on the film industry is really long-term and far-reaching.

The country has always attached great importance to the development of the cultural industry. At present, it is a good opportunity to take advantage of the heat and consolidate the outcome of crazy stone. Publicizing the major changes brought about by this film can make the audience know more about and accept the cinema, and also make the film and television industry and people who are about to enter the film and television industry more confident, so as to contribute more excellent works to the industry.

At the time of the rapid development of crazy stone, the stubborn disease that plagued all the cinema films began to rise and spread rapidly, which was piracy.

The earliest piracy appeared in the traditional pirated disc industry. Because "Crazy Stone" is so hot, the producers of pirated discs are desperate to solve the problem of pirated film source. At one time, there are many pirated discs on the market, with prices ranging from 5 to 10 yuan.

And the video content in these CDs is all the film sources stolen from the cinema.

Nowadays, the picture quality of the portable camera is relatively poor, especially in the cinema where the light is far worse than that of the outdoors. Basically, when the lights of the cinema are turned off, the screen image taken by the portable camera is full of noise. Moreover, because the anti shake function is not qualified, the picture flickers seriously. If you look for a long time, you may even feel carsick. However, you can often see others If there's an audience in front of us to go to the bathroom in the whole process of stealing video, it will have a great impact on the picture.

The most terrible thing is that the stolen recording equipment is not up to standard, and the environment in the cinema is noisy, so the collection of the original sound of the film is relatively poor. There are not only all kinds of noises made by the audience and the whispers of conversation, but also the bursts of laughter like thunder.

Pirates who live on pirated comedies are most afraid of pirated comedies. When the movie theater laughs on the spot, they can't hear the background sound of the movie itself, which is a greater devastation to the movie watching experience.

But even so, piracy spread very fast.

In many small places where there are no cinemas, the audience can't wait to see the film, so they are forced to choose piracy. In some places where there are cinemas, some of the audience can't buy tickets to turn to piracy, or they don't want to spend tens of yuan to buy movie tickets, but choose the pirated CD with a slightly cheaper price.

When piracy began to flood the market, Li Mu thought it was time to find a way to crack down on a wave of piracy.

Due to the special national conditions, domestic copyright protection started very late, and counterfeiting and piracy have been rampant in China. Even if the letao team including boss Ma was detained and prosecuted some time ago, it failed to bring a major blow to the domestic counterfeiting and shoddy industry. When letao collapsed, these black factories and workshops directly sold their products to the line to avoid it The edge of e-commerce.

There are so many counterfeits, not to mention pirated CDs.

Li Mu asked the legal team of Muye technology for some advice. The head of the legal department told him: "Mr. Li, if we want to crack down on the piracy of crazy stone, we should first set up a special working group internally, and then hire a group of temporary workers on the periphery to help us collect the production and sale of pirated CDs nationwide. Once wired So, report to the local culture department in time, and ask the local culture department to cooperate with the public security organ to investigate and deal with it. If you decide to do so, I will start to prepare now. "

Li Mu frowned and asked him, "why should we set up our own working group to investigate?"

"At this stage, it is not feasible to fight against piracy with the company as the main body. According to past experience, the first step to fight against piracy is to provide evidence on your own, which is also the main solution to the copyright case at present. Whoever advocates it will provide evidence."Li Mu couldn't help smacking his lips.

It means that if you want to sue others for infringement, you should first have direct evidence of the infringement of the other party. Moreover, there is a multi-level subordinate relationship between the production and sale links. If you only find one selling pirated CDs on the street, then report it to the relevant units. The relevant units are not obliged to take him as a breakthrough to check his online level by level Our most likely solution is to impose administrative penalties directly on the seller of pirated CDs.

In this way, the actual attack on piracy is nothing more than scratching the surface, not even breaking the muscles and bones.

In Li Mu's view, to crack down on piracy, the first thing to do is to solve the source. The source is to knock out the wave of people who make piracy. If they are knocked out, the following pirated sales network will fall into the awkward situation of cooking without rice.

At this time, the person in charge of the legal department added: "according to the current solution, if we want to report piracy, then first we need to find the piracy and complete the evidence collection, which will take a certain time."

"Even if we send enough people to look for clues and evidence of piracy, report to the relevant departments, and wait for the relevant departments to investigate and deal with it, the process will take at least 10 days and a half months. By then, our films will have been released," said Li Mu

"We don't have a better way at the moment, unless we can directly seek help from the local cultural departments or the higher authorities of the public security departments," said the head of the legal department

Li Mu pondered for a moment, shook his head, and said: "it's a good solution to ask for help from the Ministry, but it violates the current legal principles after all. It belongs to the back door, and it has an impact on the company's image. If we want to do this, we have to solve this matter without destroying the current legal principles."

The head of the legal department said awkwardly, "in this case, we really don't have any effective way for the time being. We can only do our best to collect clues, and then try our best to promote the cooperation of local law enforcement departments in fighting against piracy."

Li Mu waved his hand and said, "this is too inefficient. We need to kill a group of pirated manufacturers as soon as possible and give the whole pirated chain a little color."

Speaking of this, Li Mu suddenly got a brainstorm and said: "in this way, our own investigation is too slow, and even when we go to different places, we may not be able to break through each other's local relationship network. At that time, the other party is likely to hide no clues in front of us. Instead, we might as well release the power of this investigation to all the masses."

The head of the legal department asked, "do you mean to call on the masses to provide clues?"

"Yes!" Li Mu nodded and said with a smile, "I first asked Makino image to issue a statement against piracy, and then attached a reward information in the statement. For example, for those who report to Makino image the information about the production line of pirated" Crazy Stone ", after verification, each production line rewards the informant 100000 yuan; for those who report to Makino technology to sell pirated" Crazy Stone " After verification, each selling merchant shall reward the informant RMB 2000 yuan. "

Speaking of this, Li Mu added: "I will push this news to the national users through YY, and open a reporting channel on YY. When the reporting information of netizens is gathered through the website, your team will divide the region, and then the staff responsible for the region will report it to the local culture department and law enforcement department."

Although Muye image is not a law enforcement agency, as an enterprise subject, it has the right to release information about compensated collection of infringement clues to the society. Therefore, this step of operation will not violate any laws and regulations, and is completely reasonable and legal.

The most important thing for Li Mu is money. Therefore, he can use money to transform a struggle between enterprises and lawbreakers into a struggle between the masses and lawbreakers.

No matter pirated producers or sellers, they can't hide their whereabouts absolutely. They usually hide well. Once they report that they can get huge wealth, they will never be able to rest, or even be repeatedly reported by people around them, unless they immediately stop infringing.

A successful report of a production line will earn 100000 yuan. In this year, 100000 yuan can buy a set of small two houses in a third tier city and a set of big three houses in a fifth tier city. Attracted by such a high amount of money, every lawless person who makes pirated copies will fall into a panic. For the sake of these 100000 yuan, he will be sold to someone around them.

Take a look, how many pirated CD production lines can there be in China? Even if it's a thousand, Li Mu will fight!