Chapter 1562

As the agent of Cristiano Ronaldo, Jorge Mendes agreed to Li Mu's cooperation intention without any hesitation.

Then, the topic immediately entered the discussion of practical stage.

Jorge Mendes told Li Mu that at this stage, the Premier League does not popularize the liquidated damages system. When most teams sign players, they will not add liquidated damages. That is to say, most teams want to strengthen the control over players. If there is no liquidated damages, players will completely obey the arrangement of the club during the contract period. As long as the club does not release people, others will pay a higher price Grid can't go.

Fortunately, Jorge Mendes is a sophisticated football agent. He insisted on adding a penalty option when signing an agreement with Manchester United for Cristiano Ronaldo, leaving a back door for Cristiano Ronaldo.

In the first year, Cristiano Ronaldo's liquidated damages were £ 25 million. If he exceeded the price by £ 1, he could trigger his liquidated damages clause. In theory, Manchester United could only let people go.

This also benefits from the fact that the liquidated damages at this stage have not developed to the abnormal level at the later stage. After more than ten years, the liquidated damages of the top international superstars are basically over 100 million pounds. However, the level of football business development at this stage is far from mature after more than ten years, so a British super club can take tens of millions of pounds, and a player's worth tens of millions of pounds has been calculated It's a frightening wave. David Beckham, the most valuable player in the UK, just moved to Real Madrid in June, and the transfer fee is only 35 million euros. In the future, the price can't even be taken down by a new star just out of the world cup, but at present, he can already take the world's top players.

So when setting the penalty, Manchester United didn't realize that someone would buy Cristiano Ronaldo for 25 million pounds. Even if they did, it would be a very cost-effective business for them.

This left Li Mu a chance to take advantage of.

It's a very cost-effective price to buy Cristiano Ronaldo for 25 million pounds. Although it's a bit silly at the moment, after all, it's a high premium for Manchester United to spend 12 million pounds to introduce him. If they do spend 25 million pounds, most of the clubs will take the money to buy a real first-line player who has experience and proved their strength It's not a young boy who just turned 18.

Everyone knows that it's a very risky behavior to spend a lot of money to introduce an 18-year-old in the football market.

The most important reason is that they are too young, too little experience, and even too immature. Many stars are genius at the age of 18, but at the age of 19, they may be directly hollowed out by beautiful cigarettes and wine. By the age of 20, they will be reduced to the so-called genius of second-class and third-class club.

However, Li Mu is very clear about Cristiano Ronaldo's development track. This is a very talented and hard-working talent player. A world-class superstar in the future, who has been in the world football for at least ten years, bought him for 25 million pounds, and really made money at his grandma's house.

Thinking of this, Li Mu can't help sighing that he is still a little late. If he wants to start a club a few months ago, he can go to Lisbon to compete directly at that time, and he can also win him for 12 million pounds, which can save half of his money.

Li Mu immediately began to ask about the specific operation process after confirming that the liquidated damages in Cristiano Ronaldo's contract can be triggered and introduced to his club as long as the liquidated damages are paid.

Jorge Mendes told Li Mu: "as long as you bring a lawyer and a check to Manchester United, this matter can be solved directly."

Li Mu asked in surprise, "so simple?"

Jorge Mendes nodded: "it's really that simple."

"I'll arrange the transfer immediately, and tomorrow you'll come to your door with your lawyer and check and get this done," Li told Manchester City Club CEO Alister

Li Mu can't help but think of Ferguson, the head coach of Manchester United.

In his last life, Li Mu has read some biographies, many media have very detailed descriptions of Ferguson and Ronaldo, the most commonly used one of which is "father and son". It can be seen that Ferguson is very approbated and fond of Ronaldo. I don't know what her attitude towards Ronaldo is now. If he is very satisfied, he will be sent to Manchester City. For Ferguson, it should be A big blow.

Li Mu has no animosity towards Ferguson, but when he thinks that the Macmillan family is at the helm behind Manchester United, he is a little angry.

A rich British second generation dares to pretend to be forced, even ridicule Chinese football and sports, which can't be tolerated. Even if he has been beaten, Li Mu is still angry. To do this alone, we have to find a way to make Manchester United well.

Want c Luo? No way. Ronaldo will come to Manchester City before the end of the month, and no penalty will be set. No one can try to steal it, even if it costs 100 million euros.

Want Rooney? There is no such thing. This year, Rooney will be brought to Manchester City first, and United will not be given a chance at all.There is no need for Ferdinand to dig, but if we can keep Vidic out of the door, Ferdinand's future development space and role in Manchester United will be greatly restrained. As soon as this season and the slowest next season, Manchester City may be able to press Manchester United on the ground.

