Chapter 1533

In the following time, Microsoft's marketing continued to receive bad news.

Open rate keeps creating new low, jump rate keeps creating new low, download rate keeps creating new low

At first, the customer acquisition cost of channel promotion was converted to about $100, and then it dropped all the way to more than $200. This is a fantastic customer acquisition cost. If you want to obtain 100 million users according to this cost, it will cost at least $10 billion or even $20 billion to promote.

Such a conversion rate is equivalent to a large amount of promotion funds put in by Windows Live. In every channel, there is a sea of stone.

Plop into the sea, not even a spray can turn.

Peter, vice president of Microsoft, jumped at the top of the marketing department angrily in the office: "even if I give this money directly to users, the download cost of a single user can not reach 200 dollars!"! Now you take your team to the side of the road, tell them to stop a user and pay $20, and the conversion rate is much higher! "

Although the head of the promotion department is ashamed, he still has no choice but to say: "Pete, you know our situation, Li Mu is like Michael Jackson in his heyday in this industry. Even if he is just standing on the stage, countless fans will scream and even be unconscious. We, like the old singer who has been angry in this field, are like Li Muxiang Bi, our influence is far from good, but Li Mu killed us. We have to perform in the same period with us. What can we do... "

Peter said angrily, "that's the problem of internal secrecy! Which department leaked the news that Windows Live went online today? If the news is not leaked, Li Mu's Twitter will never crash with us! "

The head of the promotion department hesitated for a moment and said: "Peter, Mr. Gates is in the UK at present, and he is with Li Mu. Do you think it will be..."

Pete was stunned and shut his mouth immediately.

He knows his boss and the old science and engineering boy who looks very Buddhist. In fact, he has a strong competitive heart.

He also knows that his boss has been looking forward to beating Li Mu's YY with MSN, to making Microsoft create a new peak, and more importantly, to taking Li Mu, a young man who has been paid too much attention by the whole world, down the altar.

He even knew that his boss was not going to attend Goldberg's Salon party. He changed his mind and asked to attend when he heard that Li Mu would go.

As for why the boss wants to do this, Pete can even imagine such a picture: "Hello, Mr. Li, I'm Bill Gates. Oh, by the way, we Microsoft have a very important ecosystem to go online tonight. You can pay attention to..."

Later things are easier to guess.

Li Mu has been working on the twitter business department for a long time. It's likely that Twitter has been in Li Mu's arsenal for a long time, waiting for the right opportunity to appear. When Li Mu heard that Microsoft is going online tonight, he naturally sacrificed his hidden weapon.

Peter guessed right. Li Mu did plan to go online one hour later. When he asked twitter to launch on Windows Live, his mood was like the roar of Li Yunlong in "sword of light" to his second battalion commander: "second battalion commander, where's your fucking Italian cannon? Pull it out for me... "

Bill Gates asked for a hammer, and Li Mu's Italian cannon had been put up.

The data fed back by the channel side is more and more chilling to Microsoft. When Pete goes rampant in his office, the whole Microsoft's mentality collapses at this time.

Before windows live went online, they thought of many possibilities, but never imagined such a tragic situation

For any creator, the biggest blow is that his products are not recognized by the public, or even ignored by the public.

A writer who writes a book that no one reads will be disappointed;

a singer who records a song that no one listens to will also be disappointed;

a director who makes a movie that no one sees will also be disappointed.

And a product manager, a role whose core work is to understand the user's psychology, understand the user's needs and cater to the user, if the product he designed and developed is not used, that disappointment is the most painful.

He was supposed to know the user best, but as a result, he didn't know the user at all.

Bill Gates and a large group of Microsoft MSN team never dreamed that a series of products they had carefully built would sink as soon as they were put into the market. Users didn't like to use them, but didn't even try.

This kind of mood is like a stem in Guo Degang's crosstalk. A girl wants to be red, takes off her clothes, takes photos and posts on the Internet. She is full of joy and waits for the post to catch fire. Before that, she may have expected that the post will catch fire, she will be disputed and even scolded. But only one result that she didn't think about has become a reality and the post is heavyNow, the only hope is that Twitter itself is not of high quality.

Muye technology's strategy for Twitter is to fight high, which is the highest key. In this case, it naturally attracts everyone's attention. If the product itself is really good, the effect of this kind of fight is very significant. But if the product itself is not good enough, the higher the user hopes, the greater the disappointment, and the more self defeating.

If twitter disappoints users, windows live will have a chance to get a new life!

Both the staff of Microsoft headquarters and Bill Gates in the UK are deeply aware of this, so everyone is looking forward to the launch of twitter with bated breath. Even now, they don't know what kind of product twitter will be.

11 p.m. London time, 6 p.m. New York time, 6 a.m. Beijing time.

Muye technology officially released twitter platform to the world.

This time, Twitter has four domains, namely www.twitter.com , twitter.yy.com , www.weibo.com , weibo.yy.com 。

The domain name mainly consists of twitter, overseas market, Weibo and Chinese market.

Twitter uses the waterfall flow display mode similar to Sina Weibo in the last life, with the attention system, comment, forwarding and praise system between users, as well as the friend recommendation and algorithm recommendation system.

Such a waterfall display mode will bring users fast fragmented information browsing experience, which is absolutely the first in the current Internet page products.

The benefits of waterfall flow are very obvious. It has endless information injection, and the track is completely searchable. The upstream and downstream can be traced. Moreover, the flow speed of information waterfall is completely determined by the user. If you want to think fast, you can think slowly. Even if you accidentally miss some information, you don't have to worry about it. If you go back to the source, you can find it.

's display mode is very common in later ages, such as micro-blog, twitter, news, headlines, consulting products, vertical electric providers, etc. its advanced nature is beyond doubt.

At present, such a mode is a great highlight in itself, bringing extraordinary experience to every user.

What's more, there are a large number of opinion leaders who display information here.

The top 100 pop stars in Europe and America, some Hollywood actors, first-line singers and actors in China, and even Prince William of the British royal family.

What's more, Li Mu himself is in it.

No matter whether the user logs in to Twitter or not, as long as he visits the twitter page for the first time, the first twitter published by a large number of stars and celebrities will be seen by default on the home page. Each of them has his own picture, and there is a golden symbol under the picture, which looks like both the right sign and the letter v.

When the mouse is placed on the symbol, it will display the prompt: "the user's identity has passed the official twitter authentication".

And these authenticated celebrity users have all released their own photos specially taken for twitter, which is definitely a close shot, so it has great attraction for fans.

What's more attractive to fans is that he can comment on the twitter that his idol just released, such as Michael Jackson, and many users leave messages under his twitter.

At the same time, users also found that they can transfer the twitter released by stars to their own posts, so that their friends can see it. This is really interesting, so users began to try to forward their idol's microblog, and add what they want to say.

Within five minutes of being online, Twitter's login users have broken the 10 million mark. They are quickly familiar with Twitter's various functions under the guidance of Twitter's automatic tutorial.

What's more, twitter makes full use of the powerful resources of YY user's contacts. Every 30 seconds, it will refresh the new situation of user's YY friends on twitter. For example, user a is getting familiar with Twitter, and the first prompt will pop up in the lower right corner: your YY friends B, C and d have joined twitter now, and you can follow them all by clicking.

Users can choose to ignore it, or choose to pay full attention to it, or they can choose to pay attention to it by one click alone. This kind of network expansion will make them quickly experience the feeling of "friends in arms" and greatly help to quickly cultivate user viscosity.

Thirty seconds later, a prompt will pop up again: your YY friends e, F, G, h, I have joined twitter

So, the crazy mutual attention among tens of millions of users began

In addition, a large number of authentication agency accounts represented by blue V-shaped logo are also online in a short time.Twitter official, YY official, YY game official, YY website official, apple official, Google official, PayPal official, Oracle official, Amazon official, Yahoo official, Sina official

Rolling stone records, Warner records, Sony records, DreamWorks

These first-time organizations began to say hello to netizens all over the world on Twitter and release their official information

In this newly born world stage, the audience is increasing, and the dancers are also increasing

Ten minutes online, Twitter's login users have broken the 20 million mark.

Users began to try to send their own twitter. To their surprise, sending a twitter is so simple

Twitter's publishing editor is embedded at the top of the homepage, which is actually an input box, an expression selection function, an image adding option, a music adding option, a video adding option and a link adding option.

It is worth mentioning that there are two options for adding music: one is to upload audio files directly to users, and the other is to search for music directly from yytunes' music library. One click adding is just like a perfect combination of Twitter and yytunes.

In addition, careful users will find that all YY eco products, such as yytunes, YY games, YY news links and YY spaces, have added a "share to twitter" function. If users want to share a song to their twitter friends, they don't need to go to twitter specifically to share it. They can directly click yytunes in the login state to share it with one click Success

In this way, all products in YY ecosystem are closely linked with twitter

This kind of product has subverted the world's cognition of Internet products! It also subverts the world's understanding of the science and technology of Makino!

Although the YY of Muye technology is also very subversive, the core of YY itself has its embryonic form, such as OICQ, MSN, and even the domestic dead QQ are earlier than YY. The reason why YY is strong is that it sublimates and enlarges on the basis of this model. The fundamental model is not the original of Muye technology.

But Twitter is different. This kind of product that allows users to face the world alone is a new model created by Makino technology. There are too many innovations in this new model, which is just a collection of subversive ideas!

Half an hour online, more than 30 million Twitter users have logged in. Online netizens all over the world are trapped in an open and global social platform. Everyone is surprised to find that here, you can see the whole world

Internet users all over the world can't help but worship Muye technology, twitter, waterfall and Li Mu in their hearts.

This Internet genius has once again created a god level product like a genius!

An authoritative Silicon Valley media released a quick news with a very short title: li-mu, the God of Internet!

Li Mu, the God of the Internet!