"I'll do it in the morning tomorrow," said Alister, the city's CEO, after hearing Li Mu's orders

Li Mu smiled with satisfaction, looked at Cristiano Ronaldo and said: "Cristiano, you are the most important man in the front line of Manchester City in the future. I hope you can quickly integrate into the team after the transfer."

Cristiano Ronaldo nodded hurriedly and said, "don't worry, Mr. Li. I will do my best."

Li Mu smiled and said to Jorge Mendes, "Mr Mendes, I heard that your agency has many excellent players and young potential players?"

Jorge Mendes said: "there are a lot of good players and young potential players, and I am actively signing more good players."

Li Mu asked: "only do the player brokerage business?"

"Yes." Jorge Mendes said with some embarrassment: "my business is relatively simple, and I don't have the technical content. I just want to find some players, first sign an economic contract with them, and then help them find a suitable club to recommend the past. In fact, it's just a middle-level player with a small scale and a low income. The only advantage is to be such a broker. I almost It doesn't need to pay the actual cost, it's just people and some contacts. "

Li Mu nodded and said with a smile, "I have an idea. Maybe I can upgrade your existing industrial model. I don't know if you are interested."

"Of course I'm interested," said Jorge Mendes, immediately excited. "Mr. Li, please tell me."

Li Mu said with a smile: "if you want to be a player economy now, you may as well cooperate with me. Let me take the line of player economy and export player publicity resources, which is equal to our two cooperation. You are in charge of products and I am in charge of publicity. As you know, Muye technology has a huge capacity of information delivery, and the traffic is also very large. We also have our own portal network, as well as sports sections, and even have Every sports event and every event's special page;

every club has the need of publicity and promotion, and every player is the same. If we cooperate, I will put the player's publicity resources here to ensure that every player you sign in and roll out can get additional publicity resources, and the player's premium will naturally be pulled The club will be willing to pay more money and more brokerage fees to sign players from your hands. I can also realize the publicity resources of football through cooperation with you. Everyone can really realize the cooperation of 1 + 1 greater than 2, which is good for everyone. "

Li Mu is very clear that, as a giant enterprise, Muye technology, although it needs to realize resources, must not directly open the channels of realizing resources to each person or low-end enterprises, or the company's forcing will be pulled to the bottom of the valley, such as Baidu, they can sell money with any key words, and directly bid, no matter the other party is the so-called Pu Tian Department Hospitals, or individuals selling sex products, can buy resources from Baidu as long as they can afford the price.

Li Mu can't sell all the marketing resources of Muye technology in football to the club or even to a certain player, just like Baidu. However, the resources themselves are placed there, just like the special page of the Premier League, which can always attract the traffic of football fans. Then, which players and clubs are placed in the best position in this page These players and clubs will be able to get more traffic resources. It's too low to sell publicly, and it's too bad not to sell. The best way is to find an external carrier, and then indirectly realize it in an obscure way.

If these resources are tied up with Jorge Mendes, the premium of the players in his hand will be greatly increased first. After all, these players have their own publicity halo. When the club buys people, it can directly convert part of the publicity budget into one; secondly, the premium part, Li Mu and Jorge Mendes can all benefit from it; finally, what Li Mu values and It is not the indirect realization of resources through Jorge Mendes, but the desire to use resources as a chain to bind him and his brokerage company with himself.

As expected, Jorge Mendes is very interested in Li Mu's proposal. Although he is well-known in European football, he has said that the business model is too single and the business foundation is not stable. Today, he has his own ability to mediate with players and clubs, both of which are looking for their own cooperation. If tomorrow comes out a stronger one than his own resources, the players and clubs will certainly Will turn to him, by that time, his job will be easy to fall.

If we can cooperate with Li Mu, get Li Mu's propaganda resources in the field of football, and make these resources into our own unique and huge advantages, we can not only improve the business scale and income, but also consolidate our business foundation.

Moreover, in cooperation with Li Mu, the future is not just a bit of resources and interests. As long as he cooperates deeply, Li Mu will certainly give himself a broader development space in the future.Then, Jorge Mendes blurted out to Li Mu and said, "Mr. Li, I'm very interested in the suggestions you gave me. I don't know how you want to cooperate specifically?"

Li Mu smiled quietly and said without any cover: "it doesn't need any cost to do your business, so I invest resources into shares. I directly represent myself with Muye technology and hold 20% of your brokerage company's shares. I don't interfere with your daily operation or your interest distribution. I just want you to give me a promise. Excellent players should be recommended to my club first. All I do is If you want a player, you should try to make sure that my club can sign a contract. For example, if we cooperate, and there are talented players like Cristiano, you should first recommend them to me, I don't want them, and then you recommend them to other teams. "